COCA-COLACoca-Cola Company is the world's largest nonalcoholic beverage company. Within our more than 400 brands are nearly 2,400 beverage products. Operations in more than 200 countries. Coca-cola accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day.

HISTORYCoca cola was invented by john stith

pemberton in 1886 in Atlanta, Georgia.The coca-cola formula and brand was

bought in 1889 by Asa Candler who incorporated the coca cola company in 1892.

Within four years, his merchandising flair helped expand consumption of Coca-Cola to every state and territory.

Under Robert W. Woodruff six decades of leadership , The Coca-Cola Company took the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over.

 MISSION

The Coca Cola Company creates value by executing comprehensive business strategy guided by six key beliefs:Consumer demand drives everything we do.Brand Coca Cola is the core of our businessWe will serve consumers a broad selection of the nonalcoholic ready-to–drink beverages they want to drink through out the day.We will be the best marketers in the world.We will think and act locally.We will lead as a model corporate citizen.

VISION

 PROFIT: Maximizing return to shareowners while being mindful of overall responsibilities.

PEOPLE: Being a great place to work where people are inspired to be the best they can be.

PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ Desires and needs.

PARTNERS: Nurturing a winning network of partners and building mutual loyalty.

PLANET: Being a responsible global citizen that makes a difference.

VALUESCoca-Cola is guided by shared values that both the employees as

individuals and the Company will live by; the values being: LEADERSHIP: The courage to shape a better future PASSION: Committed in heart and mind INTEGRITY: Be real ACCOUNTABILITY: If it is to be, it’s up to me COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight QUALITY: What we do, we do well

Product line soft-drink: Coca-cola Sprite Fanta Diet coke Limca Maaza Thums up

Evolution

Campaigns and slogans

Connecting to the people

Twitter coca cola has more than 2.4 million followers leading engagement to more than 1 billion people in a month.Facebook page of coca cola has more than 35 million likes.Coca cola also connects through sports such as being sponsor for 1996 cricket world cup ,fifa world cup 2014.Coca cola has always been active in social activities to connect with people recent example being recycling of plastic bottles in London Olympics 2012.It has also used sales promotion activities to connect to the people.