collaboration culture: increasing enterprise social user adoption

INCREASING ENTERPRISE SOCIAL USER ADOPTION

Copyright © 2014 Rightpoint | Proprietary and Confidential 2

TABLE OF CONTENTS

1 What’s a Collaboration Goal?

2 Best Practices

3 The Collaboration Ecosystem

4 Aligning to Business Strategy

5 A Successful Enterprise Approach


NEWS FLASH: IT’S NOT ABOUT TECHNOLOGY


Collaboration Goal:Develop a purposeful social collaboration approach that

unleashes the power of the organization’s people and

knowledge and helps form a “culture of collaboration”.


BEST PRACTICES: DEFINE COLLABORATION GOALS

Enable global intranet to be a model for how best to manage and grow

collaborative communities that meet clearly defined business goals.

• Lead by example – influence the company’s behavior and culture by

making collaboration a regular practice, not an isolated incident.

• Enable the global intranet to leverage collaboration to:

• Drive innovation for products and capabilities

• Energize decision making by putting together the right information with the right

experts

• Accelerate the spreading of new ideas


BEST PRACTICES TO DRIVE ADOPTION

Collaborating using social tools is often a behavior change for an organization. A

thoughtful communication plan will help prepare your users and drive fast adoption.

Pre-launch Ideas

1. Create multi-channel communication plan

2. Conduct Collaboration Adoption StrategyWorkshop

3. Define the core goals for end-userparticipation and create an incentiveprogram

4. Create an idea generation initiative

5. Enable sponsors and champions to buildbuy-in and enlist participation

6. Send teaser emails to end-users to createbuzz and awareness

Launch Ideas

1. Create a focused contest

2. Disseminate Trivia to create engagement

3. Implement Gamification/Badging Program

4. Incorporate a “No Email Day” into theLaunch

5. Celebrate great use, encourage users,address frequent questions

Ongoing Ideas

1. Conduct Listening Tours to guide theCommunities–based on feedback andobservation, provide gentle guidance todrive the right behaviors

2. Celebrate Success–share great usecases, quotes, etc. to show value and drivethe right behaviors

3. Disseminate “Tips of the Week” via differentchannels

4. Conduct User Experience Testing


“WHAT DOES COLLABORATION MEAN TO YOU?”

Openness, curiosity and a strong belief

that working together leveraging own

and other's experiences will get to a

better end result faster

The ability to share, listen and learn from others, to be open

to ideas and allow others to build on your ideas. Something

created by working equally with another or others whilst

displaying the right behaviors

Collaboration is a technology-enabled

way of working that supports

structured and ad-hoc teams of local

and dispersed people to work

together to increase productivity and

speed-to-market

Building and creating together towards a

common objective; sharing knowledge and

ideas without expectation

Working together, sharing ideas, co-creating solutions /opportunities

Joint problem-

solving, leveraging

the unique talents,

abilities and

strengths of our

diverse assets

Leveraging all

available information

available through

INTERACTION


Collaboration isthe act of people working together to

achieve a common goal, with shared

responsibility and where all benefit.


DISCUSSION: COLLABORATION DEFINED

•Collaboration – the People—working with

others towards a common outcome freely

sharing ideas, information and experiences• versus Communication – the exchange of information to achieve better

understanding

• Knowledge Management – the Data–a repository or central location to store, search

and find documents and information

• Enterprise Social Network – the Connector–technology and tools used to enable

connection and collaboration between people

10 min.


THE COLLABORATION ECOSYSTEM

Demand Management

Investment

Strategic Alignment

Awareness / Adoption

Policy Definition

Communication

Process

Objectives

People

Technology

Collaboration

Corporate/

Strategic

AudienceEnablement(governance)

Telecom

Knowledge

Mgt

Activities

Social /

Community

/ web 2.0

Enablement

(Governance)

Teams

Operations

Change

Integration

Business Strategy

Corporate Values

Business Outcomes

Communicate

Co-create

Innovate

Share

Connect / Network

Idea Management

Issue Resolution

Knowledge Management

Needs

Behaviors

Preferences

Interactions

Experiences

Enterprise-wide

Functional / Business Unit

Departmental / Team

Executive Modeling

Change Agents

Early Adopters

Resisters

Training

Profiles

Blogs

Wikis

Polls

Forums

Gamification

Executive Oversight (steering team)

Strategic (program leadership & enablement)

Tactical (program execution)

Executive Sponsors

Enterprise Support

Community Management/Moderation

IT

Daily Job Function

Intra-departmental

Inter-departmental

Enterprise-wide

Collaboration

Knowledgebase

Team / Project Sites & Workspaces

Workflow / Routing

Phone

Mobile

Video Conference

Audio Conference

Fax

Community

Management

Moderation

Measurement

Content

Online

Whiteboards

Web Conference

Desktop Sharing

Surveys

RSS

Email

Search

Contests

Ideas

Q&A

Video

Micro-blog


USER ADOPTION

Potential collaboration users

across the organization are at

varied stages of adoption

holding on committing

TIME

AT

TIT

UD

E

Positive

Negative

resisting exploring


COLLABORATION: THE TIPPING POINT

Experimental ProliferationTo reach the next level, the

organization must begin considering

collaboration in a more holistic way:

• Actively promote awareness across the

organization

• Form effective guidelines to maximize the

effectiveness of people, processes and

technology

• Make the need to share—not just the

need to know—a driving force in the

culture

ALIGNING TO BUSINESS STRATEGY

Business Objectives & Collaboration Objectives


THE COLLABORATION ECOSYSTEM

Demand Management

Investment

Strategic Alignment

Awareness / Adoption

Policy Definition

Communication

Process

Objectives

People

Technology

Collaboration

Corporate/

Strategic

AudienceEnablement(governance)

Telecom

Knowledge

Mgt

Activities

Social /

Community

/ web 2.0

Enablement

(Governance)

Teams

Operations

Change

Integration

Business Strategy

Corporate Values

Business Outcomes

Communicate

Co-create

Innovate

Share

Connect / Network

Idea Management

Issue Resolution

Knowledge Management

Needs

Behaviors

Preferences

Interactions

Experiences

Enterprise-wide

Functional / Business Unit

Departmental / Team

Executive Modeling

Change Agents

Early Adopters

Resisters

Training

Profiles

Blogs

Wikis

Polls

Forums

Gamification

Executive Oversight (steering team)

Strategic (program leadership & enablement)

Tactical (program execution)

Executive Sponsors

Enterprise Support

Community Management/Moderation

IT

Daily Job Function

Intra-departmental

Inter-departmental

Enterprise-wide

Collaboration

Knowledgebase

Team / Project Sites & Workspaces

Workflow / Routing

Phone

Mobile

Video Conference

Audio Conference

Fax

Community

Management

Moderation

Measurement

Content

Online

Whiteboards

Web Conference

Desktop Sharing

Surveys

RSS

Email

Search

Contests

Ideas

Q&A

Video

Micro-blog


Collaboration isthe act of people working together to

achieve a common goal, with shared responsibility and where all benefit.


Maintain alignment to the issues/goals

that are important to the organization

(as defined by senior management)

1


Establish community/collaboration goals

that provide clarity of intended action.

(but don’t overdo it)

2


1 2

A SUCCESSFUL ENTERPRISE APPROACH

Marries these two collaboration pillars:

Tactical flexibility to

achieve specific

collaboration objectives

drive

business

valueAlignment to the

overarching

business strategy

+ =


DefineCreate Personas & User Requirements

DiscoverConduct

Stakeholder Workshop

DesignCreate Collaboration

Adoption Strategy

DevelopCreate Roadmap

DeployExecute Roadmap

1

Roadmap

2 3 4 5

To create a customized collaboration

adoption roadmap, contact:

Ross Freedman

Co-founder, Rightpoint

[email protected]

312.920.8393

mailto:[email protected]

CHICAGO29 North Wacker Drive

4th Floor

Chicago, IL 60606

Ph 312.920.8383

DENVER1045 Lincoln Street

Suite 204

Denver, CO 80203

Ph 720.330.3000

DETROIT43155 Main Street

#2212C-2

Novi, MI 48375

Ph 248.255.4175

THANK YOU