coffee break january 2015 (coffee kids)
DESCRIPTION
The rise and fall of Coffee Kids - Interview with Mike Ferguson ex-president of the NGOTRANSCRIPT
ianuarie - februarie 2015
COFFEE
POWER
GIRLS
REG BARBERTEA-LIGHTFUL
UNIQUE EXPERIENCES
WHITE TEA
KATY & CEZARA
Cover
Cover: CEZARA CARTEȘ
ECATERINA SZASZ
DTP & Graphics: A.O.N.
Foto: Victor Arsene
Locație:
Boutique du pain - Starbucks
Calea Victoriei, București
PublisherKiruna Publiciswww.kiruna.ro
PrintingGlobal Vision Printwww.globalvisionprint.ro
Project EditorSilvia Constantin
Project Editor AssistantSînziana Filip
Advertising ManagerNicoleta Negrea
PhotoVictor [email protected]
DTP & GraphicsA.O.N.
Associated Editors
Ion Andrei Puican
Dana Toma
Mirela Păduraru
Bogdan Danielescu
Alexandru Niculae
Jose Ureña – Costa Rica
Guest Editor –
Graciano Cruz - Panama
ISSN 1841 – 4192
Toate drepturile rezervate.
Reproducerea sau transmiterea în orice formă sau prin orice mijloc - electronic,
mecanic, fotocopiere - a conținutului acestei publicații, integral sau parțial, fără acordul
prealabil scris al publisherului se pedepsește conform legilor copyright-ului în vigoare.
Adresa redacțieiStr. Zefirului nr. 19, Sector 2,
București
redactie@co$ee-break.ro
La fiecare început de an ne facem planuri, suntem entuziaști,
bucuroși, curajoși și mai ales plini de speranțe, ca anul care tocmai
a început, va fi cel puțin la fel de bun, ca cel care a trecut.
În 2015 mi-am propus să trăiesc fiecare zi cu intensitate, să-mi văd
prietenii mai des, să mă distrez cu familia, să călătoresc mai mult,
să-mi deschid sufletul și mintea către noi experiențe, să iubesc mai
mult, să fiu mai înteleaptă, să trăiesc, să simt, să visez… ceea ce vă
doresc și vouă, tuturor!
Vă doresc să vă descoperiți drumul, să vă bucurați de călătoria
voastră, care este însăși viața voastră, vă doresc să visați la cele mai
trăznite și curajoase idei și să încercați să le puneți în practică.
Vă doresc să aveți parte de cafele bune, de companii frumoase, de
locuri minunate… de tot ceea ce v-ar putea bucura și innobila sufletul.
Vă doresc un an frumos, cât o viață!
!"#$%&'(#")(#*+,-.
#!"#/)012%3#41#").
ETAM 36365M
PRIMADONNA XS
DELUXE
IMPORTATOR IN ROMANIA – M&N ITALY TRADING SRL www.mnitaly.ro o"[email protected]
SHOWROOM - B-dul Eroilor nr 130, Voluntari, ILFOV
TEL/FAX: +40.21.352.33.10/08
Densitatea perfectă
Cremă perfectă
Temperatură perfectă
... până la ultima picătură!
3 - 14
Știri cu și despre cafea
26 - 27 Hario accessories
28 - 29 Despre cafea cu Cezara Carteș
30 - 31 Despre cafea cu Ecaterina Szasz
34 - 36 About Co$ee Kids
16-17 Co$ee inspiration with Reg Barber
20 - 22 Co$ee with Roxana Ursu
Co"ee Stage
58
Beauty in a Cup by Mirela Paduraru B
ea
uty
in a Cup
24 - 25
Bazzara Brothers
C
o"ee Brands
Co"ee Time
38 The Beginning - Iași
40 - 41 Nomad Roastery – Athens
42 - 43 Boutique du Pain – București
Co"ee and the City
Co
"e
e L
ove
rs
44 - 47 Sweet`n`Co$ee - DETOX
48 - 53 Dragoste la prima vedere:Antonella Cutrona - Dalla Corte
54- 55 Ceaiul Alb: Tea-Lightful
56 - 57 Co$ee love by PAY
Co
"e
e W
orl
d
co ee content
60 - 61Metodele alternative de preparat cafeaua
sau brewing-ul
Co"ee Tech
62 - 63
News
Co"ee Gear
64 Co$ee
Calendar
Co"ee Calendar
35
co ee lovers
34
co ee lovers
Jose Ureña: Tell us a bit about how you became involved with SCAA, later with Co ee Kids and how did co ee change your life.
Mike Ferguson: After I �nished graduate school in 1998,
I set a goal of working in marketing and communications
for a nonpro�t association involved with international
trade. I know that sounds very speci�c, but there are a
lot of trade associations out there. What was a little weird
was SCAA looking for a marketing coordinator at the
same time. �e SCAA o�ces were less than two miles
from my house. My interview with Ted Lingle (SCAA
Director) lasted for over two hours and I was hired. I
was given increasing responsibility over my nine years
with SCAA and when I left I was Chief of Sta�.
I heard about Co�ee Kids not long after I started working at
SCAA. Up until that time, I had always worked for charitable
organizations, so I understood the mission and methodology
quickly. From that point forward, I’ve done whatever was
within my power for Co�ee Kids. I am fortunate
that my current employer, Batdorf & Bronson Co�ee Roasters,
was a longtime supporter of Co�ee Kids, so when I was
invited to serve on the Board, Batdorf supported that 100%.
It is impossible to be deeply involved in the co�ee
industry and not grow to have a global perspective on
almost everything and see cause and e�ect everywhere.
THE RISE AND FALL
OF COFFEE KIDS
If taste leaders in the specialty co�ee industry become
infatuated with a co�ee from a certain country and start
a trend, that trend will have a real and tangible e�ect
on many lives. All of us give plenty of lip service to the
idea of interconnectedness but I don’t think we stop
often enough to consider how our everyday decisions
have a cumulative impact on the supply chain.
Jose Ureña: Please share with us your views on the impact the 2008 economic crisis had on NGO s like Co ee Kids
Mike Ferguson: When fewer people are paying someone else
to make their co�ee every day that is a decision about priorities
and that decision ripples back through the supply chain where
everyone is making very similar choices about priorities. For
too many companies, Co�ee Kids was low on the priority list
and they reduced or eliminated their contribution. �ere are
examples of co�ee related companies that held steady and did
not reduce their contributions even when they were making
di�cult cost cutting decisions internally, but they are far and
away the minority. What this tells me is that in too many cases
the initial decision to be a Co�ee Kids donor was made out
of profound ignorance regarding the mission, methodology,
and impact of Co�ee Kids. If you truly understood Co�ee
Kids (and why didn’t you?) you would not have reduced your
contribution because it would be in the non-negotiable column.
36
co ee lovers
Jose Ureña: What do you think the co ee community should do to make consistent and sustainable changes on how the co ee is traded today and how the revenues are distributed in the commercialization chain?
Mike Ferguson: Co�ee economics are complicated, or so
they tell me. So let me be unforgivably simple. If you are a
co�ee roaster, think about all the co�ees you purchased last
year and the price you paid. Of all those prices, how many
were negotiated directly with the farmer while you sat at a
table on her property? Whatever your answer, it should be
more and as that number grows you will contribute not only
to equity and sustainability in co�ee but price stability in the
specialty sector. Every time you buy a co�ee, ask yourself, is
this farmer thriving? Are this farmer’s family and workers
thriving? In some cases, the answer might be no, and then
it becomes a question of your values as an individual and
a company. If the answer is “I don’t know” I would like to
invite you to �nd another line of business, or at least stop
telling people you’re in the specialty co�ee business.
Jose Ureña: Do you see a future for Co ee Kids, what can we expect and how we, as a community, can help to make it happen?
Mike Ferguson: I do not currently serve on the board of
Co�ee Kids, but I know that the leadership did not come
to this decision lightly or without much deliberation.
�e co�ee industry did not forget about Co�ee Kids overnight
and they would not remember and understand Co�ee Kids
quickly. I was fond of saying “Co�ee Kids is a conversation.”
I don’t see room for this conversation in co�ee right now unless
the space is created and protected, and I think this means a
partner who can take Co�ee Kids under its wing and allow
it to rebuild and restart the conversation. �is would require
a signi�cant level of bravery. Unfortunately, Co�ee Kids was
the bravest organization I knew so who will step up now?
Jose Ureña: Please tell us a few words for our specialty co ee lovers’ community.
Mike Ferguson: Every day, all over the world, people wake
thinking about many things and for an increasing number
of them one of the things they are thinking about is their
�rst cup of co�ee and for an increasing number of them
they are thinking about how it will taste at least as much
as what it will do to help them start their day. When all is
said and done, these people who truly value and understand
the taste and experience of extraordinary co�ee are just as
important as the co�ee farmers who share their commitment
to the idea that some things really are very special.
Interview by Jose Manuel Ureña “El Cafetalero”
email: sales@co!eeland.us
Interviewed: Mike Ferguson “Fergie”
email: [email protected]
believe in a world in which co!ee-farming communities
are self-sustaining, and families have a life of dignity
Importator EDEN GEOCOM SRL.
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