1. 4 men identified an opportunity to exploit the rapidly growing market forexploit the rapidly growing market for premium gourmet coffee.

2. DEREK HUGHES Owner of the Hughes And Hughes Bookshop BRAIN GOFF MARK DUFFY Information Technology Businessman NIALL WISEMAN Architect and Builder BRAIN GOFF Owner of the Crossanteire Franchise 3. 1997 4. Dereks company: Owner of the Hughes And Hughes Bookshop 5. Acquisition of Bendini & Show Sandwich Chair 2001 in Dublin 6. Bendini & Show Sandwich Chair added Sandwiches / meal 7. In 2001 added a further five shops 2001 in Dublin 8. Insomnia bought out the Bobby Kerrs Perk Chain 55 coffeecoffee shopsshops Total: 1414 coffeecoffee shopsshops 2004 in Dublin 9. BOBBY KERR II decideddecided itit wouldwould bebe betterbetter toto bebe aa smallersmaller partpart ofof somethingsomething biggerbigger thanthan a biga big partpart ofof somethingsomething small.small. In 1999 Bobby founded the PERK Coffee Shop chain in Dublin ofof somethingsomething small.small. He became Chief Executive 10. Fast growing 11. Red Coral Catering Ltd. 1997 Highly visited and urban areas. Shopping centres.Shopping centres. 12. 71 shops 56 shops in Dublin 15 Co. Meath, Kildare, Louth, Cork, and Wicklow 13. 26 outlets 9 concessions 36 Spar barista in-store franchises36 Spar barista in-store franchises 14. The market leader in branded coffee outlets in Ireland 26% of the Irish market Fifth fastest growing coffee chain in Europe. lead-ing independent premium coffee and sandwich retail chain in Ireland. 15. The Sector is TERTIARY: Involves the supplying of services to consumers and businesses.and businesses. Activities in this sector could be transportation, electric, gas and sanitary services, wholesale trade and retail trade. 16. Chairman CEO Operations Director Sales & Marketing Manager Non-executive Director Accounts Manager Accounts Accounts Operations Manager Instore Machine Manager Franchise OperationsAccounts Accounts Manager Manager Operations Manager Store Managers Staff 17. BOBBY KERR As newly appointed CEO of Insomnia Coffee Company, Bobby led theCoffee Company, Bobby led the expansion of Insomnia Coffee Company from 17 to 50 stores and increased turnover from E5 to E13 million. In 2010, Bobby stepped down as CEO and became Chairman. 18. HARRY OKELLY Originally appointed as COO ofOriginally appointed as COO of Insomnia Coffee Company in 2003, Harry took over the CEO position in 2010 19. Daniela Cintra Thank you!!!