co creating me business
DESCRIPTION
How company can create a third place between the company and customer that enhance collaboration and co-creation enabling relationship driving growth and trust with currencies other than moneyTRANSCRIPT
Co-creating MENew model for creation of loyalty, innovation
and trusting realationshis
CRM & SALES NEEDS
Thin interface
Relevance = generosity x 1/22
-Tash Whitmey, EHS Brann
Meaningful relationship vs. €
Meaning of high relevancy
Relevancy
Relationship
PUSH
PULL
Meaning of high relevancy
Relevancy
Relationship
Hard Sell
Service experience
Meaning of high relevancy
Relevancy
Relationship
COMMODITY
SOLUTIONto customers need
Behaviour driversPULL
Business driversPUSH
Company Customer
?
Behaviour driversPULL
Business driversPUSH
Company Customer
Co-creationSelf expression
InfluenceFeedback
Collaboration
Interaction platforms:MasscustomisationSocial mediaOpen innovationReviews
Behaviour driversPULL
Co-creationSelf expression
Business driversPUSH
BrandDataCRMInventoryChannelsOrganisation
Identity/personalityNeedsRoles in lifeIntentionsSelf expressionDrivers
Company CustomerCollaboration
Behaviour driversPULL
Co-creationSelf expression
Business driversPUSH
BrandDataCRMInventoryChannelsOrganisation
Identity/personalityNeedsRoles in lifeIntentionsSelf expressionDrivers
Company CustomerCollaboration
In order to improve relationship:Data must be quantifiable and personalIt must reflect the customer and continue learningIt must offer value as it isIt must result improvement in customer experienceIt must complement the company’s capabilitiesIt must enhance the companys innovationIt must be a dialogue
AND IT CREATES A RELATIONSHIP in which the currency is EXCHANGE - NOT MONEY
How do you make it work?
VALUE
FUNPERSONALity
ENGAGING
= Enable co-creation of ME
LEARNING
COLLABORATION
Current co-creation business
• A lot of offering at single purchase level and in differentiating a single brand from others
• Very litle cases in creating and developing realationship via co-creation other than virtual games in which the approach has become a business imperative driving growth
• The combination for tomorrow is create fun and exiting relationship in which the company and the customer learn from each others and co-create value together. Co-create ME
Interested in co-creating the future together?Please contact:Toni [email protected]: Toni_Keskinenhttp://www.linkedin.com/in/tonikeskinen