co-everything: the itch of users in innovation
Post on 21-Oct-2014
610 views
DESCRIPTION
TRANSCRIPT
The IKEA effect Labor enhances affection for its results, when it is fruitful.
A world of
Crowd-Everything
Broadcasting Oliver records songs in his home studio and publishes them on his YouTube channel.
Improving Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.
Crowdfunding Ian raises money to produce the film he’s featuring in.
Presumers Consumer involvement before launch.
http://www.madera.com.au
The crowd’s got talent User-generated Muji products outperform their designer-generated counterparts.
Watch out for a
parallel universe
Be Agile
Be Open
DNA of collaboration methods
Innovation beyond the product
Holistic brand design Bare Escentuals embeds a simple "swirl, tap, buff" ritual into every brand experience.
Product service system BMW plans to offer i3 owners use of longer-range BMW vehicles for out-of-town journeys.
Experience environment Amazon Kindle highlights passages that were highlighted by others.
Join forces. From crowd-everything to structural collaboration.
Ethnography
Join forces. From crowd-everything to structural collaboration.
Insights are key
Heineken Open Design Explorations
The Heineken concept club
The Heineken concept club The stories of 120 clubbers inspire the creation of a visionary pop-up club.
Connecting Discovering Getting a drink
Dancing Cooling down Ending the night
From insight to impact
It is so frustrating
not to be noticed
by the bartender! I’m
clearly trying to get
his attention,
however others are
being served before
me.
From insight to impact Order a beer by tapping the bottle-shaped icon on the interactive bar surface.
Heineken’s ‘Open Design Explorations’ Edition 2: the lounge
Co-creation
Join forces. From crowd-everything to structural collaboration.
Air France & KLM transfer journey Engaging frequent flyers in the creation of a positive transfer experience.
Offer them the tools to collaborate Timed challenges and gamification stimulate a collaborative and creative setting.
What has changed since 1982?
Innovation in a Conversation Nation
Internet users
(per 100 people) International Telecommunication
Union, World Telecommunication/ICT
Development Report and database,
and World Bank estimates.
High involve- ment
Low involve- ment
Social indepen- dence
Inter- personal influence
Independent innovators
Social influencers
Laggards Followers
Not only can they collaborate, they want to
And Gen Y?
They demand to
Find them in their natural habitat People with similar interests have a tendency to unite in (virtual) communities.
Define the solution space with insights
Find the right users for rich co-creation
Develop new ideas together
Co- isn’t short for consumer
Back end of innovation
Join forces. From crowd-everything to structural collaboration.
Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
Let’s get started
Ready It starts with you.
Set It’s a marathon. Not a sprint.
Go The world is your playground.
Takeaways