BUSINESS PLAN

1. Executive Summary ...........................................................................................................................1

1.1.Objectives..........................................................................................................................................1

1.2. Mission .............................................................................................................................................1

1.3. Keys to Success...............................................................................................................................2

2. Company Summary.............................................................................................................................2

2.1. Company Ownership .......................................................................................................................2

2.2. Start-up Summary ............................................................................................................................3

3. Services.................................................................................................................................................4

4. Market Analysis Summary ..................................................................................................................4

4.1. Market Segmentation....................................................................................................................... 4

4.1.1. Sales Forecast................................................................................................................................5

5. Management Summary .......................................................................................................................6

5.1. Personnel Plan...................................................................................................................................6

6. Financial Plan .......................................................................................................................................7

6.1. Start-up Funding................................................................................................................................7

6.2. Break-even Analysis..........................................................................................................................7

6.3. Projected Profit and Loss.................................................................................................................8

6.4. Projected Cash Flow.........................................................................................................................11

6.5. Projected Balance Sheet .................................................................................................................12

Sales

Gross Margin

Net Profit

FY 2009 FY 2010 FY 2011

250,000

200,000

150,000

100,000

50,000

0

Highlights

1.2. Mission

Our mission is to provide skilled services, through talented cosmetologists, that give ourcustomers the dignity and self respect needed to be successful in the world today. We arealso committed to offering a range of complementary services for hair styling and bodycarein the same location, to give our customers the convenience of a single location for all theirhair and bodycare needs.

1.1. Objectives

Salon Beauty Venus is more than just a full service salon providing excellent hair and skin care andquality products, in a peaceful, relaxed atmosphere. It will also provide a friendly work environment,respecting diversity, creativity, and hard work.

1

2

1.3. Keys to Success

Location - salon located on the main street between Ealing and Greenford - provides easy access forPolish customers as well as greater visibility to potential clients.Advertising - will get our name and the concept of Herr Haar out to the public.Unique – Beauty Venus is like no other in providing quality hair care and addressing more complicatedhair and body care issues in private consultation.Commitment of the ovners – they believe that the key to successful business is meeting customersrequirements and starting the best service from themselvesCustomer Satisfaction! - this is the most important factor in whether a one-time customer becomes arepeat customer and recommends us to friends.The time is right for a salon that provides the skill and knowledge to take care of everyday hair care andbody care needs of the customers. The diligence of the owner, along with the earnest desire of everyskilled cosmetologists and hairdressers working with Beauty Venus to constantly improve theirknowledge, gives this business great potential.

Beauty Venus Salon will provide a wide range of hair-dressing and cosmetics services and products as wellas sunbathing services. What will set the salon apart from any competition is our commitment to continuededucation, providing the latest hair care and beaty techniques, along with other related services, at aconvenient location.

2.1. Company Ownership

The Company Beauty Venus Ltd was established on 28th of March 2008 by Ms Laura Smuniak and MsKatarzyna Pech, having 50% of shares each.

• Laura has been been working as a sole trader providing beautician servicein the UK, as well as inPoland. Alll in all she has more than 10 years of experience in thias field.

• Katarzyna has been working successfully with a diversity of clientele for around five years now,specialising in nails care and extentioins.

In the future they are both going to take additional courses in order to raise their qualifications andprovide more professional service.

3

st

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0Expenses Assets Investment Loans

Start-up

4

Beauty Venus realizes that great customer service includes complete service under one roof. Our services including hair-dressing, body cosmetics, nail styling and extentions and sunbed are meeting our customers high standard expectations.

The main services considering:

Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.

Nails: manicures, pedicures, polish, sculptured nails.

Skin Care: European facials, body waxing, massage, peelings, facial masks,

5

Hair Care

Facial and Body Care

Nails

Sunbed

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

25,000

20,000

15,000

10,000

5,000

0

6

FY 2009 FY 2010 FY 2011

250,000

200,000

150,000

100,000

50,000

0

Hair Care

Facial and Body Care

Nails

Sunbed

Sales by Year

7

8

0 80 160 240 320 400

6,000

4,000

2,000

0

( 2,000)

( 4,000)

( 6,000)

Break-even Analysis

9

FY 2011£244,000

£22,000

£0------------£22,000

£222,00090.98%£43,000

£1,800£0

£20,000£7,000£3,500£4,500£1,800

------------£81,600

£140,400

£140,400£3,000

£41,220

£96,18039.42%

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

12,000

10,000

8,000

6,000

4,000

2,000

0

Profit Monthly

10

FY 2009 FY 2010 FY 2011

100,000

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

Profit Yearly

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

25,000

20,000

15,000

10,000

5,000

0

Gross Margin Monthly

11

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

120,000

100,000

80,000

60,000

40,000

20,000

0

Crash

Net Crash Flow

Crash Balance

12

13

Subtotal Direct Cost of Sales

14

15

Pro Forma Profit and Loss

Apr-09

£23,250£2,200

£0------------

£2,200

£21,05090.54%

£3,200

£100£0

£1,500£500£200£300£100

------------£5,900

£15,150£15,150

£250£4,470

£10,43044.86%

Pro Forma Cash Flow

May-08

ú11,750ú1,100

ú0------------

ú1,100

ú10,65090.64%

ú3,200

ú500ú0

ú1,500ú500ú200ú300ú100

------------ú6,300

ú4,350ú4,350

ú250ú1,230

ú2,87024.43%

Jun-08

ú11,750ú1,100

ú0------------

ú1,100

ú10,65090.64%

ú3,200

ú500ú0

ú1,500ú500ú200ú300ú100

------------ú6,300

ú4,350ú4,350

ú250ú1,230

ú2,87024.43%

Jul-08

ú14,500ú1,360

ú0------------

ú1,360

ú13,14090.62%

ú3,200

ú200ú0

ú1,500ú500ú200ú300ú100

------------ú6,000

ú7,140ú7,140

ú250ú2,067

ú4,82333.26%

Aug-08

ú14,500ú1,360

ú0------------

ú1,360

ú13,14090.62%

ú3,200

ú200ú0

ú1,500ú500ú200ú300ú100

------------ú6,000

ú7,140ú7,140

ú250ú2,067

ú4,82333.26%

Sep-08

ú15,200ú1,420

ú0------------

ú1,420

ú13,78090.66%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú7,880ú7,880

ú250ú2,289

ú5,34135.14%

Oct-08

ú17,200ú1,620

ú0------------

ú1,620

ú15,58090.58%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú9,680ú9,680

ú250ú2,829

ú6,60138.38%

Nov-08

ú17,950ú1,680

ú0------------

ú1,680

ú16,27090.64%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú10,370ú10,370

ú250ú3,036

ú7,08439.47%

Jan-09

ú20,650ú1,940

ú0------------

ú1,940

ú18,71090.61%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú12,810ú12,810

ú250ú3,768

ú8,79242.58%

Mar-09

ú23,250ú2,200

ú0------------

ú2,200

ú21,05090.54%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú15,150ú15,150

ú250ú4,470

ú10,43044.86%

Apr-09

ú23,250ú2,200

ú0------------

ú2,200

ú21,05090.54%

ú3,200

ú100ú0

ú1,500ú500ú200ú300ú100

------------ú5,900

ú15,150ú15,150

ú250ú4,470

ú10,43044.86%

13

Pro Forma Balance Sheet

Assets

Current AssetsCashOther Current AssetsTotal Current Assets

Fixed AssetsFixed AssetsAccumulated DepreciationTotal Fixed AssetsTotal Assets

Liabilities and Capital

Current LiabilitiesAccounts PayableCurrent BorrowingOther Current LiabilitiesSubtotal Current Liabilities

Fixed LiabilitiesTotal Liabilities

Paid-in CapitalRetained EarningsEarningsTotal CapitalTotal Liabilities and Capital

Net Worth

StartingBalances

£0£0£0

£0£0£0£0

£0£0£0£0

£0£0

£32,500(£32,500)

£0£0£0

£0

£32,870£0

£32,870

£0£0£0

£32,870

May-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£2,870£2,870

£32,870

£2,870

£35,740£0

£35,740

£0£0£0

£35,740

Jun-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£5,740£5,740

£35,740

£5,740

£40,563£0

£40,563

£0£0£0

£40,563

Jul-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£10,563£10,563£40,563

£10,563

£45,386£0

£45,386

£0£0£0

£45,386

Aug-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£15,386£15,386£45,386

£15,386

£50,727£0

£50,727

£0£0£0

£50,727

Sep-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£20,727£20,727£50,727

£20,727

£57,328£0

£57,328

£0£0£0

£57,328

Oct-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£27,328£27,328£57,328

£27,328

£64,412£0

£64,412

£0£0£0

£64,412

Nov-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£34,412£34,412£64,412

£34,412

£71,496£0

£71,496

£0£0£0

£71,496

Dec-08

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£41,496£41,496£71,496

£41,496

£80,288£0

£80,288

£0£0£0

£80,288

Jan-09

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£50,288£50,288£80,288

£50,288

£89,080£0

£89,080

£0£0£0

£89,080

Feb-09

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£59,080£59,080£89,080

£59,080

£99,510£0

£99,510

£0£0£0

£99,510

Mar-09

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£69,510£69,510£99,510

£69,510

£109,940£0

£109,940

£0£0£0

£109,940

Apr-09

£0£30,000

£0£30,000

£0£30,000

£32,500(£32,500)

£79,940£79,940

£109,940

£79,940