cluster practices in health and spa tourism in bulgaria
TRANSCRIPT
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Cluster practices in health and SPA tourism in Bulgaria
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1. Development of SPA tourism in Bulgaria2. SPA regions in Bulgaria3. Challenges for the sector4. SPA and other tourism types5. NTC “Bulgarian Guide”
Agenda
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1. Development of SPA tourism
• Thracian times• Roman times - many Roman emperors like Maximilianus
and Justinianus used the curative mineral waters
• SPA centers: • Augusta (Hissarya) • Dezudava (Sandanski) • Pautalia (Kyustendil) and• Serdica (Sofia)
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1.1. Resources
• Bulgaria – among the richest on mineral waters regions in the world
• Diversity of hydro-mineral, bioclimatic and mud resources, thalassotherapy and others
• Mineral springs, representing 75% of all mineral waters with different healing abilities
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1.2. Water contents and its healing power
•Over 800 different types of mineral water•Temperature – 37-104 ⁰C•Mineral content: varied chemical composition •Rich mineral and micro component structure
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2. SPA regions in Bulgaria
Over 25 SPA destinations in Bulgaria
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2.1. Pillars of health
SPA Treatment
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2.2. Diseases cured by SPA treatment• Degenerative joint diseases – arthrosis• Inflammatory joint diseases – rheumatoid arthritis, ankylosing
spondylitis, etc.• Disk disease and diseases of the nervous system• Traumatic diseases of the musculoskeletal system• Osteoporosis and Hypertension• Respiratory diseases – chronic bronchitis, bronchial asthma• Exchange endocrine diseases – gout, diabetes• Kidney-urological diseases: nephrolithiasis, pyelonephritis• Overweight – obesity and Peripheral vascular diseases, etc.
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2.3. Treatments
• Swimming pools • Steam bath, Turkish bath, Egypt bath• Underwater massage bath-tubes, Jacuzzi • Vichy shower• Massage, Ayurveda • Аroma therapy • Sauna, solarium
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3. Challenges for the sector
• Insufficiently effective use of mineral resources
(Ex.: in Sofia there are over 40 mineral springs and ar. 20% of them are utilized)
• Lack of consistent marketing and recognition of the country as a SPA destination
• Lack of integrated tourist products (Opera and SPA tourism)
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4. SPA and other tourism types
16.20% of the tourists visiting Bulgaria would like to combine SPA tourism with other tourism types!
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5. National Tourism Cluster “Bulgarian Guide”
•First Tourism Cluster with National scope•Integration of all types of specialized tourism
Subject: Organizing of initiatives for promotion and sustainable development of specialized types of tourism, incl. SPA, medical and health tourism
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• Promotion of the Bulgarian specialized tourism types, incl. health, wellness and SPA tourism
• Implementation of Joint innovative technology for interactive and integrated promotion of the tourism services
• Attracting a larger share of tourist looking for the different, authentic and personal experience
5.1. Objectives
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The “seeking” tourist• Individual demands• Accent on nature and authenticity • Spiritual and cultural values• Active communication
Synergy between the specialized tourism types• SPA, medical and health tourism• Cultural-historical • Ecological, mountainous and pedestrian• Wine and culinary
5.2. Focus
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• Uniting 11 companies
• Covering key tourism branches
• Joint actions
• Sirona Tour
Bulgarian tour operator, specialized in health tourism
Part of “Sirona” International Association for Balneology and Tourism
www.sironatour.com
5.3. Members
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Thank you for Your Attention!
Milena Vladimirova, Cluster CoordinatorNational Tourism Cluster “Bulgarian Guide”Sofia, BulgariaE-mail: [email protected], [email protected] www.bg-guide.org