Creative Media Production

Management Project

A Creative Warm-up Activity

• Come up with as many ideas as possible to do with...

Fish

Staying Informed

• Blog:mediaapprenticeship.blogspot.co.uk

• Social Networking:www.facebook.com/groups/creativeanddigitalmediaapprentices/

Folders

• Why keep one?• Different types• How to use it

effectively• Where to source it

from

• What are the Pros and Cons?

Do this now

!

Production Diaries

• Written (Notebook)• Verbal (Voice

Recording)• Video Diary• Blog

Production Diaries

• Pros & Cons• Technology• Resources• Personal

Preference• Access

Do this now

!

Analysis

• Understanding the codes and conventions of the product you are creating

• Know the rules before you attempt to follow, or even break them

• Follow a structure• Sample as many products as possible

AnalysisProduct Style Content Story Structure

Name the product

Describe the style such as the lighting,

mise-en-scene (setting and

props)

ThemesActors

Locations

What happens and to who?What is the structure ie. Beginning, Middle and

End?

Technical aspects such as shot types and

editing

Donnie Darko – Feature Length

Film

Blue, Dark, Low Key Lighting80s fashionRealistic but

stylish

80s Fantasy

Time travelSchoolParentsFamiliesReality

Mental IllnessTherapy

Plane lands on Donnie’s houseDonnie meets a girl, the girl diesDonnie travels back in time to

save the girl

Alternative camera

movement (tilts), Close-up

shots (teachers), High Angles (show)

BREAK

AnalysisProduct Style Content Story Structure

Name the product

Describe the style such as the lighting,

mise-en-scene (setting and

props)

ThemesActors

Locations

What happens and to who?What is the structure ie. Beginning, Middle and

End?

Technical aspects such as shot types and

editing

Donnie Darko – Feature Length

Film

Blue, Dark, Low Key Lighting80s fashionRealistic but

stylish

80s Fantasy

Time travelSchoolParentsFamiliesReality

Mental IllnessTherapy

Plane lands on Donnie’s houseDonnie meets a girl, the girl diesDonnie travels back in time to

save the girl

Alternative camera

movement (tilts), Close-up

shots (teachers), High Angles (show)

The PowerPoint

• Create a PowerPoint presentation in which you analyse each of these products.

• 4-5 Slides per product.

Do this now

!

A word about… Research

• Is Google really the best place to start?

• Professional Websites• Contacts• Interviews & Surveys• Observations

Social Networks

A Short Exercise

• Post a question• Gather some feedback

– Review in 30 mins

Do this now

!

Developing your idea

• Locations (sets)• Companies (live briefs)• Subjects, Interviews• Actors, Presenters, Crew• Equipment, Resources, Props, Make-up, Costume• Timescales• Target Audience• Interactive Elements• Distribution platforms (competitions and festivals)• Soundtrack

Do this now

!

Social Networks

A Short Exercise

Check for responses

• Evaluate the usefulness of the responses

Do this now

!

Next session…

• Moodboard• Scriptwriting• Storyboarding

Following session…

• Gantt Chart• Constraints and Contingency

Planning• Target Audience