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November 2012 www.coatingsworld.com Coatings World | 5

November 2012 • Vol. 17, No. 11 Table of Contents

COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to CoatingsWorld are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.

COLUMNSInternational Coatings Scene ....................................24Europe • Protective Coatings for Oil and Gas Pipelines in Russia ThrivingLatin America • Lord Corp. Expands in Latin America

Business Corner ..........................................................28How Does Your Company Approach Decisions and RateInnovation Risk?

IPaint ............................................................................30Engaging in Unprotected Business

ADVERTISING SECTIONSClassified Ads ..............................................................48Advertising Index........................................................49

DEPARTMENTSEditors page ................................6

As we go ......................................8

Index to Companies....................8

Fresh Paint ................................10

Patents ......................................20

New Products ..........................22

Industry News ..........................39

Suppliers Corner ......................42

People ........................................44

Meetings ..................................46

Final Coat ..................................50

22

32 The ExteriorArchitecturalCoatings Market

36 The Adhesives andSealants Market

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http://www.coatingsworld.com

Youmay have noticed a few changes to the masthead of the Novemberissue of Coatings World. Most notably is the absence of Tim Wright,Coatings World’s editor. Tim has left CoatingsWorld to take a position

at another publication within our company. Tim has done a wonderful jobthroughout his time at Coatings World and will certainly be missed. Long-time readers of Coatings World will probably recognize my name as the as-sociate editor. I have spent more than a decade learning about this dynamicindustry and attending many conferences and technical events, including TheAmerican Coatings Show, The European Coatings Show and ChinaCoat. Ilook forward to providing our readers with the most relevant and up-to-datecontent on the issues that matter the most to you.This month we take a look at “The Exterior Architectural Coatings Mar-

ket” beginning on page 32. Exterior architectural coatings manufacturers Iinterviewed reported a slow but steady uptick in housing sales for 2012, re-sulting in a slight improvement over the prior year. Whether this trend willcontinue in 2013 remains to be seen.“The Adhesives and Sealants Market”be-ginning on page 36 takes a look at the latest technologies and products beingbrought to market.As this issue goes to press, we are wrapping up the final preparations

for ChinaCoat 2012. Be sure to stop by the Coatings World booth if you areplanning on attending ChinaCoat November 28-30 in Guangzhou. TheCoatings World staff will be onsite reporting live from the Guangzhou In-ternational Convention and Exhibition Center. If you are not able to attendthis key event, be sure to sign up for our e-newsletter at www.coat-ingsworld.com. We will be sending out daily e-mails to bring the latest Chi-naCoat news right to your desk.

Kerry [email protected]

6 | Coatings World www.coatingsworld.com November 2012

A few changes atCoatings World

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A Rodman Publication70 Hilltop Road • Ramsey, NJ 07446 USA(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITORKerry Pianoforte • [email protected] PRESIDENT/EDITORIAL DIRECTOR

Tom Branna • [email protected] DEPARTMENT

Michael Del Purgatorio • [email protected] Downing • [email protected] CORRESPONDENTS

Sean Milmo (Europe)Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)Joseph Cristiano (consultant)Thomas Frauman (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHINGPRESIDENT

Rodman J. Zilenziger, Jr. • [email protected] VICE PRESIDENT

Matthew J.Montgomery •[email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett • [email protected] SALES (U.S.)

Kim Clement Rafferty • [email protected] SALES (Europe)

Baudry Boisseau Associates27 Rue J. Lebeau- B-1000, Brussels, Belgium

Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)[email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House93-103Wing Lok Street, SheungWan, Hong Kong

(852) 2369 8788 • Fax: (852) 2869 [email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov • 631-642-2048; Fax 631-473-5694

[email protected] MANAGER

Patricia Hilla • [email protected] DEVELOPMENT MANAGERJoe DiMaulo • [email protected]

CIRCULATION MANAGERRichard DeVoto • [email protected]

ONLINE DIRECTORPaul Simansky • [email protected]

COATINGS WORLD’S circulation is audited by BPAWorldwide.

6 Editors Page1112:Editors Page 11/2/12 5:48 PM






















http://www.eastman.com/optifilm

BASF Automotive Refinish Solutions un-veiled restyled vehicles, hosted autographsessions and prize drawings and displayedthe latest in custom color technology atbooth 21455 at the 2012 Specialty Equip-ment Market Association (SEMA) Show,Oct. 30 to Nov. 2 in Las Vegas.During the show, BASF, displayed ve-

hicles featuring its Glasurit and R-M wa-terborne paint systems.Experts from BASF were on hand to

discuss the latest in waterborne and colortechnology, collision repair services andtools and the best color matching tools inthe industry.Chip Foose, nationally known televi-

sion personality, automotive designer andowner of Foose Design, was on hand dur-ing the press conference to unveil the1948 Cadillac Eldorado “Eldorod” thathe has restyled and painted with a customblended Deep Blue from BASF’s Glasurit90-Line waterborne system.During the press conference, BASF also

hosted the unveiling of the “Grinch,” a1970 Chevy Camaro restyled by the Ring-brothers and painted in Custom Greenfrom the Glasurit 90-Line. Mike and JimRing from Ringbrothers were on hand forthe unveiling.BASF also featured two additional

must-see vehicles at its SEMA booth. The2012 Ridler Award Winning 1955 FordThunderbird designed by Jonathon Peaceand built by Torq’d Design Lab andGreening Auto Company will be on dis-play. The Thunderbird, which is owned byDwayne Peace, is painted in Glasurit 90-Line Brilliant Red. Also being exhibited isthe “Kardiac 500,” a 1967 Shelby Mus-tang GT 500 that was a Great 8 finalist atthis year’s Detroit Autorama. Built by JFKustoms and owned by Gordon Phillips,the Kardiac 500 is painted in a R-MOnyxHD Custom Mocha.

BASF to partially acquireCiech’s TDI businessBASF and Ciech announced the acquisi-

tion of parts of Ciech’s global TDI(toluene diisocyanate) business by BASF.Closing of the transaction is expected inthe first quarter of 2013. Financial termsof the agreement were not disclosed.The agreement involves parts of

Ciech’s worldwide TDI business. The pro-

duction facility of Ciech’s subsidiary inZachem, Poland, is not part of the trans-action. Ciech and BASF will cooperateclosely to facilitate an effective transitionof supply agreements and support servicesfor Ciech’s TDI customers, the companyreported. CW


BASF’s refinish products on display at SEMAAs

We

Go

ToPr

ess

Index to Companies

This index gives the starting page for a department or feature with a signifi-

cant reference to a manufacturer of paint, coatings, adhesives and sealants.

Subsidiaries are indexed under their own names.

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 24

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 50

Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Bredero Shaw. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

California Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

DAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Dunn-Edwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,32

DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22

Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Lord Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Matrix Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22

SCIGRIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 32

Spraylat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Tremco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

United Gilsonite Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

8 As We Go1112:As We Go To Press 11/2/12 5:49 PM



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The Valspar Corporation has announcedplans to expand its research and devel-opment campus and renovate its formerheadquarters building, located in down-town Minneapolis, Minnesota. Thisworld-class environment for developingindustry-leading coatings technologiesand applications further demonstratesthe company’s commitment to growthand innovation, the company reported.The project will also create up to 135full-time jobs over the next two years, in-cluding high-paying roles in the materialsciences. Valspar is investing $30 millionin the project, which will add 87,000square feet of laboratory, meeting and of-fice space. The project is expected to becompleted in early 2014.

“Expanding our Minneapolis R&Dcenter is a prime example of Valspar’sglobal leadership in coatings innovationand technology,” said Gary Hendrick-son, chairman and chief executive offi-

cer of Valspar. “We will devote more re-sources toward developing differentiatedcoatings technologies to address thechanging needs of our customers. Ourscientists and researchers will have ac-cess to a best-in-class facility to morequickly and efficiently bring these solu-tions to market.”

The Minneapolis campus is the an-chor of the company’s research and de-velopment network worldwide,collectively called the Valspar AppliedScience and Technology Centers (VAST).The company operates a second flagshipR&D facility recently opened inGuangzhou, China as well as more thanthree dozen smaller laboratories aroundthe world. Together, these facilities enableValspar’s research and developmentteams to drive the development of newproducts, solve customer and manufac-turing challenges, develop polymers withunique performance and value, and es-

tablish new test proto-cols to ensure

qua l i t y.T h e

R&D center in Minneapolis will also en-able Valspar to expand its partnershipswith highly regarded research institutionsand universities, providing co-operativeinternships and equipment sharing, in-cluding the University of Minnesota.

“Expansion of the VAST center af-firms Valspar’s commitment to advancethe scientific foundation in the coatingsindustry and apply technical principles todeliver innovation and value,” said Cyn-thia Arnold, senior vice president andchief technology officer for Valspar. “Theexpanded campus will enable researchand development at the highest level aswell as create the right environment forcustomer and supplier collaboration fornew coatings technologies.”

PPG Industries releases itsannual automotive colorpopularity and trend dataWhile white retained the leading spot asthe most popular car color based on2012 automotive build data, PPG fore-casts that the overall use of color is onthe rise.

According to PPG’s annual survey ofglobal color popularity, white rankedfirst (22%) and silver was second

(20%), followed by black (19%),gray (12%), red (9%), natural(8%), blue (7%), green(2%) and other colors(1%).

“Color is one of thefirst characteristics no-ticed in product de-sign, and it isincreasingly beingused in everydayitems, from cellphones to large appli-ances, based largelyon automotive trends,”said Jane E. Harring-ton, PPG manager,color styling, automo-tive OEM (original


Valspar announces expansion ofits R&D campus in Minneapolis

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PPG reported that white has retained the leading spot as the most popular color for automotives.

10-19 Fresh Paint1112:Fresh Paint 11/2/12 5:51 PM



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equipment manufacturer) coat-ings. “The palette being devel-oped for the automotivesegment continues to be influ-

enced by culture, nature, fashion, interiordesign, color popularity and new pig-ment technology.”During this year’s annual Automotive

Color Trend Show held at PPG’s officesin late September, the coatings companypresented its ideas for future vehicle col-ors to leading global automobile manu-facturers. Titled “Perspective,” the 2012show presents PPG’s unique viewpointand angle on color direction, using in-sight from all the company’s businessesthat color items such as laptop comput-ers, homes, buildings, airplanes, shipsand heavy equipment.“PPG’s internal network of more than

20 color experts and six color styling lab-oratories around the world keep ourcompany in the vanguard with colortrends,” Harrington said. “This globalperspective on multiple end-use marketsgives PPG unique color expertise that isunmatched in the industry. No coatingscompany colors more types of surfacesthan PPG.”PPG presented 64 new exterior shades

to automotive designers for considera-tion in designs of the 2015-2016 modelyears. These included colors such as: AlFresco, a silver metallic with fresh greentint; Victoria Grey, a classic gray with aniridescent highlight of gold metal; Opu-lence, a refined red pearl with intensejewel tone; Glacier, an icy graphite graywith a slight violet blue tone; Sunshine, abright high-sparkle intense yellow; andElixir, a metallic mixture of silver andmagenta.“Our consumer research has clearly

shown that color is critically importantto car buyers,” Harrington said.

A 2011 survey of automotive con-sumers by PPG revealed that:• 77% of respondents said exterior colorwas a factor in their automotive pur-chase decision.Owners of large luxury cars, sporty

cars and large premium SUVs place themost value on getting the color of theirchoice.

• 45% of respondents said they wouldprefer a wider range of color choices.

In addition to color trend forecasting,PPG continues to develop paint tech-nologies that offer automotive design op-tions for enhancing appearance andhelping automobile manufacturers dif-ferentiate their brands, according to Har-rington. “For example, metallic flakeeffects have become increasingly popular.A classic color such as blue can be up-dated with a high-sparkle glass flake ora fine bright aluminum to create more ofa liquid or silk appearance,” she said.

Regional details regarding PPG’s2012 automotive color popularity dataincluded:• In North America, white ranks first(21%), followed by black (19%),silver and gray (16% each), red(10%), blue (8%), natural (7%) andgreen (3%).• In Europe, white is also most popu-lar (23%), followed by black (21%),gray (17%), silver (13%), blue, nat-ural and red (7%), other colors(3%) and green (2%).• In the Asia Pacific region, silver andwhite tied for most popular (23%each), followed by black (19%),natural (10%), red (9%), gray (8%),blue (7%) and green (1%).

AkzoNobel reveals IndigoNight as 2013 Color of the YearAkzoNobel unveiled its 2013 Color ofthe Year, Indigo Night.The rich blue shadewas determined by the company through astudy of social and economic trends fromaround the globe. Last year, AkzoNobelselected a red Terra Cotta Rose as theyear’s signature hue, reflecting possibilitiesand take-charge optimism.The first to author a comprehensive, re-

searched and global-based study of colortrends, AkzoNobel said Indigo Night sug-gests maturity and elegance. The regal,tranquil and introspective hue also con-veys a sense of trust and authority. Withina color palette, indigo is versatile, pairingwell with bright colors of a similar satura-tion level, citrus colors or warmer neutrals,as well as other blues, purples and greens.

“Indigo Night is a stunning colorthat can be applied to many areaswithin the home,” said Barbara Richard-son, director of North American colormarketing for AkzoNobel, makers ofGlidden paint. “Even used in smallways, Indigo Night makes a bold andconfident statement, whether it’s fea-tured in an entryway, place of study, oras a pop of color on furniture, such asthe inside of bookshelves.”AkzoNobel’s Color of the Year is a re-

sult of ongoing color trend research andanalysis by creative experts from aroundthe world. Once a year, the AkzoNobelGlobal Aesthetic Center, based in Ams-terdam, invites an international group ofexperts in the fields of design, architec-ture and fashion to discuss and determinekey color trends for the coming year. In-dustry authorities from different parts ofthe world, including Asia, North Amer-ica, South America and Europe, draw ona variety of cultural influences such asfine art and technology, as well as socialand economic trends.A year-long process, themes and in-

sights from the global conference aretranslated into a color forecast andpalettes, captured in the company's cor-nerstone ColourFutures publication.This color trend book is distributed tomultiple audiences including home de-signers, artists and architectural firms.The comprehensive guide includes theColor of the Year, which will span acrossAkzoNobel's global markets, along withan overarching color concept for 2013and five trends.Richardson said the dominant concept

of 2013 is “Connections,” the way thingsinterconnect to create networks, dialogueand innovation. There are five relatedtrends and color palettes highlighted inthis year’s ColourFutures book:

Collective PassionThis trend revolves around the power ofsocial media, which has created new,spontaneous ways to connect and shareideas. The color palette, with attention-grabbing pastels combined with chalkwhites and warm greys, swoops from onecolor cloud to the next, with distinctgroups flowing together.


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exterior wood loves the sunWood coatings with Tinuvin® 5333-DW protect the beauty of wood. This easily dispersible, solvent-free sun-protection solution offers superior photo-permanence and superior coating protection resulting in a longer coating life. Tinuvin 5333-DW has broad compatibility with common waterborne resin types enabling wide use for applications such as joinery, siding, decking, general industrial, plastic, and decorative coatings. At BASF, we create chemistry. basf.us/industrialcoatings

Keeping wood beautiful is easier than ever.

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Switching OffSwitching Off is a celebration ofsolitude, temporarily discon-necting from the rest of the

world to clear the mind and create spacefor new thoughts. The associated palettefeatures silent colors and ethereal hues.

The Art of UnderstandingRepresenting a sense of curiosity andfeeling of clarity, The Art of Understand-ing aligns with the age-old fascination oftaking objects apart to understand howthey work. Colors in this trend are sunnyand uplifting like childhood memories,featuring vintage-inspired candy toneswith laid back neutrals.

Home FactoryThe more society advances, the more wewant to keep things simple. Some peo-ple are now part-time beekeepers whileothers are opening cafes in their homes

or printing their own fabrics. Thistheme involves manufacturing that ishappening on the tiny, personal level.The related color palette is inspired bynature’s dyes – bright green of alfalfa,warm burnt orange of carrot juice andindigo tones of denim.

Visual SolaceThis theme revolves around the beauty ofart and nature, and its impact on humanbeings. The gentle and feminine colorpalette reflects the fragile tones of im-pressionist paintings combined with crispwhite and violet details.

For more information and to downloadthe digital ColourFutures book, visitwww.colourfutures.com. The Color of theYear, Indigo Night (GLV21), is availablewhere Glidden paint is sold, including TheHome Depot, Walmart, Glidden Profes-sional Paint Centers and other retailers.

PPG to acquire SpraylatPPG Industries has reached a definitiveagreement to acquire certain assets ofSpraylat Corp., a privately-owned indus-trial coatings company based in Pelham,New York. The transaction is expected toclose in late 2012 subject to regulatoryapproval and customary closing condi-tions. Financial terms were not disclosed.

“Acquiring Spraylat furthers PPG’sstrategy to remain a leading industrialcoatings supplier,” said Richard Zoulek,PPG vice president, industrial coatings,Americas. “This transaction strengthensPPG’s position in key end-use marketssuch as automotive parts while expand-ing PPG’s overall liquid and powdercoatings capabilities.”

Spraylat holds a strong position in in-dustrial markets such as automotiveparts, architectural powder coatings,transportation, and general industrialniches, including mirror, electronic de-


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Glidden’s Indigo Blue was named Color of the Year by AkzoNobel.


http://www.colourfutures.com


CREATING TOMORROW’S SOLUTIONS

VINNAPAS® EF8300 is a new VAE copolymer dispersion that is produced without the use of APEO andideal for fl at to semi-gloss paints. This allows the formulation of paints with low VOC (< 5 g/l), very lowresidual VAM (< 200 ppm) and overall high performance, e.g. excellent scrub resistance, good blockresistance as well as good wet adhesion and water resistance.

Make the move to the technology of the future today. Visit us at www.wacker.com/interior-paints

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vice, metal office furniture andstorage, and sign coatings, ac-cording to Zoulek.

DuPont Performance Coatingslaunches eCatalog for its lineof refinish productsDuPont Performance Coatings recentlylaunched an online catalog for its popu-lar line of DuPont Refinish products tohelp collision repair professionals makeinformed decisions when purchasingpaint products. The DuPont RefinishProduct eCatalog is located atwww.products.dupontrefinish.com.Using the eCatalog, collision repair

professionals can browse more than100 core DuPont Refinish products bytype, technology and VOC limit, andcompare up to 10 products side-by-side. Each product features comprehen-sive application information andincludes a link to the MSDS and thetechnical data sheet. A “Where to Buy”feature helps users locate their closestauthorized distributor of DuPont Re-finish products.The eCatalog is mobile and desktop

friendly to ensure a positive user experi-ence regardless of the device used to ac-cess the application.

Sherwin-Williams donatespaint supply certificates toKeep America Beautiful’sgraffiti prevention programKeep America Beautiful, Inc. (KAB) hasannounced the winners of the 2012 Graf-fiti Hurts Grant Program. This year, KABprovided four $2,500 cash grants as wellas two $2,500 paint supply certificatesfrom The Sherwin-Williams Company.Q-Star also provided a FlashCAM, val-ued at $6,100, to one deserving recipient.The FlashCAM is a deterrent system ef-fective in preventing illegal trespassingduring hours it most often occurs.“The recipients of this year’s Graffiti

Hurts Grant Program remind us howpowerful volunteer action can be in solv-ing a community’s challenges,” saidMatthew McKenna, president and CEOof Keep America Beautiful. “We’re grate-ful to The Sherwin-Williams Companyfor its ongoing support of the GraffitiHurts program, a nationwide resourcefor addressing graffiti problems.”Responding to the blight of graffiti

vandalism, the Graffiti Hurts programwas developed in 1996 through a part-nership between Keep America Beautiful,the nation’s largest nonprofit educationand volunteer action organization, and

The Sherwin-Williams Company, makerof Krylon paint. The Graffiti HurtsGrant Program was initiated in 2007. Ac-cording to the U.S. Department of Jus-tice, graffiti contributes to lost revenueassociated with reduced ridership ontransit systems, reduced retail sales anddeclines in the value of surrounding resi-dential and commercial property.“The Graffiti Hurts Grant Program

provides an opportunity to raise aware-ness of the attendant costs of graffitivandalism and the creative solutions thatthese local partners employ to eradicateblight,” said Harvey Sass, president andgeneral manager, Diversified Brands Di-vision, The Sherwin-Williams Company.“Sherwin-Williams is very proud to lendsupport for these award-winning localinitiatives.”For more information regarding the

winning grant communities, visitkab.org/Graffiti Hurts.

Sixty finalists named in PQI’s“Prettiest Painted Places”competitionSixty communities – 10 each from six ge-ographic regions – have been named fi-nalists in a national competition to findthe “Prettiest Painted Places in America.”


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ACA holds Marine Coatings and Additives Conferences in Baltimore

The American Coatings Association held its annual International Marine and Offshore Coatings Conference September 11-12at the Sheraton Inner Harbor in Baltimore, Maryland. The conference featureda variety of presentations from marine coatings manufacturers like Jotun tosuppliers such as Dow Chemical, as well as regulatory issue updates.

The Marine Conference commenced with a keynote address, ”What’s Newin Antifouling,” presented by Mark Ingle of NAVSEA. Ingle discussed updatesin anti-fouling at NAVSEA and gave information on qualifying copper-free bio-cidal coatings, in-process task for advanced foul-release coatings, plans to coat propellers and determine if fuel savings can bemeasured and additional changes to anti-fouling specifications.

“NAVSEA is seeking ideas from the ACA for coatings and processes that will reduce total ownership costs from all sources.”Ingle said. “Anti-fouling coatings need to enhance fuel economy. Underwater hull fouling results in 40% increase in drag and10%-20% increase in fuel.” He went on to discuss some environmental drivers of change and interest in second-generation prod-ucts that will help NAVSEA meet its needs.

The ACA also held its Additives 2012 Conference September 12-13 at the same venue in Baltimore. This conference providedcoatings industry professionals with innovative additive technology and concepts that are commonly utilized to improve coat-ings performance.

For information on upcoming conferences go to www.paint.org.


http://www.products.dupontrefinish.com

http://www.paint.org


http://kab.org/GraffitiHurts

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The competition is being con-ducted by the Paint Quality In-stitute (PQI), an informationalentity whose mission is to edu-

cate the public about quality paints andcoatings.The finalists are a diverse lot, includ-

ing communities both large and small, lo-cated on the coasts and in the heartland,some with long histories and others rela-tively new. But all have one thing in com-mon: They have beautified themselveswith exterior paint.“For purposes of our

competition, a ‘prettiestpainted place’ is a veryspecial town or neighbor-hood with exceptionalcommunity-wide ‘curbappeal’ due to visuallyappealing or very cre-ative use of exterior paintcolor,” explained DebbieZimmer, paint and colorexpert for the PaintQuality Institute.“Curb appeal is often

defined by beautifulcolor schemes on homesor buildings, and that’stypically the case, but ex-quisite outdoor muralsand creative use of paintcolor on statues, signage,traffic signals, water tow-ers and even streets andsidewalks have elevated the appearanceof many of today’s prettiest communities,including some of our finalists” she said.PQI began its search for the “prettiest

painted places”by contacting state depart-ments of tourism, convention and visitors’bureaus, chambers of commerce, historicalsocieties and Main Street programs in all50 states. Eventually, nearly 200 towns andneighborhoods were nominated in thecompetition.Judges with expertise in color selec-

tion, exterior painting and home im-provement then reviewed the entries andnarrowed down the field to the 60 final-ists. Later this month, after further eval-uation and another round of judging,two of the 10 finalists in each of the sixregions will be named the 12 prettiest

painted places in America.This is the third time the Paint Qual-

ity Institute has conducted a search forthe prettiest painted places in America. Itheld the first competition in the 1990s,and another in 2000.According to Zimmer, the purpose of

the competition is to give recognition toplaces that use paint to express pride intheir communities, and highlight how anattractive exterior paint treatment canenhance the curb appeal of virtually any

home, building or exterior structure.Additional information on the competi-

tion is available at http://blog.paintqual-ity.com/exterior-painting/prettiest-painted-places-finalists/.

Hapag-Lloyd selectsInternational PaintHapag-Lloyd has again chosen coatingsfrom International Paint, this time for the‘Hamburg Express.’ the first of a newclass of ten container ship newbuildingsfrom Hyundai Heavy Industries shipyardin Ulsan, South Korea.At 13,200 TEU the ‘Hamburg Ex-

press’ is Hapag-Lloyd’s largest ship todate. All ten units in the ‘Hamburg Ex-press’ class are designed to supportHapag-Lloyd’s commitment to effi-

ciency and sustainability by setting thevery highest performance and environ-mental standards, reducing fuel con-sumption and emissions thanks toinnovative on-board technology, thecompany reported.The ‘Hamburg Express’ will sail Loop

4 of the G6 Alliance, starting in Ham-burg and calling at the ports of Rotter-dam, Singapore, Yantian, Ningbo andShanghai before returning via Yantian,Singapore and Southampton.

Loop 4 can be an ag-gressive trading route andthe selection of foulingcontrol technology is ofcritical importance.Hapag-Lloyd has chosenIntersmooth 7460/7465HSSPC, International's high-est performing biocidal an-tifouling and a true, purehydrolyzing self polishingcopolymer especially de-signed for deep sea vessels.The product features highvolume solids and lowVOCs for an enhanced en-vironmental profile.For the topsides area of

over 13,000m2, Interfine878, a high volume solidspolysiloxane cosmetic finish,has been chosen to deliverexcellent durability withlong term gloss and color re-

tention for extended drydock intervals.“Hapag-Lloyd is one of the world’s

leading global liner shipping companiesand we’re very proud to continue our longstanding and successful working relation-ship with them,” said Andrew Rayner, ma-rine manager, International Paint.

Kelly-Moore California storesto serve as collection pointsCalifornia PaintCare ProgramIn keeping with its commitment to re-ducing waste, Kelly-Moore Paint Com-pany, Inc. has announced that itsCalifornia stores will serve as collectionpoints for old and unwanted paints, re-gardless of brand.As part of the California PaintCare

Program, Kelly-Moore will accept up to


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“The purpose of the Paint QualityInstitute’s (PQI) ‘Prettiest PaintedPlaces’ competition is to givenrecognition to places that usepaint to express pride in theircommunities and highlight how anattractive exterior paint treatmentcan enhance the curb appeal ofvirtually any home, building or ex-terior structure.”


http://blog.paintquality.com/exterior-painting/prettiest-painted-places-finalists/




20 gallons of unwanted paint at a time,in an effort to reduce paint waste andincrease paint recycling in California.The paint can be any brand, not justKelly-Moore.“Having Kelly-Moore’s stores in Cal-

ifornia serve as collection points for un-wanted paint shows our continuedcommitment to greener communities,”said Robert Stetson, director of risk man-agement. “We have recycled our ownpaints with our eCoat line for years.Making it easy for consumers to recyclepaint regardless of who manufactured itbenefits everyone.”The California PaintCare Program is

managed by PaintCare, Inc., a nonprofitorganization established by the AmericanCoatings Association. Customers with un-wanted paint – including trade painters,contractors and other businesses – will beassured the paint is recycled or properlydisposed of (if it is no longer recyclable)at state-authorized facilities.To learn more about PaintCare and

the California Paint Stewardship Pro-gram, visit http://www.paintcare.org/cal-ifornia/index.php. For a complete listof products that will or will not be ac-cepted through the program, visithttp://www.paintcare.org/docs/ca_pro-gram_products_poster.pdf.

Matrix System signs for secondseason with History Channel’s“Counting Cars”Matrix System Automotive Finishes hasannounced its continued sponsorship andsupport for season 2 of History’s realityTV show, Counting Cars.Counting Cars, which is a spinoff of

the hit TV show, Pawn Stars, is filmed inLas Vegas, Nevada, and features the dailyactivities at Count's Kustoms, an auto-mobile and motorcycle restoration andcustomization company owned and op-erated by Danny “Count” Koker.“My twenty years of experience has

taught me that the performance and dura-bility of paint products is key,” said RyanEvans paint specialist at Counts Kustoms.“Matrix truly performs the best in stand-ing up to the abuse of sanding, tappingand more that comes along with a custompaint job. We see a lot of specialty colorand matching requests and the Matrixpalette of colors is extremely diverse andhas yet to let our customers down.”Since becoming a sponsor, Matrix Sys-

tem has received an influx of positivecustomer feedback.“We have enjoyed thesuccess of Counting Cars and have uti-lized it as a way to further connect withour body shops and professionalpainters,” Kelly Mack, Matrix System

Marketing manager said. “Theresults from the sponsorshiphave been a true success notonly for our team but for theteam at Counts Kustoms. We look for-ward to once again in the second seasonshowing off the quality of our productsto production and custom shops.”

DSM increases capacity forinnovative solar coatingsRoyal DSM announced that it is in-creasing the installed manufacturing ca-pacity for KhepriCoat anti-reflectivecoating. The additional capacity is ex-pected to be on stream by the end of2012 at the Chemelot site in Geleen, theNetherlands. The need for additionalcoating supply is a direct result of thefast growing market for solar energy, ac-cording to the company.KhepriCoat anti-reflective glass coating

is an IP protected product, developed by theDSM Innovation Center.The coating is pri-marily targeted at solar applications. Thecoating – a thin layer with a thickness of ap-proximately 100 – 150 nm – is applied tothe cover glass of solar modules andstrongly reduces the reflection of sun-light.As a result, more sun-light passes throughthe glass, increasing the energy output ofthese modules by up to 4%.CW


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http://www.paintcare.org/california/index.php

http://www.paintcare.org/california/index.php

http://www.paintcare.org/docs/ca_program_products_poster.pdf


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http://www.cnchida.com

U.S. 8,143,341 B2PPG Industries has been granted apatent for an aqueous coating composi-tion comprised of water, coloring agent,a film-forming polymer containingfunctional groups, a curing agent forthe film forming polymer having func-tional groups that are reactive with thefunctional groups and a linear adjuvantresin having hydroxyl groups reactivewith the functional groups, wherein thehydroxyl groups are located at the ter-minal ends of the adjuvant resin; andwherein the adjuvant resin further iscomprised of a hydrocarbon moietycomprised of from 16-40 contiguouscarbon atoms positioned between thehydroxyl groups; and wherein the hy-droxyl groups are derived from a polyoland the hydrocarbon moiety is derivedfrom a linear dicarboxylic acid; the ad-juvant resin having a hydroxyl groupequivalent weight of from 100-500 andan acid value less than 5.

Ferro patents special effectpigmentsU.S. 8,172,935 B2Ferro Corporation has obtained apatent for a composition comprised ofintentionally added synthetic mixed-metal oxide pigment particles, whereinat least 10% weight of the syntheticmixed-metal oxide pigment particleshave a Cu1+Cr3+O2 crystal structure,and wherein at least approximately70% weight of the synthetic mixed-metal oxide pigment particles havingthe Cu1+Cr3+O2 crystal structure havea plate-like morphology.

Eastman Chemical patentsthermosetting polyestercoatingU.S. 8,163,850 B2Eastman Chemical Company has re-ceived a patent for a curable polyestercomprised of diacid residues comprisedof approximately 30-70 mole percent,

of the residues of isophthalic acid and70- 30 mole percent of the residues ofadipic acid, based on the total moles ofdiacid residues; diol residues comprisedof 50-100 mole percent, based on thetotal moles of diol residues, of theresidues of 2,2,4,4-tetramethyl-1,3-cyclobutanediol; and polyol residuescomprised of 3-30 mole percent of theresidues of at least one polyol, based onthe total moles of diol and polyolresidues; wherein the curable polyesterhas a number average molecular weightof 500-10,000 daltons, a glass transi-tion temperature of −35° C-50° C, ahydroxyl number of 20-300 mg KOH/gof polyester, and an acid number of 0mg-80 mg KOH/g of polyester.

SDC Coatings patentsabrasion-resistant coatingU.S. 8,158,191 B2SDC Coatings, Inc. has been awarded apatent for a process for tinting a trans-parent, tintable, abrasion-resistant coat-ing that is coated on at least one surfaceof a substrate, comprised of applying apolyurethane dispersion-based primerto at least one surface of a polycarbon-ate or polyamide substrate; contactingthe primer applied to the substrate witha coating composition that forms atransparent, tintable, abrasion-resistantcoating upon curing, the coating com-position is comprised of an aqueous-or-ganic solvent mixture having hydrolysisproducts and partial condensates of atleast one of an epoxy functional silaneand a diol functional organopolysilox-ane, and at least one multifunctionalcrosslinker, wherein the multifunctionalcrosslinker is comprised of a silylatedmultifunctional anhydride, and whereinthe at least one of the epoxy functionalsilane and the diol functionalorganopolysiloxane is present in amolar ratio to the multifunctionalcrosslinker from approximately 10:1-1:10; an amount of water sufficient to

hydrolyze the at least one of the epoxyfunctional silane and the diol functionalorganopolysiloxane and the multifunc-tional crosslinker; and a blocked iso-cyanate; curing the coating compositionto form a transparent, tintable, abra-sion-resistant cured coating; and tintingthe cured coating by immersing thecoated surface of the substrate in a dyebath for the cured coating to absorb ortransmit an amount of dye sufficient toallow up to 50% light transmittancethrough the coated substrate.

Bostik patents moisturecrosslinkable adhesivecompositionU.S. 8,158,723 B2Bostik, S.A. has been granted a patentfor an adhesive composition obtainableby mixing 100 parts by weight of atleast one organic polymer having mois-ture crosslinkable reactive silane termi-nal functions, and 1-70 parts by weightof at least one organic polymer com-prised of no reactive silane functions,wherein the organic polymer is miscibleat ambient temperature with the poly-mer and is comprised of a polyester, andfurther wherein the organic polymer iscomprised of at least one homopolymeror copolymer obtainable from at leastone alkyl (meth)acrylate monomer com-prised of an alkyl radical having from1-15 carbon atoms, or monomers com-prised of styrene derivatives, vinylethers, or (meth)acrylic acids; at leastone polyoxyalkylene of molecular massranging from 500-30,000 g/mole; atleast one polyurethane obtainable bycondensation of a polyol with a poly-isocyanate; or a combination thereof.

Kusumoto Chemicals patentsdefoamers for topcoat paintfor motor vehiclesU.S. 8,173,751 B2Kusumoto Chemicals, Ltd. has ob-tained a patent for a method for im-


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parting defoaming property to a bakingfinish type topcoat paint containing anacid anhydride curing agent, amelamine resin curing agent or a gly-cidyl-containing acrylic resin/acid an-hydride curing agent for motor vehiclescomprised of the step of adding acopolymer of 2%-50% by weight of apolymerizable monomer capable offorming a copolymer having isocyanategroups which can react with a binderresin in thermosetting paint or a poly-merizable monomer capable of forminga copolymer having groups capable ofproducing isocyanate groups which canreact with a binder resin in thermoset-ting paint during baking step of thesame paint, and 98%-50% by weightother monomer or polymer reactablewith the polymerizable monomer or tothe topcoat paint.

Kansai paint patents water-based primerU.S. 8,173,744 B2

Kansai Paint Co. has been awarded apatent for a water-based primer com-position comprised of an aqueous dis-persion formed by dispersing anunsaturated carboxylic acid- or acid an-hydride-modified polyolefin having amelting point of 60°-110° C and aweight-average molecular weight withina range of 30,000-200,000, and unsat-urated carboxylic acid- or acid anhy-dride-modified polyolefin having amelting point of 40°-90° C and aweight-average molecular weight withina range of 30,000-200,000, in an aque-ous medium, the melting point of themodified polyolefin being higher thanthat of the modified polyolefin by atleast 10° C; the composition furthercontaining at least one resin selectedfrom the group consisting of aqueousurethane resin, aqueous acrylic resinand aqueous polyester resin and theweight ratio of solid contents of theaqueous dispersion/resin being within arange of 20/80-80/20.

Valspar Sourcingpatents coatingcomposition for foodor beverage canU.S. 8,173,265 B2Valspar Sourcing, Inc. has been granteda parent for an article comprised of abody portion or end portion of a foodor beverage can comprised of a metalsubstrate. The food or beverage cancoating composition is disposed on aninside surface thereon comprised of anemulsion polymerized latex polymerthat is substantially free of boundbisphenol A and aromatic glycidyl ethercompounds and it is comprised of thereaction production of an ethylenicallyunsaturated monomer component batchpolymerized in the presence of an aque-ous dispersion of a polymer salt,wherein the ethylenically unsaturatedmonomer component is comprised of amixture of monomers that includes atleast one oxirane functional group-con-taining monomer. CW

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Special-effect coatings by PPG Indus-tries’ aerospace coatings group enabledVirgin Atlantic Airways to have theunique reflectivity and bright, vibrantcolor the airline’s design and engineeringteams wanted for its new livery, accord-ing to the company. The airline has takendelivery of the first new aircraft – an Air-bus A330 – painted with Desothane top-coats by PPG Aerospace colored withAndaro special-effect pigment. The pro-prietary PPG pigment was used in coat-ings that create the red tail and enginesand the aubergine Virgin Atlantic letter-ing across the aircraft. The fuselage ispainted with Desothane topcoats inhigh-sparkle silver mica.

Traditional mica aircraft coatingshave approximately 30% reflectivity,while coatings with Andaro pigment re-flect approximately 90% of visible light,according to Alex Reid, PPG Aerospaceaccount manager at the North Europeapplication support center in Shildon,England.

Virgin Atlantic’s design team came toPPG with a vision for the coloring. Reidand the PPG Aerospace coatings teamsought input from color experts in PPG’sautomotive OEM (original-equipmentmanufacturer) coatings business, andthey adapted the Andaro pigment tech-nology for aerospace coating applica-tions.

Desothane topcoats with Andaro pig-ment will be used on all new aircraft de-livered to Virgin Atlantic and are beingused for repainting its existing fleet withthe new livery.

Hempel’s new intumescentproducts give customers fullprotective packageHempel launched two new intumescentcoatings for passive protection of steelstructures in cellulosic fires.With the in-troduction of the new coatings, Hempelcan now offer customers a full packagecoating solution for protecting buildings,

including industrial halls, public build-ings, stadiums, airports and supermar-kets.

The two new products are the first of-ferings in Hempel’s new intumescentrange. The company has invested in in-tumescent development since 2009, andis dedicated to developing more intu-mescent products and expanding its of-fering to customers.

AkzoNobel launches InterponACE powder coatingsAkzoNobel Powder Coatings haslaunched the new global Interpon ACErange of powder coatings for agricul-tural, construction and earthmovingequipment.

Previously available in the U.S. andWestern Europe, the Interpon ACE rangehas now been launched on a global scale.Their widespread operations and pro-duction facilities guarantee consistentproduct color, quality and performanceanywhere in the world.

The Interpon ACE range offers highlydurable coatings with excellent colorand gloss retention and superior anti-corrosion properties, according to thecompany. Products in the range are guar-anteed by the ACE MasterSpec - whichensures and certifies product quality -and comply with even the most rigorousand demanding OEM specifications. Thenew product range allows customers tochoose the product performance levelthat best suits their requirements. As aresult, customers can tailor the balanceof cost and performance to individualproject needs.

Sherwin-Williams adds satinsheen to RAL color programSherwin-Williams, through its ProductFinishes Division, has launched satinsheen powder coatings in RAL colors.The new program joins the company’scomprehensive family of Powdura pow-der coatings. Sherwin-Williams now of-

fers 188 RAL colors available in bothsatin and high gloss finishes, all withSuper Durable TGIC-Free PolyesterTechnology.

The addition of the satin sheen coat-ings in RAL colors gives metal finishersthe flexibility to achieve different ap-pearance looks within the stringent colorcontrols of the RAL colors system. Man-ufacturers of building products, in par-ticular, benefit from the availability ofthe satin sheen as it meets the perform-ance specifications set by American Ar-chitectural Manufacturers Association(AAMA) 2603-02 for metal buildingproducts, according to the company.

In addition to metal building prod-ucts and general metal finishers, thosefocused on heavy equipment applica-tions will find the lower sheen, stringentcolor matching, and transfer efficiencyof the Super Durable TGIC-free technol-ogy beneficial. Sherwin-Williams also of-fers liquid coatings to match these RALcolors, providing additional productionoptions for finishers.

PPG expands Durabullprotective coatings in theauto and accessories marketPPG Industries’ industrial coatings busi-ness has expanded the range of applica-tions for Durabull heavy-duty protectivecoatings in the automotive parts and ac-cessories market. Formulated from analiphatic polyurea technology, DuraBullcoatings protect vehicles and their exte-rior components from road debris, stonechips, chemicals and other abrasive ma-terials. They also provide excellent UVresistance.

For passenger vehicles such as pick-up trucks and SUVs, typical applicationsare running boards, tow hooks, vehiclesteps, tool chests and storage cabinets.DuraBull coatings are suitable for partsof any vehicle that are regularly sub-jected to high levels of road debris.Additional applications include compo-


PPG Aerospace special-effect coatings bringVirgin Atlantic Airways livery to life

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nents on dump and utility service trucks,fire and emergency trucks, trailers,flatbed trailers and other heavy-duty ve-hicles. The coatings also can be used onboats and watercraft.

DuraBull coatings create a highlydurable finished surface and are avail-able in an array of colors to complementinterior and exterior automotive paints,with the most common colors beingblack and gray. According to the com-pany, they have excellent impact andcrack resistance, and they provide an ap-pearance and texture similar to Durab-ull bedliner coatings by PPG.

International Paintintroduces solvent-freeDevoe Bar-Rust 234PAkzoNobel’s International Paint LLC,has introduced Devoe Bar-Rust 234P tothe North American water and waste-

water industry.According to the company, it is the

first solvent-free epoxy, low-temperaturepotable water tank lining system de-signed to meet the industry’s need forlow VOC compliance.

The 100% solids, high buildwater tank lining system is idealfor new construction and reha-bilitation installations becauseof its fast cure, simple 2:1 mixing ratio,and single coat application capability—even in temperatures as low as 35°F.

Devoe Bar-Rust 234P carries anNSF/ANSI 61 certification for potablewater use and cures to a hard, high-glossfinish for a safe, clean and maintenance-free installation. The system is appliedwith a plural airless sprayer directly tothe water tank’s carbon or stainless steelinterior, in a single coat of 25-50 milsDFT film build, or in two coats at 15-25mils DFT film build per coat, with amaximum film thickness of 50 mils DFT.

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Protective Coatings for Oil and Gas Pipelines inRussia Thriving

International Coatings Scene Europe

by Sean Milmo

European Correspondent

[email protected]

Demand for protective coatings in the Eu-ropean Union has been weakened by thedownturn in EU manufacturing due to

the euro crisis. But there is a protective coatingssegment—coatings for oil and gas pipeline—fur-ther east in Russia and the rest of the former So-viet Union (SFU) that is buoyant at the moment.The need for piped natural gas from Russia,which account for a large share of gas consump-tion in the EU has been declining in Western Eu-rope due to its economic difficulties. But new steelpipelines are still being built across Russia into theEU in anticipation of a owing long-term require-ment for gas.The two strings of the Nord Stream pipeline

with a capacity to transport 55 billion cubic me-ters of Russian via the Baltic Sea has just been in-augurated. But already the consortium behind theproject is negotiating the construction of a thirdand fourth string, one of which will be used totransport gas direct to the UK. Furthermore,China is seeking gas supplies from Russia andfrom the Central Asian Republic like Kazakhstanand Uzbekistan. This will necessitate the con-struction of more gas pipelines.“Another attraction of the Russia market is

that it needs to renew parts of its vast pipeline net-

work, some of which are over 40 years old,” ex-plained Henry Tausch, senior vice president forEurope at U.S.-based Bredero Shaw, the world’sleading pipeline coater, which formulates its owncoatings. Also, sometime probably in the next 3 -10 years Russia will need pipelines to transportoil and gas from reservoirs in the Artic.”Russia alone is estimated to account for

more than 20% of 400,000 tons of global de-mand for pipeline coatings materials. Gas out-put from Russia and the remainder of the FSUamounts to 40% of the world’s total.“Average growth in demand for oil and gas

pipeline coatings is approximately 5-7% at themoment with the driving force coming frompipeline projects,” said Noru Tsalic, a consultantat Applied Market Information (AMI), a marketresearch company in Bristol, England.Some observers believe that the growth rate is

even higher because of the amounts of coatingsrequired for the maintenance and upgrading ofRussia’s extensive network of gas and oil steelpipelines.Gazprom, the country’s major gas producer,

has a network of approximately 170,000 kilome-ters of gas transmission systems and Transneft,which is responsible for oil distribution, has ap-proximately 50,000 km of pipelines.The Russiangovernment wants a more efficient gas transportsystem to reduce costs by increasing gas flows.“The demand for coatings for repair and reha-

bilitation purposes is probably pushing the growthrate into double digit figures,” said Alexey

There is a protective

coatings segment –

coatings for oil and

gas pipeline in

Russia and the rest

of the Soviet Union

that is buoyant.

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Khomich, AkzoNobel’s Russian sales man-ager for protective coatings.

Pipeline coatings suppliers to the Russ-ian market are mostly foreign multina-tionals with experience of the global oiland gas industry.

“There are around 4-6 major pipelinemanufacturers in Russia but they use coat-ings made by Western companies either inRussia or imported,” said Khomich.

Also, a large proportion of pipes are ex-ported into Russia by Western Europeanpipe makers who develop their own coat-ings formulations or are supplied by coat-ings producers. In addition there areinternational specialist coaters operating inRussia who apply their own formulatedcoatings to pipes, often at the location ofthe pipeline. Hempel of Denmark, 3MCorp. and PPG Industries are amongmulti-national pipeline coatings producers activein Russia while coatings raw material sup-pliers include LyondellBasell Industries,Dow Chemical and Bayer MaterialScience.

Among the coaters Bredero Shaw hasbeen expanding in Russia through a JVwith a Russian offshore pipeline contractorwith the opening of a concrete coatingpipeline facility at Arkhangelsk in thenorthwest of the country.

Jotun of Norway, which is already aleader in the pipeline coatings market in theMiddle East with a 30% share, has juststarted constructing a factory at Fe-dorovsky Industrial Park in Leningrad Re-gion for liquid and powder coatings. Theplant, which is scheduled to be opened inearly 2014 will provide a platform forJotun to make inroads into the Russianpipeline sector.

“We expect sales to grow for powdercoatings applications (in Russia), par-ticularly in the area of pipe coatings,”said Stein Petter Lunde, divisional vice-president, Jotun Paints (Europe).

Jotun has adopted a strategy of beinga single-stop source of powder and liq-uid coatings for all types of pipeline re-quirements, including new projects andmaintenance.

AkzoNobel is aiming to add to itsportfolio of pipeline coatings a compre-hensive range of liquid paints for theRussian market, in which it is already aprovider of powder coatings.

“We are developing or optimizing forRussian approval a number of products likesolvent-free polyurethanes which give theright thickness for pipeline coatings,” saidMatt Fletcher,AkzoNobel’s European tanklinings manager.

Russian companies are being encour-aged by Gazprom andTransneft to developnew pipeline coating technologies.Gazprom has a collaboration agreementwith Russian Corp. of Nanotechnologies(Rusano) for the development of metallizedprotective coatings for pipelines.The Russ-ian pipelines industry needs coatings whichhave proved themselves in extreme weatherconditions to be resistant to corrosion andtemperatures as low as -60˚ C and to pro-vide thermal insulation, flow enhancementand fire protection.

The oil and gas sector like much of theindustry elsewhere in the world is, however,conservative about technological change.So it continues to rely mainly on standardcoatings systems like fusion-bonded epoxy

(FBE), 3 layer polyethylene and polypropy-lene and multilayer foam coats. The prior-ity is improvements in application andquality control, particularly through thesupply chain from the pipeline factory,transportation, storage and installation.Many pipeline failures have been blamedon mechanical damage of coatings beforeor during installation.

“We see the need to provide mobilecoating solutions for large strategic futureonshore and offshore pipelines in the FarEast of Russia that are not currently serv-iced, “ said Tausch. “ Costs of pipe haulfrom eastern to western Russia are (also)prohibitively expensive.”

A drawback of the Russian market isthe lengthy procedure for the testing andapproval of pipeline coatings by speci-fiers. To enter a high volume low marginsector, entrants into the Russian marketneed to be prepared to invest relativelyheavily in product development andqualification. CW

Europe International Coatings Scene

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http://www.buhlergroup.com


Lord Corp. Expands in Latin America

International Coatings Scene Latin America

by Charles W. Thurston

Latin America Correspondent

[email protected]

Cary, North Carolina-based LordCorp. is expanding its activities inLatin America on several fronts as it

builds a new, larger capacity productionplant in Itupeva, in Sao Paulo state, Brazil, ata cost of $25 million and with a completiondate of 2013, according to FernandoSiqueira, Lord’s project leader for the plant,in nearby Jundiaí. The diversified company’sexisting plant in Jundiaí produces structuraladhesives and high performance coatings,targeted at the automotive and industrialsectors, among other products.Receipts for privately-held Lord are up a

reported 10% this year, progress toward acorporate goal of doubling sales in five years.Lord global sales were $825 million in 2011.The new plant, said to have double the ca-pacity of the older facility, will provide suffi-cient capacity for 20 years growth, accordingto Siqueira. Lord brands include: water-basedChemlok adhesives, free of heavy metals andlow in the emission of volatile organic com-pounds; Autoseal coatings for synthetic rub-bers used in the automotive segment; and heatreflective coatings used in the automotive andaeronautical industries.Within Brazil, Lord also has technical

centers and/or offices in Rio de Janeiro, inRio de Janeiro state; Sa São José dos Cam-pos, in Sao Paulo state; Curitiba, in Per-nambuco state; and Caxias do Sul, in RioGrande do Sul state.Among third-party distributors of Lord

products in Brazil are All Metal; Comfibras;Fragon; Grid; Macrosul; Mapribor; and Re-delease. The company is also widely knownfor its advanced Fusor and Versilok adhe-sives, for its SolderBrace coatings for elec-tronics substrates, and for vibration

mitigation technology, used in the automo-tive and other transportation segments.While the company maintains offices and

sales associates throughout Latin America,within expansion plans is a new office inColombia to serve the northern tier coun-tries of South America. Lord now has a rep-resentative office and a distributor inBogota, Esquim de Colombia.In Mexico, Lord moved into larger facil-

ities in Queretaro, in Queretaro state, in2009, where it serves the automotive, elec-tronics and industrial coatings segments. Itstill has offices in Toluca and Monterrey. InCentral America, Lord has a joint venturewith Terramix S.A., of San Jose, Costa Rica,to market MetalJacket brand pipe coatingsfor potable and wastewater.Elsewhere in Latin America, Lord also

has distributorships in Buenos Aires andSanta Fe, Argentina; Santiago, Chile; Quito,Ecuador; Callao and Lima, Peru; Montev-ideo, Uruguay; and Caracas, Venezuela.Lord Brasil won the 2011 Top of Mind

Award in the Brazilian composites industryfrom the Brazilian Composite Materials As-sociation (ABMACO), for brand quality andrecognition. And in 2005, Lord Brasil pub-lished its first health and environment sus-tainability report, building upon itsadoption of industrial stewardship princi-ples of the national Brazilian chemical asso-ciation, Abiquim. One of its achievements inthat report indicated a reduction of 10% intotal waste generation, compared with a20% increase in production for the period.According to a recent company note,

Lord CEO Rick McNeel, will retire at theend of this year and Ed Auslander, Lord’svice president of global business manage-ment, will take his place. McNeel wasquoted in the “Charlotte Business Journal”in July saying, “Last year’s approval of free-trade agreements with Colombia, Korea andPanama will open the door for manufactur-ers to sell products in those markets.” CW

As Argentina’s

economy is

expanding, so too

is its paint and

coatings industry.

26LatinAmerica1112.qxd:International Coatings Scene 11/2/12 6:05 PM




http://www.inkworldmagazine.com



How does your company approach decisionsand rate innovation risk?

Business Corner Strategies & Analysis

by Phil Phillips, PhD

Contributing Editor

[email protected]

Rules of thumb, intuition, tradition,and simple financial analysis areoften no longer sufficient for ad-

dressing such common decisions as make-versus-buy, facility site selection, andprocess redesign. In general, the forces ofcompetition are imposing a need for moreeffective decision making at all levels in or-ganizations.

Uncertainty is the fact of life and busi-ness; probability is the guide for a “good”life and successful business. The concept ofprobability occupies an important place inthe decision-making process, whether theproblem is one faced in business, in gov-ernment, in the social sciences or just inone’s own everyday personal life. In veryfew decision making situations is perfect in-formation available. Most decisions aremade in the face of uncertainty. Chance en-ters into the process by playing the role ofa substitute for certainty - a substitute forcomplete knowledge.

Business decision making is almost al-ways accompanied by conditions of uncer-tainty. Clearly, the more information the

decision maker has, the better the decisionwill be. Treating decisions as if they weregambles is the basis of decision theory.Wehave to trade off the value of a certain out-come against its. . . chance, odds, likeli-hood, etc. Humans make decisions basedon emotions, habits, tradition and conven-tion. These sometimes pay off but mosttimes do not . . . .so . . . we’re lucky whenthey do turn out in our favor.

Most decision makers rely on emotionsin making judgments concerning risky deci-sions. Should a pharmacist or doctor in-volved in developing risk regulation take theemotions of the public seriously or not?Even though emotions are subjective and ir-rational, they need to be a part of the deci-sion making process because they show usour preferences.The fact that we need emo-tions as part of our decision-making processcan lead to an alternative view about therole of emotions in risk assessment: emo-tions can be a balancing guide in makingjudgments about morally acceptable risks.

Often people make choices out of habitor tradition, without going through the de-cision-making process steps methodically.Decisions may be made under social pres-sure or time constraints that interfere witha careful consideration of the options andconsequences. Decisions may be influencedby one’s emotional state at the time a deci-

sion is made. When people lack adequateinformation or skills, they may make lessthan optimal decisions. Even when theyknow the statistics; they are more likely torely on personal experience than informa-tion about probabilities. The fundamentalconcerns of decision making are combininginformation about probability with infor-mation about desires and interests. For ex-ample: howmuch do you want to meet her,how important is the picnic, how much isthe prize worth?

Knowledge is what we know well. In-formation is the communication of knowl-edge. In every knowledge exchange, there isa sender and a receiver. The sender makescommon what is private, does the inform-ing, the communicating. Information canbe classified as explicit and tacit forms.Theexplicit information can be explained instructured form, while tacit information isinconsistent and fuzzy to explain.

Data is known to be crude informationand not knowledge by itself. The sequencefrom data to knowledge is: fromData to In-formation, from Information to Facts, andfinally, from Facts to Knowledge. Data be-comes information, when it becomes rele-vant to your decision problem. Informationbecomes fact, when the data can support it.Facts arewhat the data reveals.However thedecisive instrumental (i.e., applied) knowl-

edge is expressed together with somestatistical degree of confidence.

Fact becomes knowledge, whenit is used in the successful comple-tion of a decision process.Once youhave a massive amount of facts in-tegrated as knowledge, then yourmind will be superhuman in thesame sense that mankind with writ-ing is superhuman compared tomankind before writing. The fol-lowing figure illustrates the statisti-cal thinking process based on datain constructing statistical models fordecisionmaking under uncertainties.

28-29BusinessCorner1112.qxd:Business Corner 11/2/12 6:22 PM




Knowledge is more thanknowing something technolog-ical or scientific. Knowledgemust have wisdom elements at-tached to it. Wisdom is a deepunderstanding and realizationof people, things, events or sit-uations, resulting in the abilityto apply perceptions, judg-ments and actions in keepingwith this understanding Wis-dom comes with age and expe-rience. Making accuratedecisions is the most importanttask of a manager. Managingknowledge and making accu-rate decisions are intercon-nected since they influence oneanother.

Stage Gate methods arewell-known and practicedwidely by all types of busi-nesses. However, at every pro-gressive Stage, this system isseeking greater data accuracy

both from target markets andfrom its own internal operations inan attempt to assure that the mar-ket targeted is“real”, and receptiveas well as whether its own organi-zation can deliver the exact prod-uct and service required. StageGate does not produce wisdom,however . . . . it produces data, in-formation and knowledge which,if assessed correctly, evolves into alevel of wisdom.

One of the key elements ineventual successful wisdomachievement is an organization’sability to innovate whether theinnovation is a product or serv-ice. Accurately measuring yourcompany’s innovation quotientprovides a base from which youcan reduce product and servicemediocrity while gaining an im-proved perspective on your com-pany’s offering assets versus themarket targets you covet. CW

Strategies & Analysis Business Corner

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Engaging in unprotected business

IPaint Protecting the P&C Industry’s Intellectual Assets

By Beth McDaniel

Technology Litigators

Unfortunately, it happens all the time.So let’s discuss completely carelessand unprotected business relations,

as uncomfortable as that may be . . .John P. Eggseck finally meets that

special employee he’s been looking for,Miss Ima Crook…she’s intelligent,charming, sophisticated, well-endowedwith experience and with a lust forknowledge. She’s perfect! Perfect for theposition of mid-level managerial posi-tion in his coatings company, that is. Inthe throes of this exciting encounter, theparties enter into a relationship. Theypledge their trust in each other and mu-tual respect. No pre-employment agree-ments are signed, (they don’t want to getbogged down in all that negativity).John proceeds to disclose to Ima his in-nermost (trade) secrets, he exposes him-self (technically), he teaches her(manufacturing) techniques she neverknew, and he spends late nights sharingwith her his hopes and dreams (profor-mas and projections) for the future.

All is going along well, until- BAM!!John discovers Ima’s run off with an-other paint manufacturer. But beforeshe leaves, she cleans out John’s trade se-cret files and makes off with his latestformulation…all that he has left… on athumbdrive in her front pocket. Now,living off of John’s blood, sweat andtears, the two cheaters are carrying ontogether in bliss, while John beats hishead against his office wall for not hav-ing obtained a formal employmentagreement, a Non-Disclosure or Non-Compete Agreements. All the while,Miss Ima Crook is sharing John’s mostvaluable trade secrets with his biggestcompetitor, and capitalizing on his inno-vation to his competitor’s advantage.

This leads us to the question…What happens when you engage in

unprotected business?Last month, we discussed the situa-

tion where a high-level employee withno non-compete agreement walks offwith trade secrets. In this article, we willexplore the situation where your tradesecrets have been absconded in thehands of a mid-level employee, only todiscover that you have failed to contrac-tually protect yourself. No Non-Disclo-sure Agreement (NDA) exists to set outthe limitations on disclosure of yourtrade secrets and remedies for misappro-priation. You have no Non-CompeteAgreement to prevent her from taking acomparable position with your directcompetition. Should this misfortunebefall you, are there legal remedies onwhich you can rely to help protect thatwhich is yours?

Where there is a contract between theparties, to the extent it is consistent withpublic policy, a court will look to thecontract to govern the parties’ intentions.But where there is no contract, trade se-cret law can offer protection by opera-tion of law. The term “by operation oflaw” refers to the application of legalprinciples to a relationship to which theparties have not previously contracted.Trade secret by operation of law wouldalso be applied in a situation in which anexisting contract does not adequatelycover the issues between the parties orfails for some contractual reason.

In the event there is not a contractsetting out the terms related to the pro-tection of trade secrets, there may be in-dependent civil liability under theUniform Trade Secrets Act (UTSA). Allbut four states (Massachusetts, Texas,North Carolina and New York) haveadopted the UTSA or some version of it,and in 2012 the UTSA was introduced inthe Massachusetts state legislature, butas of this time has not been enacted. For

ease of this discussion, we will focus onthe UTSA and not the common laws ofthe states who have not adopted it.

The UTSA’s definition of “trade se-cret” is information, including a for-mula, pattern, compilation, program,device, method, technique or process,that has actual or potential economicvalue from not being generally known tothe public or to other persons who canobtain economic value from its disclo-sure or use and is the subject of effortsthat are reasonable under the circum-stances to maintain its secrecy.

So, in order to prove damages formisappropriation of a trade secret, onemust first prove there was a trade secretin the first place. But according to thedefinition, one element of a trade secretis that its owner has taken reasonableefforts under the circumstances to main-tain its secrecy. An NDA and Non-Com-pete are evidence of such protectivemeasures.

But in the absence of such agreements,the UTSA maintains that there are otherreasonable efforts to maintain secrecy,such as advising employees of the exis-tence of a trade secret, limiting access toa trade secret on a “need to know basis,”and controlling plant access.

30-31IPaint1112.qxd:Business Corner 11/2/12 6:05 PM



What business practices might con-stitute “reasonable efforts to maintainsecrecy?” Trade secrets physically la-beled “Confidential” and physical barri-ers to secret information, such asrestricted access and locks on doors anddesks are good signs. Password restric-tions on company computers and re-stricting the ability of employees toprint, copy, download or send files arenot only good business practices, theyprovide further evidence of trade secretprotection. We have recommended be-fore that employees’ should be notifiedthat they are subject to monitoring oftheir work emails, computer usage andphone calls in order to lower their ex-pectation of privacy in the workplace.Hopefully, for our friend John, underthe UTSA in his state, a court wouldview some combination of these prac-tices sufficient to be considered reason-able efforts under the circumstances.In several previous articles, we have

referred to intellectual property audits (IPAudits). A professional IP Audit can giveyou the assurance your company is doingwhat it can to protect your valuable tradesecrets, and also be an indication you areprotecting your trade secrets.You might be asking yourself why a

Non-Disclosure Agreement, or NDA, iseven necessary if you have taken othersteps towards confidentiality. Remem-ber, a properly drafted NDA is in and ofitself an indication that you took certainsteps reasonable under the circumstancesto protect your trade secrets. Moreover,if you do end up in a lawsuit, you haveno action in contract, but only in tort ifyou have no agreement. This may limit

your damages. Furthermore, it’s easierfor an employee to make a defense thathe did not know it was a trade secret orwasn’t sure how to treat trade secrets inthe absence of an agreement setting outthese terms.What if there’s a proper NDA but no

Non-Competition Agreement? John P.knows that the intelligence he gave ImaCrook is so intertwined in her under-standing and knowledge of her businessthat she can’t even avoid disclosing thatconfidential information in the per-formance of the same job duties at thenew paint manufacturer competitor.That’s where the Doctrine of InevitableDisclosure may kick in. You may recallwe discussed this doctrine in the Octo-ber 2012 IPaint article titled, “Whenthere’s No Way to Stop Your Trade Se-crets From…Literally…Walking Out theDoor.”Under this Doctrine, which is recog-

nized in some, but not all jurisdictions, acourt may prevent a former employee ofone company from working for a com-petitor in a similar position, if the natureof the new position is such that it wouldinevitable require the use or disclosureof trade secrets of the former employee.The seminal case on the Doctrine, a

7th circuit case, PepsiCo. v. Redmond, isillustrative of the application of this doc-trine. In that case, a former PepsiCo em-ployee, (Redmond) went to work forQuaker Oats Company, manufacturer ofGatorade, a product in direct competi-tion with Pepsi’s All Sports drink. Red-mond made no actual threat of use ordisclosure, but the appellate court stated:Again, the danger of misappropria-

tion in the present case is not thatQuaker threatens to use PCNA’s secretsto create distribution systems or co-optPCNA’s advertising and marketing ideas.Rather, PepsiCo believes that Quaker,unfairly armed with knowledge ofPCNA’s plans, will be able to anticipateits distribution, packaging, pricing andmarketing moves. Redmond and Quakereven concede that Redmond might befaced with a decision that could be in-fluenced by certain confidential infor-mation that he obtained while atPepsiCo. In other words, PepsiCo findsitself in the position of a coach, one ofwhose players has left, playbook inhand, to join the opposing team beforethe big game.As always, seek legal counsel to de-

termine if this remedy is available inyour state.In addition to civil remedies for trade

secret misappropriation, many statesprovide criminal penalties, and stiff onesat that, for misappropriation. Further,there can also be criminal penalties forreceiving stolen information. So, insome states, the threat of jail time mightmake Ima less attractive to CasanovaCompetitor, and serve to suppress itsurge to capitalize on your trade secretsto its advantage.The underlying lesson here is don’t

get caught with your pants down. Prac-tice protected business by routinely usingNDA’s and non-competes with your em-ployees. But, if you do discover a holein your prophylactic Wall of Paper, goodbusiness practices under the UTSA mayprovide you the protection you need toavoid an unwanted theft. CW

Protecting the P&C Industry’s Intellectual Assets IPaint

In this article, we will explore the situation where your tradesecrets have been absconded in the hands of a mid-levelemployee, only to discover that you have failed to contractuallyprotect yourself. No Non-Disclosure Agreement (NDA) exists toset out the limitations on disclosure of your trade secrets andremedies for misappropriation.

30-31IPaint1112.qxd:Business Corner 11/2/12 6:06 PM



The Exterior ArchitecturalCoatings Market

The sluggish economy still presents challenges, but an uptick in housing sales has resultedin an increased demand for exterior paints.

by Kerry Pianoforte, Editor

Themarket for exterior architectural coatings continues tofeel the affects of the sluggish economy, but there havebeen some bright spots. An increase in new housing con-

struction and an uptick in housing sales has given exterior ar-chitectural coatings manufacturers reason for optimism.

“The market continues to be depressed, on par with 2011,”

said Monte Lewis, vice president of sales at Dunn-Edwards.“However, certain segments of the market have improved versusprior year. New housing construction is one - though the im-provement is modest and is versus a reality of almost 10% of pre-cash highs. Most other segments have continued to be underpressure from new commercial construction to residential repaintand commercial repaint.”

According to Lewis, the real question is when it will improve.“The pace of new housing construction has begun to accelerate,”

32-34 Exterior Architectural Coatings1112.qxp:FEATURE 11/2/12 6:07 PM



he continued. “But until home sales - a key driver in the resi-dential repaint market - and overall consumer sentiment improvesignificantly, the segment, which is large and one of the moreprofitable, will continue flat.”

“We have been quite fortunate as to experience growth overthe past few years despite the lessened economic conditions,” saidDan Cohen of California Paints. “There is still a strong demandfor higher quality exterior products. Our consistently rated num-ber one exterior house paint Fres~Coat continues trend aheadof expectations. The housing number numbers are starting totrend in a positive direction and that will be the impetus forstronger architectural sales in both the new construction andredo markets.”

As many parts of the global economy continue to improve,demand for finished building products has also expanded.“Many building materials are production finished before beingused on the job site – including doors, windows, siding, molding,fascia – with primer, paint or both depending on the type of ma-terial and end-use,” said Kristin McNamara, director, brand com-munications, Sherwin-Williams Product Finishes Division. “Asconstruction starts improve, homeowners looks to remodel theirexisting structures and movement within the rental market con-tinues, demand for exte-rior finishes used inproduction has beenpositive in many regionsof the world. We antici-pate a continued upwardtrend in the demand forexterior building prod-ucts and the coatingsused to finish them.”

Benjamin Mooreconcentrates its businessin North America. “Al-though our manufactur-ing can be affected bythe global economy andfluctuation with raw ma-terial prices, our businesspotential is directly af-fected by the NorthAmerica economy andthe housing market,”said Jeff Spillane, seniorproduct manager at Ben-jamin Moore. “We areexperiencing an im-provement in our archi-tectural, stain andindustrial coatings busi-ness. We have seen aslow but steady uptick inhousing sales, resultingin an increased demand

for exterior paints and stains. This can also be attributed to in-creasing consumer confidence and their decision to spend to pro-tect, maintain and improve their largest single investment, theirhome.We expect that the increases we are experiencing now willcontinue to improve. Store traffic is on the rise with both the DIYcustomer and professional painting contractors.”

GREEN BUILDINGOne area that presents good opportunity for exterior architec-tural coatings manufactures is the “Green Building” movement.Coatings manufacturers have developed sustainable productlines to meet LEED and other green building requirements.

Sherwin-Williams offers a number of products to meet theneeds of the Green Building movement. “In addition to ourstrong line-up of end-use architectural coatings, we also have anumber of production finishes for exterior building products thatare environmentally-preferable,” said McNamara. “We offer a awide range of water-based KemAqua finishes for exterior use, aswell as Polane polyurethane coatings that are HAPs-free andlower VOC.”

Sherwin-Williams recently launched KemAqua BP Siding Plus,a one component, low VOC, water reducible enamel topcoat de-

signed for OEM applica-tion to various substratesfor exterior buildingproducts. It can be usedon CPVC, wood, fiber-glass pultrusions, fiberce-ment and paperoverlayed OSB, and alsocan be formulated withsolar reflective pigmenttechnology to help pro-tect heat sensitive sub-strates.

“Sherwin-Williamsdeveloped the GreenSuredesignation for ourproducts that offer max-imum performance,long-term durability andwere designed and man-ufactured taking steps toreduce environmentalimpact and to meet orexceed the most strin-gent regulatory require-ments,” said MikeConway, director corpo-rate communications,The Sherwin-WilliamsCompany. “Sherwin-Williams also offers avariety of products thatare Greengaurd Indoor

Exterior Architectural Coatings FEATURE

Molten Metallics is an alkyd high gloss paint from Benjamin Moore. It can be

used for exterior surfaces and delivers an effective rust-resistant treatment.



Air Quality Certified andGreenGuard certified forChildren and Schools.These products have beentested according to rigidGreengaurd Certificationstandards and were foundto have minimal impacton indoor air quality.Sherwin-Williams wasawarded the EPA Presi-dential Green ChemistryChallenge Award for aninnovative paint formula-tion that utilizes soybeanoil and recycled plasticbottles (PET).”

In July, Sherwin-Williams introducedEmerald Interior and Ex-terior paints, premiumcoatings that deliversdurability and are backedby a lifetime warranty.“Emerald paints aretinted with our new Col-orCast Ecotoner col-orants, which do notincrease the VOC contentof paints when added,”said Conway. “This revo-lutionary tinting systemmaintains the paint’s fullbody after tinting, deliv-ering thick, rich coats formaximum performance.We also launched Loxon XP Zero VOCmasonry coating, which protects against wind-driven rain, al-kali and efflorescence like no other masonry coating on the mar-ket. It is a direct-to-concrete and masonry high-build coatingthat offers maximum performance in one less coat, with no needfor priming.”

Dunn-Edwards offers a number of products and services tomeet the needs of the Green Building movement. “In 2010, webecame the first paint company to label products with RAVOCvalues - Reactivity-Adjusted VOC Content, which is a better wayto measure the potential air quality impacts of coatings,” saidTim Bosveld, vice president of marketing at Dunn-Edwards. “In2012, we opened the world’s first LEED Gold-certified paintmanufacturing facility, located in Phoenix,Arizona. Encompass-ing manufacturing, product development, quality control labo-ratories, a distribution center, retail outlet and office space, this336,00-square foot facility was custom designed to be the green-est in the coatings industry."

This year Dunn-Edwards launched zero VOC colorants inNorthern California. "Zero-VOC paints are made with no

added VOC, but whentinted with conventionalcolorants, VOC isadded,” said Bosveld.“Only with zero-VOCcolorants can tintedpaint be truly zero-VOC.Our color lab workedwith our colorant sup-plier in developing zero-VOC colorants to makeour paints greener, andto comply way ahead offuture regulatory limitson VOC in colorantsused for tinting paint.Now we can offer lowodor, more environmen-tally-friendly paints inany color, while main-taining high performanceand lower overall VOC sin all or our tinted water-based products.”

In 2012 CaliforniaPaints’ Storm Stain Exte-rior Stains became a newdivision called Storm Sys-tems. “This exterior stainand finish offering is nowbeing distributed nation-ally,” said Cohen. “Wehave a few new nicheproducts: Skid Grip, ananti-slip coatings; Grip

Coat, a urethane modified bonding primer and NexTech lowVOCalkyd dispersion enamels.We are preparing to launch a new pre-mium performing DTM called Novus.”

A large portion of the Benjamin Moore portfolio address theGreen Building movement and its growth.“We were the first com-pany to introduce a zero-VOC resin-based colorant system, whichmeans when you tint a Benjamin Moore product at retail the col-orant does not add VOCs to the paint,” said Spillane.“Our GreenPromise designation is an indication that those Benjamin Mooreproducts have been third party tested and meet or exceed the in-dustry's most stringent environmental standards.”

Benjamin Moore recently launched a number of new prod-ucts. “Ultra Spec 500 and Ultra Spec Exterior are part of a com-plete line of premium commercial products offering a widevariety of sheen for both interior and exterior products,” saidSpillane. “Also released in 2012 are two new specialty coatings.Grand Entrance is a special water reducible alkyd available insatin and a true high gloss for interior and exterior doors andtrim. Molten Metallic is a special effect paint that creates thelook of a hammered metal finish.” CW


FEATURE Exterior Architectural Coatings

This year Dunn-Edwards launched zero VOC colorants in Northern

California. As of November zero-VOC colorants will be in use in all

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TheAdhesives

andSealantsMarket

FEATURE Adhesives and Sealants Market

Adhesives and sealants manufacturers report on the state of the market for 2012.

by Kerry Pianoforte, Editor

Adhesives and sealants are used in a diverse number ofmarkets, from commercial construction to DIY.While theuncertain economy and sagging U.S. housing market has

created a difficult situation for adhesive and sealants manufac-turers, certain segments such as DIY remain strong.

“Current economic conditions have certainly changed the land-scape of today’s marketplace,”said ChuckHouk, president,TremcoInc.’s commercial sealant and waterproofing division. “Commer-cial construction was hit hard by the economic downturn andwhilethe results have been devastating for many in our industry, the needto build or restore existing structures to high performance stan-dards has not changed. During this difficult period, we have keptfocused on product and system innovation that incorporates con-nectivity solutions – providing documented, proven performance toour customers that need a total envelope solution.This strategy haspositioned us well during this challenging period and our outlookis positive for an early return to growth.”

“The economy has affected every segment in the home im-provement industry, adhesives and sealants are no exception,however they are necessity items for the successful completionof a wide variety of projects,” said Joseph McGraw, director ofmarketing and advertising, United Gilsonite Laboratories (UGL).“The adhesives and sealants category is stable. UGL has found

that many dealers have been purchasing on an as needed basis in-stead of past histories of maintaining larger inventory. But wehave seen that demand has remained seasonally strong in theconstruction sector.”

DAP has seen a significant shift as do-it-yourself consumersaccount for a much more significant share of purchases in caulks,sealants and adhesives. “This result has certainly been the by-product of the downturn in the housing market going back to2008,” said Michael Gorman, vice president of marketing, DAPProducts Inc. “We remain committed to both our trade profes-sional and DIY consumers though as our focus on developinginnovative application solutions has not been altered by the eco-nomic conditions.”

DAP’s focus remains on the residential construction re-pair/remodel market.“We are driving our message towards prod-uct solutions for energy improvements and painting projects,”said Gorman.“Weatherization and energy improvements for thehome remain a major focus for our consumers as they are look-ing to live both more cost effectively and responsibly when itcomes to home energy use.”

“The use of adhesives is widespread through a number ofmanufacturing sectors so drops in general economic activity in-evitably reduce historic demand,” said Keith Darnell, vice presi-dent of SCIGRIP sales and marketing. “However, SCIGRIP isinvolved in such a wide variety of market segments that the im-pact on our company specifically is mitigated. The specific prop-

Photo courtesy SCIGRIP

36-38 Adhesives Market FEATURE1112:FEATURE 11/2/12 6:10 PM



erties of our adhesive offering also serve to reduce the cycle costof manufacturing for many of our customers which drives in-creased demand even during general downturns.”

“Our products are particularly popular for large scale bond-ing of certain plastics and composites to themselves or metal andfor exposure of the final component to impact or vibration fa-tigue,” added Darnell. “These properties allow SCIGRIP to ben-efit from sectors like transport, marine, sport and leisure. We alsohave adhesive products that are ideal for consumer electronicsassembly, which continues to be a fast growing industry.”

Henkel reported that it continued its good performance in thesecond quarter, despite a difficult market environment. “We ex-pect that the very volatile environment with uncertainties in ourmarkets will persist,” said Holger Elfes, corporate business unitand brand PR, adhesives and technologies at Henkel. “In partic-ular, the effects of the debt and financial crisis in a number ofcountries will analyze, adapt and further improve our processstructures. For Henkel’s adhesives business the emerging marketsin the second quarter provided important momentum for thesolid sales increase achieved, with revenues in the regions of East-ern Europe and Africa/Middle East developing particularly well.In Western Europe, sales were slightly below the level of theprior-year quarter, due primarily to negative market conditionsin the countries of Southern Europe. By contrast, the stronggrowth posted once again by our businesses in North Americamade a significant contribution to the rise in revenues.”

Henkel reported that adhesives for consumers, craftsmen andbuilding business exhibited solid sales performance in the sec-ond quarter, with contributions coming from both strong salesand with products for craftsmen and building industry, and fromproducts for do-it-yourselfers. “The regions of Eastern Europeand Africa/Middle East again contributed significantly to thegrowth achieved,” said Elfes. “Our business in North Americaalso performed very strongly.”

Raw material issues continue to impact the adhesives andsealants market, although some companies have reported a sta-bilization in prices.

“Due to raw material price rises, cost of sales at all Henkelbusiness units increased compared to the prior-year period by3.5 percent to €4,322 million in the first half,” said Elfes. “Rawmaterial prices stabilized toward the end of the first half of 2012.We succeeded in further growing gross margin by increasing ourselling prices and maintaining our strict cost discipline. We ex-pect the increase in prices for direct materials to decelerate com-pared to 2011. We will remain firmly focused on maintainingour strict cost discipline. We also expect an increase in the pricesfor raw materials, packaging, contract manufacturing and tradedgoods in the low single-digit percentage range in 2012.”

“While we have passed along a few price increases when appro-priate, we have tried to take a balanced approach to this challenge,”said Houk. “From the R&D perspective, we continue to look atways to reduce our dependency on petroleum-based feedstocks aswell as consider renewable raw material alternatives. Also, we aretaking very real steps to reduce our internal energy consumptionand subsequently reducing our corporate carbon footprint.”

SCIGRIP reports that itis continually improving pro-duction yields and processefficiencies to reduce theamount of raw materialsused to make its productsand the energy required toprocess them. “On a globalbasis, SCIGRIP is now man-ufacturing in Europe and theU.S. to avoid having to shipgoods halfway around theworld,” said Darnell. “Thisserves to reduce transportcosts and shorten supplychains for our customers.”

In addition to raw material prices, complying with envi-ronmental regulations is a key issue for adhesives and sealantsmanufacturers.

“Regulatory agencies have certainly forced the industry tothink differently about the chemicals used to manufacture theproducts sold into the commercial construction industry,” saidHouk. “At Tremco, we favor taking a proactive approach thatallows us to help the agency achieve its VOC goals without com-promising our ability to deliver high performance solutions tobuilding owners. This strategy has resulted in a multi-prongedinnovative approach to product stewardship. We are capable ofoffering a suite of products that currently meet the most stringentlaws for VOC content with compromising performance. In ad-dition, in the Spring of 2012 Tremco became the first building en-velope solutions provider to earn Greenguard Child and Schoolscertification for indoor air quality. This provides our customerswith additional assurance that volatile organic emissions frombuilding components used behind the facade or in the enclosureconstruction will not negatively impact the quality of the interiorenvironment. Finally, we will continue to incorporate the use ofrecycled content in our products and packaging and utilize re-newable raw materials such as naturally occurring polyols, plas-ticizers and fillers to take the place of petroleum-based rawmaterials as appropriate.”

SCIGRIP views regulations as an opportunity to grow itsmarket share against the more traditional products in use. “Forinstance, we have clients interested in reducing emissions byusing SCIGRIP systems, which require lower surface preparationand cure by reaction rather than solvent evaporation,” said Dar-nell. “The two largest challenges we face are managing the com-plex administrative requirements of varied, global regulationsand find suitable replacements for key raw materials that arenewly prohibited by regulatory agencies.”

“The impact of VOC and other environmental regulationscan be seen across the board in terms of formulations, handling,storage and transportation,” said Gorman.“DAP is committed interms of organizational resources and research to develop anddeliver the appropriate products that meet the required regula-tory requirements.”

Adhesives and Sealants Market FEATURE

Loctite instant adhesives from Henkel

offer new fields of application.



New product offeringsTremco has recently launched ExoAir 230 fluid-applied vapor-permeable air barrier membrane. ExoAir 203 is a monolithic,synthetic vapor-permeable air barrier membrane designed to sealexterior above-grade walls from air infiltration/exfiltration, whileserving as a weather-resistant barrier to keep water out. “It re-mains permeable to the passage of water vapor to prevent mois-ture from being trapped within the wall which may lead todeterioration of structural membranes and poor indoor air qual-ity, which is particularly compromising in hospitals, schools, lab-oratories and other sensitive environments,” said Houk.“ExoAir230 is formulated to resist temperatures up to 240˚F (115˚C),provide unprecedented UV resistance and surpass ASTM 84 test-ing for flame spread and smoke development along with othercomponents with which it may be used.”Tremco also launched Vulkem 45 SSL semi-self-leveling

sealant.“Commercial construction schedules can be dramaticallyexpedited with Vulkem 45SSL, which allows next-day applica-tion to joints in concrete slab pours while ensuring adhesion andeliminating 'green cracking' as the concrete cures,” said Houk.Vulkem 45 SSL was specially developed for sealing joints in

level and/or slightly sloped surfaces up to 6 percent, such as side-walks, swimming pool decks, terraces, parking decks and plazas.It can be applied to fresh concrete 24 hours after concrete formshave been pulled and uses moisture in either damp or ‘green’ con-crete to cure.Vulkem 24 SSL provides exceptional wear- and tear-resistance required in high traffic areas and allows continuousimmersion in non-chlorinated water, according to the company.UGL manufactures a variety of caulks and sealants for all

types of home-repair jobs. Drylok masonry crack filler seals andwaterproofs cracks in concrete sidewalks, walls, steps, floors, re-places cracked mortar joints and dries to color of concrete. UGL’sTub and Tile caulk waterproofs around tubs, sinks and showers.This mildew resistant, non-staining compound stays white andprovides excellent adhesion to most building materials, accord-ing to the company.

The most recent SCIGRIP product launch is SG100, an im-proved white UV resistant methacrylate adhesive.“This productis very popular in industries such as boat building and trans-portation where visual aesthetics are important and blue, grayor black adhesives are unsightly,” said Darnell. “The most ex-citing news for SCIGRIP is the continued expansion of the num-ber of products manufactured in our Washington, UK facility.Several key structural systems that have a very successful historyin the U.S. are now being manufactured and shipped directlyfrom the UK plant. This dramatically shortens the lead time andincrease product shelf life for both our UK and European cus-tomers. It also provides the peace of mind to our global cus-tomers that our products can be made in two different locationswith reliable consistency.”Henkel has recently improved on a number of its adhesives.

Loctite 403, 408 and 460 have been improved and can be usedfor bonding a wide variety materials. Already market leaders interms of health and safety, these products now offer even betterperformance, according to Henkel. The three Loctite instant ad-hesives are suitable for bonding almost all materials, from plas-tic through metal to rubber.Thanks to a special formulation, theydo not irritate the skin, nor does their safety data sheet list anyhazard symbols or chemical substances that pose a risk to health.In launching these improved products, Henkel is strengtheningits portfolio of innovative solutions with regard to occupationalhealth and safety. The improved formulation has higher mois-ture tolerance and leads to a longer lasting bond.For the construction market DAP has launched the Spec Line,

the first full line of sealants and adhesives designed specifically tohelp professionals meet industry specifications for each job byincluding the required spec as part of the product name. Withnumeric labels that match federal specification standards, pro-fessionals can now easily select the best product for the applica-tion and take the guesswork out of the purchasing process. TheDAP Spec Line also includes the Performance Facts on the prod-uct, mimicking the layout of a nutrition label. The PerformanceFacts include the amount and coverage per cartridge, recom-mended use, features and specifications, among other details. TheDAP Spec Line bundle of products includes DAP Dynaflex 230,DAP Dynaflex 800 and DAP Dynaflex 920 to seal, DAP Dyna-grip 557, DAP Dynagrip 3498 and DAP Dynagrip FRP to ad-here and DAP Draftstop 812 to install.To help professionals and do-it-yourselfers weatherize and

make home improvements faster, DAP Products Inc. has intro-duced the newly-formulated DAP 3.0. DAP 3.0 establishes first-to-market technology with high-performance sealants that areboth paintable and water resistant in 30 minutes. DAP 3.0 islow odor and VOC compliant, backed by a lifetime guarantee.Designed to address a wide range of sealing applications in

kitchens and baths, around windows, doors, trim and siding, andon concrete and masonry surfaces, the new line of project-ori-ented sealants includes several distinct formulations: DAP 3.0Kitchen, Bath and Plumbing Sealants, DAP 3.0 Window, Door,Trim and Siding Sealants and DAP 3.0 Self-Leveling Concreteand Masonry Sealant. CW


FEATURE Adhesives and Sealants Market

Henkel acquires Cytec's pressure sensitiveadhesives product range

Henkel recently acquired the high-performance pressure sen-sitive adhesives (PSA) product range from the U.S.-based spe-cialty chemicals company Cytec Industries Inc. Pressuresensitive adhesives are specialized adhesives used in the pack-aging, automotive, electronic and durable goods industriesfor foils and films, tapes or labels offering high performanceadhesive characteristics. The acquisition strengthens Henkel’sposition in the area of high-sensitive adhesives as the acquiredproduct range is complementary to Henkel’s well establishedhigh-performance PSA business. In fiscal 2011, Cytec’s PSAproduct range generated sales of $94 million. The business in-cludes approximately 80 employees.




Cytec Industries Inc. has entered into anagreement to divest its coating resins busi-ness to Advent International, a global pri-vate equity firm for $1,032 million plusassumed liabilities of $118 million, bring-ing the total value to $1,150 million. Thesale is expected to close in the first quar-ter 2013, following the satisfaction of reg-ulatory requirements and other customaryclosing conditions.

“I am extremely pleased with the evo-lution of Cytec over the last 18 monthsand this transaction is another significantstep in our portfolio transformation,” saidShane Fleming, chairman, president andchief executive officer of Cytec. “The saleenables us to focus on our industry-lead-ing portfolio of growth platforms com-prised of advanced materials andseparation technologies to drive long-termgrowth and deliver greater returns to ourshareholders.”

Included in the transaction are the ra-diation-cured resins, liquid coating resins,powder coating resins and aminocrosslinkers product lines. J.P. Morganacted as Cytec’s financial advisor.

Shimadzu ScientificInstruments launches web siteShimadzu Scientific Instruments has un-veiled its new website at www.ssi.shi-madzu.com. The site now offers a clean,contemporary look and integrates with allof Shimadzu’s global websites.

The new website features updated nav-igation with improved menus so users canfind product information quickly and eas-ily. It also boasts more product pages. Inaddition, the website features enhancedsocial media integration with Twitter.

Celanese launches newlydesigned web siteCelanese recently launched its new web-site to better serve its customers’, stake-holders’, communities’ and employees’needs.The new design features easy-to-usenavigation, updated content, video, case-

studies highlighting product innovationand improved search functionality. There’salso an easy way to follow the companyon social media channels.

The customer-focused website centerson Celanese products and the industrieswhere they are utilized. Customers can stillfind products within the individual businesssections of the website with ease and withenhanced content. In addition, customerscan start a search via a particular applica-tion and then view all the products offeredcompany-wide for that end-use.

The website can be viewed atwww.celanese.com.

AkzoNobel Specialty Chemicalssponsors Coatings ResearchGroup Inc. seminarAkzoNobel Specialty Chemicals hassponsored the semi-annual technicalseminar of the Coatings Research GroupInc. (CRGI). An international industryassociation dedicated to the benefits of

shared research and development, theCRGI recently staged its Fall TechnicalSeminar in Chicago. The two-day eventprovided delegates with an opportunityto address market challenges and collab-orate on future technologies. Interactiveroundtable discussions and member pre-sentations were also included on theagenda and featured many contributionsfrom scientists at AkzoNobel’s SpecialtyChemicals business.

“Our relationship with AkzoNobelSpecialty Chemicals is a valuable one,”said Jackie Savoca, CRGI’s executive di-rector. “The ongoing dialog enables themto identify and develop new and sustain-able product technology in order to meetthe ever-changing needs of our industry.”

Members of AkzoNobel’s FunctionalChemicals (Performance Additives), Sur-face Chemistry and Pulp and PerformanceChemicals (Expancel) businesses all par-ticipated in the event.

CRGI’s involvement with AkzoNobelSpecialty Chemical’s goes beyond thetwice yearly seminar. Business represen-tatives meet with CRGI members and or-ganization officials year-round toprovide information on the latest prod-uct innovations and receive comprehen-sive customer feedback on theperformance of their products.

CSM & BASF establish JV forproduction and sale ofbiobased succinic acidBASF and Purac, a subsidiary of CSM,will establish a joint venture for the pro-duction and sale of biobased succinic acid.The company will be called SuccinityGmbH and will be operational in 2013.The establishment of Succinity GmbH issubject to filing with the relevant compe-tition authorities. The company head-quarters will be in Düsseldorf, Germany.

BASF and CSM have been conductingresearch under a joint development agree-ment on succinic acid since 2009. Thecomplementary strengths in fermentation

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Cytec to divest coating resins business

AkzoNobel's Specialty Chemical Team, from

left to right: Dan Verstrat – senior scientist,

surface chemistry; Steve Grant – sales man-

ager North America – paint, performance ad-

ditives; Emile Trottier – global marketing

manager – paint, performance additives;

Frank Daye - account manager – surface

chemistry; Jonathan Slepsky – sales engineer-

Expancel USA; Asa Soderlund – RD&I project

leader- performance additives; Susan Booth -

business manager – surface chemistry; Hua

Yu – global R&Dmanager, surface chemistry;

and Jan Nordin – technical service manager,

Expancel USA.

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http://www.ssi.shimadzu.com

http://www.celanese.com


and downstream processing ledto the development of a sustain-able and highly efficient manu-facturing process based on a

proprietary microorganism. The bac-terium used is Basfia succiniciproducens,which produces succinic acid through nat-ural processes and is capable of metabo-lizing a variety of renewable feedstocksinto succinic acid. The new process com-bines high efficiency with the use of re-newable raw materials and the fixation ofthe greenhouse gas, carbon dioxide, in theproduction of succinic acid. This makesbiobased succinic acid an economicallyand ecologically attractive alternative topetrochemical raw materials.The demand for succinic acid is antic-

ipated to grow strongly in the yearsahead, driven mainly by bioplastics,chemical intermediates, solvents,polyurethanes and plasticizers, accordingto the company. The two companies arecurrently modifying an existing fermen-tation facility, at Purac’s Montmélo sitenear Barcelona, Spain, for the productionof succinic acid. This plant will com-mence operations in late 2013 with anannual capacity of 10,000 metric tons ofsuccinic acid. This is complemented byplans for a second large-scale facilitywith a capacity of 50,000 tons of suc-cinic acid to enable the company to re-spond to the expected increase indemand.

Bayer MaterialScience honoredby AkzoNobel’s A&AC divisionBayerMaterialScience has been honored byAkzoNobel’s Automotive and AerospaceCoatings business (A&AC) with “The Al-liance Award for Superior Partnership.”BayerMaterialScience has long supplied theAmsterdam-based company and world’slargest coatings manufacturer with rawma-terials, primarily aliphatic and aromaticisocyanates as well as polyurethane disper-sions. The honor is awarded each year inrecognition of particularly high and consis-tent product quality, supply reliability, prod-uct availability and good partnership.“We are very pleased with this award

and the appreciation shown us,” saidDaniel Meyer, head of the Coatings, Adhe-sives, Specialties Business Unit at BayerMa-terialScience. “Our goal is to be a reliablepartner for our customers, supporting theirpositive development in the global market.”“AkzoNobel A&AC is proud to recog-

nize suppliers that share our longstandingcommitment to excellence and partner-ship,” said Frank van Ooijen, director ofoperations at AkzoNobel A&AC.“Work-ing together with Bayer Material Sciencewe have expanded and strengthened ourcapabilities across the value chain andthat’s why they are deserving this award.”AkzoNobel uses Desmodur N iso-

cyanates primarily in the formulation ofautomotive refinishing and industrialcoatings. Aromatic isocyanates from the

Desmodur L product line have proven ef-fective in wood and furniture coatings, forexample. Coatings formulated with Bayerraw materials are also used in a greatmany other applications and on a widevariety of substrates. The spectrum rangesfrom anticorrosion and marine coatings tocan, coil and specialty coatings.Sustainability is a top priority for both

companies. “We are working in close col-laboration with the sustainability team atAkzoNobel A&AC to develop raw mate-rials for low-solvent coatings,” said Knut-Richard Hausmann, key account managerfor AkzoNobel A&AC.As part of this col-laboration, Bayer MaterialScience hasalso conducted cradle-to-grave analyses tosupport its customers with the switch tolow-solvent coating systems.The two companies are also collabo-

rating closely in all regions of the worldon projects targeting innovative develop-ments. The developments are focused onapplication-specific properties like self-healing surfaces (reflow), an improvedscratch resistance and an efficient appli-cation. This is basically achieved by theuse of new binder technologies, which arespecifically supported by the joint sus-tainability and environmental protectiontargets of both companies. Besides that,solvent-free low-viscous aliphatic polyiso-cyanates as well as waterbornepolyurethane and polyacrylate dispersionsof the Bayhydrol range are being used.

Clariant opens new productionunit for halogen-free flameretardants in Hürth-KnapsackClariant has opened a second productionunit for the flame retardant (FR) ExolitOP at the Hürth-Knapsack plant nearCologne, Germany. The established non-halogenated additive is used primarily inthe electronics and electrical engineering(E&EE) sector. The new facility doublesthe capacity for DEPAL (diethyl phos-phinic acid aluminum salt)-based FRs.Clariant has established itself as a

world leader in non-halogenated flame re-tardants, according to the company. Bydoubling the DEPAL capacity in Hürth,the company is responding to the growingdemand for safe and environmentallyfriendly FRs for plastics in the global


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SSCT issues call for papers

The Southern Society for Coatings Technology has issued a call for papers for its 2013 Annual

Technical Conference, held April 21-24 at the Hyatt Regency in Sarasota, Florida. The SSCT is

seeking educational technical presentations to improve the understanding of the science of

coatings. The SSCT is trying to challenge traditional methods of formulation as well as solve

conventional issues that have plagued formulators utilizing new technologies and approaches.

The papers will be reviewed solely based on their technical content and contribution. An ab-

stract for the presentation will need to be submitted by December 1, along with a biography

and a photograph of the speaker. For further information on submitting presentations please

contact Kip Sharp, vice president of SSCT, at 337-494-5052 or via e-mail at

[email protected].





E&EE market. Exolit OP (based onorganophosphorous compounds) hasbeen manufactured at the Hürth-Knap-sack plant since the product line waslaunched in 2004.Clariant has developed two new non-

halogenated FRs in Hürth-Knapsackunder the name Exolit EP specifically forthe flame retardancy of epoxy resins. Bothproducts are aimed at the requirements ofprinted circuit boards and therefore per-form vital functions such as minimizingthe impact of the FR on the glass transi-tion temperature of the plastic, which is akey parameter in epoxy resin chemistry inthis demanding application. In addition, ithas been shown that Exolit EP can reducethe quantity of flame retardant requiredby up to 50% compared with conven-tional products.Alongside the Exolit OP and EP prod-

uct families, Clariant also manufacturesthe Exolit AP flame retardant, which isbased on ammonium polyphosphates(AP). This FR renders polyolefins fit foruse in electrical and electronic items andincreases the fire resistance time ofsteel/building structures. Further productgroups include Exolit RP, based on redphosphorous in various formulations anddosage forms for polyamides, and Exolit5060, used for viscose fibers for protectiveand safety clothing.

Aakash Chemicals recognizedby Inc. Magazine for twoconsecutive yearsAakash Chemicals has once again beennamed one of Inc. Magazine’s “FastestGrowing Private Companies in Amer-

ica.” As an honoree in 2011 and now arepeat honoree in 2012, Aakash Chemi-cals continues to grow at a rapid pace.Aakash Chemicals is especially honoredby this year’s award because it is almostimpossible to sustain the year on yeargrowth that is required to make this listtwo years in a row, the company said.According to the company, the con-

tinued high pace growth from 2011-2012 came from a larger globalvalidation of Aakash’s existing productline (organic pigments, amide waxes, ke-tonic /PVB resins, specialty dyes) as salesexpanded quickly into South America,Europe and Asia, complemented bystrong sales in North America. AakashChemicals proved to be a reliable, costcompetitive and technical service ori-ented company that the global paint, ink,and plastics customers identified as agood partner and fit to their businessplatform.Their customer focus centers on both

regional and global customers. As fearsof a dismal economic outlook were an-nounced, Aakash Chemicals went in theopposite direction and tripled theirworking capital spent towards main-taining global inventories. Finally, theyadded a line of FD&C dyes (FDA ap-proved), nylon resins and opened a newpigment dispersion plant in Savannah,Georgia.

Eastman celebrates 50 years ofproducing Eastman TexanolTexanol is Eastman’s longest standingproduct produced at is Longview, Texassite. To commemorate the 50-year an-

niversary, Eastman held a cele-bration event at the Longviewsite for employees and retireeswho have worked in the produc-tion of Texanol over the years.“Over the years, the growth and sus-

tained value creation of the Texanol prod-uct line have played a significant part inthe success of the Longview site,” saidMark Bogle, vice president and generalmanager of Eastman’s Texas operations.“This success has been built on the inno-vation, dedication and effectiveness ofEastman employees.”Due to its non-VOC status, low toxic-

ity and biodegradability, Texanol has beenawarded the Green Label Type II certifi-cate in China by the China EnvironmentalUnited Certification Co. Ltd. (CEC), awholly owned subsidiary of the State En-vironmental Protection Administration ofChina (SEPA). Texanol is readilybiodegradable and is unlikely to persist inthe environment, and laboratory studieshave shown that Texanol has low acutetoxicity by all routes of exposure. Texanolmeets the criteria for an LVP-VOC (ex-empt) under California Consumer Prod-ucts Regulations and also has a lowMaximum Incremental Reactivity (MIR)value of 0.89.“Texanol was a key component in

making latex paint efficient in real-worldapplications,” said Tammy Trivette, busi-ness manager for Eastman’s Texanolproduct line. “We look forward to work-ing with our customers for the next 50years and beyond, continuing to bringinnovation and performance to the coat-ings industry.” CW

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http://www.blairgowrieassociates.com


Purac has launched its new range of Pu-ralact, special grade lactides. Puralactoffer several benefits for enhancement ofcoating resins. The main advantage of in-corporating Puralact is a significantly re-duced resin viscosity. This provides theopportunity to formulate coatings withhigher solid content, lower VOC and im-proved ease-of-use. Purac’s new Puralactis 100% biobased, resulting in coatingresins with a lower carbon footprint.Puralact has been tested in several

coating formulations. Depending on thetype of coating and its specific use, thenew products enhance coating perform-ance by improving properties, such asstiffness, adhesion, impact resistance, bal-ance between hardness and flexibility,chemical resistance, gloss and gloss reten-tion and tuning of drying time, accordingto the company. Produced on a large in-dustrial scale by Purac, the new range iscommercially available worldwide.

Clariant offers Hostavin3300 disp. XP forwaterborne coatingsClariant recently launched a new high per-formance UV absorber Hostavin 3330 dispXP. Unveiled at EuroCoat 2012, Clariantpresents an innovative formulation allow-ing waterborne coatings to reach the per-formance of conventional solventbornesystems, according to the companyHostavin 3330 disp. XP has an active

UV absorber content of 52% whichbrings a significant improvement in thearea of UV light protection for water-borne systems. It offers high thermal sta-bility and superior durability for effectiveprolonged service life, displaying high ex-tinction in the protection of thin layers.Asa result it is ideal for use in clear and pig-mented coatings for exterior wood pro-tection, as well as for industrial andautomotive coatings.NewHostavin 3330 disp. XP is the first

high loaded water-based dispersion of atriazine class UV absorber. Its high stabi-lization efficiency and formulation featuresallow improved performance at optimizedcosts for the most demanding waterbornecoatings. Its excellent compatibility andimproved VOC related profile makes iteasy to incorporate and safe to handle.

New surface treatments andcoating options offered onRoss MixersCharles Ross & Son Company now offersa variety of surface treatments, coatings andalternative materials on its full range ofmixing, blending, drying and dispersionequipment for the processing of high-purity,sensitive, corrosive or abrasive products.Pictured is a custom Dual-Shaft Mixer

equipped with a PEEK (polyetheretherke-tone) high speed disperser and a two-wingAnchor agitator completely coated withblack Teflon PFA, a perfluoroalkoxy


Purac launches Puralact to enhance theperformance of coating resins

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copolymer resin with a high level of inertness. The wetted surfacesof the stainless steel vessel, cover and charge ports are all PFA-coated as well to prevent metal ion contamination. Designed for ahigh-purity electronic application, this vacuum-capable inert mixerincludes a recirculation filter system. Operators control and mon-itor the agitators, recirculation pump, recipe menu, temperature,vacuum level and data acquisition from a 10” color touch screen.

Ross offers a number of coating options such as aluminumoxide, chromium oxide, polyvinylidene fluoride (PVDF), nylonand tungsten carbide. Other surface treatments include electrop-olishing, boronizing and hard chrome plating. The company alsomanufactures storage tanks, pressure vessels and reactors that canbe lined with any appropriate chemical-resistant coating.

Celeritas unveils high-performance grades oforganophilic clays for paints and coatingsCeleritas Chemicals has introduced three new high-performancegrades of organophilic clays specifically designed for the paintand coatings industry. CELCHEM 31743-09, 31744-09 and31745-09 are organoclays for solvent-based systems of low tomedium polarity. According to the company, they offer the fol-lowing advantages for paint and coatings formulators: highgelling efficiency over low to medium polarity organic liq-uids,easy incorporation and consistent in rheology andthixotropy development and excellent sag resistance.

Union Process Circulation Attritor used forproduction scale biomass project pilot plantUnion Process, Inc.’s Q-25 Circulation Attritor is being used in apilot plant environment to validate a production process forwaste material to be utilized as a break-though “green” alterna-tive energy resource.

For customers who already have an existing systemwith a premixing or holding tank, the high flow-rate in-herent in the Circulation Attritor is an ideal option, ac-cording to the company. With an appropriate sizedpumping system, a relatively small “Q” Attritor can efficientlygrind material from a much larger process tank which meansvalue-added benefits including maintenance and cost savings.

Circulation Attritors are ideal for uninterrupted, large-scaleproduction. They deliver faster grinding with the desired narrowparticle size distribution and are simple and safe to operate.

Ashland launches Natrosol Performax HECpaint thickening technologyAshland Specialty Ingredients will introduce Natrosol Performaxhydroxyethylcellulose, a breakthrough paint thickening technol-ogy, at the ChinaCoat 2012. Natrosol Performax is comprised ofa range of hydroxyethylcellulose thickeners that delivers processflexibility and quality control to paint manufacturers. This al-lows manufacturers to add HEC in dry form at any point of themanufacturing process, eliminating extra process steps like thepreparation of pre-slurries or dissolutions of HEC, saving oper-ational costs, according to the company.

Natrosol Performax thickeners enhance paint quality and pre-serve critical performance characteristics, such as efficient thick-ening, stability, color compatibility and sag resistance. CW

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http://chemarkconsulting.net

AkzoNobel announced that the supervi-sory board and board member LeifDarner have mutually agreed that he willstep down from the board of manage-ment at the 2013 Annual General Meet-ing in April. Conrad Keijzer, currentlymanaging director of AkzoNobel Indus-trial Coatings, will succeed Leif Darnerin his responsibilities for PerformanceCoatings. Keijzer will join the executivecommittee on January 1, 2013.Darner has had an extensive and suc-

cessful career at AkzoNobel, joining thecompany in 1998 when Courtaulds be-came part of the company. He was ap-pointed business unit manager ofAkzoNobel Marine and Protective Coat-ings in 1999, a position he held until2004, when he was appointed to theboard of management as member re-sponsible for Chemicals. In May 2008,he assumed responsibility for the Per-formance Coatings business area.In addition, Werner Fuhrmann, cur-

rently executive committee member re-sponsible for supply chain and sourcing,and presently also responsible for theSpecialty Chemicals business area on aninterim basis, will officially become theexecutive committee member responsiblefor Specialty Chemicals.Fuhrmann started his career in the

field of finance and he was appointedgeneral manager of Chelates and Sul-phur Products in 2000 before becomingmanaging director of Industrial Chemi-cals in 2005, a position he held until tak-ing on his current role as an executivecommittee member in 2011.

CEO Ton Büchner expected toreturn to AkzoNobel year-endAkzoNobel’s supervisory board receivedan update on the progress of CEO TonBüchner’s recovery. Following a supervi-sory board meeting, the company re-ported that medical specialists expect theCEO to fully recover and that it is antic-

ipated that he will return to work some-time around year-end.The company’s temporary arrange-

ments to accommodate Büchner’s ab-sence will remain in place. CFO KeithNichols will continue to be the firstpoint of contact and coordinator for theexecutive committee, while AntonyBurgmans, member of the supervisoryboard, will remain on hand to offer ad-vice and support to Nichols and the ex-ecutive committee.

Trust Chem names Orlowskiexecutive VP of marketingand sales in the U.S.Trust Chem Co. Ltd. (P.R. China) hiredFalko Orlowski as executive vice presi-dent marketing and sales U.S. Orlowskihas 20 years of experience in the organicpigment and dispersion industry. He hasworked in a variety of positions at Clari-ant (Hoechst), including responsibility asmarketing and sales director for plastic

AkzoNobel announces leadership changesPeop

le

Coatings industry mourns Steve Guntner

Steve Guntner, a coatings industry veteran passed away September 28

after a brief illness. Steve, 63, was well known and regarded in the

coatings industry, with a career spanning more than 30 years.

Steve started his career in the mixing industry with Scott Turbine

Mixers in the 1980s.

“Steve was such a good person. We always liked him,” said Bill

Scott of Scott Turbine Mixers. “He came to us as a graphics designer

to help us get our business started. He really got what a mixer was and

quickly moved to sales. He was perfect for the job; soft spoken, not

pushy. He became very knowledgeable in the process side of what we

do. We were learning together on how to grow my company. In fact,

I tried to hire him back about twelve years ago but he was dedicated

to running his own representative firm at the time.”

Steve spent a decade at Hockmeyer Equipment Corp. from Septem-

ber 1991 to October 2001, where he concentrated primarily on sales

into Asia and the west coast of the United States. “He was a trusted

friend, an astute professional and a gentleman,” said Herman Hock-

meyer of Hockmeyer Equipment Corp. “We send our respects to his

family and wide network of friends, all of whom shall grieve his loss.”

Most recently, Steve served as sales manager at Myers Engineering.

Friends and colleagues remembered Steve for both his technical

knowledge and his wonderful personality.

“Steve Guntner was one of this industry’s leading experts on the

application of mixing and blending equipment,” said Cary Buller, vice

president, Myers Engineering. “Not only has our company lost a mem-

ber who was a key team player, but the industry has been shorted his

talents. Steve left quite a mark on the industry and he will be remem-

bered for a long time to come. Steve was an incredible team player

who worked well with customers and vendors. The people he worked

with will all miss him tremendously.”

“Steve Guntner was a wonderful person whowas well liked through-

out the entire industry,” said JD Hodgson, order processing and traffic

manager at Myers Engineering. “Steve was very knowledgeable and cus-

tomers from around the world truly enjoyed working with him. Through-

out the many years I worked with him he taught me a lot. He will be truly

missed.”

“I have worked with Steve in various places and times for over

twenty-five years,” said Cathy Strahan of Myers Engineering. “He

brought me into this industry as a rep for Hockmeyer and I brought him

to Myers as the sales manager. He was a constant source of guidance

and information. Interesting how the circle closed.”

Steve is survived by his wife, Susan and two sons, Sam and Erik.


44-45 People1112:People on the Move 11/2/12 6:25 PM



and special applica-tions in Europe, andprior, coatings inNorth America.

The addition ofOrlowski is in linewith Trust Chem’sglobal strategy tofurther strengthen itsposition in NorthAmerica.

New chairman of the BritishCoatings FederationIndustrial Coatings CouncilappointedAt the British Coatings Federation’s(BCF) meeting HMG Paints Ltd.’s man-aging director, John Falder, was ap-pointed chairman of the IndustrialCoatings Council of the BCF.Falder has had an active role in the

BCF for 27 years and has been at theforefront of a number of BCF projects,including apprentice training schemes,environmental and sustainability pro-grams and a number of health and safetyinitiatives. He has been managing direc-tor at HMG Paints for 20 years.

United Gilsonite Laboratorieshires new research associateUnited Gilsonite Laboratories (UGL) hasappointed Blythe Elizabeth Golosky re-search associate in the Research and De-velopment Laboratory.In her new role, Golosky will work in

new product development and productimprovement. Prior to joining UGL,Golosky worked in a quality control po-sition for Maid Rite Steak, responsible forperforming required government testing.

Freeman Technology makessenior appointment in AsiaPacificPowder characterization company Free-man Technology of Tewkesbury, UK, hasannounced significant expansion into Asiawith the appointment of Nishil Malde asgeneral manager for Asia Pacific.Malde, who joined Freeman Technol-

ogy in June 2012, is responsible for thecompany’s business in Asia Pacific, pro-viding support for distribution partners

in the region. He brings extensive salesand channel management experience ininternational markets, as well as techni-cal expertise and understanding of awide variety of materials testing method-ologies and applications.Also supporting the establishment of

the FT4 Powder Rheometer in China ismaterial scientist and product manager

for China, Xiaowei Fu, who willbe based in Shanghai. Fu is mov-ing back to China from the UK,having already worked for Free-man Technology for five years. Customersin China will benefit from his experiencewith the FT4 Powder Rheometer andwealth of powder characterization ex-pertise, according to the company. CW

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44-45 People1112:People on the Move 11/2/12 6:25 PM

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November 13 - 16Greenbuild 2012San Francisco, CA, United StatesU.S. Green Building [email protected]

November 20Paint & Coatings BasicsHampton, Middlesex, United KingdomPRAElisabeth Brown+44 (0)20 8487 [email protected]

November 27 - 29Radiation Curing TechnologyHampton, Middlesex, UKPRA, Elisabeth Brown+44 (0)20 8487 [email protected]

November 27 - 28Parquet & Furniture CoatingsBerlin, GermanyVincentz Network, Amanda Beyer+49 (511) 99 10 - [email protected]

November 27 - 29, 2012Radiation Curing TechnologyHampton, Middlesex, UKPRA, Elisabeth Brown+44 (0)20 8487 [email protected]

November 28 - 30CHINACOAT2012Guangzhou, ChinaSinostar Int'l Ltd.,852 2865 [email protected]

November 28 - December 1, 2012Workshop on Marine AntifoulingPerformance EvaluationTuticorin, IndiaJonathan Matias, Poseidon Sciences646-251-1661www.poseidonsciences.comjrmatias@poseidonsciences.com

2013January 28-30The Coatings SummitBrussels, BelgiumVincentz Network, Amanda Beyer+49 (511) 99 10 - [email protected]

February 4-8Waterborne 2013New Orleans, LA, United StatesMelanie Heusserwww.usm.edu/[email protected]

February 5-8World of ConcreteLas Vegas, NV, United StatesTom [email protected]

February 11 - 15Polymers and Coatings IntroductoryShort CourseCalifornia Polytechnic State University,San Luis Obispo, CA, United StatesRay Fernando805-756-2395rhfernando@calpoly.eduwww.polymerscoatings.calpoly.edu

February 26 - 27uv.eb West 2013Redondo Beach, CA, United StatesRadTech240-497-1242www.uvebwest.com

March 3-6PDCA 2013 Painting andDecorating ExpoSt. Louis, MO, United StatesPainting and Decorating Contractorsof America800-332-PDCA (7322)www.pdca.org

March 19-21European Coatings ShowNuremberg, GermanyVincentz Network, Amanda Beyer+49 (511) 99 10 - [email protected]

March 25 -29Basic Composition of CoatingsMissouri S&T Coatings Institute,Rolla, MO, United StatesCatherine [email protected]@mst.edu

April 21 - 24SSCT 2013 Annual TechnicalConferenceHyatt Regency Hotel, Sarasota, FL,United StatesSouthern Society for CoatingsTechnology601-310-7687www.ssct.org

April 29 - May 2The Eastern Coatings Show (ECS)Location: Atlantic City, NJ,United StatesAnn Fody, executive director, MNYCA732-291-0168www.mnyca.orgwww.psct.orgwww.nesct.orgfodyassociates@[email protected] CW


CHINACOAT2012 is in Guangzhou,China Nov. 28-30

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Company Name Page Phone Fax WebsiteBASF Corporation............................................13 ........................800-231-7868........................................................................................www.basf.com

Blairgowrie Associates LLC.............................41 ........................602-539-2683.............................................................www.blairgowrieassociates.com

Buhler ...............................................................25 ........................512-466-8005.....................................................................www.buhlergroup.com/ink

BYK USA Inc.....................................................4 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com

Chemark Consulting ........................................43 ........................910-692-2492 ...................910-692-2523 .......................www.chemarkconsulting.net

Clariant International Ltd ................................11 ........................704-331-7000 ..................................................................................www.clariant.com

Conn & Company ...........................................45 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com

Cytec Industries.............................................21, 23 .....................800-652-6013 ......................................................................................www.cytec.com

Eastman Chemical Company ............................7........................800-EASTMAN................................................................................www.eastman.com

Evonik Industries ..........................................Cov 2......................800-367-4857....................................................................................www.evonik.com

Evonik Industries..............................................17 ........................732-981-5346...........................................................................................www.tego.us

Evonik Industries AG .......................................29....................................................................................................................................www.aerosil.com

Hebei ChidaManufacture andTrade Co. Ltd....19 .....................86-311-86219861 ...............................................................................www.enchida.com

Heubach Ltd......................................................9........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com

Mack Brooks Exhibitions.................................35 ........................781-791-5011.................................................................................www.ice-x-use.com

Munzing ........................................................Cov 4......................973-279-1306.................................................................................www.munzing.com

Omnova Solutions.............................................3 .........................330-869-4200 .................................................................................www.omnova.com

Wacker Chemical Corporation.........................15 ........................517-264-8790 ...................517-264-8137 .................www.wacker.com/interior-paints

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IVECO showed off its Dakar rally-winning truck at the 64thInternational Auto Show (IAA) Commercial Vehicles inHanover, Germany.The truck was painted with Graphite HD,

a paint line produced by BASF’s premium R-M brand specificallyfor commercial vehicles.

The IAA Commercial Vehicles is a leading trade show formobility, transportation and logistics and is therefore a key plat-form for R-M. The brand provides a full range of paint systemsfor manufacturers of commercial and transportation vehicles.

R-M announced an extension to its involvement as a technical

sponsor of the Petronas de Rooy IVECO team. The team

achieved a double victory in the 2012 Dakar rally.

“The Dakar rally is an outstanding opportunity to showcase

the advantages of our commercial vehicle technologies.We have

found a very strong and professional partner in IVECO,” said

Oliver Birk, head of commercial transport solutions business de-

velopment, BASF. CW


BASF’sR-Mautomotivecoatingsusedonwinningtruckat the InternationalAutoShow

Fina

lCoa

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The Dakar truck was coated with the R-M Graphite HD refinishing paint system. Specially developed for commercial vehicles, this system is

extremely durable and comprises more than 50,000 colors, according to BASF.

50 Final Coat1112:Final Coat 11/2/12 6:19 PM



http://www.coatingsworld.com/buyersguide


http://www.munzing.com


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