Entertainment Distribution

ENTERTAINMENT

DISTRIBUTION ENTERTAINMENT

Movies are over 100 years old

Television is over 60 years old Public use of the internet has

only been about 20 years Now you can watch movies & TV

on the internet

ENTERTAINMENT DISTRIBUTION In the early days of television, there were

only 3 television networks to choose from – ABC, CBS or NBC in the US. In Canada there was only CTV and CBC.

Cable now allows consumers to choose from hundreds of channels

Satellite TV also allows for hundreds – even more than cable

Traditional television broadcasting is losing power as cable, satellite, and the internet quickly grab shares of the market

CABLE MANIA The number of cable channels has

increased greatly especially those with digital channels

Originally cable space was limited, digital technology has increased the availability of cable space

Analog cable has been replaced by digital cable. All cable is digital, some is HD, in the next few years the number of HD channels will increase until all will eventually be HD.

CABLE MANIA Cable channels use specific

shows to target demographic markets

While a lot of people still watch network TV, cable TV has many more viewers.

Cable channels can be targeted to specific markets, allowing them to get advertisers for those specific markets – Lifetime – women’s products; ESPN – sports enthusiast products; Food Network – Cooks; etc.

SATELLITE TELEVISION Satellite TV competes with cable in

many areas where both are available

In other areas cable is not available and only the satellite system will bring in more than network programming

Consumers who want satellite access must buy a dish and then subscribe to a monthly service

SATELLITE TELEVISION

People who live far from shopping can purchase items viewed on the satellite

One drawback is that dishes often cannot pick up transmissions from local stations

INTERNET ENTERTAINMENT Internet entertainment has grown

dramatically over the last decade. Types of Internet entertainment:

Social Media (Facebook/MySpace) Internet TV Movies Games Books on the Internet Virtual Sports YouTube Radio Music

INTERNET ENTERTAINMENT

Selling through the internet is called e-commerce

The internet has opened up a whole new area of marketing. Marketers can advertise in many forms on the internet and so many people use it everyday, it has become an effective marketing tool

ARTS ENTERTAINMENT Attendance is still strong at live

performances. Concerts Plays Symphonies Art museums (maybe not as much)

Live performances are distributed through small local theaters and clubs up to Broadway plays and large concerts

ARTS ENTERTAINMENT

Mary Poppins launches the 2013 season at the Dunfield Theatre Cambridge in March

SEE IT AT HOME DVD’s and Blu Ray Discs are

available at mass market retailers so movie buffs do not have to go to the theatre to see their favourite movies

To help stimulate sales the production company often provides the retailer with a point of purchase display

There have been many changes in video format – 16mm to video to DVD to Blu Ray

THAT’S A WRAP!