color harmony and design principles project
TRANSCRIPT
Project # 3Color Harmony and Design PrinciplesBy:Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez & Wendy
Posada
October 13, 2014 - Dr. Cho - FCS 453
Color Harmony: all elements properly lend Create a mood, emotions, warm & cool● VM use it to improve the Displays● Follow specific rules● End result: Motivate customer to buy
Monochromatic:Analogous: Complementary: enhances strengths of 2 colors
Application of Design Principles: Balance: Weight distribution, formal/symmetrical or informal/asymmetrical
Rhythm: Repetition, , continuous line or alteration
Emphasis: Central or focal point, through size variation, repetition or contrast
Complimentary: Bad example
● Cluttered window display● No focus on a particular
product
Monochromatic:
Bad example ● Cluttered space● Window decal does
not “stand out”● No particular spot
that catches the human eye
Analogous:Bad example
● Little effort put into the window display
● Some texture● No creativity
● Mood: cheerful ● Very bright & inviting● Sun● Spring
Analogous
Monochromatic ● Grays- dark gray
scale● Fall- Holidays● Very sophisticated
Complementary
Grays, pink, and tealBright Mood: relaxing/girlyBlue & Gold
Formal Balance: ● Symmetrically balanced and appealing
to the consumer eye
● Well executed design, prevented the display from becoming boring
● Used rich colors, making the merchandise more appealing
Rhythm: Diagonal Lines ● Strategic use of diagonal lines to
guide the consumer eye to merchandise being displayed
● Great use of colors
● Clean effective way to use rhythm as their display type
● Repetition: jeans & strings
T E X T U R E
Emphasis: Texture Contrast
● Unusual but unique textural contrast used to capture interest
● Textural contrast displays Free People’s sense of style
● Great use of colors helping gain the consumer eye
● Creates excitement
Balance & Emphasis: Claire’s
*Bad example
Rhythm: Bad example Things Remembered
ConclusionColor Harmony & Principles of design create a story for the customer and make that customer interested in buying a product.
Referenceshttp://www.bing.com/images/search?q=monochromatic+color+wheel&FORM=HDRSC2#view=detail&id=26929D3345055D97A7CC9168D30F06C88B1136FF&selectedIndex=321
http://designwithmshsquared.wordpress.com/interior-design/elements-and-principles-of-design/