CLUBCLUB InsomniaInsomnia

Objectives : • To launch the venue with a highly publicized grand opening event in the summer

of 2011. • To maintain tight control of costs, operations, and cash flow through diligent

management and automated computer control.• To maintain a food cost below 33% of food revenue. • To maintain a total beverage cost below 30% of beverage revenue

The keys to success:• Provide exceptional service that leaves an impression. • Consistent entertainment atmosphere and product quality. • Managing our internal finances and cash flow to enable upward

capital growth. • Strict control of all costs, at all times, without exception• The five days will be musical parties in which we will hire local

bands.• The dance floor uses dancing people as a sustainable source of

energy.

The Company is at start up position The Company is at start up position

• The location, demographics, and lack of direct competition are major advantages to this project.

• The proposed venue will provide a local solution for entertainment lovers especially for youth and age group of 18-30 in Karachi focusing on Niche and Upper middle class.

• Emphasize exceptional service.• Create awareness of the Dance club's unique features.• Focus on our target markets. And will keep on innovating new things

and bring new ideas to sustain at maturity level.

Company Description• Mission

– Our mission statement is to capture the market as quickly as we and sustain a

reputable name in the industry but at the same time we are focusing on Niche market

and also catering upper middle class so that will generate our revenue with ease. We

have strong believe in providing desire environment and desirables as our customer

need and treads in clubs and provide the best services to our customers. With this

aspect youth are the main target audience and we have taken survey. Our company

visions to have such position in clients mind with respects to our music and

environment that people come to us with on word of mouth. And fulfilling the

customer needs to more than he can think.• Goals

there are basically two goals…..

– Non Financial; Our non financial goals are to make a name of our service or to well

positioned our service because we are at introduction stage capturing new customers will

be our first priority and convert them into a retained customer will be the second goal

– Financial goal; Our financial goal is to gather the cost which was invested on the business

in the first six month and our profit will not increase at very high level because we can

arrange party for maximum 350 people that is 100 couples so profit cannot grow rapidly

SWOT Analysis• Strength We have the latest Technology used in our Club. Unique Dance floor which generates energy Tanned staff with quality experience Imported original quality Wine, liquor etc.

• Weakness Late comers Time taken Image building

• OpportunityOur opportunity is the changes in the cultural changes in the country our

survey report suggests that people a more diverted towards dance party.

• TreatsBiggest concern is religious and the security. Every new day mufti sahib

asses a new fatwa over the dance parties and terrorists give threats by calling.

We are in such a Business where changes are the key factors to attract customer. Full entertainment at low pricing on weekdays to upper middle class which generates about 50% revenue. A customer shows loyalty to their Dj and feels fun at the party night so with this respect we have through most famous Dj in weekend parties that will solve problem

Provide exceptional service that leaves an impression with our core customers. Consistent entertainment atmosphere and service quality. Managing our internal finances and cash flow to enable upward capital growth. Strict control of all costs, at all times, without exception. Capitalize on excellent location opportunity All imported drink from our supplier at manufacturing cost. Newly introduce flash light. Dance floor from SDC Company, with power energy generating ability

Recently we are in introduction level where we are focusing on totally gathering customer through parties of most famous Dj because of their fan following. Business will starts its growth very soon and enter into Growth and definitely will give a hard competition. Our strategy is based on serving our niche markets exceptionally well. The dance club Enthusiast, the tourist and business traveler, the local dance club crowd, the local service industry as well as groups going out together

Customer Analysis• As the business is targeting youth of niche class

in weekend and upper middle in weekdays.

• We have observed some stats given below.

DemographicThe venue is at highly known Porch area which is easily reachable and famous so that our targeted customer has already got an awareness of the area.

Marketing Program Promotions

Through Email and SMS (Direct Marketing):50,000 SMS Marketing 300,000 Email MarketingSocial Media AdvertisingBlogging & PostingFan page Optimization

Pricing Price penetrating strategy

PositioningUnique dance floor Licensed Club Non-stoppable music throughout the month.Secured place.

Thank You!