in the social, mobile and cloud era, what does it take to be an information professional?

In association with:

John Mancini President, AIIM

In the social, mobile and cloud era, what does it take to be an Information Professional?

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A short introduction and personal history of technology



organization

"Despite the euphoria of Internet enthusiasts and the hyped-‐up selling palaver of some web services providers, we remain uncertain as to the long-‐run

substan<ve benefits the Internet will bring to businesses and to individual users.…un<l the webmeisters persuade us

otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging ar<facts that have served our

corporate and personal purposes so cost-‐effec<vely in the past."


Systems of Record.

Era

Years

Typical thing

managed

Best known company

Content mgmt focus

Mainframe

1960-‐1975

A batch trans

IBM

Microfilm

Mini

1975-‐1992

A dept process

Digital Equipment

Image Mgmt

PC

1992-‐2001

A document

MicrosoK

Document Mgmt

Internet

2001-‐2009

A web page

Google

Content Mgmt

Systems of Record


A technology inflection point.

http://www.flickr.com/photos/mymollypop/2645589819

Social everywhere.


Social everywhere.

§ Outside the firewall… § 1,330 years worth of time spent every day on Facebook. § 800M Facebook users. § 50% log in on any day. § 250M photos uploaded per day.

§ Inside the firewall (per AIIM Industry Watch)… § Only 38% have an enterprise social strategy. § But 27% now view social as infrastructure.

In association with: http://www.flickr.com/photos/scottvanderchijs/4912947547

Mobile everywhere.


Mobile everywhere.

§ Explosive growth § Mobile subscribers have grown from 719M in 2000 (60% in

developed world) to 5.6 billion today (70% in the developing world).

§ Only 835M out of 5.6 billion devices are smartphones.

§ Inflection Points § q2:10 - Windows operating systems < 50% of Internet

enabled devices. § q4:10 - smartphones + tablets > notebooks + desktops.


Mobile everywhere.

Legacy Discontinuity (per AIIM, Making the Most of Mobile – Content on the Move) § 94% have deployed mobile access to email, but < 30%

have mobile access to enterprise systems – ECM, CRM, ERP.

§ 37% have no mobile ECM access; a further 30% rely on conventional web interface.

§ Only 47% allow personal devices to access company data, but most in a policy void.


Records, meet engagement.

Era

Years

Typical thing

managed

Best known company

Content mgmt focus

Mainframe

1960-‐1975

A batch trans

IBM

Microfilm

Mini

1975-‐1992

A dept process

Digital Equipment

Image Mgmt

PC

1992-‐2001

A document

MicrosoK

Document Mgmt

Internet

2001-‐2009

A web page

Google

Content Mgmt

Social and Cloud

2010-‐2015

An interacNon

Facebook

Social Business Systems

Systems of Record

Systems of Engagement

Considera<on Systems of Record Systems of Engagement

Focus TransacNons InteracNons

Governance Command & Control CollaboraNon

Core Elements Facts & Commitments Ideas & Nuances

Value Single Source of Truth Discovery & Dialog

Standard Accurate & Complete Immediate & Accessible

Content Authored Communal

Primary Record Type Documents ConversaNons

Searchability Easy Hard

Usability User is trained User “knows”

Accessibility Regulated & Contained Ad Hoc & Open

RetenNon Permanent Transient

Policy Focus Security (Protect Assets) Privacy (Protect Users)


So this must be the golden age

§ So this must be the golden age for IT professionals.

§ Right?

§ Right?


Self-Loathing


Just Plain Loathing



Why?

In association with: http://www.flickr.com/photos/paytonc/79973436

Information sprawl.

“Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new

behaviors.” --Clay Shirky

http://www.flickr.com/photos/6argoo3a/6253592631

Revolutionary expectations.



We need to think about the information “profession” differently.

In association with: http://www.flickr.com/photos/mxmstryo/4033816209

It’s all about information, not plumbing.


The Future of RM

§ …as records management rarely supports direct revenue generation, most executives perceive it as an administrative cost center…the strategic relevancy of the records management function has taken a slight dip… (ARMA/Forrester, 2011)

§ 44% of records managers are not included in the IT strategic planning process, including requirements definitions and vendor selection – up from 35% in 2009 (ARMA/Forrester, 2011)

§ The inability of our profession to come to grips with the explosion of electronic records will spell the doom of the profession. In many organizations, that omission has made us irrelevant. (Patrick Cunningham, CRM, 2010)


The Future of RM

80%

26%

7%

11%

27%

RM

ECM

WCM

IT and integration

BPM

The TECHNOLOGY skills gap – 4 or 5 on 5 pt scale

Records Managers and Librarians N=168, 2009 AIIM/Oracle survey


The Future of IT

§  IT is not providing a sustainable competitive advantage, just as having electricity does not provide a sustainable advantage when everyone has it. Within business organizations, the IT person who survives will focus on business, innovating, doing data analysis, business development, management functions and outsourcing IT since IT is just a commodity like electricity. Ø (Coldstreams.com 2011, reporting on IEEE seminar)

§ The problem is that not enough people know how to use the new tools of the Internet, mobile, and cloud computing. The workforce as a whole does not have the right mix of skills. (Maurice Mugambe, 2011)

§ The IT worker needed by businesses … for the future needs to be multi-skilled – with a mixture of technical skills combined with strong business and communication skills. (World of Work, 2011)


The Future of IT

62%

27%

23%

34%

35%

IT and integration

RM

WCM

LOB

Ops Mgmt

The business skills gap – 4 or 5 on 5 pt scale

IT support and mgmt, Sys Admin, Developers N=138, 2009 AIIM/Oracle survey


The emerging information professional

§ The vast majority of organizations see the need to manage information as an enterprise resource rather than in separate "silos," departments or systems, but they don't know how to begin to address the challenge, as it is so large...

§ Professional roles focused on information management will be different to that of established IT roles.

§ An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.

Ø Deb Logan and Regina Casonata, Gartner

Access/ Use

Capture/Manage

Collaborate/Deliver

Secure/Preserve

Architecture/Systems

Plan/Implement

Enterprise search, Business intelligence, Master data management, Text analy<cs

Informa<on capture, BPM, KM, Email management, Content management

Collabora<on, Social media, Info workplace, IM, Telecommu<ng support, Web conferencing

Security, RM, Data privacy, DRM, Archiving, eDiscovery

Info architecture, Technical architecture, Cloud compu<ng, Mobile apps, Websites and portals

Strategic planning, Building business case, Impl planning, Req def, Solu<on design, Change mgmt

DOMAINS FOCUS AREAS

PROFESSIONAL CERTIFICATION covering the broad based body of knowledge that every

informa<on professional needs to understand.

We have only just begun.


[email protected] @jmancini77 blog = DigitalLandfill.org If you are an information professional, AIIM is where you belong. www.aiim.org/certification



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