comm 3353: communication web technologies i chapter 4b: television, entertainment, and the web,...

COMM 3353:Communication Web Technologies I

COMM 3353:Communication Web Technologies I

Chapter 4b:Television, Entertainment, and the Web, Continued…

Chapter 4b:Television, Entertainment, and the Web, Continued…

www.class.uh.edu/comm/classes/comm3353/ppt/_Pres4b.html

Television Entertainment, Continued…Television Entertainment, Continued…

Television and the Web: Content Cyberprograms: Network and Web-Only Online TV and Web Listings The Web on Television Television of Tomorrow

Television and the Web: Content Cyberprograms: Network and Web-Only Online TV and Web Listings The Web on Television Television of Tomorrow

Although changing rapidly, the WWW is still in early stages of development.

Most of what is seen on the Web is adapted from other media.

Most early sites are primarily static in nature, and mimic printed and radio media.

Although changing rapidly, the WWW is still in early stages of development.

Most of what is seen on the Web is adapted from other media.

Most early sites are primarily static in nature, and mimic printed and radio media.

Television and the Web: ContentTelevision and the Web: Content

The WWW, similar to TV in the 50’s, is still in its early days of development Technologies to come. . .

Some unimaginable potential (Client, Server, and Delivery)

Some popular, early Web Sites: The X-Files, ESPN SportsZone, MTV Online, David Letterman’s

Late Show

Web programming mimics broadcast programming in some ways… What’s popular today is history tomorrow.

The WWW, similar to TV in the 50’s, is still in its early days of development Technologies to come. . .

Some unimaginable potential (Client, Server, and Delivery)

Some popular, early Web Sites: The X-Files, ESPN SportsZone, MTV Online, David Letterman’s

Late Show

Web programming mimics broadcast programming in some ways… What’s popular today is history tomorrow.

Television and the Web: Content, Continued…


Popular Web sites today. . . CSNBC, Comedy Central’s South Park, web

authoring sites, business analyst sites, public information sites, etc.

The popularity of the web is such that new technologies give rise to more and more web sites being “mainstream” or visited on a regular basis

Popular Web sites today. . . CSNBC, Comedy Central’s South Park, web

authoring sites, business analyst sites, public information sites, etc.

The popularity of the web is such that new technologies give rise to more and more web sites being “mainstream” or visited on a regular basis



Broadcast Networks on the Web Nearly every TV Network has a cyberspace

counterpart ABC.com

One of the most popular and visited network sites. Views site as mostly informational with little user interaction

NBC.com The only network site that considers the web a “business”

CBS.com Boasts over 1.2 million hits per week

Broadcast Networks on the Web Nearly every TV Network has a cyberspace

counterpart ABC.com

One of the most popular and visited network sites. Views site as mostly informational with little user interaction

NBC.com The only network site that considers the web a “business”

CBS.com Boasts over 1.2 million hits per week



Cable Networks on the Web Cable networks, like broadcast networks,

recognize the inherent value in a notable Web presence. Comedy Central Online Nick-at-Nite CyberKitchen PBS Online

Cable Networks on the Web Cable networks, like broadcast networks,

recognize the inherent value in a notable Web presence. Comedy Central Online Nick-at-Nite CyberKitchen PBS Online



Cable Networks on the Web, Cont. Cable Companies have a dual interest in the

development of Internet technologies. On the one hand, the web (inherently) brings new

viewers by a “static” presence on the web. On the other hand, Cable companies themselves

recognize the need for fast network connections and likewise will attempt to fill that niche. WebTV as well as ISP service

Cable Networks on the Web, Cont. Cable Companies have a dual interest in the

development of Internet technologies. On the one hand, the web (inherently) brings new

viewers by a “static” presence on the web. On the other hand, Cable companies themselves

recognize the need for fast network connections and likewise will attempt to fill that niche. WebTV as well as ISP service



Cyberprograms: Network and Web-OnlyCyberprograms: Network and Web-Only

While most network sites are promotional, some have created distinction and forged new beginnings in the Web-only arena.

Web-only sites offer unique, additional programming otherwise not available to the viewing public

While most network sites are promotional, some have created distinction and forged new beginnings in the Web-only arena.

Web-only sites offer unique, additional programming otherwise not available to the viewing public

Online TV and Web ListingsOnline TV and Web Listings Checking Web Programming is similar to

checking “TV Guide.” NetGuide Live

Provides hourly updates to Web programming.

Checking TV Programming on the Web TV Guide Online

TV and Web Programming online

Checking Web Programming is similar to checking “TV Guide.” NetGuide Live

Provides hourly updates to Web programming.

Checking TV Programming on the Web TV Guide Online

TV and Web Programming online

The Web on TelevisionThe Web on Television

TV and Online Media: A Perfect and Necessary Team C/Net and the 24 hour Cable Network

E! Online, and all the E! Channels TV.com

Interactive and technical program designed to introduce the public to new and exciting web based technologies.

Also advertise other network web sites based on 30, 60, or 90 min. timeslots.

TV and Online Media: A Perfect and Necessary Team C/Net and the 24 hour Cable Network

E! Online, and all the E! Channels TV.com

Interactive and technical program designed to introduce the public to new and exciting web based technologies.

Also advertise other network web sites based on 30, 60, or 90 min. timeslots.

Television of TomorrowTelevision of Tomorrow

People love TV Because of this “love,” it’s unlikely that

people will give up the ritual of TV viewing.

The Internet, specifically the WWW, will find ways to accommodate this ritual

Using the Web in becoming more and more like watching TV. The limits of tomorrow’s TV are equal to the limits of one imagination.

People love TV Because of this “love,” it’s unlikely that

people will give up the ritual of TV viewing.

The Internet, specifically the WWW, will find ways to accommodate this ritual

Using the Web in becoming more and more like watching TV. The limits of tomorrow’s TV are equal to the limits of one imagination.

The Internet and theWorld Wide Web

The Internet and theWorld Wide Web

• End Chapter 4, Part II.

• End Chapter 4, Part II.

comm 3353: communication web technologies i chapter 4b: television, entertainment, and the web,...

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