cloud one conquest email marketing

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WHAT IS IT? Cloud One’s 30 CAR GUARANTEE CONQUEST EMAIL EVENT THE INDUSTRY’S BEST CONQUEST EMAIL MARKETING PROGRAM

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Page 1: Cloud One Conquest Email Marketing

WHAT IS IT?

Cloud One’s30 CAR GUARANTEECONQUEST EMAIL EVENT

THE INDUSTRY’S BESTCONQUEST EMAIL MARKETING PROGRAM

Page 2: Cloud One Conquest Email Marketing

WHAT IT ISWe introduce you to a massive number of new in-market customers

with a message that mirrors your current branding – driving unique

traffic by the thousands directly to your website. We guarantee

results and provide reporting that proves a real return on your

advertising dollars.

Six weeks.

Minimum 30 Cars Sold.

Guaranteed.

Page 3: Cloud One Conquest Email Marketing

HOW IT WORKS - ANALYZEWe cross reference your market with our proprietary database to identify all of the automotive opt-in email addresses with matching postal codes.

Our goal is to generate NEW customers, to build a bridge between your dealership and in-market car buyers. We eliminate your current customers from our list by suppressing your database. We never touch your data; we use a highly reputable third party for data polling.

We’ll target between 100,000 and 500,000 NEW in-market customers based on the Guarantee for which your dealership qualifies.

Page 4: Cloud One Conquest Email Marketing

HOW IT WORKS - CREATEGetting your message out to the masses and increasing your digital brand is the key. We design custom email creatives that are both Tier 1 compliant and co-op compliant. We mirror your current marketing strategies, hooks, themes, and style with the goal of creating new relationships for your dealership and selling more cars. Not only do we do all the heavy lifting relative to design, we also apply for co-op on your behalf.

Page 5: Cloud One Conquest Email Marketing

Compliant, clean, and customized specifically for each potential customer that receives our email – we deploy from our own white listed servers with deliverability consistently over 90%, with a 10% open rate. This allows us to drive thousands of unique visitors directly to your website with each campaign.

Campaign Name Date Quantity Opens Clicks Open % Click %

Southwest Kia Dealer 2/27/2014 25,000 2,510 506 10.04 2.02

Southwest Kia Dealer 2/24/2014 25,000 2,751 537 11.00 2.15

Southwest Kia Dealer 2/19/2014 250,000 25,226 4,704 10.09 1.88

Southwest Kia Dealer 1/30/2014 250,000 25,975 5,286 10.39 2.11

Server Stats

HOW IT WORKS - DISTRIBUTE

Page 6: Cloud One Conquest Email Marketing

HOW IT WORKS - REPORT

It’s often difficult to get an idea of a real return or to source your sales with other marketing efforts. With our campaign, you’ll be provided a detailed ROI report that shows sales matched to our program, service revenue generated, and full analytic reporting. Watch your marketing dollars working for you in real time, and get the peace of mind that comes with a Guaranteed program and transparent, accessible reporting.

Go to this reportteam kia of el cajon ­ http://www.teamk…team kia of el cajon

Jan 28, 2014 ­ Mar 1, 2014All Traffic

Source / Medium

Conversions

Rows 1 ­ 10 of 59

Explorer

Summary

Acquisition Behavior

Sessions% New

Sessions New UsersBounce Rate Pages /

Session Avg. SessionDuration

PPC LeadSubmission

(Goal 1ConversionRate)

PPC LeadSubmission

(Goal 1Completions)

PPC LeadSubmission

(Goal 1 Value)

20,661

% of Total:100.00%(20,661)

68.66%Site Avg:

68.58%(0.11%)

14,185% of Total:

100.11%(14,170)

34.57%Site Avg:

34.57%(0.00%)

4.09Site Avg:

4.09(0.00%)

00:04:52Site Avg:00:04:52(0.00%)

0.00%Site Avg:

0.00%(0.00%)

0% of Total:0.00% (0)

$0.00% of Total:

0.00% ($0.00)

1. CloudOne / email 8,241 (39.89%) 95.32% 7,855 (55.38%) 42.76% 2.23 00:02:59 0.00% 0 (0.00%) $0.00 (0.00%)

2. google / organic 4,270 (20.67%) 44.31% 1,892 (13.34%) 18.83% 6.24 00:06:54 0.00% 0 (0.00%) $0.00 (0.00%)

3. (direct) / (none) 3,540 (17.13%) 54.04% 1,913 (13.49%) 30.73% 4.73 00:06:43 0.00% 0 (0.00%) $0.00 (0.00%)

4. google / cpc 2,822 (13.66%) 61.55% 1,737 (12.25%) 50.82% 3.95 00:03:39 0.00% 0 (0.00%) $0.00 (0.00%)

5. bing / organic 647 (3.13%) 31.53% 204 (1.44%) 8.96% 6.76 00:09:10 0.00% 0 (0.00%) $0.00 (0.00%)

6. yahoo / organic 287 (1.39%) 24.39% 70 (0.49%) 11.50% 6.81 00:06:33 0.00% 0 (0.00%) $0.00 (0.00%)

7. autotrader.com /referral 284 (1.37%) 73.59% 209 (1.47%) 30.99% 6.01 00:05:48 0.00% 0 (0.00%) $0.00 (0.00%)

8. r.search.yahoo.com

/ referral143 (0.69%) 47.55% 68 (0.48%) 11.89% 8.62 00:08:39 0.00% 0 (0.00%) $0.00 (0.00%)

9. kia.com / referral 84 (0.41%) 63.10% 53 (0.37%) 20.24% 6.32 00:04:59 0.00% 0 (0.00%) $0.00 (0.00%)

10. cars.com / referral 56 (0.27%) 39.29% 22 (0.16%) 1.79% 6.48 00:04:45 0.00% 0 (0.00%) $0.00 (0.00%)

+ Add Segment

Sessions

Jan 29 Feb 5 Feb 12 Feb 19 Feb 26

1,5001,500

3,0003,000

Goal 1: PPC Lead Submission

© 2014 Google

All Sessions100.00%

Page 7: Cloud One Conquest Email Marketing

IT’S ALL ABOUT WEB TRAFFIC

The number one reason why these campaigns are so successful is that we drive tons of unique traffic to our dealer partners’ websites. We are typically the number one source to a website, and we average over 90% unique visitors each and every campaign. This includes subsequent campaigns as well.

Go to this reportteam kia of el cajon ­ http://www.teamk…team kia of el cajon

Jan 28, 2014 ­ Mar 1, 2014All Traffic

Source / Medium

Conversions

Rows 1 ­ 10 of 59

Explorer

Summary

Acquisition Behavior

Sessions% New

Sessions New UsersBounce Rate Pages /

Session Avg. SessionDuration

PPC LeadSubmission

(Goal 1ConversionRate)

PPC LeadSubmission

(Goal 1Completions)

PPC LeadSubmission

(Goal 1 Value)

20,661

% of Total:100.00%(20,661)

68.66%Site Avg:

68.58%(0.11%)

14,185% of Total:

100.11%(14,170)

34.57%Site Avg:

34.57%(0.00%)

4.09Site Avg:

4.09(0.00%)

00:04:52Site Avg:00:04:52(0.00%)

0.00%Site Avg:

0.00%(0.00%)

0% of Total:0.00% (0)

$0.00% of Total:

0.00% ($0.00)

1. CloudOne / email 8,241 (39.89%) 95.32% 7,855 (55.38%) 42.76% 2.23 00:02:59 0.00% 0 (0.00%) $0.00 (0.00%)

2. google / organic 4,270 (20.67%) 44.31% 1,892 (13.34%) 18.83% 6.24 00:06:54 0.00% 0 (0.00%) $0.00 (0.00%)

3. (direct) / (none) 3,540 (17.13%) 54.04% 1,913 (13.49%) 30.73% 4.73 00:06:43 0.00% 0 (0.00%) $0.00 (0.00%)

4. google / cpc 2,822 (13.66%) 61.55% 1,737 (12.25%) 50.82% 3.95 00:03:39 0.00% 0 (0.00%) $0.00 (0.00%)

5. bing / organic 647 (3.13%) 31.53% 204 (1.44%) 8.96% 6.76 00:09:10 0.00% 0 (0.00%) $0.00 (0.00%)

6. yahoo / organic 287 (1.39%) 24.39% 70 (0.49%) 11.50% 6.81 00:06:33 0.00% 0 (0.00%) $0.00 (0.00%)

7. autotrader.com /referral 284 (1.37%) 73.59% 209 (1.47%) 30.99% 6.01 00:05:48 0.00% 0 (0.00%) $0.00 (0.00%)

8. r.search.yahoo.com

/ referral143 (0.69%) 47.55% 68 (0.48%) 11.89% 8.62 00:08:39 0.00% 0 (0.00%) $0.00 (0.00%)

9. kia.com / referral 84 (0.41%) 63.10% 53 (0.37%) 20.24% 6.32 00:04:59 0.00% 0 (0.00%) $0.00 (0.00%)

10. cars.com / referral 56 (0.27%) 39.29% 22 (0.16%) 1.79% 6.48 00:04:45 0.00% 0 (0.00%) $0.00 (0.00%)

+ Add Segment

Sessions

Jan 29 Feb 5 Feb 12 Feb 19 Feb 26

1,5001,500

3,0003,000

Goal 1: PPC Lead Submission

© 2014 Google

All Sessions100.00%

Page 8: Cloud One Conquest Email Marketing

REAL RESULTSSouthwest Kia Dealership (Monthly Volume 250)

First Campaign:

Second Campaign:

Sales: Service: Website Visits: Cost Per Car Sold:

Sales: Service: Website Visits: Cost Per Car Sold:

40 guaranteed, 85 sold (56% New, 44% Pre-Owned)115 new customers ($9,376 Gross Revenue)6,428 Unique Visitors$165

40 guaranteed, 104 sold (45% New, 55% Pre-Owned)127 new customers ($17,275 Gross Revenue)7,856 Unique Visitors$135

Page 9: Cloud One Conquest Email Marketing

RESERVE YOUR SPOTLet us help you become the #1 digital dealer for your brand in your market. 30 Guaranteed car sales, thousands of unique visitors, and significant service revenue awaits.

Our program is exclusive by both manufacturer and territory. Our goal is to help our dealer/partners become or remain the #1 digital dealer for their brand in their area, and exclusive territories are closing quickly. Reserve your territory today!