Cold Market ProspectingContact & Invite

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

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Coming Soon

Agenda

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

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Agenda

• Cold Calling:

i. Getting Started

ii. Making Calls

iii. Scripts

iv. The Gatekeeper

• Where to find leads?

i. Ads

ii. Tradeshows

iii. Impromptu walk ins

iv. The Internet

v. The Referral Approach

vi. While you are out

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

Note: Add instructions to discern if and when to make this education available to Silvers in the group who are ‘stuck’.

Agenda

• Cold Calling:

i. Getting Started

ii. Making Calls

iii. Scripts

iv. The Gatekeeper

• Where to find leads?

i. Ads

ii. Tradeshows

iii. Impromptu walk ins

iv. The Internet

v. The Referral Approach

vi. While you are out

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

Agenda cont.

• Which Market?

i. General

ii. Cohort

~ Boomers

~ Generation X

~ Echos

~ Generation Y

ii. Niche:

~ Healthcare Practitioners

~ Spa’s

~ Stay at home mom’s

~ Hotels & B&B’s

• Support Materials/ Media & training:

i. Brochures

ii. Books

iii. Private VFW sites

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

Where to find leads

Newspaper Ads

© 2005 IDS Solutions Inc. • All Rights Reserved • Duplication for resale is illegal • Version1.1 Nov06

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