the broadcasting industry a creative industry or an entertainment industry television
TRANSCRIPT
The Broadcasting Industry
A Creative Industry or an Entertainment Industry
TELEVISION
PRODUCTION PROCESS
Audio or audio/video
PRODUCTION PROCESS
Pre productionPreparation of the production
Conceptualization and ScriptingPre prod logistics
Location huntingSets and costume
CastingBudgeting
PRODUCTION PROCESS
Production – Live Broadcast, no take 2Recorded, pretaped,edited ( ENG or electronic
news gathering)Taped as live/before a live studio audience
PRODUCTION PROCESS
Post production – editing, mixing / scoringSpecial graphics effects
BROADCAST TRANSMISSION
AIRED / TELECASTCABLE CASTSTREAMED...MULTICAST
BROADCASTING EVOLUTION
BROADCASTING - LIVE CASTING / STREAMING– full content mass audiences
PODCASTING – choosing pieces of the content for individuals to listen/watch
BROADCASTING EVOLUTION
MULTI CASTING – uses the same content from streaming and edited to individualized/segmentized content
Delivered as book casts (ie kindle books publishing), mobile casts, social casts (social media, twitter,etc), google hangouts, Youtube live, etc.
BROADCAST PRODUCTION
personnel
Production staff
Creative/artists – director, writer, talents, cameraman, music composer/scorer, editor, graphics
Technical Staff – camera operator, etc.Production staff – Production assistant,
supervising producer
Personnel / skills
radioCreative
Director Writer Talents Sound Effects
Production PA/Producer
Technical Mixer-Spinner Technician Sound Designer
Tv Radio/sound plusCameramen/LightsVisual effects/graphicsProduction design
Art direction Costumes Props Make ups
Arts Manager -PRODUCER
Overall in charge of the production, both the artistic and sustainability aspects;Time consciousCoordinative / managerial (with logistics, staff)
Ensures that artistic requirements agreed with the director are available during production
Approval of productionSustainability of production (marketing,etc)
Creative staff: DIRECTOR
Overall in command of the execution of the production; approval of music/sfx, etc, acting delivery;
In charge of over all quality and art of the production; timing and rhythm
Creative treatment of the productionReports to producer / client
Creative Staff - WRITER
Translates the concept into a script that provides the foundation that structures the production, incorporating the objectives.
Provides the spiels or dialogues of the talent, and the audio cues for the mixer and suggests creative treatment for the director;
Creative Staff: TALENT
The “voice” / “face” of the program; the connection of the program to the audience
Delivery / pace / rhythm, tone.Characterization study, with guidance from the
director
Technical Staff: MIXER – SPINNER-SOUND MANCAMERA OPERATOR – LIGHTMAN, GRAPHICS
Responsible for the technical aspects of production; Voice levels / balance, fades; inputs and compatibility of av materials with equipment; set up of mics; Set up and operations of camera, lights, graphics
TV Production Exercise - functions
Control RoomDirectorTechnical DirectorGraphicsVTRSoundLights
TV Production Exercise - functions
StudioFloor DirectorCamera 1-3Production AssistantArt Director/ Production Designer
Make Up / CostumesSet Designer Props
Technical Assistant
Budget Items
HonorariaCreative/artists – director, writer, talentsTechnical StaffProduction
Equipment / Studio RentalProduction Design (nr)SuppliesTranspo / CommunicationFood
BROADCAST PRODUCTION
format
formats
News, Public affairsDramaTalk – commentariesPlugs – Ads, Public Service AnnouncementsMusicGameDocumentaryVariety/MagazineOthers
Production and Programming
Key strategies in broadcasting to earn
Formula: (Or how moolah is made in broadcasting)
Audience watches – Media Product –
Produced, Programmed & Aired –
Formula: Audience watches –
Media Product – Produced, Programmed & Aired –
Companies’ products and services to sell–
Advertisers buy media airtime –
Product Plugs are shown –
Media is paid according to rate cards
Calculation
45 minutes = body of the episode15 minutes = prescribed time for
advertisementsRate Card: the rate for airing a plug
depending on the ratings Runs on 30 seconders and 15/60
secondersCost of production < number of spots
Production
Media process that utilizes elements to achieve the objectives
Broadcasters are NOT in the business of creating programs
They are in the business of creating audiences that
advertisers want to reach
Contrary to popular beliefContrary to popular belief
Who is the Audience?
ANYONE who uses the media;
USES-visiting, peripheral and full viewing
Audience Demographics
TO IDENTIFY the audienceTo REACH the audienceKnow the Audience daily cycle and match
with appropriate showsUnderstanding the profile of the audienceTo appeal to the audience
Audience Demographics
Economic – A,B,C,D,E Access to info (education)Affordability; Habits
Gender – Male, Female, Transgender Age – Children, Teens, Young Adults,
Adults, Geriatrics
Demographic profiles
A – B (3-6%)Owns own house,
car, sends kids to private schools
University to graduate degrees
English, chinese speakers
BROAD C – (6-11%)
High school to undergrad degree
Rents/owns houseGovernmentSends kids to
schools
An idea of the audience
D – 65-70% of population
No ownership of major properties
Grade 3 ave educIrregular jobIsang kahig, isang
tuka
Urban informal settlers
Factory workers Farmers, fisherfolk
Why do the audience watch TV or listen to the radio?RadioInformationListen to MusicCompanionshipWake upperTo talk back to the
station/govtPresence
TVTo be entertainedTo escapeTo be informedCompanionshipTo earn moneyTo learnTo do something
What do the audience want?
Entertainment - Fun, Kagigiliwan
Information - What’s news? What’s the buzz?
Nanny /Time FillerAdventure / EscapeTherapy (catalyst)Education
Other qualitative descriptions
Young urban HousemothersOut of school youthYoung men and women in loveMacho men
Audience vs Formats
CartoonsMoviesDramasSportsNewsGame showsMusicVariety
Children’sCurrent AffairrsDocumentariesRomanceCounsellingTalk
From the point of view of the advertisers (who speak for the
product manufacturers)
Give whatever – just give us the target client.
In the end, the audience are consumers
Media consumption = product consumption
“It is not only show, it is business.” -Santos
Debate: Give what they want?
Give what they need?
Does the audience know what they want? What they need?
Do we give them CHOICES?
What do they want (DESIRE)?
What do they need?
What do they think?
HOW WELL DO YOU (think you) KNOW YOUR
AUDIENCE?
THE AUDIENCE AS DEFINED BY
DEMOGRAPHICS: a/g/e
“TASTE” OR PREFERENCE
HOW WELL DO YOU KNOW YOUR AUDIENCE?
KNOWING THE AUDIENCE: THEIR LIVES, THEIR (FINANCIAL) PRIORITIES
WHO THEY ARE (Psychology)? = KNOWING WHAT THEY WANT,
NEED =KNOWING THEIR TASTE/
PREFERENCE?
EQUALS =
KNOWING THE MEDIA TO REACH TO THEM... THE SHOW TO
CONNECT TO THEM... TO TELL
THEM YOUR MESSAGE
KNOWING THE AUDIENCE
Or, What is the real message,
Or, the real purpose of your message?
But WHAT IS YOUR MESSAGE?
THE CONCEPT ...
WHAT IS THE POINT?
Focus : CONTENT OR SUBSTANCE
Reason for being, raison de etat
MESSAGE
The FORM is a means.