collaboration & communicating skills
TRANSCRIPT
APPLIED COURSE
RESTAURANT
MANAGEMENTFaculty of Economy, Hospitality Management
PETRA CHRISTIAN UNIVERSITY
SEPTEMBER 2017
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
COLLABORATION
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
TEAMWORK
is work performed by a team
towards a common goal.
COMMUNICATION
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
Source: Online Survey of 1,225 people
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
BRANDINGtangible + intangible + trademark = values + influences
PETRA CHRISTIAN UNIVERSITY
PETRA CHRISTIAN UNIVERSITY
(Thompson in Cliffron, 2014)
PETRA CHRISTIAN UNIVERSITY
Relationship of the Elements
Brand
Technology
Service
Managing Service
Marketing
Business
People
PETRA CHRISTIAN UNIVERSITY
Relationship of the Elements
Brand = the concept
Technology = the media, the tools
Service = the act
Managing Service = the act of controlling
Marketing = the act of integrating 4P
Business = the goal
People = the subject
THANK YOU
PETRA CHRISTIAN UNIVERSITY