Presenting

Lets Make A Beautiful You and Happy They.

Concept

• Public place set up of make up booth

Color bar gives you freedom to look beautiful for free.

Free makeover sessions by expert on the go.

Concept contd…

The most beautiful face gets a chance to be on the hording near her place for a week. Face of color bar.

Whoever gets the makeup done would be clicked and given photograph at the moment.

Location

4 cities *Delhi *Jaipur *Mumbai *Ahmedabad *Chandigarh * Lucknow

As per the survey• 75 per cent youth of these cities said their

consumption of branded cosmetics has gone up by about 65 per .

• young urban consumers of India, who have more disposable income than ever before.

Focus

• Good thing is Limca Book of Records celebrating its 25 years of being.

• With the theme of empowering women.

• Color bar is all about women and freedom.

• This is the best time to do this campaign.

Record Breaking

• 4 artists and 4 cities • Will witness a record breaking event. • In 24 hrs. or less maximum number of makeover would be done.• Among women from all ages • Ranging from 16 to 50

Make up artists

Marketing Plan

Digital : Facebook Twitter

OOH : Bill boards Cinema slides

PR : Press release Media coverage