cloud - the new era in it
TRANSCRIPT
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Confidential
April 12, 2012Online VMware Forum
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Confidential
Thomas DuffyDirector Enterprise Sales West Area
VMware, Inc.
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GOOD MORNING
VMWARE ONLINE
FORUM ATTENDEES
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Thank You Platinum Sponsors
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This Mornings Agenda
A New Era in IT So What?Rick Jackson, CMO, VMware, Inc.
Business Technology: The Next 8 YearsDavid K. Johnson, Sr. Analyst, Forrester Research
Case Study: Bridgepoint Education
Mitch Cullins, Associate Director, IT Systems,Bridgepoint EducationDavid Ogletree, Director of Quality Assurance,
Bridgepoint Education
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Confidential
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7Confidential
Rick JacksonChief Marketing Officer, VMware
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A New Era in IT So What?
Rick Jackson, Chief Marketing Officer, VMware
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Cloud The New Era in IT
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Our Past Signals Our Future
Mainframe
PC / Client-Server
Web
Cloud
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Our Past Signals Our Future
Mainframe Era
Centralized IT model
Users not empowered
Mainframe
PC / Client-Server
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Our Past Signals Our Future
Introduction of Mini-Computer
Cost reduction broadens usage
But still
Centralized IT model
Users not empowered
Mainframe
PC / Client-Server
Mini-Computer
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Our Past Signals Our Future
PC / Client-Server
PC / Client-Server
Further cost reductions creates
explosion of usage
De-centralized IT
Users become empowered
Shift in Architecture
Shift in Usage Patterns
Shift in IT Approach
Disrupt ive Technolo gy = New Era
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Our Past Signals Our Future
Cloud
Shift in Architecture
Shift in Usage Patterns
Shift in IT Approach
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The Shifting Landscape
Delivery Architectures
Devices
Applications
Work Style
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An Architecture for Ubiquitous Service Delivery
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An Architecture for Ubiquitous Service Delivery
Multiple operating environments
Pillars of isolation
Complex operational management
Operating System Centric
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An Architecture for Ubiquitous Service Delivery
One platform for every app
Homogeneous management
On-demand, scale-up scale-out
On-premise, Off-premise
Operating System CentricCloud Centric
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Cloud Infrastructure
An Architecture for Ubiquitous Service Delivery
Resource Optimization withVirtualization
SoftwareDefinedStorage
SoftwareDefinedNetwork
SoftwareDefinedSecurity
Policy-Based Automation &Provisioning
Service Catalog & Self-Service
Management
Ops Mgmt
Configuration&
Compliance
DisasterRecovery
Extensibility
Process
Integration
Hybrid CloudComputing
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Cloud Infrastructure
An Architecture for Ubiquitous Service Delivery
vSphere
VSA vXLANvShieldSecurity
vCloud Director
VMware Service Manager
Management
vCenter
Operations
vCenterConfiguration
Manager
vCenter SiteRecovery Mgr
Extensibility
vCenter
Orchestrator
vCloudConnector
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Any and All Applications
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0
20
40
60
80
'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13
Physical Server Installed Base (Millions)Logical Server Installed Base (Millions)
Millions Installed Servers
VMs
decouplingfrom HW
WW Installed Physical and Logical Servers
An Explosion of VMs Requires New Approach
Source: IDC, Game Changing Virtual Technology : The Evolution of Virtualization and the Cloud, 2011
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Automation in the Cloud Era
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Automation in the Cloud Era
Script Based
Manually built and managed
Hidden complexity
Change relies on individual
expertise
Result = Cost & Complexity
Policy Based
Define specific policies that drive
process automation
Intelligent platform responsible for
carrying out policy enforcement
Eliminate steps vs. automate them
Result = Reduced Cost &Complexity with Scale
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vCenter Operations: Automation for the Cloud Era
Purpose bui l t to manage explosion o fvi r tual mach ines, and dr ive down opex!
80 MM VMs by 2014
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Indianapolis
Newark
Beltsville
United Kingdom
JapanSingapore
vCloud Global Consistent Service Delivery
Houston
Dallas
Brazil
San Jose
Hong Kong
Denmark
Malaysia
Australia
Chantilly
Chicago
Netherlands
Benelux
Florence, KY
GermanyChina
Austria
Philippines
New Zealand
Canada
France
Finland
Russia
96 providers20 countries
and over
80 more!
http://www.google.com/imgres?imgurl=http://alamocfug.org/images/logo_Hosting.com.png&imgrefurl=http://alamocfug.org/&usg=__PfLqmQXrNsdDZvrLIjBXJUsmPYo=&h=54&w=230&sz=4&hl=en&start=3&zoom=1&tbnid=Jba-VHy9isdsmM:&tbnh=25&tbnw=108&prev=/images?q=Hosting.com+logo&um=1&hl=en&sa=G&gbv=2&tbs=isch:1&um=1&itbs=1http://info.singtel.com/ -
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A Shift in Applications From Macro to Micro
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Requires a New Platform Model
Bui ldTestRunOperate Iterate in the Cloud
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Open PaaS for All The Right Reasons
Data Services
OtherServices
MessagingServices
.js
Language/Framework InterfacePrivateClouds
PublicClouds
VMwareClouds
MicroClouds
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A A hit t f Ubi it S i C ti
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An Architecture for Ubiquitous Service Consumption
Ti t R h 100M Shi t P Y
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Time to Reach 100M Shipments Per Year
1978First PC shipped 1999
1996
First smartphone shipped
2011
2009First mainstream
tablets
2013
(projected)
21 Years
15 Years
4 Years
D i ? O E i ?
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Device? Or Experience?
D i ? O E i ?
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Device? Or Experience?
VM M bilit Pl tf f th P t PC E
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VMware Mobility Platform for the Post-PC Era
CONNECTMANAGESIMPLIFY
DesktopService
App CatalogService
DataService
SecureUniversalAccess
Users, Apps,
Data Policies
UniversalServicesManager
End Users
VM are Mobilit Platform for the Post PC Era
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VMware Mobility Platform for the Post-PC Era
CONNECTMANAGESIMPLIFY
DesktopService
App CatalogService
DataService
SecureUniversalAccess
Users, Apps,
Data Policies
UniversalServicesManager
End Users
View
HorizonProject
Octopus
Horizon
Horizon
Mobile App
HorizonApplication
Manager
Changing Work Styles
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Changing Work Styles
Changing Work Styles
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Changing Work Styles
A Different Perspective Required
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A Different Perspective Required
A Different IT Approach Required
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A Different IT Approach Required
IaaS
PaaS SaaS
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VMware Accelerating the New Era of IT
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VMware Accelerating the New Era of IT
Empowered, SecureMobile Workforce
Faster
Time-to-Market
for Modern
Applications
A More Flexible,Scalable, Efficient
Infrastructure
for All Apps
Existing Datacenters Public Cloud Services
Let Us Point the Way
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Let Us Point the Way
VMware Accelerate Services
OperationalMaturity Modeling
Benchmark andValue Modeling
Strategy andAdoption Plans
Strategic SolutionBlueprints
Business Transfo rmat ion
thru IT Transform ation
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48Confidential
David K. JohnsonSenior Analyst
Forrester Research
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2012 Forrester Research, Inc. Reproduction Prohibited
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2012 Forrester Research, Inc. Reproduction Prohibited 2009 Forrester Research, Inc. Reproduction Prohibited
Business Technology: The Next 8 Years
David K. Johnson, Senior Analyst, Forrester Research
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2012 Forrester Research, Inc. Reproduction Prohibited
What does an analyst firm do?
We do a lot of research
Were independent
About 70% of Forresters revenue comes from non-vendors
We give honest advice based on what we learn
We help IT clients define their IT strategy
We help vendors define their product strategy
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2012 Forrester Research, Inc. Reproduction Prohibited
Wayback Machine: What Happened in 1998?
Microsoft Windows 98 Was Released. Duh.
The Denver Broncos Won the Superbowl
Google Was Founded
Apple Unveiled the iMac
Viagra Was Approved by the FDA
AndI bought my first copy of VMware Workstation
AndThe Denver Broncos Won the Superbowl
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A d
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The Big Picture
The Empowered Era
Where the Rubber Meets the Road
What IT Organizations Are Doing About it
What it Means for Your Career
Agenda
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By 2020.
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45%
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2012 Forrester Research, Inc. Reproduction Prohibited
China Exceeds U.S. GDP
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Developing EconomiesWill Require Different
Business Models
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Disrupted Markets
Accelerated Change
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Agenda
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The Big Picture
The Empowered Era
Where the Rubber Meets the Road
What IT Organizations Are Doing About it
IaaS Data Deep Dive
What it Means for Your Career
Agenda
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Agenda
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The Big Picture
The Empowered Era
Where the Rubber Meets the Road
What IT Organizations Are Doing About it
What it Means for Your Career
Agenda
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2012 Forrester Research, Inc. Reproduction Prohibited
OK, so what employee habits are changing?
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How Many Are Turning to SaaS?
26%
Source: Forrsights Workforce Employee Survey, Q4 2011
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What Would Their Companies Do If They Knew?
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What Would Their Companies Do If They Knew?
48%Said their companies would be unhappy, or
would make them stop using it
Source: Forrsights Workforce Employee Survey, Q4 2011
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Agenda
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The Big Picture
The Empowered Era
Where the Rubber Meets the Road
What IT Organizations Are Doing About it
What it Means for Your Career
Agenda
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IT Is Not Stupid. How Are Most Reacting?
Few Firms Are Ready To Operate A Private Cloud
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Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization
Source: Forrsights Hardware Survey, Q3 2011
What are your firms plans to implement the following server virtualization management
capabilities?
4%
5%
8%
10%
21%
27%
37%
2%
3%
6%
8%
14%
23%
24%
8%
12%
11%
12%
10%
13%
10%
Chargeback to business user based on actual virtualmachine usage in a period
Self-service portal for end users such as developersto deploy, manage, and remove virtual machines
Policy-based automation of virtual machine allocationfor routine adjustments, without human review
Resource tracking of virtual machine usage byaccount to track which users drive usage
Booting all virtual machines from networked storage
Use live migration of virtual machines as a standardpractice
Implement a "virtual first" policy for new serverdeployments
Expanding/ upgrading implementation Implemented, not expanding
Planning to implement in the next 12 months
Cloud
requirements
Many
of
You
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Cloud adoption accelerates in 2012
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2012 Forrester Research, Inc. Reproduction Prohibited
Base: 1,900 to 2,438 software decision-makers
2009
(Actual)
2010
(Actual)
2011
(Actual)
2012
(Planning to
implement in the next
12 months)
2013+
(Planning to
implement in a year or
more)
IaaS 9% 14% 17% 29% 41%
PaaS 5% 8% 11% 19% 32%
SaaS 21% 25% 30% 45% 60%
0%
10%
20%
30%
40%
50%
60%
By the end of 2012, 45% of all companieswill be using SaaS (60% in 2013!).
SaaS
IaaS
PaaS
C oud adop o acce e a es 0
Source: Forrsights Software Survey, Q4 2009, 2010, 2011
What are your firms plans to adopt the following software technologies?(Respondents who selected implementing, not expanding, expanding/upgrading implementation,
planning to implement in the next 12 months, or planning to implement in a year or more)
May 2010 Top Priority For Cloud Planning: Integrate Cloud Computing Into Existing ArchitectureStrategies
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Three Major Categories Of Cloud Computing
Strategies
Cloud IaaS Provider Shares - Enterprise
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p
33%
18%
13%
13%
12%
12%
9%
8%
5%
4%
Amazon Web Services EC2
Rackspace
Microsoft
Dell
Google App Engine
HP (including EDS)
IBM
salesforce.coms VMforce
Verizon Business
AT&T Synaptic Hosting or Compute
Orange Business Systems
Source: Forrsights Hardware Survey, Q3 2011
Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtualservers?
(Enterprise respondents who selected planning or implemented IaaS)
Cloud IaaS Provider Shares - SMB
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Source: Forrsights Hardware Survey, Q3 2011
33%
18%
13%
13%
12%
12%
9%
8%
5%
4%
Amazon Web Services EC2
Rackspace
Microsoft
Dell
Google App Engine
HP (including EDS)
IBM
salesforce.coms VMforce
Verizon Business
AT&T Synaptic Hosting or Compute
Orange Business Systems
Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtualservers?
(SMB respondents who selected planning or implemented IaaS)
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So My Questions For You Are
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y
How are you planning to compete?
Who is your next customer?
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Transition Your Skills From Infrastructure
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To Application Domain Expertise
Choose CarefullyPick a Winner
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The Skys the Limit
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Thank you
David K. Johnson
+1 (617) 613-8828
www.forrester.com
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By Now, Were All Fans of Virtualization.
So What is There to Talk About?
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Background
Two physical universities Remote students all over the world
Innovative applications hosting classes and
discussions Hosted applications for online textbooks, grading,
and more
Highest-rated mobile applications among our peers Award-winning development teams
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A Common Issue
The ProblemA mandate to provide isolatedenvironments for the different phases of the
software development lifecycle.
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A Common Issue
The ProblemA mandate to provide isolatedenvironments for the different phases of the software
development lifecycle.
The Wants
Faster provisioning of (often complex)
development environments
Consistency across each phase
Repeated provisioning of same (or very similar)
environments
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Our Challenge
How do we build isolated Dev., QA, and
Stage environments (possibly several), yetincorporate shared/dependent applications,
Active Directory, software distribution,
antivirus, monitoring tools, etc.?
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David OgletreeDirector of Quality Assurance
Bridgepoint Education
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Improving the Perception of IT
Velocity
Un-clear Roles and Responsibilities
Technology Limitations from Legacy applications
Poor Quality
Poor Communication and Understanding
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Why We Chose VMware vCloud Architecture
Allowed us to easily segregate our environments
Gave us the capabilities to create Catalog like interface
Standardization of systems for Software Development and QA
Better communication by standardizing on a common set of terms
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Architecture Review
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Architecture Review (Cont.)
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C f
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Contact Info
Mitch Cullins | Associate Director, IT SystemsBridgepoint [email protected]
David Ogletree | Director, Quality Assurance
Bridgepoint Education
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Thank You for Attending the Keynote
Visit the VMware and sponsor boothsin the Exhibit Hall and view breakout sessions
with live Q&A here in the Auditorium.