co2 presentation - maximizing customer value
TRANSCRIPT
MAXIMIZING CUSTOMER VALUE
Brad Leahy, Owner & Vice President of Blades of Green Lawn Care and B.O.G. Pest Control
NEED 3 THINGSSomething to sell
A Culture of Solving Problems
A Detailed Marketing Plan
BY THE NUMBERSProbability of selling to a new prospect is 5-20%
Probability of selling to an existing customer is 65%
-Marketing Metrics
SOMETHING TO SELL
A CULTURE OF SOLVING PROBLEMS
A DETAILED MARKETING PLAN
Plan
REASONS TO CONTACTIntroduce a new service
Educate
Thank
Solve a Problem
Ways to Contact
BLANKET CAMPAIGNSCustomers without
Cancel- Rejects
Call Aheads
EDUCATE
THANKS
SOLVE A PROBLEMIdentify issues at time of sale
Existing customers
BY THE NUMBERS
70Percent of people that make a purchasing
decision to solve a problem
Impact Communications
TECH SALESTraining
Teams
Pictures
TRAINING
TRAINING
TEAMS
PICTURES = SALES
PICTURES
PICTURES
WHAT WE LEARNEDGather Good Data
Pictures are worth 1.2 Million in SalesPick up the Phone and Dial
Sales BlitzAdd another Round
Auto renew everything possible
WHAT ARE WE WORKING ON FOR THE FUTURE?
More Educational emailsMore cross training
New service offeringVideo clips
New start techsDigital Guess What we found sheets
ACTION ITEMS
ACTION ITEMSDevelop a Marketing plan with a month by month detail plan of what you are promoting and how/when you will
contact your customers
ACTION ITEMSDevelop a Reward Program for tech/csr’s for good leads
ACTION ITEMSDevelop phone scripts and role play before you start
calling customers
ACTION ITEMSUse your CRM to gather data to develop up sell
campaigns
QUESTIONS?Don’t be shy.
MAXIMIZING CUSTOMER VALUEBrad Leahy, Owner & Vice PresidentBlades Of Green Pest Control - bogpestcontrol.com Blades Of Green - bladesofgreen.com
linkedin.com/in/brad-leahy
facebook.com/BladesOfGreen
facebook.com/BOGPestControl