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Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings World’s circulation is audited by BPA International.

Table of ContentsDecember 2012 • Vol. 17, No. 12

December 2012 www.coatingsworld.com Coatings World | 5

ADVERTISING SECTIONSClassified Ads.......................................................48 Advertising Index .................................................49

COLUMNSInternational Coatings Scene ...............................19

Latin America – Sherwin-Williams to Double in Latin America via ComexEurope – Coatings Companies Adjust Financial Strategies to Deal with Continued EU Recession

Business Corner ...................................................22Acquistion Guideline Consideration

IPaint ....................................................................24Better Living Through Chemistry (Chemical Trade Secrets, That Is)

DEPARTMENTSEditor’s Page ..........................................................6As We Go To Press ................................................8Index to Companies ...............................................8Fresh Paint ...........................................................10Patents .................................................................18New Products ......................................................26Industry News ......................................................42Suppliers Corner ..................................................45People..................................................................46Meetings ..............................................................47Final Coat .............................................................50

28 The Powder Coatings MarketThe powder coating industry is mature in the regions and markets where penetration has occurred, but there are a number of new applications and regions where there is strong growth potential

30 Biocides UpdateEnvironmental regulations continue to drive substantial changes in the biocides market, fueling demand.

34 Pigments Directory

38 Domestic Marine Coating Regulations: A Year in Review

40 The Construction Chemicals MarketCoatings World takes a look at the latest prodcuts and news from the construction chemicals market.

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6 | Coatings World www.coatingsworld.com December 2012

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A Rodman Media Publication 70 Hilltop Road • Ramsey, NJ 07446 USA

(201) 825-2552 • Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITOR Kerry Pianoforte • [email protected]

VICE PRESIDENT/EDITORIAL DIRECTORTom Branna • [email protected]

ASSOCIATE EDITOR Bridget Klebaur • [email protected]

ART DEPARTMENT Michael Del Purgatorio • [email protected]

INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORS Phil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant) Thomas Frauman (consultant)

Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

PRESIDENT Rodman J. Zilenziger, Jr. • [email protected]

EXECUTIVE VICE PRESIDENT Matthew J. Montgomery • [email protected]

GROUP PUBLISHER / ADVERTISING SALESDale Pritchett • [email protected]

ADVERTISING SALES (U.S.)Kim Clement Rafferty • [email protected]

ADVERTISING SALES (Europe) Baudry Boisseau Associates

27 Rue J. Lebeau- B-1000, Brussels, BelgiumTel.: 32-(0)2-513-06-47 • Fax: 32-(0)2-514-17-38

[email protected]

ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

401-405 4/F New Victory House93-103 Wing Lok Street, Sheung Wan, Hong Kong

(852) 2369 8788 • Fax: (852) 2869 5919 [email protected]

CLASSIFIED ADVERTISING SALESPatty Ivanov • 631-642-2048; Fax 631-473-5694

[email protected]

PRODUCTION MANAGER Patricia Hilla • [email protected]

AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo • [email protected]

CIRCULATION MANAGERRichard DeVoto • [email protected]

ONLINE DIRECTORPaul Simansky • [email protected]

Coatings World’s circulation is audited by BPA Worldwide.

While I finish up the final issue of Coating World for 2012, I also take some time to reflect back on the past year. There have been quite a few changes in the industry this year. One

of the most notable ones was recently announced as this issue went to press. Charles Thurston’s article on Sherwin-Williams’ acquisition of Comex (page 19) takes a closer look at this important event. The acquisition, worth some $2.34 billion, is the company’s largest deal to date. Comex, which has exclusive sales to 3,300 paint stores in Mexico, generated 66 percent of its $1.4 billion of revenue last year in Latin America, Sherwin-Williams reported. It will be interesting to see what implications this acquisition will have for the rest of the architec-tural coatings market in the U.S. and Mexico.

In “The Powder Coatings Market,” beginning on page 28, I spoke with a number of powder coatings manufacturers to find out their insights for the future of powder coatings. Although it is true that the powder coatings industry is mature in the regions and markets where penetration has occurred, there are a number of new applications and regions where powder has strong growth potential.

The American Coatings Association’s Marie Hobson shared her expertise on marine coating regulations (page 38) with her article, “Domestic Marine Coatings Regulations: A Year in Review.”

Coatings World has several new projects planned for 2013 and I hope our readers will be just as excited about them as we are. I en-courage our readers to get in touch with me and let me know what is-sues matter the most to you. I would love to hear suggestions on ways we can improve our magazine and look forward to the coming year.

Happy New Year!

End Of The Year Wrap-Up

[email protected]

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Altana Acquires Wax Additive Manufacturer ChemCor, USA

The specialty chemicals group Altana, has signed a contract to acquire the business of ChemCor Corporation

of America Inc., a U.S. manufacturer of specialty wax additives. The business, head-quartered in Chester, New York, generated yearly sales of approximately $17 million. By way of an asset deal, Altana will acquire the production site in Chester together with the staff employed there. The busi-ness will be integrated into Byk USA Inc., which is based in Wallingford, Connecticut and belongs to the Altana Additivesand Instruments division.

ChemCor produces water-based wax products and specialty additives for a wide range of industries including floor finishes, exterior paint and deck stains, graphic arts coatings and inks as well as mold release products.

BASF Supports Sustainable Construction Initiatives BASF’s expertise in energy efficiency in buildings and municipal waste manage-ment will be applied at the Green Building Industry Demonstration Area (GBIDA) in Wujin, Jiangsu. This GBIDA in Wujin is the first Green Building Industry Demonstration Area nominated by the Ministry of Housing and Urban-Rural Development, which sets an example for green buildings in China.

“With the urgency in enhancing energy savings in China and more Chinese con-sumers looking for highly energy-efficient, environmentally friendly solutions that suit their lifestyles at their living places, we see the rising demand for innovative solutions that support sustainable living environments. With our extensive net-work and further strengthened research and development platform in China, BASF is committed to supporting the sustain-able construction initiatives in China with tailor-made innovative solutions, high-quality products and reliable supply,” said Andrew Lee , vice president, business man-agement, BASF Greater China.

BASF (China) Co., Ltd. and the Management Committee of Wujin Green Building Industry Demonstration Area in Changzhou, Jiangsu Province signed a framework agreement of strategic coop-eration on Dec. 8, the opening day of the 9th International Green Habitat Forum in Wujin, Jiangsu.

The range of solutions BASF pro-vides to the GBIDA in Wujin include, thermal insulation material and exterior

insulation finishing systems, eco-friendly coatings, flooring and waterproofing sys-tems as well as waste management solu-tions. Under a ten year plan, Wujin Green Building Industry Demonstration Area, with an area of 15.6 square kilometers, will be come a national hub for green building demonstration and developmen, as well as a hub for the development of talent in this field, entrepreneurial culti-vation and international exchange. CW

Index to CompaniesThis index gives the starting page for a department or feature with a sig-

nificant reference to a manufacturer of paint, coatings, adhesives and sealants Subsidiaries are indexed under their own names.

AkzoNobel ..........................................................................................10, 28, 46

BASF ......................................................................................................8, 10, 40

Carboline ........................................................................................................ 40

Dunn Edwards .......................................................................................... 10, 26

Hempel ........................................................................................................... 10

International Paint .......................................................................................... 10

Jotun ............................................................................................................... 28

PPG ......................................................................................................10, 26, 46

SCIGRIP ......................................................................................................... 10

Resene Paints .................................................................................................. 10

RPM ............................................................................................................... 40

The Sherwin-Williams Company ....................................................10, 19, 26, 28

Spies Hecker .................................................................................................... 26

Valspar ...................................................................................................... 10, 50

Whitford ......................................................................................................... 10

As We Go To Press1212.indd 8 12/11/12 2:46 PM


Marine biofouling is a major issue facing compa-nies utilising the world’s oceans for commerce. Biofouling, the accumulation of microorganisms on marine equipment, and ship hulls in particu-lar, has a negative impact, both commercially and environment ally. It results in increased fuel consu mption from the extra drag on the ship’s hull; it increases frequency of dry-docking there-by reducing a ship’s availability; and it accele-rates corrosion of marine structures like o�shore platforms and buoys, leading to a shorter pro-duct life span.

Tributyl Tin (TBT): An e�ective anti-fouling agent with a high environ-mental costFirst created in the 1960s as an e�ective anti-fouling agent, TBT was used for more than 20 years as the biocide of choice for marine vessels. In the 1980s, reports of malformations in oyster shells around marinas and imposex of molluscs led to greater scrutiny of TBT.

TBT’s poor degradability caused a gradual build-up of toxicity in sediments, resulting in long-term environmental issues in major ports. As a result, the use of TBT has been banned in most parts of the world.

Currently, copper-based coatings have replaced tin-coatings as the major marine antifouling solution used on more than 90%1

of the world’s shipping �eets. These coatings are invariably supplemented with booster biocides, many of which have been shown to be environmentally detrimental. As a result of bold environmental initiatives such as those resulting from the EU’s Biocide Product Regulation, new biodegradable biocides are urgently needed in the marine industry.

A surprising inspirationResearchers from the Agency for Science, Tech-nology and Research’s (A*STAR) Institute of Chemical and Engineering Sciences (ICES) and National University of Singapore recently devel-oped a class of anti-fouling additives that could protect marine equipment and ship hulls from fouling by marine organisms. In addressing this global issue, the researchers found the answer in, of all things, anti-diarrhoea medication!

The solution was inspired by a pharmaceu tical compound used to treat diarrhoea, called lop-eramide hydrochloride, popularly known by

its product name, Imodium™. The compound’s bioactivity towards fouling organisms was what interested these researchers.

Using loperamide as the starting point, the re-searchers developed a class of highly potent and biodegradable novel anti-fouling amides. These compounds are also cost e�ective, as only two to three steps are required to produce the amides from readily available starting materials.

Preliminary studies have demonstrated that these amides can be introduced into coatings and paint mixtures, thus creating an anti-fouling solution that is e�ective against a broad array of marine fouling organisms.

This research is funded by

Chart 1: An eight-week study showed the anti-fouling amides to be dramatically e�ective against settlement of several species of marine organisms.

Field Studies

Control Anti-fouling Amides

Researchers in Singapore have patented an innovative technology that may rede�ne the way biocides are used in anti-fouling coatings for the marine industry, potentially setting new standards for cost-e�ectiveness, environmental pro�ling and biodegradability.

The Promising Future of Anti-fouling Amides

The solution the market is waiting forThe future of the marine coatings industry looks bright with these next-generation environ-ment-friendly amides that could prevent hard fouling on marine structures and achieve cost savings for end-users.

Contact usETPL, the technology transfer arm of A*STAR, is seeking collaborators to develop and commercialise these compounds for applications of your interest. Please email Mr Yong Chin Wee at tech-o�[email protected] for further discussion.

Visit ETPL’s website at www.exploit-tech.com.

1 Source: 4th Global Marine Coatings Forum, organized by Interna-tional Paint & Printing Ink Council (2012)

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The Sherwin-Williams Company an-nounced it has signed a definitive agree-ment to acquire Consorcio Comex, S.A. de C.V., a leader in the paint and coatings market in Mexico with headquarters in Mexico City. Sherwin-Williams will pay approximately $2.34 billion, including assumed debt, in an all-cash transaction. Completion of the acquisition is subject to certain conditions and customary reg-ulatory approvals.

Founded in 1952, Comex is a private-ly held business with operations in Latin America, the U.S. and Canada. In 2011, Comex had total annual sales of $1.4 bil-lion. The company manufactures and sells architectural and industrial coat-ings in Mexico through 3,300 points of sale operated by 750 concessionaires. In the U.S., Comex sells paint and coatings products under a variety of brand names through 240 company-operated paint stores. In Canada, the company mar-kets multiple brands of paint and coat-ings through 78 company-operated paint stores and approximately 1,500 indepen-dent paint dealers.

Comex, like Sherwin-Williams, places heavy emphasis on supplying high-quali-ty architectural paints and coatings. The company’s product assortment also in-cludes various industrial, protective and specialty coatings. Comex operates eight manufacturing sites in Mexico, five in the U.S. and three in Canada and has more than 7,200 employees.

“Sherwin-Williams and Comex Group are an ideal fit in every respect – geo-graphically, strategically and culturally,” said Christopher M. Connor, Chairman and CEO of Sherwin-Williams. “This transaction will significantly increase our presence in markets where our store count is low, it builds upon our strategy to grow our architectural paint business in the Americas and it brings a high-quality, dedicated team of employees to Sherwin-Williams. We are proud to wel-come such a well-respected company

and their employees into the Sherwin-Williams family.”

Marcos Achar Levy, CEO of Comex, commented, “We are very pleased and ex-cited to join the Sherwin-Williams team and look forward to making a major contribution to the Company’s ongoing success across the Americas. We have re-spected Sherwin-Williams for years, and are delighted to now be a partner. Comex and its committed employees know Sherwin-Williams well, and I am confi-dent that joining the Sherwin-Williams family will provide an outstanding future for our employees and customers.”

New PPG Brochure Highlights Pretreatment and Engineered ProductsPPG Industries’ industrial coatings busi-ness has published a new brochure detail-ing its complete range of pretreatment and engineered products for protecting metal in automobiles, appliances, con-sumer electronics and industrial products.

The four-page booklet describes the broad range of PPG’s pretreatment products, organized according to typi-cal industrial processes such as drawing and stamping compounds, rust-corro-sion inhibitors, cleaners, descalers, zinc and iron phosphates, and final rinses and sealers. ZIircobond and X-Bond pretreatments, two environmentally ad-vanced zirconium-based products that both received R&D Magazine’s R&D 100 Award, are featured.

The brochure highlights four engi-neered product categories, encompass-ing seven products such as new Durabull protective polyurea coatings, which are used to protect vehicles and their ex-terior components from road debris, stone chips, chemicals and other abra-sive materials. Other engineered prod-ucts are Spectracon zinc-rich basecoats, Audioguard noise-reduction coatings and Corabond adhesives and sealants.

Readers can also review PPG’s

technical and service capabilities, with value-added expertise in areas such as defect analysis, physical and mechanical testing, engineering and production train-ing, production line design and start-up assistance, and troubleshooting.

Valspar Paint Signs Distribution Deal for United Kingdom and IrelandThe Valspar Corporation announced an agreement with B&Q, an operating company of Kingfisher plc, the world’s third largest DIY retail conglomerate, to supply a full selection of premium Valspar paint to all 350 of its locations in the United Kingdom and Ireland. Valspar will be positioned as one of B&Q’s flagship paint brands and the two companies are collaborating to cre-ate an entirely new consumer experience not seen before in the U.K. decorative paints marketplace. The partnership significantly expands Valspar’s presence in the U.K. and Ireland and will bring consumers more choices for interior and exterior paints that can be custom tinted to virtually any color. Previously, B&Q’s stores offered primarily ready-mix paints in a smaller assortment of colors and textures. The new retail concept will be rolled out to all 350 locations throughout 2013. Due to the timing of the up-front investment, this initiative is not expected to have a ma-terial impact on Valspar’s earnings in fiscal 2013.

“Our partnership with B&Q is an-other important step in expanding our global consumer paint business and bringing innovative paint solutions to new retail partners and markets,” said Gary Hendrickson, chairman and chief executive officer of Valspar. “We’re looking forward to helping B&Q grow the paint category and making its stores the destination of choice in the U.K and Ireland for consumers’ paint-ing projects.”

Sherwin-Williams to Acquire Comex

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Sherwin-Williams Lends upport to The Room to Dream Foundation

Sherwin-Williams has become the ex-clusive paint sponsor for The Room to Dream Foundation. Sherwin-Williams will donate paint to support transform-ing environments of children facing chronic illnesses.

“We are thrilled to be teaming up with Sherwin-Williams,” stated the Foundation’s founder, Stefan Nathanson. “We are only able to accomplish what we do with dona-tions from individuals and companies. Like

most non-profits, we have limited budgets, so having Sherwin-Williams donate paint for all projects is a significant contribution and one that we and the families we serve deeply appreciate.”

The Room to Dream Foundation is a Boston-based non-profit organization dedicated to creating healing environ-ments for children and adolescents suf-fering from chronic illnesses. Focusing its services on children and families living in low- and moderate-income urban and suburban areas, the Foundation raises funds to purchase furnishings and sup-plies tailored to the specific needs of the

child and family.“Sherwin-Williams is honored to part-

ner with The Room to Dream Foundation and lend a helping hand in creating com-forting environments for children when they need them the most,” said Mark T. Weiner, specification consultant, Sherwin-Williams. “The Foundation has done a tremendous job in bringing remodeling professionals and community volunteers together to transform spaces for children and their families.”

To learn more about The Room to Dream Foundation, call (617) 332-3066 or visit roomtodreamfoundation.org.

painstanbul: Successful paint and coatings eventBy Bridget Klebaur, Associate Editor

The leading Turkish paint and coatings event, paintistan-bul 2012, was held at the WOW Hotel and Convention Center September 13-15 for the CNR Expo Fair Center in

Istanbul, Turkey. Attracting approximately 10,000 overall partici-pants, the exhibition showcased a wide range of products from the paint and coatings industry and was regarded as the biggest show in Turkey and surrounding areas.

“paintistanbul 2012 was the biggest event of Turkey and its region, which puts together paint, coatings, and raw material industries,” explained paintistanbul 2012 Event co-presidents Ahmet Yigitbasi and Hakan Fidan from the Turkish coatings and paint association Bosad.

With representatives from 16 countries, the exhibition was not only the biggest in Turkey, but it was applauded for its in-ternational diversity. Bosad, the organizer of the event, collabo-rated for the first time with two international partners, increasing the diversity of the event and drawing approximately 500 partici-pants from the paint and coatings industry.

“The show exceeded our expectations. We received many visitors, not only from Turkey but also from neighboring coun-tries in both Europe and the Middle East,” said the president of Brilliant Group USA Darren Bianchi.

In addition to the international spectrum of the audience, there was an array of significant exhibitors present at paintis-tanbul2012. Thirty-one presentations were held by prominent exhibitors, such as AkzoNobel, BASF, Bayer, Buhler, DYO, Dow, Organik Kimya, Polisan, Wacker Chemie and Evonik.

The exhibition was promoted globally, with Bosad collabo-rating with the publishing house Vincentez Network and the exhibition company NurnburgMesse to organize and promote the event in Europe, South and East Asia, and North, Central, and South America. Thirteen percent of the trade visitors were from outside of Turkey, with four percent coming from Iran, Iraq,

Azerbaijan and other countries within the Turk Republics as well as the Middle East.

Participants took notice of the diverse atmosphere of the event. “As a long standing exhibitor at the European Coatings Show, we appreciate the cooperation between its organizers and paintistanbul 2012. We have noticed the increasing signifi-cance of the trade show for the Turkish paint and coatings indus-try,” said Joachim Schulze, head of application service powder coatings at Schlenk-Metallic Pigments.

In addition to the diversity of the exhibition, the highly quali-fied audience was evident to participants. “Even though the show is much smaller than the European Coatings Show, it of-fered us a very good opportunity to gain insights into the Turkish market. Fifty percent of our booth visitors were international – from the Turk Republics, Middle East, Northern Africa and Asia,” said Massimo Vitelli, CEO of the Italian paint and Turbomill pro-ducer Mirodur.

The convention, which was held bilingually in Turkish and English, included several highlights and keynote speakers, in-cluding a presentation by Dirk Mestach from Nuplex Resins, who gave reports on compliance issues in the coatings industry. George R. Pilcher, another keynote speaker from the Chem-Quest Group, presented “Transformational Thinking Concept” as a valuable tool for innovation in coatings.

With its global diversity, qualified participants, and inter-nationally known exhibitors in the paint and coatings industry, paintistanbul2012 was deemed a success, with many looking forward to the collaboration of Bosad and Vincentez Network again next year. Dagmar Heisler, trade fairs manager, Wacker Chemie AG expressed his satisfaction with the show overall saying, “Visitors at our booth were qualified professionals with concrete requests. It’s very likely that we will be on board for the next paintistanbul.”



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Volkswagen AG Approves AkzoNobel’s Lesonal Brand Refinishes for

Global UseVolkswagen AG has granted technical approval to AkzoNobel’s Lesonal brand for global use. The approval follows ex-tensive and intensive testing procedures against Volkswagen’s repair specifications to demonstrate Lesonal’s compliance with both U.S. and European standards.

AkzoNobel has had a long and suc-cessful relationship with Volkswagen, and its Sikkens brand has enjoyed global ap-proval since 1994. Adding Lesonal pro-vides repair specialists around the world with additional choices; Lesonal offers a combination of high performance, out-standing value and ease of use.

At the same time as the approval was extended to Lesonal, Volkswagen also renewed its approval of Sikkens. Since Volkswagen first approved the Sikkens brand, AkzoNobel has intro-duced numerous new products and has continuously upgraded its entire Sikkens product line.

“We’re very pleased to gain approval for Lesonal and re-affirm Volkswagen’s approval of our Sikkens brand,” said Kerstin Stranimaier, director mar-keting, AkzoNobel Automotive and Aerospace Coatings. “Volkswagen AG is one of the most highly respected au-tomotive manufacturers in the world, and our relationship with Volkswagen is extremely important.”

BASF Sponsors Canadian Motorsport Tribute Auction at the Canadian International Autoshow Charity Gala BASF Canada’s coatings division recently sponsored the Canadian International Autoshow’s 40th Anniversary Charity Gala at the Metro Toronto Convention Center. This year’s charity auction fea-tured a limited edition Camaro ZL1 which has received a professional BASF custom paint job with Tribute graphics designed and applied by renowned artist Ron Gibbs.

R-M, a BASF Coatings’ paint brand,

showcased Carizzma Colors, a premium, special effect paint system. In addition to offering custom painters an exciting new range of colors, this product provides a spectacular tuning finish and its water-borne properties help make it environ-mentally friendly.

“Visitors to the auction will be cap-tivated by the car’s distinctive color and finish,” said Harry Dhanjal, business man-ager, refinish solutions, BASF Canada. “The high quality pigments and other materials used in R-M’s Onyx systems cre-ate some of the cleanest and brightest colors imaginable.”

The total value of these unique graphics and paint alone is more than $30,000.

In celebration of the show’s 40th anniversary, the event included special presen-tations from celebrity guests Dan Aykroyd and Mike Bullard, as well as Canadian racing greats Scott Goodyear, Alex Tagliani and Paul Tracy.

Proceeds from the event will further the works of the Toronto Automobile Dealers Foundation (TADF), in support of causes such as the Ronald McDonald House, the Trillium Gift of Life Network and the Canadian Safe Schools Network.

Whitford Ltd. Buys New Facility to Meet Growing Customer DemandsWhitford, Ltd., leading manufacturer of fluoropolymer coatings, has moved its

U.K. facility to a larger property to ac-commodate growth over the past year, as well as to provide room for continued expansion. Whitford’s new site offers 78,000 square feet of total space and the manufacturing space is 70 percent larg-er. The laboratory has 90 percent more space, and the office area has doubled.

Whitford has also made significant investments in equipment in the new laboratory and quality-control areas.

Additionally, extra space in the manu-facturing area allows for improved effi-ciency, influenced by Lean Manufacturing Principles and a Kaizen culture. Updated stock-control systems have been de-veloped to meet customer delivery expectations.

PPG Products Earn Good Housekeeping SealPPG’s Envirobase High Performance and Aquabase Plus waterborne brands have received the Good Housekeeping Seal.

The limited edition Camaro ZL1, has received a professional BASF custom paint job with Tribute graphics

designed and applied by artist, Ron Gibbs.

Whitford’s new home at 11 Stuart Road, Manor Park, Runcorn, U.K.




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The announcement was made by Greg Benckart, vice president, Americas, PPG Automotive Refinish.

Envirobase High Performance and Aquabase Plus advanced waterborne basecoats are premium-quality refin-ish coatings that are extremely popular throughout the U.S. and Canada with collision centers as they shift to low-VOC products. Both Envirobase High Performance and Aquabase Plus are easy to mix and apply, offer consistent and ex-cellent color match, allow easy blending with superb results and help shops opti-mize productivity and efficiency, accord-ing to the company.

The Good Housekeeping Seal is is-sued by “Good Housekeeping” magazine and granted to products that have been evaluated by the Good Housekeeping Research Institute (GHRI). Before earn-ing the Seal, the scientists and engineers at GHRI review the product to ensure it delivers on all claims made in its advertis-ing, packaging and other informational materials. If the product does not perform as promised or does not meet established standards for quality, it does not earn the Seal. The Seal has been reassuring con-sumers about their product-purchasing decisions for more than 100 years and is one of the most recognized and respected

consumer symbols in the market today.“The Good Housekeeping Seal is one

of the most trusted emblems of prod-uct quality in today’s marketplace,” said Benckart. “We have always been very con-fident about the quality of our products and back them fully. Having the GHRI recognize Envirobase High Performance and Aquabase Plus as brands our colli-sion centers and their customers can rely on is something we are proud of and hold in high regard.”

PPG collision centers using Envirobase High Performance and Aquabase Plus will display the Good Housekeeping Seal in their shops and in promotional materials reassuring shops and consumers that the products used in their refinish work are backed by an es-teemed symbol of quality.

Hempel Opens Warehouse in Deer Park, TexasHempel Coatings recently celebrated

the grand opening of a new warehouse in Texas. Located at 4800 Railroad Ave, Deer Park, Texas, the warehouse features a reception and office area and 18,000 square feet of warehouse space, which can store more than 140,000 gal-lons of paint inventory. The warehouse is equipped with state-of-the-art tint-ing capabilities. Blome linings are also available at the warehouse, making this a full-service warehouse.

“We decided to expand to Deer Park as a response to customer requests,” said Troy Marshall, Hempel oil and gas manager for North America. “ Despite having a manufacturing facility and warehouse in Conroe, we decided to be even closer to our customers in the biggest petrochemical corridor in the world, accelerating our service and ex-ceeding their needs. This new warehouse means faster, easier access to Hempel and Blome products.”

PPG’s Envirobase High Performance and Aquabase

Plus waterborne brands have received the Good

Housekeeping Seal.



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The Hempel Coatings ware-house will service the Deer Park, Texas area for heavy industrial

petrochemical markets, terminals con-tractors, service companies, marine ship-yards, manufacturers and OEMs.

SG200 Series Methacrylate Adhesives from SCIGRIP Provide Permanent Bonding Dragonfly Boatworks’ Paddle BoardsSCIGRIP SG200 methacrylate adhesive technology serves in critical bonding and sealing applications and enhances the performance of recreational and fishing paddle boards, as well as other personal watercraft manufactured by Dragonfly Boatworks. The paddle boards’ unique two-piece “shoe box” design consists of a hull and a top deck that are mated with SCIGRIP’s SG200 Series adhesive in a 6mm bond line, ensures the bond strength to keep the two pieces togeth-er, and prevents water from entering the board’s internal section. Due to the unique rheology of SG200-40, no addi-tional sealing steps are required after the hull pieces are joined.

SCIGRIP’s SG200 series adhesives are two-component, 10:1 mix ratio products used for bonding composites, thermo-plastics, metals and combinations there-of. The SG200 Series requires minimal surface preparation and offers a choice of 10-, 20- and 40-minute working times. SG200-40 helps maximize manufactur-ing efficiency by providing Dragonfly Boatworks with the production time needed in order to bond the two-piece boards and ensure a precision seal, ac-cording to the company.

Dragonfly Boatworks’ 10-foot and 13.6-foot paddle boards are used for fish-ing, exercise and recreation, offering the ability to enter typically non-accessible, shallow waters. Additionally, Dragonfly boards are configured to keep the paddle boarders dry with their unique water- shedding deck design.

GNS Science and Resene Paints to Develop Cool-Roof Paint Using NanoparticlesGNS Science and Resene Paints have teamed up to develop a high-tech roof paint containing nanoparticles that will be more effective than existing coating products at reflecting summer heat and keeping buildings cooler in summer.

The joint project will develop a new low-cost way of producing a powder

Dean Webster to Deliver 2013 Mattiello Lecture at ACA’s CoatingsTech Conference

The American Coatings Association (ACA) has announced that Dr. Dean Webster, chair of the Coatings and Polymeric Materials Depart-

ment at North Dakota State University (NDSU), will deliver the Mattiello Memorial Lecture at its Coating-sTech Conference, March 11- 13, 2013, at the Hyatt Regency O’Hare in Rosemont, Illinois. The Coating-sTech Conference is the coatings industry’s leading technical event, and will embrace the theme, “Leaps and Bounds: Re-energizing the Coatings Industry,” underscoring the importance of continued innova-tion in the coatings industry through education and networking.

Webster joined NDSU’s Department of Coatings and Polymeric Materials in 2001, becoming chair of the department in January 2012. Prior to arriving at NDSU, he worked for 17 years in the coatings industry, beginning in 1984 at The Sherwin-Wil-liams Company’s Central Research Laboratories in Chicago where he was involved in resin development for industrial coatings, as well as long-range research in new resins and crosslinking chemistry. While in Chicago, he helped develop the Coatings Technology program at DePaul University and taught a course in coatings resin tech-nology. In 1993, he moved to Eastman Chemical Company in Kingsport, Tennessee, where he led project teams in the areas of applications development for new mono-mers, new chemistry for coatings systems, and polymer development for coatings. Webster has a B.S. in Chemistry and a Ph.D. in Materials Engineering Science from Virginia Tech.

Webster’s current research interests include the use of biobased chemicals in high performance materials, design of new high performance polymer and coating sys-tems; use of high throughput methods in the development of new materials; low surface energy coatings; use of nanoreinforcements; and radiation curable polymer systems. Webster has been recognized with numerous awards and citations: he is a five-time recipient of the Roon Foundation Award, and won the American Chemical Society’s prestigious Roy W. Tess Award; he has published 86 peer-reviewed articles, contributed six book-chapters, and holds 17 patents. Webster is a member of ACA, the American Chemical Society, the American Oil Chemists’ Society and Radtech. He is currently the Editor-in-Chief of “Progress in Organic Coatings.”

In addition to the Mattiello Memorial Lecture, the CoatingsTech Conference will include the Roon Award competition papers, Gordon Best Paper competition, stu-dent poster presentations and feature a multi-track forum. Leading the conference will be three Technology Short Courses, to be offered on Monday. In addition, table-top exhibits held during the event will feature displays of the most innovations in products and services offered to the industry.

For more information on the 2013 CotatingsTech Conference and Short Courses, visit www.paint.org/events.coatingstech.html or contact Starsha Valentine at 202-462-6272; e-mail: [email protected].

Dean Webster


http://www.paint.org/events.coatingstech.html




Fres

h Pa

int

containing metal oxide nanoparticles that can be incorporated with existing paint manufacturing methods. Once the technology is perfected for roof coatings, it is likely to be available for other ap-plications such as marine and automotive coating products, said project leader John Kennedy of GNS Science.

The project has received Ministry of Business Innovation and Employment funding of $450,000-a-year for two years to help establish New Zealand as a leader in ‘cool coating technology.’ Resene is contributing $100,000 in ‘in-kind’ support.

GNS Science has designed and built a prototype chamber that produces the reflective powder containing metallic ox-ide nanoparticles. Quantities produced are small, but enough to allow continued

development of the technology.

Zero VOC Colorants Now Available in all Dunn-Edwards Stores Dunn-Edwards has announced the avail-ability of zero VOC colorants for tinting. Zero VOC colorants are available in all of Dunn-Edwards’ 110 stores located in Arizona, California, Nevada, New Mexico and Texas.

“While high quality, zero VOC paints have become widely available in recent years, there was still the issue of conven-tional colorants adding VOCs back into the paint,” said Robert Wendoll, director of environmental affairs. “Now we can offer low odor, more environmentally friendly paints in any color, while main-taining lower overall VOCs in all of our

tinted water-based products.” This new technology allows

Dunn-Edwards not only to make greener paint, but to comply with current and future regulatory limits that may be set on colorants used for tint-ing paint, according to the company.

International Paint’s Interchar 1120 Acrylic Intumescent Fireproofing Now Available in Canada International Paint, has announced that Interchar 1120, a fully VOC-compliant, thin-film waterborne acrylic intumescent coating, is now available in Canada.

Interchar 1120 is part of the Firesthetics family of fireproofing tech-nologies introduced by International Paint to the U.S. architectural and build-ing markets in 2010, which includes the flagship Interchar 212 epoxy intumescent fireproofing and revolutionary factory-manufactured castings and self-extin-guishing bolt caps.

“Our team has made a concerted ef-fort over the last couple of years to edu-cate building owners and architectural professionals on the unmatched safety and performance benefits of Interchar 1120, and we’re happy that this latest ad-dition to our industry-leading fireproof-ing line-up is now available in Canada,” said Bill Dempster, International Paint’s fire protection marketing manager for the Americas. “Bottom line; with a full range of VOC-compliant primers and decora-tive topcoat options available, you don’t have to sacrifice aesthetic versatility on interior exposed steel designs.” CW

Hempel’s new warehouse in Deer Park, Texas (see page 15).



http://www.blairgowrieassociates.com


Pate

nts


U.S. 8,198,348 B2Valspar Sourcing has been granted a pat-ent for a method of making a coating composition comprised of reacting the following components to form a coating composition: a first component A, com-prised of: approximately 20% weight to 90% weight, based on the total weight of the composition, of an unsaturated polyester resin, wherein the unsaturated polyester is comprised of allyl ether func-tionality, 1% weight to 50% weight: an alkoxy (meth)acrylic functional mono-mer, wherein the functional monomer is selected from di and tri(meth)acrylic functional compounds with 8 to 16 eth-oxy or propoxy groups along a backbone and a thermoplastic compound contain-ing active hydrogen groups, wherein the thermoplastic compound is selected from cellulose resins and cellulose derivatized resins; and 0.1% weight to 3% weight of least one metal drier, wherein the metal drier is a metal salt of an organic acid, and wherein the metal is comprised of Co, Mn, Pb, Ce, Zr, Ca, Zn, Bi, Cu, Cr, Li, K, Ni, Mg and mixtures and combina-tions thereof, and a second component B, comprised of 0.5% weight to 5 % weight of at least one organic peroxide; wherein the coating composition is substantially free of any of formaldehyde, isocyanate and styrene.

Evonik Patents Aluminum Oxide Powder, Dispersion and CoatingU.S. 8,197,791 B2Evonik Degussa GmbH has obtained a patent for an aluminium oxide powder in the form of aggregates of primary par-ticles, wherein each particle has a BET surface area of from 10 to 90 m2/g and is comprised of as crystalline phases, in ad-dition to gamma-aluminium oxide and/or theta-aluminium oxide, at least 30% by weight of delta-aluminium oxide, and wherein the aluminium oxide powder has a tamped density of 10 to 200 g/l.

Henkel Patents Adhesive U.S. 8,197,944 B2Henkel has been awarded a patent for a one-component structural adhesive that has a flow limit of at least 1500 Pa, a flow rate of <50 grams/minute, and an initial adhesion of more than 30 g/cm2, and that is comprised of 10% to 75% weight of an adhesive binder and 8% to 50% weight of at least one thickening agent and 0% to 50% weight of at least one filler based on the total mass of the one-component adhe-sive, the sum of thickening agent and filler is in the range of 20% to 50% weight, and in which the thickening agent is selected from at least one of silicic acid and an am-ide wax and the filler is calcium carbonate.

PPG Patents Low Temp, Moisture Curable Coating U.S. 8,168,738 B2PPG Industries has been granted a patent for a coating comprised of a binder com-prised of a saturated polymer comprised of silyl functional groups and having a silyl equivalent weight of at least 150; an ungelled, secondary amine-containing, Michael addition reaction product of re-actants comprised of a compound com-prised of more than one site of ethylenic unsaturation, and an aminofunctional silane; and a compound of functional groups reactive with the amine groups.

Sachtleben Pigments Patents Titanium DioxideU.S. 8,182,602 B2Sachtleben Pigments has been granted a patent for a method of preparing a well-dispersable, rutile-structured, microcrys-talline titanium dioxide product having a crystal size of less than 60 nm from a TiO2 starting material, the method is comprised of the (A) stages of treating a TiO2 oxide starting material to convert it into TiO2 so that (A1) the starting material is treated with a base to have an alkaline pH value; (A2) a precipitate obtained from stage A1 is treated with hydrochloric acid so that a

final hydrochloric acid content is adjusted to 8 to 35 g/l; (A3) the precipitate obtained from stage A2 is neutralized into slurry to a pH value of 4.0 to 6.0; (A4) the neu-tralized slurry obtained from stage A3 is primed with a pretreatment chemical; (A5) the primed slurry obtained from stage A4 is calcinated; and (B) further treating the TiO2 obtained from stage A to convert it into a TiO2 end product.

Imperial Chemical Industries Patents Low VOC Coating U.S. 8,197,902 B2Imperial Chemical Industries has ob-tained a patent for a pigmented, aqueous coating comprised of an aqueous disper-sion of non-crosslinkable addition oligo-mer of weight average molecular weight of 5000 to 15000 Daltons and calculated Fox Tg greater than 0° C and less than 50° C, an aqueous dispersion of addi-tion polymer of weight average molecu-lar weight greater than 53,000 Daltons, calculated Fox Tg greater than 10° C and less than 40° C and mean particle diam-eter of less than 150 nanometers and the ratio is from 0.25:1 to 2.70:1 based on % weight dispersion solids and a pigment, and wherein the composition has an open time of 6±1 to 12±3 minutes, and never more than 15 minutes; and when dry has a gloss of at least 75%.

United Technologies Patents Durable Coating U.S. 8,187,989 B2United Technologies has been granted a patent for a coating comprised of 30% to 80% weight of a hard carbide material and 20% to 70% weight of a lubricating material incorporated with the hard car-bide material, wherein the thermal spray process is selected from a group consist-ing of a high-velocity oxyfuel process and a plasma spraying process, and wherein the hard carbide material and lubricat-ing material are co-sprayed onto the sub-strate. CW

Valspar Patents Low-Temp Cure Coating

18 patents 2012.indd 18 12/10/12 3:38 PM



International Coatings Scene Latin America

Sherwin-Williams to Double in Latin America via Comex

The $2.34 billion

acquisition of

Mexico’s Comex

is Sherwin-

Williams’ largest

deal to date.

by Charles W. Thurston Latin America Correspondent [email protected]

Sherwin-Williams’ largest deal ever, the $2.34 billion acquisition of Mexico’s Comex, will strategically position the

buyer in a set of robust national markets throughout Latin America, at the same time as it strengthens its western U.S. and Canadian presence. The combined company will have $10 billion in sales.

With very strong brand recognition in Latin America, S-W now has acquired a company that registered two-thirds of its sales in the region, including Mexico. Comex, which had total sales of $1.6 billion in 2010, had 3,300 points of sale when the deal was announced. S-W has 3,400 points of sale in the U.S., ac-cording to one analyst.

Mexico’s residential paint market is expect-ed to expand by double digits over the coming year. A recent survey of Mexico’s leading con-sumer companies indicated a shared expecta-tion for approximately 20 percent growth over the coming year.

Comex has increased its investments in the U.S. over the past several years through the ac-quisition of Professional Paint Inc., of Lonetree, Colorado for $400 million. PPI’s network of regional paint formulators sell under differ-ent brands in the U.S. including Color Wheel in Florida, Frazee in California, Kwal Paint in Colorado, Parker Paint in the U.S. Pacific Northwest and General Paint in Canada. As a result, Comex has expanded rapidly in China as well.

Following the announcement of the Comex deal, Moody’s Ratings Service announced a downgrade review of the company’s A3 Senior Unsecured Rating, since some $2 billion of the purchase price would go to cover Comex debt. As recently as August, Comex took out a loan of more than $400 million, and in 2009, the company executed a $475 million restructur-ing. To raise the acquisition funds, S-W indi-cated plans to issue 5, 10 and 30 year notes.

In January, Moody’s Ratings Service noted

that, “SHW’s ratings are constrained by the company’s relatively narrow focus in the coatings sector. The company is also heavily exposed to the housing market, as trends in housing have an important impact on demand. While we believe the company’s manufacturing efficiency is world-class, the company has sig-nificant exposure to rising input costs, notably most recently titanium dioxide.”

While only some 15 percent of Comex sales are industrial, the company’s close linkage with Mexico’s national oil company Pemex will pro-vide S-W with a competitive edge in this high-value segment, as well. The combined entity will have incumbent access to the oil and gas market, as well as to a growing industrial main-tenance segment in general. In May, Comex un-veiled a new powdered coating line, Khral.

Within Comex, one industrial unit offers: industrial coatings; architectural paints; tex-turizing; accessories; enamels; waterproofing; wood and other products. “We manage specifi-cation coating products for PEMEX, CFE (the national electricity monopoly), Amercoat, CIC (Comex Industrial Coatings), industrial floor coatings, flame retardant coatings, high temper-ature coatings, primers, anticorrosive polyure-thane and epoxy coatings among others,” the unit advertises.

Mexico’s national paint trade association, ANAFAYT, blessed the Comex deal. President Javier Guillermo Maldonado Moctezuma noted that Mexico only consumes 5.5 liters of paint per capita annually, while the U.S. con-sumes close to 16 liters. CW

Comex has strong brand recognition in Latin America.

19 LatinAmerica1212.indd 19 12/10/12 4:03 PM



International Coatings Scene Europe


European

coatings

companies are

becoming more

cautious about

their short-

to-medium

term financial

outlook in the

light of gloomy

predictions of,

at best, low-

growth in much of

Europe.

Coatings Companies Adjust Financial Strategies to Deal with Continued EU Recession

by Sean Milmo European Correspondent [email protected]

European coatings companies must deal with the widening gap between mature domestic markets and buoyant emerging

economies.European coatings companies are becom-

ing more cautious about their short–to-medium term financial outlook in the light of gloomy predictions of, at best, low-growth in much of Europe.

Those producers with international opera-tions are hoping that faster expanding markets in Eastern Europe and in Asia will enable them to boost profitability or at least maintain pres-ent overall margins.

Mature Domestic Markets in Europe Present Challenges Nonetheless, the poor prospects for major parts of Europe underline the challenges for its lead-ing coatings producers on how to deal with the widening gap in potential between their ma-ture domestic market and that of the buoyant emerging economies, particularly in Asia.

In its latest economic outlook issued in November, the European Commission, the European Union’s Brussels-based executive body, expects the recession this year in the EU will continue into the early part of 2013.

In 2012 GDP in real terms will go down by 0.4 percent in the 17-country eurozone and by 0.3 percent in the EU as a whole, according to the Commission. Then, after a weak recovery later in the second half of 2013, the euro area will return to marginal growth of 0.1 percent during the year while the whole EU economy will increase by 0.4 percent. In 2014 GDP growth will quicken to 1.4 percent in the euro-zone and 1.6 percent in the EU.

Meanwhile the U.S. economy will be ex-panding at a much faster rate of 2 percent next year and 2.8 percent in 2014, according to the latest forecast by the Paris-based Organization for Economic Co-operation and Development (OECD), representing the world’s richer

countries. It reckons that on the European periphery,

Russia will be growing by an average of just un-der 4 percent annually over the next two years and Turkey by more than 4.5 percent. India’s GDP will be expanding by an annual average close to 7 percent in 2013-14 and China’s near-ly 9 percent.

Tikkurila of Finland is now expecting to raise its sales by more than half to €1 billion ($1.3 billion) by 2018, according to the com-pany’s recently announced new financial target. A lot of this growth is likely to come from in-creased revenue from Russia and other former Soviet Union countries, which accounted for 36 percent of the company’s sales of €550 million in the first nine months of this year.

“The rise will be achieved by strong organic growth, mainly driven by Russia where 5-per-cent annual organic growth is possible,” said Erkki Jaervinen, Tikkurila’s president and chief executive.

However, with respect to profitability and gearing, the company is being conservative with its new targets, most of which, with the excep-tion of revenue, its latest financial result show it has already reached.

Over the next five years it wants to have an operating margin of 12 percent while in the first nine months of 2012 it was close to 13 percent. With return on capital employed (ROCE), the objective is 20 percent while the company is already hitting nearly 21 percent while with gearing the target is below 70 percent while currently it is 42 percent.

“(We’ve set these new targets) because ac-quisitions might change the picture and pose challenges to these targets,” said Jaervinen.

In addition to having a large proportion of its sales in the emerging growth areas of Russia, Poland and the Baltic States, Tikkurila has a portfolio heavily orientated to industrial coatings.

Deco Paint Business Struggles Among many of Europe’s coating companies it has been the decorative paints businesses which have been struggling.

Also, the decorative sector in Europe has

20-21 Europe1212.indd 20 12/10/12 3:41 PM



International Coatings Scene Europe


been undergoing the most restructur-ing with production being centralized in large plants to cut costs.

BASF Coatings’ recent sale of its Relius decorative operations in Germany and France to Prosol Lacke + Farben GmbH of Germany highlighted a swing to vertical integration in the sector. Prosol is a leading coatings wholesaler.

“The renovation part of the decorative market in Europe is pretty stable,” said Alexander Keller, a partner at Roland Berger strategy consultants, Dusseldorf, Germany. “But in Europe there will not be much growth in the second, more vol-atile decorative segment of new building.”

“Overall, the European decorative market is not going to be a source of big profits, but it will still be providing prof-its on a stable basis,” he added. “On the other hand, there is good potential for industrial coatings in Europe. There is a large installed industrial base in Europe where customers expect quality and

technological performance and are will-ing to pay for it.”

AkzoNobel surprised analysts in November when it announced a €2.5 bil-lion write-down of its decorative paints operation, plunging the company into a net loss of €2.4 billion in the third quar-ter. Decorative paints account for ap-proximately a third of AkzoNobel’s total sales with its other two businesses of per-formance coatings and specialty chemi-cals both also making up a third each.

The move reflected the extent to which the decorative paints operation has been declining in value in recent years, mostly in Europe and the other mature market of North America. Approximately three quarters of the impairment charge was for the European decorative activities and most of the rest in North America.

AkzoNobel’s profit margins in deco-rative paints in Europe, which accounts for 47 percent of its decorative sales, and in North America have been slipping in

recent years while it is thought the com-pany has not been making much mon-ey yet out its decorative paint sales in China, India and other emerging Asian economies.

Meanwhile the profitability of its per-formance coatings operation, mainly in-dustrial and protective products, has been much healthier. In the first nine months of this year the operating margin of decora-tive paints at 5.2 percent was less than half that of performance coatings at 11.2 percent.

“In making the impairment charge, we have taken into account the forecasts of slow GDP growth in Europe,” said an AkzoNobel official. “It would have been different if a strong economic recovery was expected.”

For AkzoNobel and other leading coatings companies in Europe the best prospects for profitability in a low-growth Europe over the next several seems to lie in industrial and protective coatings. CW

Contact Us Today:

[email protected]

www.cytec.com

US Toll Free: 800-652-6013

Tel: 973-357-3193

© 2012 Cytec Industries Inc.

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Business Corner Strategies & Analysis


CHEMARK has

developed a set

of considerations

designed to

maximize a

successful

acquistion.

by Phil Phillips, PhD Contributing Editor [email protected]

When considering an acquisition (merger and joint venture as well) we all know there are many pit-

falls associated with opportunities in the pro-cess. We all know to avoid as many of these as possible, detailed plan and a set of objec-tives related questions must be considered. CHEMARK has developed such a set of con-siderations designed to maximize a successful acquisition.

Specific issues, which MUST be addressed during the acquisition investigatory stages include:

• Development and agreement of appro-priate screening and selection criteria for the target companies and business management (champions).

• Structural overview of the target markets to provide a framework to identify potentially attractive target segments (8-10 max).

• Analysis of target segment value chain “clusters,” to identify potentially attractive op-portunities for strategic value creation and/or extraction.

• Identify, qualify and prioritize potential acquisition candidates, and develop initial “business build” scenarios for construction of a successful industry participant to take advan-tage of identified value creation and/or extrac-tion opportunities in target segments.

• Develop in-depth acquisition profile for top ten acquisition candidates, detailing oppor-tunities for value creation/extraction and rec-ommended initial negotiation strategy.

• Identify and screen potential management candidates, either from within target acquisi-tion candidates, or industry at large, who could be the “Champion” to lead implementation of the business building strategy.

• Develop initial “business build” scenarios, including analysis of potential value creation/extraction and risk/return.

Approach and Methodology:We see a three phase methodology:

• Phase 1 Building a foundation through establishment of clear selection criteria, struc-tural market assessment and identification of possible opportunities.

• Phase 2 Targeting of attractive opportuni-ties, acquisition candidates and business build scenarios.

• Phase 3 In-depth analysis of selected candi-dates and ‘business build’ strategy development.

Phase 1: Foundation Building All key decision-makers (investors included), need to fully understand “What will the suc-cess look like?” Goals and objectives for the concept company will be translated into a set of “screening criteria” to be used in identifying and assessing possible acquisition candidates. Possible dimensions for consideration include potential for market growth, organizational capabilities and capacity for innovation, com-petitive advantage and opportunities for value generation. A detailed list of key perspectives to consider for each of these dimensions is shown below.

With these selected criteria in hand, a struc-tural analysis of the markets aimed at identify-ing potential opportunity targets, is launched. It’s important to quickly and thoroughly estab-lish the size, growth and trends of the market segments targeted. Interviews with material suppliers, formulators, end-users, trade associa-tions and other industry participants provide the bulk of the needed information. Depending on the complexity of the acquisition, analysis could consider 20-70 interviews market seg-ments will be analyzed to provide detail on con-sumption, relative segment profitability, growth rates, market dynamics, participants, position-ing, unmet needs, etc. This analysis will provide the foundation identification and assessment of potentially attractive target segments that match the developed criteria.

At the conclusion of Phase 1, it’s important to stop and thoroughly consider the quality of the results. The overview of the structural

Acquisition Guideline Considerations

22-23 biz corner 1212.indd 22 12/10/12 4:40 PM



Business CornerStrategies & Analysis


market analysis, and review identified opportunities, should then yield a pri-oritization and selection of 8-10 market segment targets for further assessment in Phase 2.

Phase 2: Opportunity TargetingPhase 2 focuses on deeper analysis of tar-get market segments for value creation and extraction opportunities, identifica-tion of possible acquisition candidates, and development of possible ‘business build’ scenarios.

For each of the target market seg-ments, develop a comprehensive Value Chain “Cluster” designed to uncover and show where industry structure, value chain inefficiencies, supply/demand bal-ance or other structural issues may pres-ent attractive opportunities for strategic value creation or extraction, the Channel captain (or, captains) for each segment be identified. This Value Chain exercise will highlight the attractive niche/segments, allowing for a more focused determina-tion of potential acquisition candidates.

Using the criteria developed in Phase 1, and the identified value opportuni-ties identified above, develop and assess initial ‘business build’ scenarios for con-struction of a successful industry partici-pant to take advantage of identified value opportunities in the target segments. Potential acquisition candidates to sup-port potentially attractive ‘business build’ scenarios would then be identified, quali-fied and prioritized.

At the conclusion of Phase 2, ther is review of analyses, scenarios and candi-dates. Prioritization of select acquisition candidates for in-depth acquisition analy-sis, and development of a detailed ‘busi-ness build’ plan. At this juncture, it is important to be focused on qualified, at-tractive market opportunities, a business development plan and strong candidates, which support that plan.

Phase 3: Strategy DevelopmentThe focus of Phase 3 is validation of the value opportunity hypotheses and devel-opment of an acquisition detailed and

‘business build’ strategy to meet the business goals set out by you.

In-depth acquisition profiles of the top can-didates should be devel-oped. Profiles should detail issues such as cur-rent offerings, estimated revenues, costs, and profitability, position-ing, basis of competitive advantage, vulnerabili-ties, organization, man-agement structure and strength, operations overview, strategic fit with parent organiza-tions (if division), value creation/destruction le-vers, and estimated cost of acquisition.

Each candidate will also be profiled relative to the key screening crite-ria developed in Phase 1. The chart to the left pro-vides an example of one

format planned for use. The closer to the epicenter the stronger the candidate is for acquisition consideration. This example is based on the following key criteria:

• Size = Dollar revenue and units• Strategic/Marketing Fit• Defensible Technical Position• Relative ProfitabilityIn the final task of Phase 3, a detailed

‘business build’ stand alone or integra-tion strategy and plans for target start-up, including a risk/return analysis must be put in place. One of the key questions to be addressed is “What will happen with this new entity and why?”

A Decision Summary should be devel-oped, and opportunities for specific value creation/extraction, as well as recom-mended approach and negotiation strat-egy should also be included. Since this is a summary slide exhibiting, at the top, the decision criteria from left to right in a descending weight of importance and the five target acquisition candidates on vertical left, each cell must contain the various detailed data inputs that cause the “excellent” or “fair” final rating. CW

Candidate = XYZ Candidate Position to Target

Strategic/Marketing Fit $MM Sales

Defensible Technical Position Profitability

1 2 3 4 5

5 3 2 1 4

5

4

3

2 1

5

4

3 2 1

3.0

$33MM

4.0 4.5 12% OPBT

Candidate Attractiveness Example

22-23 biz corner 1212.indd 23 12/10/12 4:40 PM


IPaint Protecting the P&C Industry’s Intellectual Assets


by Steve McDaniel, JD, PhD Technology Litigators

In this space, we have spent consider-able time discussing the laws of trade secrecy. That’s what us lawyers do –

geek out on the law. But, if you look up under my crisp Armani suit (yeah, like I have one!), what you will find is the rum-pled and stained lab jacket of a seasoned chemist with years of bench experience (more than I care to recall). And, what I really like to “geek out” about is chem-istry. So bear with me as I discuss my heart-of-hearts with a legal twist about protecting our chemical inventions.

With the hard-won position that such reviews are of significant value for my trade secret audit clients, I have routine-ly looked at trade secret cases with the chemist’s perspective. It turns out that it’s kinda easy to find all sorts of chemi-cal trade secrets cases that give us paint guys an insight into what might be pro-tectable or not. These are just anecdotal, but hopefully they will stimulate your imagination as to what things you are do-ing that you might NOT want to share at the American Coatings Show social hour with your buddies from other com-panies (stick to lying about the fish you are catching or the beer-goggled romantic conquests you seem to recall having had in college). And remember, as we have discussed in the past, trade secret law is vastly a creature of state law, so the cases from which we pluck these anecdotes come from all over the U.S. map, not necessarily the state in which you operate your chemical business.

The common wisdom is that a mixture of commonly-known chemicals (such as solvents, resins, fillers, etc. in a latex paint) will not qualify as a trade secret. But, specific proportions, acceptable ranges of concentrations, orders of addition, pot times, etc. might very well be protectable. Get this, more than once courts have held

that the use of a commercially-available ingredient, as-is off-the-shelf, but with the label removed and put to a new purpose is a protectable trade secret! Similarly, although your publicly-available MSDS may clearly state that such and such in-gredient is in your product formulation, the fact that you secure that ingredient from a particular supplier that works while other sup-plier’s products do not work or work as well IS a protect-able trade secret.

Formulae that have been found protectable in at least one state court as a trade secret include . . . an edible, apple-based shellac . . . ink formulas . . . sealants for use in nuclear power plants . . . customized resin formula-tions specific for adhesive sheeting . . . polyurethane foams especially built for lightweight marine craft . . . dye hues and color varia-tions . . . recipes for pre-dipped or coated electrical insulation gloves . . . “pearl-izing” glass beads . . . to name a few. What I glean more as a chemist than a lawyer from such cases is that, while the polymeric coating I am using may be well-known in the industry and perhaps unpatentable, my tweaks of such formulas to fit the coating into a par-ticular application likely ARE protectable trade secrets. And, as a lawyer, I know that such assets can form the basis of very lucrative licensing agreements struck with customers and competitors that DO NOT KNOW the nuances that are used.

Processes for formulating our witches’ brews that have been found to qualify as

trade secrets include . . . processes for mak-ing gas-permeable polymers for soft contact lenses . . . processes for packaging resulting in longer shelf-life for chemical products . .

. generally, processes at least as varied and as numerous as the products we sell. The process has to be substantive, of course, and can’t just be “emphasizing care in mix-ing well-known ingredients.” But, it doesn’t have to rise to the requirements for novelty and unobviousness needed to be patentable either. So, while merely cautioning to “mix

Better Living Through Chemistry (Chemical Trade Secrets, That Is)

24-25 iPaint1212.indd 24 12/10/12 3:42 PM


IPaintProtecting the P&C Industry’s Intellectual Assets


carefully” may not hit the mark, specifically listing shear maxima and times of mixing might very well do so. Processes concern-ing applying a known coating to a par-ticular surface such as iron pentacarbonyl have been held to be protectable, as have . . . manufacturing fiberglass using a par-ticular type of combustion chamber with specific types of air jets and air rings . . . how to build epoxy rods reinforced with

fiberglass for handling hot electrical wires . . . using pigment-carrying “vehicles” to en-hance color quality in latex paint . . . more environmentally-sound manufacturing of coated paper . . . dust mitigation techniques peculiar to a particular toxic ingredient in a manufacturing process . . . high-pressure processes for making polyethylene where

the trade secrets lay in the minor pressure variances (in this case, eight-ninths of the process was admittedly publicly known) . . . a pressure process for expanding poly-styrene to maximize resiliency/pliability/shock absorbence . . . processes for recov-ering and re-using catalysts and reactants from a manufacturing process. As a chem-ist, the take home lessons for me include looking outside my actual formulation to

the processes I use for brand new (to me and my clients) trade secret assets. As a law-yer, I can tell you that while “process” and “methods” patents typically have much less value than “composition of matter” patents, it is not uncommon for the exact op-posite hierarchy to be true for trade secret processes. In fact, since processes are usually as much art as they are science, these techniques are routinely the quintessential trade secret surrounding a coating.

Machines and other tools that we use to make our paints and coatings, even when they are only slightly modified from the store-bought version can be pro-tected as trade secrets, such as . . . off-the-shelf computer software used to automate a process that has been modi-fied to the particular process . . . increasing the precision of certain monitoring equip-ment that leads to superior products . . . the design of automatic or even semi-automatic spray-painting equipment . . . heck, even processes and methods one uses in filing a patent appli-cation on your formulation

can rise to protectabilty as a trade secret (but, proceed with caution, see iPaint, Coatings World April 2012, “Patent Pendency, A Good Reason to Cherish Your Trade Secrets”). Certainly, your labora-tory notebooks, your production run logs, etc. are your trade secrets. But, so may be your Standard Laboratory Operating

Procedures (even if they are only your hand-picked collections of ASTM meth-ods), quality control manuals, regulatory compliance manuals, etc. And, here’s one that my clients usually overlook, but one that courts have routinely upheld as al-most ideal trade secrets – maintenance and repair methods and logs.

You need to know that courts have routinely held that, despite sale or other commercialization steps, secrets in a product like a coating itself remain trade secrets. This is good. What we all ap-preciate only too well, and few outside our industry know, is that coatings are typically very concentrated suspensions of solids. And, we know and many oth-ers don’t, that even minor alterations in the characteristics of that suspension can result in cataclysmic failure. And, we know that once the film formation pro-cess starts, many of the volatile compo-nents depart the coated surface never to be seen (or detected) again – despite the fact that without them, the film would not have formed and the product would have failed. So, as chemists we actually can enhance the trade secret protection status of our products with this knowl-edge. We can maintain as a trade secret our “negative” data where we have either purposefully caused our formulations to fail or simply found them to fail in the normal laboratory process.

So, dig deep again and identify even more of your corporate assets heretofore un- or under-appreciated. Search for them where they lie cloaked and unseen, in the intimacy of the chemistry itself. Look for something that in many cases is unrecognizable but to a few chemistry nerds like us, and certainly not necessar-ily in the common knowledge surround-ing our formulations. Do your trade secret audits with Sam Cooke’s famous lyrics in “Wonderful World,” in mind. “Don’t know much about history, don’t know much biology, don’t know much about a science book, don’t know much about the French I took, but I do know that I love you (my beloved trade secrets), and I know that if you love me too, what a wonderful world this would be.” Admit it. You’re gonna be whistling this classic all day long. You’re welcome. CW

24-25 iPaint1212.indd 25 12/10/12 3:42 PM


New

Pro

duct

s


Sherwin-Williams Protective and Marine Coatings launched Acrolon Ultra, a high gloss, solvent-based acrylic polyurethane providing long-term UV protection for high profile structures where high dura-bility is required.

Acrolon Ultra provides excellent hiding and film formation at low film thicknesses (2-3 mils DFT), offering a distinct cost advantage during application, according to the firm. It is suitable for use in USDA-inspected facilities. The product comple-ments Sherwin-Williams’ polyurethane portfolio by offering a solvent-based alternative to WB Acrolon 100, a high performance water-based polyurethane introduced in 2008. At less than 340 g/L VOC, it complies with current Ozone Transport Commission (OTC) limits.

Acrolon Ultra is optimized for brush and roll application and can be sprayed using airless or conventional spray equip-ment. It also provides a rapid return to service; the coating can be dry to the touch in as few as two hours after appli-cation. It can be shaded to virtually any color through the company’s 4,000 com-pany-owned facilities worldwide.

Dunn-Edwards introduces Block-It Aerosol stain blocking primer Dunn-Edwards has introduced Block-It Aerosol, interior/exterior stain-blocking primer in a 13-oz. spray can. It is a high-hiding, all purpose, primer sealer and stain blocker. It is ideal for use in seal-ing and blocking stains caused by wa-ter, nicotine, smoke, tannin, pencil, ink, grease and felt marker, according to the company. Block-It Aerosol seals smoke and pet odor, and can be used on inte-rior/exterior wood, concrete, drywall and non-galvanized metal.

Block-It Aerosol sticks to hard-to-paint surfaces such as railings, shutters, glossy paint, glass, ceramic tile and out-door furniture. It sands easily and can be used for sealing spackle, drywall repairs

and hiding dark colors. As with any aero-sol product, Block-It Aerosol should be used only where there is adequate fresh air ventilation and should not be used near any open flame, such as an oven or water heater pilot flame.

Spies Hecker launches Permasolid Spectro Sealer 5450Spies Hecker has recently introduced Permasolid Spectro Sealer 5450, a premi-um 2K high solid system that can be used as a wet-on-wet sealer, underhood color or as a flexible sealer for plastic repairs. Fast and easy to apply, this low VOC sealer delivers excellent coverage and a smooth finish, according to the company.

Designed for use with all Spies Hecker base coats, Permasolid Spectro Sealer 5450 can help increase productivity and profitability. Spraying requires 1.5 coats with no flash-off time between coats.

Permasolid Spectro Sealer 5450 is cur-rently available in black and white. Red, blue, green and yellow will be available in 2013. All colors can be mixed together to get an unlimited number of colors, in-cluding shades of gray.

Sherwin-Williams launches high temperature-resistant coatingSherwin-Williams has introduced the next generation of corrosion under

insulation (CUI) coatings to the oil and gas industry, Heat-Flex Hi-Temp 1200, an immersion-grade single-component inert multipolymeric matrix coatings. Rigorous protocols based on ASTM standards, conducted at the Sherwin-Williams labs where the first CUI coating was pioneered in 1999, documented bet-ter corrosion and abrasion resistance, and increased flexibility and harder film, the company reported.

Heat-Flex Hi-Temp 1200 combines ease of application, ambient cure, sur-face tolerance and UV resistance in one formulation for application under calci-um silicate and mineral wool insulation systems, and is recommended for use in wet/dry cyclic service at operating surface temperatures of cryogenic to 1.200˚ F, with application temperatures from am-bient to 500˚ F.

PPG introduces new waterborne primers PPG has launched two new waterborne primer surfacers, Envirobase High Performance EPW115 Waterborne Speed Prime and Aquabase Plus P950-5505 Waterborne Primer Surfacer, for the auto-motive refinish industry.

The low-VOC products are intended for use with PPG’s popular Envirobase High Performance and Nexa Autocolor Aquabase Plus waterborne product lines and will become essential elements in PPG’s waterborne refinish systems for col-lision repair centers across North America.

Both products offer direct-to-metal per-formance and may be applied over proper-ly prepared substrates including cold rolled steel, aluminum and galvanized metals, plastic, E-coat, OEM or previously repaired refinish paints. Each air dries quickly and is ready to sand in 30 minutes. In addition, the fast air dry properties will reduce en-ergy costs. EPW115 and P950-5505 both have a 24-hour pot life and are currently available in gray, with black and white op-tions available soon. CW

Sherwin-Williams Adds Acrolon Ultra to Polyurethane Portfolio

Designed for use with all Spies Hecker base coats,

Permasolid Spectro Sealer 5450 can help increase

productivity and profitability.

26 new products 1212.indd 26 12/10/12 4:49 PM


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FEATURE

Kerry Pianoforte, Editor

Although growth in the powder coatings market remains sluggish, there are certain regions and niche markets that offer healthy growth potential.

“North America has fairly good growth for powder coat-ings in 2012, which is reflected in industry numbers and trends,” said Bob Cregg, senior marketing director - general finishing and electronics, The Sherwin-Williams Company, Product Finishes Division. “The Europe market for powder wasn’t as strong as it has been in years past, again reflecting much of the on-going economic uncertainty. However, I do think there are areas and pock-ets of opportunities of growth across the region as we consider 2013. Asia certainly had a down year in 2012 if looking at the region with the ex-ception of yearly high double digit growth. While I think the market did grow some in 2012, it was both far from typical growth and off from pre-dictions for the region.”

Olaf Conreur, global marketing manager for Jotun Powder Coatings shared that the current year witnessed growth that was slightly slower as compared to previous years, “Market growth for the period of 2010 to 2015 has been predicted to progress at a Compounded Annual Growth Rate (CAGR) of around four to five percent per annum,” he said. “However, the growth that we experienced in 2011 and this year, remained slower than the other years. Despite this, the market in general is healthy and continues to grow and we are doing well compared to the market.”

Environmental Regulations Powder coatings does not require solvents and releases relatively small amounts of VOC during cure. As a result, powder coatings has always benefited from environmental regulations.

“Stricter environmental regulations have definitely been one of they key drivers in North America for the growth in the powder coatings industry, going back to the mid-1980s,” said Cregg. “Over the last five years, there has been a con-tinuing push in several regional governmental areas towards reducing and eliminating VOCs - continuing to drive interest

and adoption of powder coating as a finishing product.”

Jotun continues to be a strate-gic player in the move to protect and preserve the environment—re-maining true to its commitment to develop products that leave less of a carbon footprint and are highly eco-friendly. “The presence of highly stringent environmental regulations is a favorable advantage for powder coatings, mainly because these prod-ucts are VOC free, recyclable and easy and safe to dispose of,” Conreur added. “All of our latest innovations and technologies are developed with the ultimate aim of compliance with these set environmental standards, which in turn, is part of our Jotun GreenSteps program that looks to-wards giving our customers more sustainable solutions.”

From a regional standpoint, Asia continues to represent the best area for growth. Conreur explained the

company’s current global expansion initiatives, “Asia is growing a lot. In fact, we have just built a factory in China,” he said. “We are also putting strong focus on the Middle East and emerging markets like Russia—with a new factory up for completion by 2014. This new factory is expected to help address the growing demand for powder coatings across the Russian market.”

Conreur revealed the company’s main strategy, “Simply put, sustainability is Jotun Powder Coating’s main focus, which is evident in our continuing move to offer products that integrate

The powder coating industry is mature in the regions and markets where penetration has occurred, but there are a number of new applications and new regions where powder has strong growth potential.

The Powder Coatings Market

28-29 Powder Coatings1212.indd 28 12/11/12 4:48 PM


FEATUREPowder Coatings


both sustainability and our efforts to address the market needs. An example of this facet is our current call of action to push for more TGIC free solutions.”

“There is no question that Asia still offers significant op-portunities for growth,” said Cregg. Opportunities in Eastern Europe appear to be expanding, as are opportunities in Latin and Central America. During the past ten years we saw a num-ber of companies move their manufacturing to Asia, and we’re now seeing some of that coming back into Mexico and even some into South and North America.”

According to Cregg, in terms of growth, a lot is going to de-pend on what happens with the global economy over that next 12 to 18 months. “There are certainly strong opportunities in certain regions of the globe,” he added. “There also appear to be growth in new applications where powder typically hasn’t been seen before. Powder Coating Institute, a North American industry consortium, published a study in 2011 highlighting new markets for powder coatings, including tremendous opportunities for growth outside of your typical metal binding and coating areas. Alternative substrates and many new alternative areas where powder could become a preference where it wasn’t considered in the past, are great oppor-tunities out there for powder to penetrate into areas that it typically hasn’t been associated with.”

“Many people look at powder coatings as a mature market, es-pecially in some areas of the globe, like Europe,” said Cregg. “The reality is powder is mature in the regions and markets where pen-etration has occurred, but there are a number of new applications and new regions where powder has strong growth potential.”

New Products Powder coating development at Sherwin-Williams mirrors end-user interest for higher performance powder coatings, including ongoing advances in UV resistance and corrosion protection. “We also continue to to investigate both lowering the cure temperature and shortening the cure time,” said Cregg. “As opportunities ex-pand beyond the traditional, we are developing new technologies and modifying existing ones to ensure we have the coatings that will meet the need of these new end-use applications.”

According to Conreur, the company has recently launched three new products that are part of the Reveal range; ‘Reveal Smooth,’ ‘Reveal Tempo’ and ‘Reveal Folio.’

‘Reveal Smooth’ is an eco-friendly premium MDF powder coating solution that is being positioned as the smoothest of its kind for the MDF segment. The product is not only environmen-tally friendly but is also a cost effective alternative solution to established technologies such as liquid paints. ‘Reveal Smooth’ offers high consistency in appearance and offers outstanding scratch resistance. Using the product is simple and easy as it does not require vinyl foils or edge banding to lift. ‘Reveal Smooth’ is being offered in dynamic and custom-made colors that can be used to coat home and office furniture, retail displays, shelving and cabinets for the bathroom and kitchen.

Meanwhile, ‘Reveal Tempo’ is a new generation low tempera-ture curing product. The powder coating can cure at temperatures as low as 130°C/20min, 140˚C-10min, 160˚C-5min,and as high as 180°C/3min, which drives in an increase in productivity, reduc-tion in energy costs and has a unique ability to coat more heat sensitive objects. The product has been developed for both wet and dry applications, allowing it to be used for a wide range of applications ranging from appliances to fixtures and furniture.

Lastly, ‘Reveal Folio’ is an easy-to-apply thin film coating that has been specially designed and formulated for the manufacturing industry, offering superior mileage and low carbon footprint. The coating offers the same level of hiding as a standard powder prod-uct but at a much lower thickness. Conreur added ”we believe that the value of this product has been misunderstood. The fact that you need much less raw materials to coat a similar surface makes Reveal Folio a very sustainable solution, and we hope, even though thin film is not really a new technology, to reposition it to its real value in the market.” ‘Reveal Folio’ is available for hot, wet and dry environments in shades of white and light colors and is highly recommended for refrigerators, kitchen freezers, box freezers, mi-crowave ovens, stoves, dishwashers, washing machines, drying ma-chines, heating panels, heating radiators, ventilators, inverters, air conditioners and shelving units. ‘Reveal Folio’ and ‘Reveal Tempo’ are classified as ‘Jotun GreenSteps’ products. CW

AkzoNobel Powder Coatings has launched the new Inter-pon F 2013 trend range, featuring colors chosen specifi-cally for indoor and outdoor furniture. Based on the five

trends that experts believe are shaping the world today, the new Interpon F trend range provides the trend colors that will be seen in 2013 in the furniture industry.

The 2013 collection features 15 colors chosen for the interior furniture market and 15 colors that have been selected specifi-cally for exterior furniture. The trend range is the complement to the standard Interpon color ranges and every shade is available in high quality, sustainable powder coatings.

“Furniture is at the heart of our everyday lives – in our homes, our offices, our gardens and public spaces. We know color is ex-tremely important to furniture designers – it’s what gives a piece

its personality and definition,” said international color expert and AkzoNobel Powder Coatings furniture manager, Per Nimer, “De-signers can benefit from the superior performance and protec-tion Interpon F powder coatings bring to their products, whilst ensuring their designs are in tune with the latest color fashions.“

The 2013 trend range is taken from the AkzoNobel Colour futures collection. Once a year, the AkzoNobel Aesthetic Center meet with an international group of creative specialists from the fields of color, design, architecture and fashion – experts with their fingers on the pulse of the latest trends and color – to dis-cuss and develop the hues that will be key for the following year.

This year the five key trends are ‘Home Factory,’ ‘Collec-tive Passion,’ ‘Switching Off,’ ‘Art of Understanding’ and ‘Vi-sual Solace’.

28-29 Powder Coatings1212.indd 29 12/11/12 4:48 PM



Biocides Update

Environmental regulations continue to drive substantial changes in the biocides market, fueling demand.

Kerry Pianoforte, Editor

Biocides, algaecides and fungicides play a vital role in the formulation of paint and coatings. Biocides markets Coatings World spoke with report improvements in de-

mand in North America, the BRIC nations and Asia. Global regulations continue to be the main driver for growth across the globe.

Troy has seen an overall increase in global demand for bio-cides over the past year. “However, there have been disparities in regional activity,” said W. Brian Smith, vice president, Troy Corporation. “North America is improving, while European demand remains relatively flat year-over-year. The Asia/Pacific region continues to grow although slower than in years past. The BRIC nations have also seen an increase in demand for biocides, driven not only by a boom in construction, but also by the increasing demand for higher quality paints and coat-ings with greater and more sophisticated wet-state and dry-film protection.”

“Troy is in a strong position to supply these regional markets with the right technologies that offer high levels of performance, environmental responsibility and cost efficiencies, backed by re-gional distribution, regulatory assistance and accessible techni-cal service and support,” Smith continued.

This year, Troy unveiled a state-of-the-art 1,500 square meter logistics center in Thailand to service customers in Asia. Troy also doubled the size of its Thailand manufacturing site, signifi-cantly increasing the versatility and capacity of production. “In 2013, Troy will open a new Technical Service and R&D Center located near Bangkok International Airport,” said Smith. “The new facility represents a major expansion of laboratory facili-ties for new product development, technical service and field-testing. Troy has been a dedicated supplier to the Asia/Pacific coatings industry since 1970, and has manufactured products in Asia since 1997.”

In addition to Polyphase dry-film fungicides, which are ideally

FEATURE

30-32 Biocides Update1212.indd 30 12/10/12 3:43 PM


Troy Corporation • 8 Vreeland Road • Florham Park, NJ 07932 USA • tel +1.973.443.4200 • fax +1.973.443.0843

Troy’s advanced materials protection and surface enhancement technologies provide maximum efficiency and value by delivering higher performance at lower use levels. With one of the broadest product lines in the industry combined with superior technical service, Troy can custom develop the most cost-effective solutions, enabling formulators to meet performance objectives and improve cost savings.

To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy representative and ask how Troy dry film preservatives such as Polyphase® 678, 663, and 2085 are adding value in the industry today by providing unmatched performance at low cost-in-use!

Visit www.troycorp.com for more information.


http://www.troycorp.com

FEATURE Biocides Update


suited for Asia’s tropical climates, Troy also offers “green” wet-state preservatives and performance additives for the region. “Troy enables its customers to comply with stringent environ-mental standards, while also achieving superior performance,” Smith said. “With full manufacturing, product development and service capabilities in Asia, Troy is well-positioned to help its customers to lead in their respective markets.”

Wilson Nova Ruiz, head of sales, materials protection prod-ucts, Lanxess Corp., has seen an increased demand for biocides, especially for water treatment and disinfection. “Fracking ac-tivities for the oil and gas shale area lead to increased bio-cide demand, mainly in the U.S. and to some extent in Latin America and Asia Pacific,” he added. “In the disinfection field, some countries have begun or are increasing their measures to prevent disease. There is a growth pattern for in-can preserva-tion biocides as many solvent formulations are being shifted to water-based materials. Biocides are not needed for in-can preservation, however, in water-based formulations, the bio-cide becomes essential.”

Meeting customer needsMeeting the increasingly changing formulation and perfor-mance needs of their customers is a key challenge for bio-cides manufacturers.

Environmental regulations and the continued move to water-based products present many opportunities. “It is always very interesting for customers to have VOC free products and lower toxic materials,” said Ruiz. “It is very important to follow new regulations on labeling and registration. From the performance point of view, some products, after being used for a long period of time, can present issues due to increased resistance or mi-croorganisms against biocides. More specifically, in the case of polymer emulsions, customers are looking for options to close the gaps of some isothiazolines against acid forming bacteria or sulphate reducing bacteria.”

“As always, our customers are looking for what their cus-tomers are looking for: class-leading protection in the wet-state and on the film surface; “green” attributes, such as minimized environmental persistence, lowest toxicity and safe handling at-tributes; and of course, cost efficiency,” said Smith.

“World class regulatory support is a service that provides value to Troy customers,” Smith continued. “Different regions and countries around the world often have complex procedures and protocols that necessitate the assistance of suppliers like Troy who have experience helping customers achieve compli-ance. Troy has a long history of regional and local regulatory expertise, and has been serving customers in Europe, Asia, Latin America and the Middle East/Africa for several decades.”

New productsEnvironmental regulations continue to drive substantial changes in the bioicdes market. Biocides makers have met this challenge by offering a number of new products that meet this needs.

This past year Troy launched two new “green,” high perfor-mance dry-film preservatives for Asia customers. “Polyphase

689 offers long-lasting, broad-spectrum dry-film protection against both fungi and algae,” said Smith. “689 has been tested extensively in Southeast Asia in tropical and sub-tropical envi-ronments and has proven to be highly effective against severe fungal and algal threats. Polyphase 7026 is a new, green dry-film preservative for interior aqueous coatings, offering full-spec-trum anti-fungal efficacy against problematic microorganisms, including Alternia alternate.

Polyphase 689 and 7026 are zero VOC products with very low hazard profiles. Both products also offer class-leading effi-cacy at very low use levels, resulting in excellent cost efficiency.”

In North America, Troy introduced Mergal K9N and MC14, two advanced broad-spectrum wet-state preservatives based on CMIT/MIT (methylchloroisothiazolinone / methylisothiazoli-none) technology. Mergal K9N and MC14 offer cost-effective materials protection at very low use rates, enabling manufac-turers to balance cost control with performance objectives. Additionally, the two products represent green preservative technology, as they are zero-VOC, formaldehyde-free chemis-tries engineered to leave a minimal carbon footprint.

With the acquisition of Verichem Inc. in 2011, Lanxess bol-stered its products portfolio for in-can preservation and water treatment for the U.S. market.

“In addition, Lanxess acquired the Material Protection busi-ness from Syngenta in 2011,” said Ruiz. “Lanxess offers state-of-the-art product formulations with reduced tox profiles products for the building industry, for the preservation of paints, dry film protection, joint compounds, sealants, paper and adhesives and gypsum board.”

Lanxess has also completed the expansion of the production capacity in its Pittsburgh based manufacturing site. In 2012, Lanxess registered six new product formulations for the mate-rial protection market in the U.S.

Lonza Microbial Control’s zinc Omadine ZOE Antimicrobial product and related zinc pyrithione compounds are being in-creasingly used to protect the surfaces of paints, coatings and other dry films from fungal and algal growth.

According to Lonza, this surge in their use has occurred in part as paint containing rival carbendazim and diuron products now need to carry enhanced environmental warnings on their labels at normal use levels because of toxicological concerns ex-pressed by regulatory bodies in certain markets.

As an alternative, zinc pyrithione, shows a lower toxicolog-ical profile when used as a dry film preservative, according to the company. It also provides good activity against both fungi and algae, offers long-term protection due to its low water sol-ubility, and does not trigger environmental symbol labeling at normal use levels. Zinc Omadine ZOE Antimicrobial has the added benefit of not discoloring in the presence of other metal ions in paint and coatings formulations. This new product con-sists of a mixture containing both zinc pyrithione as the active agent, along with zinc oxide, which provide broad-spectrum antimicrobial activity that preserve paints and coatings, ex-tends their useful life, and deters the growth of fungi and algae on painted surfaces. CW

30-32 Biocides Update1212.indd 32 12/10/12 3:43 PM



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FEATURE

DIRECTORYBASF Corporation800-962-7829/973-245-7399Fax: 800-971-1123/864-332-5080E-mail: [email protected]: www.basf.us/colorsolutions

Type of pigments: Blacks (Near Infrared reflective pigments; Near Infrared Transparent pigments; Mica-based effect pig-ments, Heat Management pigments); Blues (Phthalocyanine Blue; Cobalt Aluminum Oxides); Corrosion inhibiting (Miscellaneous additives); Extender pigments (Miscellaneous pigment extenders and reinforcers); Greens (Chrome Green pig-ments, Phthalocyanine Green Pigments); Iron Oxide pigments (Transparent Iron Oxides); Metallic pigments (Pearlescent ef-fects pigments; Special effects pigments, Vacuum-metallized alu-minum pigments); Reds (Diketopyrrolo Pyrolle (DPP) pigments, Quinacridone pigments, Pyrazolone red and maroon. Pigment Scarlet, Perylene Red and Maroon, Misc. Red and Maroon Toners and Lakes, BON Red and Maroon); Specialty pigments (High-performance pigments, Light-Interference pigments, Heat Management pigments, Low VOC pigments, Misc. Yellow pig-ments); Whites (Synthetic mica-based effects pigments).• Product Name: Lumina Royal Aqua and Lumina Royal Indigo effect pigments Attributes/comments: The newest members of the Lumina Royal family of high chromaticity effect pigments. These two new interference pigments deliver superior chromaticity and re-flectivity offering new options to color designers and stylists.• Product Name: Paliocrom Brilliant Gold L 2050 effect pigments Attributes/comments: Brings the brightest and most intense gold appearance possible to coated surfaces – enabling design-ers to create eye-catching effects because of its high chroma and superior lightness.

Burgess Pigment Co.478-552-2544/Fax: 4783524281E-mail: [email protected]: burgesspigment.com

Type of pigments: Extender pigments (aluminum silicate, kaolin clay)• Product name: Burgess Optiwhite Attributes/comments: Optiwhite is a unique flash calcined

kaolin for wet and dry hiding as well as improved touch up, scrub, sheen control, and Ti02 reduction

Cabot Corporation978-671-4144E-mail: [email protected]: www.cabotcorp.com

• Product name: Emperor 1200 Attributes/comments: Uniquely designed high jetness carbon blacks enable best-in-class color performance and superior dis-persability. Emperor 1200 provides excellent color performance and hiding power. • Product name: Emperor 1600 Attributes/comments: Uniquely designed high jetness carbon blacks enable best-in-class color performance and superior dispersabil-ity. Emporer 1600 is Cabot’s highest color pigment for solvent-based applications that delivers deep black color with a blue undertone.

Heucotech Ltd./Heubach215-736-0712/Fax: 215-736-2249E-mail: [email protected]: www.heubachcolor.com

Types of Pigments: Blacks (Complex Inorganic Colored Pigments); Blues (Phthalocyanine Indathrone, Complex Inorganic Colored Pigments); Corrosion Inhibiting (Calcium, Zinc, Strontium Phosphate); Greens (Phthalocyanine, Complex Inorganic Pigments); Reds (Napthols, Benzimadazolone DPP, Quinacridone); Speciality Pigments (Dispersions and Colorants); Yellows and Oranges (Bismuth Vanadak, Complex Inorganic Pigments, PY74 and 83, Disazo) Whites (Titanium Dioxide Dispersions). • Product name: Monolite Red 301901 Attributes/comments: Monolite Red 301901 is the Bluish Red modification of the Quinacridone pigment violet 19. High lightfastness and durability makes PV19 a useful product for a variety of applications throughout the coatings and paint indus-try, including high end industrial paints and automotive finishes.• Product name: Monolite Yellow 115401 Attributes/comments: PY154 is a somewhat greenish yellow shade providing very high lightfastness and weatherfastness. It is completely resistant to the major organic solvents. It is

The following pages contain a directory of select pigment suppliers and their products. For more information on the products listed in this guide, contact the companies directly.

Pigment Suppliers

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http://www.basf.us/colorsolutions


http://burgesspigment.com


http://www.cabotcorp.com





http://www.pigments.com

FEATURE Pigment Suppliers Directory


primarily used in high performance industrial paints and auto-motive finishes.

Hoover Color Corporation540-980-7233/Fax: 540-980-8781E-mail: [email protected]: [email protected]

Types of products: Environoxide Pigments• Product name: BR-832 & BG-836 Environoxide Pigments Attributes/comments: Environoxides Iron Oxide Pigments can be used anywhere conventional natural or synthetic iron oxide pigments are used. They can be used to color the paint used to paint a product, the plastic used to mold a product, and the building material used to build a project. They can also be used in conjunction with other traditional pigments to provide a wide range of earth-tone colors.

Lansco Colors845-507-5955/Fax: 845-735-2787E-mail: [email protected]: www.pigments.com

Types of pigments: Blacks (carbon black); Blues (phthalo, indan-threne, milori); Corrosion inhibiting (zinc phosphate, zinc chro-mate); Greens (phylo, chromium oxide); Iron oxide pigments (synthetic micronized and nonmicronized zinc ferrite) Metallic pigments (aluminum); Reds (high performance, naphthol, tolu-idine, azo, quinacridone, perylene, DPP)• Product name: Lansco 1522 Bon Maroon 5222 Attributes/comments: A blue shade red pigment used in spray paint and other low performance applications where cost is an important driver in pigment selection. • Product name: Lansco 2184 Bismuth Vanadate Attributes/comments: A green shade yellow Bismuth Vanadate recommended for coatings and plastic applications where excellent lightfastness is needed.

Lanxess Corporation412-809-1000E-mail: [email protected]: www.us.lanxess.com

Types of pigments: Black (Iron oxide); Blues (Phthalo cya-nide blue); Greens (Chrome oxide green); Iron oxide pigments (Synthetic iron oxide); Reds (iron oxide); Yellows and Oranges (azo); Whites (iron oxide)

Orion Engineered Carbons LLC832-445-3300/Fax: 832-445-0250E-mail: [email protected]: www.orioncarbons.com

Types of pigments: Blacks (Carbon black)

Reitech Corporation610-929-9451/Fax: 610-921-9788E-mail: reitechcorporation.comWeb: [email protected]

Pigments offered: Blacks (Carbons); Blues (Phthalos and Ultramarine); Greens (Phthalos); Iron Oxides (Red, Yellow, Black, Brown; transparent and opaque); Reds (Naphthols, DPPs, Bariums, and Toluidines); Yellows (Hansas Diarylides, Bismuth Vandates, and Benzimidazolone); Oranges (DNAs, Dianisidine, Diarylides); Whites (Titaniums); Violets (Quinacridones, Carbizoles , Methyls)

• Product name: Y74R635 Opaque Hansa Yellow Attributes/comments: A good light fast green shade yellow that hides well.• Product name: Y83R629 RS HR Yellow (transparent) Attributes/comments: A red shade transparent yellow with good light fast properties.

Sensient Industrial Colors800-325-8110/Fax: 314-658-7326E-mail: [email protected]: www.sensientindustrial.com

Types of pigments: Blues; Greens; Reds; Yellow and Oranges• Product name: Sensi Coat Seed Coating Pigments Attributes/comments: EPA compliant seed coating disper-sions for enhanced appearance, flowability, dust control and seed protection.• Product name: Sensi Pro Green links Turf Colorant Attributes/comments: High strength pthalocyanine based pigment dispersion for long lasting visual enhancement for turf and other agricultural applications.

Sincol USA909-931-9954Fax: 909-931-9465E-mail: [email protected]: sincol.com.com

Types of pigments: Blues (Phthalos); Greens (Phthalos); Reds (DPP, Napthol, Quinocradone, Lithol Rubine); Yellows & Oranges (Diarylide, Benzimidazolone)• Product name: Sinper Maroon Red 179 Attributes/comments: Perylene Red. Blue shade red with excellent lighfastness and weatherfastness recommended in all decorative and industrial coatings.• Product name: Sinfast Yellow 151 Attributes/comments: Benzimidozolone Yellow. Green shade yellow suitable as lemon chrome replacement in solvent based industrial finishes.

Sun Chemical513-681-5950







http://www.us.lanxess.com


http://www.orioncarbons.com

http://reitechcorporation.com



http://www.sensientindustrial.com


http://sincol.com.com


FEATUREPigment Suppliers Directory


Web: www.sunchemical.com

Types of pigments: Blacks (Carbon Black Dispersions); Blues (Indanthrone blue, Phthalocyanine Blue); Corrosion inhibit-ing (Zinc Flake, Zinc Paste); Greens (Phthalocyanine green); Metallic Pigments (Aluminum paste, Aluminum powder, Waterborne Aluminum, Stain resistant Aluminum, GoldBronze powders); Reds (Bon Red/Maroon, Lithol Rubine, Naphthol, Perylene Red, Perylene Maroon, Perylene Scarlet, Perylene Violet, Quinacridone Maroon, Quinacridone Red, Quinacridone Scarlet, Diketo-pyrrolo-pyrrole Red, Dioxazine Violet, Toluidine Red); Yellows and Oranges (Diarylide Yellow, Diarylide Orange, Hansa Yellow, Azo Yellow, Isoindoline Yellow, Benzimidazalone Yellow, Benzimidazalone Orange, Perinone Orange)• Product name: 288-6736 Quindo Red 209 Attributes/comments: Used in both solvent-based and water-based coatings applications. Quindo Red 209 is highly chro-matic and is one of the most yellow shade Quinacridones. • Product name: Benda-Lutz Maxal EC encapsulated aluminum flakes Attributes/comments: Superior chemical and alkali resistance and are well suited for solvent, waterborne and powder coatings for a variety of interior and exterior applications.

Trust Chem USA LLCEast Greenwich, RI401-398-7301Fax: 401-398-7321E-mail: [email protected]: www.trustchemusa.com

Type of pigments: Blues (Phthalocyanine); Greens (Phthalocyanine); Reds (Azo, Quinacridone, DPP, Benzimidazoione); Specialty pigments (Pearlescent pigment); Yellow and Oranges (Azo, Benzimidazoione, Isoindoline, Isoindolinone, Quinophthalone, Perinone)

• Product name: Pigment Yellow 93 Attributes/comments: Pigment Yellow 93, disazo pigment, green shade, has excellent light-and-weather-resistance, mainly used for the coloring of plastic, packaging ink and decorative paint.• Product name: Pigment Yellow 95 Attributes/comments: Pigment Yellow 95, red shade, has the best color strength in azo-condensation pigments and excellent heat stability. It’s mainly recommended for coloring of plastic and high-end metal decorative ink. CW


http://www.sunchemical.com


http://www.trustchemusa.com


http://www.chemarkconsulting.net


http://www.reitechcorporation.com



FEATURE

Marie Hobson, Counsel, ACA

Marine coatings, specifically antifouling coatings, are specially designed for exposure to the marine environ-ment. Antifouling coatings are most typically applied

to commercial and military ships, fixed and floating structures, such as offshore oil rigs, and recreational boats and yachts, just to mention a few. The requirements for marine coating systems carry a tall order, including the protection of vessels and struc-tures in harsh and diverse environmental conditions (saltwater immersion, extreme temperatures, ultraviolet radiation exposure, humidity, physical impact from wave action, biological fouling [barnacles], etc.). Marine coatings are also expected to perform under extreme operating conditions (chemical tank lining, high-temperature surfaces, physical and mechanical durability of work surfaces, etc.). In addition to the physical demands on the coat-ings, marine coatings must comply with evolving health, safety, and environmental regulations. This article focuses on the ever changing regulatory landscape and provides a “year in review” for domestic marine coatings regulations.

California led the regulatory charge this past year by pro-posing a ban on copper in pleasure craft coatings (Senate Bill 623), while simultaneously initiating a re-evaluation of copper as an approved biocide in antifouling coatings (Department of Pesticide Regulations). In September 2011, the California State Lands Commission (CSLC) released a draft proposal to control biofouling on ships hulls entering California ports. In addition to the regulations coming out of California, this article will also briefly discuss the impact of the Pleasure Craft Control Technique Guidelines (CTG ), as well as the draft 2013 vessel general permit (VGP) and the new small vessel general permit (sVGP).

SB 623California Senate Bill 623 proposed to ban the use of copper in antifouling paint for use on pleasure craft. The bill was spon-sored by Senator Christine Kehoe (D) and co-sponsored by the Port of San Diego and the San Diego Coast Keeper. Industry had urged proponents, who had acknowledged the litany of technical

issues surrounding the measure — including questions of what an alternative product would be like, how much would it cost, and if it would even work as well as copper-based antifouling coatings — to study the issue further and make decisions based on scientific evidence and technological feasibility. The ques-tion “Will it work as well?” is one that should be of primary concern to lawmakers and regulators in California and beyond; they rightly fear that the risks of invasive species will increase if the alternatives are not as effective. SB 623 was dropped by Senator Kehoe on May 30, 2012 after ACA submitted a letter pointing out new evidence that would soon come to light which could change how copper-impaired waters are defined, specifi-cally EPA’s review of the Biotic Ligand Model (BLM) for marine waters and the California Department of Pesticide Regulation’s (DPR) re-evaluation of copper as an approved biocide in anti-fouling paints. Although the bill was dropped by Senator Kehoe, a similar bill will likely be introduced in the 2013 legislative cycle.

Department of Pesticide Regulation (DPR)The use of copper in antifouling paints has been targeted by many groups as contributing to adverse water conditions in certain California marinas. In March of last year, manufacturers with affected registrations received a data request from California DPR titled, “Clarification of Leach Rate Determination, Notice of Additional Data Requirements and Meeting Regarding the Reevaluation of Copper Based Anti-fouling Paint Pesticides.” The data requirement called for, among other things, a protocol to accurately determine the impact underwater hull cleaning has on overall copper release from antifouling paint. ACA submitted the “In Water Hull Cleaning and Passive Leaching Study Protocol” to DPR and the study protocol was approved by DPR in June of this year. The study is being conducted by SPAWAR (Space and Naval Warfare Systems Command), a subgroup of the U.S. Navy, and reviewed by a third party — Scripps Institution of Oceanography at the University of California San Diego. The results of this study and the mitigation strategies developed by DPR will not just de-termine the course for anti-fouling coatings in California, but will likely have global implications.

Domestic Marine Coating Regulations: A Year in Review

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FEATURE


Regulations

CSLCThe California State Lands Commission (CSLC), operating under a statutory directive from the state Legislature to establish regula-tions “governing the management of hull fouling on vessels arriv-ing at a California port or place” and “based on the best available technology economically achievable,” proposed a biofouling rule for all ships greater than 300 gross tons that carry ballast water en-tering California ports. Released in September 2011, the proposal mandated “performance standards” with a ranking system to de-termine if a ship’s hull is clean enough to enter California waters. The CSLC biofouling rule was akin to the International Maritime Organization (IMO) “Guidelines for Control and Management of Ships’ Biofouling to Minimize the Transfer of Invasive Aquatic Species,” which were adopted as an IMO Resolution on July 15, 2011 and were largely supported by the U.S. paint and coatings industry. However, the California proposal deviates significantly from the IMO guidelines in that it mandates the “performance standards” with a ranking system. Because of the difficulty in inter-preting such a subjective scale, coupled with the fact that antifoul-ing paints have never been subjected to such a system, the IMO did not incorporate performance standards into the international guidelines. The U.S. marine coatings industry, through ACA, com-mented on multiple drafts of the proposal, urging CSLC to delete the performance standards from its proposal and, instead, confine its provisions to those in the IMO guidelines. The U.S. marine coat-ings industry believes that, due to the international nature of ship-ping and in order to maintain a level playing field in the highly competitive marine industry (in 2010, U.S. shipments of marine coatings, including original equipment manufacturer and refinish applications, totaled 13.9 million gallons valued at $430 million), biofouling standards should be adopted consistently across the globe. The U.S. marine coatings industry maintains that vessels fol-lowing the IMO guidelines that enter California waters will present a low risk for translocation of invasive species into California wa-ters. California law requires that rules such as the biofouling rule be promulgated within a year. CSLC did not include the issue on the August or October agenda and therefore will need to begin the rulemaking process anew.

Control Technique Guideline (CTG) for Pleasure Craft CoatingsThe pleasure craft CTG continues to inhibit the marine coatings industry as it is adopted in a patchwork fashion across the 50 states and local air districts. The PC CTG was finalized by the EPA in 2008 with little- to-no input from industry and is based on the South Coast Air Quality District’s rule 1106.1. Because of the lack of consultation with coatings experts, the VOC levels of certain categories and the definitions provided in the CTG are problematic. Additionally, there is at least one crucial coat-ing category that was not included in the PC CTG. Over the last several years the American Coatings Association has been lobbying individual states to modify their PC CTG (after all, the CTG only offers guidance to the states) to include the more realistic VOC levels, as well as adding the Antifouling Sealer/Tie Coat category, among other things. While some states are

amending EPA’s recommendations, others are adopting the CTG “as is.” This is creating confusion not only within the manufac-turing world — having to create different formulas for different jurisdictions — but also with customers. This year Maryland adopted a version of the PC CTG and Maine has just begun the rulemaking process to adopt the CTG. New York and Pennsylvania are expected to follow suit in the coming year.

Vessel General Permit (VGP) / Small Vessel General Permit (sVGP)In November 2011, U.S. EPA issued two draft vessel general permits that would regulate discharges from commercial ves-sels, excluding military and recreational vessels. The draft Vessel General Permit, which covers commercial vessels greater than 79 feet in length, would replace the current 2008 Vessel General Permit, when it expires in December 2013. VGP is a CWA National Polluant Discharge Elimination System (NPDES) per-mit that authorizes 27 discharge categories for vessels larger than 79 feet in length. The differences between the 2008 VGP and the new draft VGP include numeric ballast water discharge limits for most vessels and some minor changes to recordkeep-ing and reporting requirements.

The new draft Small Vessel General Permit would cover vessels smaller than 79 feet in length and would provide such vessels with the Clean Water Act permit coverage they will be required to have as of December 2013. The draft permit speci-fies best management practices for several broad discharge man-agement categories including fuel management, engine and oil control, solid and liquid maintenance, graywater management, fish hold effluent management and ballast water management. ACA submitted comments to EPA in February 2012 asking that EPA not discourage use of safe, effective biofouling controls.

Forecast and ConclusionCalifornia will continue to set the pace for the domestic and even international marine coating regulations in the coming year. Additionally, Maine, Pennsylvania and New York are ex-pected to adopt the pleasure craft CTG. The VGP and sVGP are expected to go into effect in 2013 and EPA intends to issue the final permits in November 2012. ACA’s Marine Coating Committee and Anti-Fouling Work Group will continue to work to preserve the market for antifouling coating systems, while remaining ever mindful of protecting domestic waters, safeguarding the environment, and promoting the development of safer technologies for marine coatings. CW

Marie Hobson serves as Counsel in the American Coatings Association’s (ACA) Government Affairs Division as well as Counsel to the International Paint and Printing Ink Council (IPPIC). Hobson serves as staff to ACA’s Marine Coatings Committee and its Antifouling Workgroup, ACA’s Auto-refinish Coalition as well as ACA’s newly formed International Affairs Committee. She grad-uated from Villanova University with a degree in Political Science before earning a law degree with a focus on environmental law from the Widener University School of Law.

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FEATURE


According to a recent study from market research firm, The Freedonia Group, U.S. on-site construction chemi-cal demand will rise 3.4 percent annually through 2013.

Gains will be driven by a rebound in the housing market, a shift to higher value products and solid home improvement and repair spending. Caulks and adhesives will surpass protective coatings and sealers as the largest product segment by 2013. Freedonia estimates the U.S. construction chemical industry is valued at $7.7 billion.

Carboline Company recently broke ground on a new 100,000 square foot storage and distribution facility in Lake Charles, Louisiana. The facility will be located in close proxim-ity to one of Carboline’s largest manufacturing facilities.

Construction on the new facility is expected to be complete in the spring of 2013. Once open, the new facility will be utilized as a key component in Carboline’s growing service and support plan. While the facility will be used as a storage location for material in the manufacturing process, its primary use will be as a finished goods distribution center.

“This warehousing space will allow us to optimize the re-stocking process for our over 30 U.S. service centers” said Bruce Hammersla, vice president of operations at Carboline Company. Carboline’s expectations are for this facility to become another key ingredient in providing industry leading service and support to its customers.

“We are excited about the opportunity a facility of this na-ture provides us,” said Randy Roth vice president of sales for the U.S. and Mexico. “We pride ourselves in meeting the ever changing and ever growing demands of our customers, and this facility is being created with that in mind.”

The global construction chemicals market appears to be growing as well, with BASF’s Construction Chemicals division opening new centers in Canada and Russia.

BASF’s Construction Chemicals division recently opened its new Construction Center in Toronto, Ontario.

“The new BASF Construction Center will service the greater Toronto area and the Canadian marketplace and will continue

to build on BASF’s leadership position and commitment to pro-viding product and system solutions to solve even the most de-manding jobsite challenges in the construction industry,” said John Salvatore, head of BASF Construction Chemicals Americas.

The new BASF Construction Center offers on-site customer service and support, manufacturing and warehousing capa-bilities, and is centrally located. Additional benefits include increased service to the Canadian marketplace and enhanced distribution and logistics to deliver products on time.

“Our Wall Systems business will offer a complete product line to meet the needs of the professional contractor in the Canadian construction market,” said Bill Kasik, head of BASF’s Wall Systems business. “This offering includes all exterior in-sulation and finish systems (EIFS) components, custom color matching and tint capability, local delivery service and a hands-on classroom and training facility.”

The BASF Construction Center will feature a full line of products from the Construction Chemicals division.

“With the opening of the Construction Center, we are rein-forcing our commitment to serving the needs of construction professionals in the Canadian marketplace,” said Brian Denys, head of BASF’s Construction Systems business.

BASF has opened its first production plant for concrete ad-mixtures in Russia located at its existing site in the Podolsk District of the Moscow Region. With this new production facil-ity BASF will serve its customers in the Russian construction industry with a wide range of concrete admixtures.

“Russia as an emerging market is very attractive for us,” said Tilman Krauch, head of BASF’s Construction Chemicals divi-sion. “We expect the Russian construction industry to grow an-nually by seven percent in the next three years. By investing into local production of our high-tech admixtures we can serve our customers in Russia even more effectively and flexibly.”

The size of the Russian market for concrete admixtures is approximately €140 million annually. The BASF portfolio of admixtures produced locally at Podolsk will comprise 30 dif-ferent admixture types including the latest generation products

Coatings World takes a look at the latest products and news from the construction chemicals markets.

The Construction Chemicals Market

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FEATURE


Construction Chemicals

based on polycarboxylic ether (PCE) technology. Among them are Glenium superplasticizers improving the flowability of fresh concrete as well as the strength and durability of the final con-crete structures for RheoMatrix admixtures giving self-com-pacting properties to concrete.

“Construction companies in Russia are asking for more and more high-performance concrete to build projects in various cli-matic zones of Russia from Vladivostok to Kaliningrad,” said Sergey Vetlov, general director of OOO BASF Stroitelnye Sistemy. “This results in an ever-increasing demand for BASF admixtures providing a good reason to start local production in Russia.”

RPM International Inc. has acquired Viapol Ltda. (Viapol), a leading Brazilian manufacturer and marketer of building ma-terials and construction products. Based in Cacapava, Brazil, near Sao Paulo, Viapol has annual sales of approximately $85 million. Terms of the transaction, which is expected to be accre-tive to earnings after year one, were not disclosed.

Viapol, which was founded in 1990, will become part of The Euclid Chemical Group, a unit of RPM’s Building Solutions Group that serves construction and rehabilitation markets worldwide. Viapol’s products include rolled asphalt roofing ma-terials, waterproofing products, concrete admixtures, industrial epoxy flooring systems, structural recovery products and retail paints, varnishes and stains. The company has more than 300 employees, nearly 125 independent sales representatives and two ISO 9000 certified manufacturing facilities in Brazil.

“The acquisition of Viapol establishes a substantial footprint for RPM and our many industrial and consumer businesses in the exciting Brazilian market, which is the largest economy in South America, and now the sixth largest economy in the world,” said Frank C. Sullivan, RPM chairman and chief execu-tive officer. “As part of RPM, we expect that Viapol will build on many of our current technologies, enabling it to introduce new products, while leveraging its existing customer base for additional growth opportunities. We look forward to having the Viapol management team, led by Ariovaldo Jose Torelli and Alexandre Racz, join RPM.”

RPM International Inc.’s Rust-Oleum Group has acquired Synta Inc., a producer and marketer of exterior wood deck and concrete restoration systems. Based in Clarkston, Georgia, Synta’s annual sales are anticipated to exceed $40 million in the first year. Terms of the transaction, which is expected to be ac-cretive to earnings within one year, were not disclosed.

Synta’s Deck Restore and Concrete Restore brand products offer consumers the opportunity to extend the life of weathered outdoor wooden decks and concrete surfaces well beyond the performance of conventional stains, paints and sealers. They are widely available at leading nationwide home centers and other home improvement retailers. Additionally, Synta offers a line of arts and craft coatings under the Anita’s brand, and a recently introduced line of specialty coatings under the MyColor by Pantone brand.

The Building Systems business of BASF’s Construction Chemicals Division has introduced Mastertop VB 240 FS, a moisture mitigation solution for use with resinous flooring

systems. Mastertop VB 240 FS can be used in conjunction with BASF flooring systems such as Selby and SRS to provide durable flooring to meet the needs of the most demanding environments.

Specially engineered for use with resinous floor coatings. Mastertop VB 240 FS features rapid curing for improved instal-lation time and process throughput. Mastertop VB 240 FS is a high performance epoxy coatings that bonds aggressively to concrete while providing superior moisture vapor protection for long lasting floor installations.

Mastertop VB 240 SF joins BASF’s comprehensive Performance Flooring product offering. As a one coat, one to one ratio system, Mastertop VB 240 VS will help reduce labor, material and rework costs. It is rapid curing and allows flooring to be installed in as little as three hours, minimizing facility downtime. The product is 100% solids, providing a VOC free formulation.

BASF has also developed a highly flexible one component membrane for waterproofing and concrete protection for the European market. Masterseal 6100 FX is a lightweight, rapid-curing cementitious membrane used for internal and external applications as a waterproof lining for water retaining struc-tures, to protect concrete surfaces from carbonation and chlo-ride attacks. Its composition makes Masterseal 6100 FX the right membrane for areas constantly submerged in water and basements. It protects concrete surfaces from chlorides and carbonization.

Based on its formulation and the use of powdery polymers, a pack of 15 kg of Masterseal 610 FX can be substituted for a 25 kg pack of comparable two-component products, which usu-ally also require 10 liters of liquid polymers. Thus, the need for storage space as well as the amount of waste package material and the cost of transporation will be reduced, according to the company.

Carboline Company has introduced Polyclad 975, an ad-vanced 100% solids epoxy pipeline coating with performance properties designed for corrosion protection of buried steel and ductile iron pipeline exteriors, girth welds or tie-ins.

“We are very excited about this technology because it has ex-cellent cathodic disbondment resistance making it ideal for long term protection needed for oil and gas pipelines” said Mitch Connor, senior market manager, Carboline Company. “Polyclad 975 is the latest technology in external corrosion protection for buried pipelines with fast curing, easy application, and unparal-leled performance features” said Doug Moore, vice president of global marketing, Carboline Company.

Polyclad 975 epoxy technology can be applied by spray. The companion product Polyclad 975 H is ideal for hand ap-plication by brush or roller, according to the company. The fast setting properties result in quick quality control and return to service. This product is compatible with other pipe coatings such as FBE, coal tar and tape systems, and it also has excellent compatibility with cathodic protection. Cathodic disbondment was tested at temperatures up to 176°F (80°C) with excellent results. Polyclad 975 is an easy to apply system that can be used for field and shop applications. Its fast curing properties allows for quick quality control and backfill of coated pipes. CW

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Indu

stry

New

s

Wacker Chemie AG is strategically ex-panding its presence in the Middle and South American growth region. Consequently, the Munich-based chemi-cal company is extending its existing technical center in São Paulo, Brazil, and creating a new technical center in Mexico City, Mexico. At the same time, the Group’s international training cen-ter – the Wacker Academy – will also be expanded at the former site, and a new one opened at the latter. Both projects are scheduled for completion in the first quarter of 2013. For this purpose, Wacker is investing $1.2 million.

“Middle and South America are key future markets for Wacker,” said president and CEO Rudolf Staudigl. “Our sales in these regions have grown by an annual av-erage of 15 percent over the past five years. Increasing demand for state-of-the-art, high-quality solutions leads us to expect continued growth rates for our silicone and polymer businesses in the years to come. We meet our customers’ growing demand by enhancing our local services.”

In Brazil, the Group is enlarging its technical center in Jandira near São Paulo. This center has been supporting custom-ers in the development of new products and applications since 2003, taking local raw materials and environmental condi-tions into consideration. The expansion focuses mainly on the labs for dispersible polymer powders, which are used in dry-mix mortars for concrete applications, tile adhesives and sealing slurries. The test area for polymer binders available at the technical center will more than triple in size and the new labs will get state-of-the-art testing equipment in line with interna-tional standards. In addition, the Wacker Academy training center will be equipped with a new, larger training lab, which will allow participants to carry out extensive practical tests.

Polymer binders are also the focal point of the new technical center that Wacker is currently building in the southwest of

Mexico’s capital. The reason for this is the strong growth of the regional economy, especially of the construction and paint in-dustries, the company reports. Covering an area of more than 800 square meters, the facility will house the new offices of the lo-cal sales subsidiary Wacker Mexicana S.A. and the R&D labs for dispersible polymer powders and vinyl acetate-ethylene copo-lymer (VAE) dispersions. These binders find application in paints, coatings and adhesives. Due to the rising number of training inquiries from the region, a train-ing center for the Spanish-speaking market will be created with the Wacker Academy Mexico. Bundling sales, applications labo-ratories and the training center under one roof will foster closer teamwork between the sales and development teams and thus optimize customer support in the region.

Both the expansion of the technical cen-ter in Brazil and the opening of a new one in Mexico are scheduled for completion in the first quarter of 2013. In the future, the technical center in Mexico will support cus-tomers from Mexico, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, the Caribbean, Columbia, Ecuador, Peru, Venezuela and Bolivia. The technical center in Brazil will continue as the South American hub for customers from Argentina, Brazil, Chile, Paraguay and Uruguay.

Byk Receives Altana Innovation Award 2012A Byk innovation team has won the 2012 Altana Innovation Award. The prize was awarded for high performance CRP wet-ting and dispersing additives for sophis-ticated coatings applications. The prize awards technically outstanding innovations that are already successful in the market. The presentation of the prize took place at the 5th International Altana Innovation Conference held in Wesel, Germany.

Approximately 160 top researchers and developers of the specialty chemicals Group from all over the world gathered at the 5th

international Innovation Conference to dis-cuss technical and economic developments as well as future innovative trends.

BASF Opens Dispersions Plant in HuizhouBASF inaugurated its new dispersions plant in Daya Bay Petrochemical Industrial Park in Huizhou, China. The new plant will pro-duce styrene butadiene (XSB) dispersions and styrene acrylic (SA) dispersions. XSB dispersions are mainly used as coating bind-ers for paper, while SA dispersions are used in paint and coatings, printing and packag-ing, construction materials and adhesives.

The new plant in Huizhou, together with BASF’s existing eight dispersions plants located in China, Indonesia, India, Japan and Australia will expand BASF’s regional manufacturing footprint and dispersions capacity. It will meet the growing demands of key customers who serve Asia’s fast growing consumer mar-kets, according to the company.

“This new dispersions plant strength-ens our commitment to the fast growing paint and coatings market in China, and the increased capacity helps to expand the local production network,” said Gops Pillay, senior vice president, dispersions and pigments, Asia Pacific, BASF. “BASF will continue to strengthen the research and development footprint in China that equips us with more resources to develop innovative products to tap into addition-al market opportunities.”

Sachtleben Awarded Green Raw Material Supplier AwardThe fifth annual “Green Industrial Coatings Asia” combined fair and sym-posium was held in Shanghai on October 23-24. The focus was on environmentally friendly coatings systems including the latest developments of binder systems, pigments and additives, which fulfill the criteria to be “green.”

Experts from companies, including

Wacker Strengthens its Presence in Middle and South America region

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AkzoNobel, DuPont and Sachtleben, presented papers on the latest develop-ments in “Green Coatings.” Sachtleben re-ceived the “Green Raw Material Supplier Award,” for its new functionalized barium sulfate product. “A new technology of particle functionalization and its contribu-tion to green coatings and sustainability,” presented by Milan Krumbe, sales director coatings at Sachtleben, addressed concepts and ideas focusing on the three leading cornerstones within the coatings industry: performance, efficiency and sustainability.

Momentive Specialty Chemicals Inc. and UPC Technology Corporation Begin Construction of Phenolic Resins JV in ChinaMomentive Specialty Chemicals Inc. and UPC Technology Corporation have re-cently broken ground on a joint venture manufacturing facility. The facility will produce specialty phenolic resins and be operated by Zhenjiang Momentive Union Specialty Chemicals Ltd.

The new joint venture facility, which will produce specialty phenolic resins, is located in Zhenjiang, Jiangsu, China, and is adjacent to an existing UPC Technology Corporation manufacturing complex. This construction represents the first por-tion of a two-phase project, which will create an 80 KT/annum specialty phenolic resins facility. The new plant will produce a full range of specialty novolac and resole phenolic resins, which will be provided under several trade names of Momentive Specialty Chemicals. These materials are used in applications including refractories, friction, abrasives and electronics. One of Momentive Specialty Chemical’s predeces-sor companies invented phenolic resins and has a rich heritage of more than 100 years of innovation in phenolic technology and product advances.

AkzoNobel Inaugurates R&D Center in IndiaThe India Analytical Center at AkzoNobel’s Bangalore lab will leverage global and local resources to provide ana-lytical services to fulfill the needs of all coatings businesses in India.

AkzoNobel employs approximately 150

research, development and innovation pro-fessionals at its R&D hub in India.

AkzoNobel has launched a new initia-tive at its International Research Center at Bangalore. The India Analytical Centre (IAC) as this new initiative is now known was inaugurated by Graeme Armstrong, AkzoNobel’s executive committee mem-ber responsible for research, development

and innovation (RD&I) and director on the board of Akzo Nobel India Limited.

“India is recognized globally for frugal innovation and as a fast emerg-ing R&D hub,” said Armstrong. “Over the years, AkzoNobel’s International Research Lab in Bangalore has been very successful in product and color research

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for automotive customers, world-over. The efficacy of our Bangalore lab has also been due to its exceptional collaboration

model with multiple other AkzoNobel labs around the globe.”

Tego Web Seminars Now OnlineThe interactive web seminar platform from Evonik’s business line Coating Additives is now online.

For many years the company has been training customers in the use of it Tego products, primarily through personal contact. These new web seminars of-fer customers live and flexible informa-tion transfer and training on the newest products, according to the company. On the website, www.tego.us, customers will find a web seminar area where an initial overview of online trainings is available. Following successful registration and login, further information on individual training modules will be provided.

Tego’s web seminars are free and pro-tect the identity of all participants while maintaining their ability to utilize a chat feature within the web environment to ask questions and request feedback.

BASF Polyurethane Opens Applications Technology Center Near St. Petersburg, RussiaBASF opened its first Russian applications technology center for polyurethane sys-tems in Vsevolozhsk, near St. Petersburg. Like the System House in Nishnekamsk, which went into operation in 2000, this site will also be a part of the BASF joint venture Elastokam with the Russian company OAO Nishnekamskneftechim (NKNC). The area houses a modern tech-nology center and office space, alongside storage areas and a test laboratory.

This center will provide comprehensive technical services and sales support for modern polyurethane systems to quickly and competently serve customers all over Russia and other CIS countries. Equipment installed will make it possible to test PU materials for a wide range of applica-tions in the automotive and construction industries, as well as in CASE (Coatings,

Adhesives, Sealants, Elastomers) related areas. Training programs and practical seminars for the company’s customers and partners will also take place within the technology center.

“With our investment into a second Russian site we emphasize the signifi-cance of this region for BASF and show our local customers that we want to be their preferred partner by supporting their growth requirements“ said Raimar Jahn, president BASF Polyurethanes. “This investment is part of the systematic implementation of our successful world-wide strategy of having sites that are close to the customer which will strengthen our leadership position in the polyurethanes market.”

Clariant and Wilmar Establish Joint VentureClariant Ltd. and Wilmar International Limited have signed an agreement to es-tablish a 50-50 joint venture as the glob-al platform for production and sales of amines and selected amines derivatives. The joint venture will be headquartered in Singapore with global sales, distribu-tion and production affiliates. Subject to receipt of regulatory approvals, including merger clearances, the joint venture is ex-pected to be operational in spring of 2013.

Clariant will contribute its Industrial and Consumer Specialties (ICS) Business Unit’s sales activities of relevant amines and defined derivatives to the joint venture as well as its amines plant in Germany and production output from its amines plant in Brazil. Headquartered in Muttenz, Switzerland, ICS has the highest sales volume in the Clariant Group and is one of the largest providers of specialty chemicals and application solutions for consumer care and industrial markets. Wilmar will contribute a new plant in China as well as its oleochemical exper-tise, including access to renewable raw materials. Wilmar is among the world’s largest processors and merchandisers of palm and lauric oils.

BASF Opens PU System House in ChinaBASF has opened a new polyurethane system house in Tianj, China, which will

further expand its global service and pro-duction network. The new facility will de-liver customized polyurethane solutions to its customers, supported by local pro-duction, in-house sales, technical service and development teams.

As BASF’s first investment in Tianjin, this site is also the company’s eleventh polyurethane system house in Asia Pacific and the third in Mainland China. It will join a comprehensive worldwide net-work which currently includes 38 system houses.

The new system house develops and manufactures innovative polyurethane systems for a wide range of industries. The new facility occupies 3.4 hectares of land in the Tianjin Economic Technological Development Area. Along with the cur-rent system houses in Shanghai and Nansha, as well as a planned system house in Chongqing, BASF reports that is well positioned to lead the polyurethane market. The system houses are also sup-ported by BASF’s production sites for ba-sic materials in Caojing, Shanghai and the upcoming facility in Chongqing.

Cytec Expands Manufacturing Sites for Cyasorb UV Light StabilizersCytec Industries Inc. has completed ca-pacity expansions at two manufactur-ing sites for Cyasorb light stabilizers. In North America, the manufacturing ex-pansions in Willow Island, West Virginia, offers additional capacity to support the global growth of polymeric HALS, Cyasorb THT and Cyasorb Cynergy Solutions stabilizers.

In Asia Pacific, the new production line located in Fengxian, Shanghai, China, enables faster and more efficient supply of high performance UV stabilizers for Automotive TPO, including monomeric HALS and Cyasorb Cynergy Solutions V703 stabilizer.

“These investments demonstrate our long-term commitment to support our customers and leverage growth opportuni-ties on a global basis, with innovative high performance UV protection solutions.” said Domenico Romanino, vice president, additive technologies at Cytec. CW


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New Surface Treatments and Coating Options Offered On Ross Mixers

Charles Ross and Son Company now of-fers a variety of surface treatments, coat-ings and alternative materials on its full range of mixing, blending, drying and dis-persion equipment for the processing of high-purity, sensitive, corrosive or abra-sive products.

Pictured is a custom Dual-Shaft Mixer equipped with a PEEK (poly-etheretherketone) high speed disperser and a two-wing Anchor agitator com-pletely coated with black Teflon PFA, a perfluoroalkoxy copolymer resin with a high level of inertness. The wetted sur-faces of the stainless steel vessel, cover and charge ports are all PFA-coated as well to prevent metal ion contamina-tion. Designed for a high-purity elec-tronic application, this vacuum-capable inert mixer includes a recirculation fil-ter system. Operators control and mon-itor the agitators, recirculation pump, recipe menu, temperature, vacuum level and data acquisition from a 10” color touch screen.

Omnova Unveils Pliotec HDT 12 Binder Omnova Solutions unveiled its new Pliotec HDT 12 binder designed for the formulation of anticorrosion paint. Omnova Solutions’ Hydrophobic Dispersion Technology (HDT), provides adhesion and water resis-tance properties, making Pliotec HDT 12 one of the preferred resins for the formulation of glossy, anticorrosion,

also known as DTM (direct-to-metal) paints.

The manufacturing process selected by Omnova results in a hydrophobic functional polymer with minimal amount of free surfactants.

Anticorrosion paints based on Pliotec HDT 12 display very low water permeability and excellent corrosion re-sistance, without the need for inhibitive pigments, according to the company. Such water-based DTM paints are rec-ommended for the finishing or renova-tion of portals, wrought iron or metal sidings. They are characterized by a high gloss level, with greater ageing re-sistance and color retention. They also offer both mechanical and aesthetic qualities (film without residual tack, in-creased impact resistance and a smooth finish).

Pliotec HDT 12 provides excellent ad-hesion properties on all metals, ferrous or non-ferrous, offering a real alternative to solventborne anticorrosion coatings.

Paints based on Pliotec HDT 12 have been shown to be environmentally pre-ferred with low emissions of VOC and compliant with the most up to date stan-dards on Indoor Air Quality.

Cray Valley Hydrocarbon Specialty Chemicals Offers Water-based Surface Treatments for Improved Dispersion Cray Valley Hydrocarbon Specialty Chemicals (HSC) developed a cost-ef-fective water-based application process for minerals in filled polymer systems. Pre-loading select non-halogenated minerals with a functionalized liquid polybutadiene (LPBD) improves dis-persion and enhances a composite’s mechanical properties, according to the company. With a broad application base, this process results in better ad-hesion to and coverage of mineral sur-faces in non-halogenated composites.

When Ricon, a functionalized liquid polybutadiene oligomer, or SM (styrene maleic anhydride) is applied to miner-als using an aqueous solution, interfa-cial surface tension decreases. Ductility and flame resistance improve, along with heat release rate (HRR) and rate of smoke release (RSR). Compounds also demonstrate a lesser tendency to burn in line with a V-0 UL rating. All of the above are characteristics of improved dispersion of the filler.

Water-based surface applications provide excellent film formers and al-low formulators to use large quantities of filler versus additive, which reduces production costs. Leveraging non-ha-logenated materials at the industry lev-el does not require significant changes to a compound’s chemical structure and offers an environmentally friendly process for filled polymers.

Cytec Launches Additol VXW 6503 N Universal Wetting and Leveling Agent New Additol VXW 6503 N universal wetting and leveling agent from Cytec Industries Inc. is a polyether modified si-loxane that improves substrate wetting in a wide variety of aqueous, solventborne and solvent-free formulations, including UV/EB curable formulations.

The specific siloxane tensile structure used in Additol VXW 6503 N leads to superior dynamic surface tension reduc-tion and improved static surface tension reduction, according to the company. As a result, Additol VXW 6503 N provides optimal substrate wetting and anti-cra-tering performance without contribut-ing to foam stabilization or impacting intercoat adhesion.

In addition, this performance can be achieved at addition levels as low as 0.1 - 1.0 percent on total formulation, and Additol VXW 6503 N can be in-corporated at any stage of the produc-tion process. CW

45 Suppliers Corner1212 2.indd 45 12/11/12 1:45 PM


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The Supervisory Board of AkzoNobel has announced that CEO Ton Büchner will resume his duties, following a full recovery.

“On behalf of the Supervisory Board and the Executive Committee we welcome Ton coming back to the office. It has ob-viously been a testing time for all of us but now Ton is back as expected, leading the company forward and returning to business as usual,” said Karel Vuursteen, Chairman of the Supervisory Board.

Commented CEO Ton Büchner: “I am thrilled to return to my post. I am grate-ful to my team who have taken care of the company so well during my absence. There is a great future for AkzoNobel and we are looking forward to updating you on our plans to further improve the company’s performance.”

Nova Paint Club Elects New President at Conference in GermanyThe Nova Paint Club has elected Michael Dayan, CEO of Tambour, Israel’s leading paint company, to be its new president, re-placing Joao Serrenho of CIN Group. The Nova Paint Club, which has ten member companies operating in 80 countries, re-cently met in Ludwigsburg, Germany. The event was hosted by Wolfram Votteler, Rainer Votteler and Dietmar Votteler, joint managing directors of German member Votteler Lackfabrik GmbH & Co. KG.

The meeting in Germany gave mem-bers the opportunity to visit Votteler Lackfabrik’s modern technical cen-ter, including the research laboratories and extensive testing facilities. Votteler Lackfabrik is a family-owned business specializing in the development, manufac-ture and marketing of coatings for wood, wooden materials and plastics. It has wholly-owned subsidiaries in Switzerland and Austria.

During the Conference delegates re-ceived reports from technical directors highlighting successful cooperation on

issues such as cost savings, product de-velopment and environmental improve-ments. Attendees were also able to plan significant future coordination on a wide range of emerging technologies.

The meeting also heard a keynote presentation from Professor Dr. Ewald Wessling, global expert on digital change. Wessling spoke on how technology change has become the biggest external challenge for CEOs. He stressed that companies must embrace the new era of collaboration as networks like Wikipedia and social media extend into the corpo-rate world.

The next board meeting of the Nova Paint Club will be hosted by Pintuco in April 2013 in Bogota, Colombia, and will be held alongside a meeting of Nova’s marketing directors.

The Nova Paint Club is an interna-tional organization founded in 1983 to provide a framework for leading global independent paint companies to benefit from exchanges of technical information, technology and expertise in all areas of their operations.

The Nova Paint Club currently has 10 core members with their main operations based in Argentina (Sinteplast SA), Canada (Cloverdale Paint Inc), Colombia (Pintuco), Germany (Votteler Lackfabrik GmbH & Co), Greece, (Druckfarben Hellas SA),

India, (Asian Paints), Israel (Tambour Ltd), Portugal (CIN SA), Spain (Barnices Valentine S.A.), and the USA (Vogel Paint Inc). These companies also have other op-erations and/or subsidiaries, which extends their total involvement to approximately 80 countries throughout the world.

PPG Appoints Thiele Treasurer, Announces Giga to Retire PPG Industries has appointed Eric K. Thiele, PPG assistant treasurer and credit director, as treasurer and a company of-ficer. He will report to David B. Navikas, PPG senior vice president, finance and chief financial officer, and he will con-tinue to be based at the company’s global headquarters in Pittsburgh.

Thiele succeeds PPG vice president and treasurer Aziz Giga, who has an-nounced his retirement, effective March 1, 2013. Giga will continue to support the company as corporate vice president dur-ing the transition period. Thiele joined PPG in 1995 and advanced through posi-tions of increasing responsibility, such as director, financial services, aircraft trans-parencies; director, financial reporting, coatings businesses; director, finance and planning, automotive coatings; and di-rector, finance, and chief financial officer, PPG Asia Pacific. CW

CEO Ton Büchner Returns to AkzoNobel

Nova Board Members-Nova Paint Club

46 People 1212.indd 46 12/11/12 10:53 AM


Mee

tings

Waterborne is in New Orleans Feb. 4-8


2013

January 28-30The Coatings SummitBrussels, BelgiumVincentz NetworkAmanda Beyer+49 (511) 99 10 - [email protected]

February 4-8 Waterborne 2013New Orleans, LA, United StatesMelanie Heusserwww.usm.edu/[email protected]

February 5-8World of ConcreteLas Vegas, NV, United StatesTom [email protected]

February 11 - 15, 2013Polymers and Coatings Introductory Short Course California Polytechnic State University, San Luis Obispo, CA, United StatesRay Fernando805-756-2395rhfernando@calpoly.eduwww.polymerscoatings.calpoly.edu

February 26 - 27, 2013uv.eb West 2013 Redondo Beach, CA, United StatesRadTech240-497-1242www.uvebwest.com

February 28, 2013British Coatings Federation SafeHouse SeminarDe Vere Wychwood Park, Crewe, UKBritish Coaitngs Federation, Tracy Jagger01372 365989

March 3-6PDCA 2013 Painting and Decorating ExpoSt. Louis, MO, United StatesPainting and Decorating Contractors of America800-332-PDCA (7322)www.pdca.org

March 6-8Spray Finishing Technology WorkshopOwens Community CollegeToledo, OH, United StatesJamie Wineland800-466-9367 x7320

March 19-21European Coatings ShowNuremberg, GermanyVincentz NetworkAmanda Beyer+49 (511) 99 10 - [email protected]

March 25 -March 29, 2012Basic Composition of Coatings Missouri S&T Coatings Institute, Rolla, MO, United StatesCatherine [email protected]@mst.edu

April 21 - 24, 2013SSCT 2013 Annual Technical Conference Hyatt Regency Hotel, Sarasota, FL, United StatesSouthern Society for Coatings Technology601-310-7687www.ssct.org

April 29 - May 2, 2013The Eastern Coatings Show (ECS) Location: Atlantic City, NJ, United StatesAnn Fody, executive director, MNYCA

732-291-0168www.mnyca.orgwww.psct.orgwww.nesct.orgfodyassociates@[email protected]

May 2-4, 2013INACOATING 2013The Indonesia International Coating, Paint and Technology Exhibition 2013JIExpo Kemayoran, Jakarta, IndonesiaPT. Global Expo Management (GEM Indonesia), Donna Fransisca+62 - 21 - 5435 8118

May 6 - 10, 2013Introduction to Paint FormulationLocation: Missouri S&T Coatings Institute, Rolla, MOCatherine Hancock573-341-4419www.coatings.mst.educemv26#mst.edu [email protected]

July 17 - 19, 2013Introduction to Coatings Composition and SpecificationsMissouri S7T Coatings Institute, Rolla, MOCatherine [email protected]@mst.edu

2014

March 6 - 8, 2014PaintIndia 2014Location: Bombay Exhibition Center, Goregaon, Mumbai, IndiaPaintIndia+91-22-2430 6319www.paintindia.in [email protected] CW

47meetings 1212.indd 47 12/10/12 4:50 PM

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Company Name Page Phone Website

BASF Corporation..............................................3...............................................800-231-7868 ..................................................................www.basf.com

Blairgowrie Associates, LLC..............................17..............................................602-539-2683 .......................................www.blairgowrieassociates.com

Buhler ................................................................15..............................................512-466-8005 ...............................................www.buhlergroup.com/ink

Chemark Consulting .........................................37..............................................910-692-2492.............................................www.chemarkconsulting.net

Conn & Company ............................................43..............................................814-723-7980.........................................................www.connblade.com

Cytec Industries.................................................21..............................................800-652-6013 .................................................................www.cytec.com

ETPL ..................................................................9.............................................................................................................................www.exploit-tech.com

European Coatings Show .................................33......................................+49 (0)9 11.86 06-49 00 ..........................www.european-coatings-show.com

Halox ................................................................11..............................................800-442-4676................................................................www.halox.com

Heubach Ltd.......................................................7 .............................................800-HEUBACH ..................................................www.heubachcolor.com

Hoover Color Corp.......................................Cover 4..........................................540-980-7233 ......................................................www.hoovercolor.com

Lansco Colors ...................................................35 ............................................888-4-LANSCO.........................................................www.pigments.com

Reitech Corporation..........................................37..............................................610-929-9451............................................www.reitechcorporation.com

Sensient Industrial Colors...................................4...............................................800-325-8110..............................................www.sensientindustrial.com

Shamrock Technologies Inc...........................Cover 2..........................................973-242-2999......................................www.shamrocktechnologies.com

Troy Corporation..............................................31..............................................973-443-4200 ...........................................................www.troycorp.com

Wacker Chemical Corporation..........................27 .............................................517-264-8790 .......................................www.wacker.com/interior-paints

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Valspar is extending the Valspar Love Your Color Guarantee. To celebrate the extension of this color assurance program, Valspar has teamed up with actress and personality Stacy Keibler to an-nounce The Valspar Foundation’s guaranteed commitment of more than $21 million in cash and paint donations beginning this year through 2014 to Habitat for Humanity.

The Valspar Love Your Color Guarantee is the color assur-ance program that provides support in the paint color selec-tion process by offering a complimentary replacement color to anyone who does not absolutely love their first color choice. Because of the positive consumer appreciation for the guaran-tee, the program is now extended through October 7, 2013.

“We are excited to continue the Valspar Love Your Color Guarantee because it is a unique way that Valspar can help consumers connect to the power in color,” said Paula Shikany, director of marketing, Valspar. “We know that choosing the right paint color can cause fear for many consumers, and they’ve told us that this program, along with the color tools we have, makes a difference in helping them find their color – risk free. To celebrate this milestone for Valspar and our long-standing partnership with Habitat for Humanity, we couldn’t think of a better way than to bring the transformative power in color into more people’s lives through the Valspar Love Your Color Guarantee Project.”

The Valspar Love Your Color Guarantee Project is part of the ongoing partnership between Valspar and Habitat for Humanity. Since launching their national partnership in 2002, Valspar Paint has committed more than $60 million in cash and paint to Habitat through 2014 and guarantees paint for every Habitat house built, repaired or rehabilitated in the U.S. CW

Stacy Keibler partners with Valspar Paint to announce extension of Valspar Love Your Color Guarantee

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