cloud computing - a 2014 horizonwatching summary trend report
DESCRIPTION
This 2014 HorizonWatching Cloud Computing Trend report provides an overview of the Cloud Computing trend. This is resource document that provides summary information, lists of resources, as well as insights into what trends we might see around the Cloud Computing topic during 2014. Note: This presentation represents my own personal thoughts and ideas….not those of my employer.TRANSCRIPT
copy 2014 IBM Corporation
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any
particular technology or solution
Contact Bill Chamberlin Principal Emerging Trends Research Analyst HorizonWatching Community Leader
January 27 2014
Cloud Computing A 2014 HorizonWatching Trend Report ndash Client Deck
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
About this report
Purpose This HorizonWatching Trend Report provides an overview on the
Cloud Computing trend for IBM Clients
Content Summary information about the trend is provided along with many
links to additional resources
How To Use This Report This report is best readstudied and used as a
learning document There are many links provided in the report that will take you
to other websites and resources where you can continue your learning You
may want to view the slides in slideshow mode so you can easily follow the links
2 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing continues to transform and disrupt all industries as leading adopters are finding itrsquos not just about reducing cost of IT
3 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoCloud computing is a disruptive
phenomenon with the potential to make
IT organizations more responsive than
ever Cloud computing promises
economic advantages speed agility
flexibility infinite elasticity and
innovationrdquo ndash Gartner (link)
ldquoThe cloud movement is about much
more than the cloud Cloud cannot be
sufficiently understood as a standalone
phenomenon in the IT market but rather
as a core ingredient of a larger
transformation of the IT industry ndash and
many other industries using IT to
transform themselvesrdquo ndash IDC (link)
IBM 5 Reasons Businesses Use the Cloud
(Infographic)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Leading adopters are reporting higher revenues and gaining competitive advantages by applying cloud computing
4 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoOrganizations gaining competitive
advantage through high cloud adoption are
reporting almost double the revenue growth
and nearly 25 times higher gross profit
growth than peer companies that are more
cautious about cloud computingrdquo ndash IBM (link)
ldquoThe cloud is making the start-up business model more accessible to people with smaller budgets while
transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to
place their next big betsrdquo ndash Mike Grandinetti Managing Director at Southboro Capital (link)
ldquoCloud technologies and services represent the fastest way for the business to reach new buyers and
breathe new life into aging applicationsrdquo ndash Forrester (link)
ldquoThe primary driver for cloud adoption will
shift from economics to innovation as
leading-edge companies invest in cloud
services as the foundation for new
competitive offeringsrdquo ndash IDC (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services
5 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoPublic IT cloud services will reach $474 billion in 2013 and is expected to be more than $107 billion in
2017 Over the 2013ndash2017 forecast period public IT cloud services will have a compound annual growth
rate (CAGR) of 235 five times that of the industry overallrdquo ndash IDC (link)
ldquoBy 2017 IDC expects public IT cloud services will drive 17 of the IT product spending and nearly half
of all growth across five technology categories applications system infrastructure software platform as a
service (PaaS) servers and basic servicesrdquo ndash IDC (link)
IDC Brief Maturity Model Cloud mdash A Guide for
SuccessldquoThe use of cloud computing is growing and
by 2016 this growth will increase to become
the bulk of new IT spend ndash Gartner (link)
ldquoNearly half of large enterprises polled have
deployed a private cloud service and only 11
have no plans to do so through 2014rdquo ndash Gartner
(link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
About this report
Purpose This HorizonWatching Trend Report provides an overview on the
Cloud Computing trend for IBM Clients
Content Summary information about the trend is provided along with many
links to additional resources
How To Use This Report This report is best readstudied and used as a
learning document There are many links provided in the report that will take you
to other websites and resources where you can continue your learning You
may want to view the slides in slideshow mode so you can easily follow the links
2 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing continues to transform and disrupt all industries as leading adopters are finding itrsquos not just about reducing cost of IT
3 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoCloud computing is a disruptive
phenomenon with the potential to make
IT organizations more responsive than
ever Cloud computing promises
economic advantages speed agility
flexibility infinite elasticity and
innovationrdquo ndash Gartner (link)
ldquoThe cloud movement is about much
more than the cloud Cloud cannot be
sufficiently understood as a standalone
phenomenon in the IT market but rather
as a core ingredient of a larger
transformation of the IT industry ndash and
many other industries using IT to
transform themselvesrdquo ndash IDC (link)
IBM 5 Reasons Businesses Use the Cloud
(Infographic)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Leading adopters are reporting higher revenues and gaining competitive advantages by applying cloud computing
4 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoOrganizations gaining competitive
advantage through high cloud adoption are
reporting almost double the revenue growth
and nearly 25 times higher gross profit
growth than peer companies that are more
cautious about cloud computingrdquo ndash IBM (link)
ldquoThe cloud is making the start-up business model more accessible to people with smaller budgets while
transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to
place their next big betsrdquo ndash Mike Grandinetti Managing Director at Southboro Capital (link)
ldquoCloud technologies and services represent the fastest way for the business to reach new buyers and
breathe new life into aging applicationsrdquo ndash Forrester (link)
ldquoThe primary driver for cloud adoption will
shift from economics to innovation as
leading-edge companies invest in cloud
services as the foundation for new
competitive offeringsrdquo ndash IDC (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services
5 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoPublic IT cloud services will reach $474 billion in 2013 and is expected to be more than $107 billion in
2017 Over the 2013ndash2017 forecast period public IT cloud services will have a compound annual growth
rate (CAGR) of 235 five times that of the industry overallrdquo ndash IDC (link)
ldquoBy 2017 IDC expects public IT cloud services will drive 17 of the IT product spending and nearly half
of all growth across five technology categories applications system infrastructure software platform as a
service (PaaS) servers and basic servicesrdquo ndash IDC (link)
IDC Brief Maturity Model Cloud mdash A Guide for
SuccessldquoThe use of cloud computing is growing and
by 2016 this growth will increase to become
the bulk of new IT spend ndash Gartner (link)
ldquoNearly half of large enterprises polled have
deployed a private cloud service and only 11
have no plans to do so through 2014rdquo ndash Gartner
(link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing continues to transform and disrupt all industries as leading adopters are finding itrsquos not just about reducing cost of IT
3 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoCloud computing is a disruptive
phenomenon with the potential to make
IT organizations more responsive than
ever Cloud computing promises
economic advantages speed agility
flexibility infinite elasticity and
innovationrdquo ndash Gartner (link)
ldquoThe cloud movement is about much
more than the cloud Cloud cannot be
sufficiently understood as a standalone
phenomenon in the IT market but rather
as a core ingredient of a larger
transformation of the IT industry ndash and
many other industries using IT to
transform themselvesrdquo ndash IDC (link)
IBM 5 Reasons Businesses Use the Cloud
(Infographic)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Leading adopters are reporting higher revenues and gaining competitive advantages by applying cloud computing
4 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoOrganizations gaining competitive
advantage through high cloud adoption are
reporting almost double the revenue growth
and nearly 25 times higher gross profit
growth than peer companies that are more
cautious about cloud computingrdquo ndash IBM (link)
ldquoThe cloud is making the start-up business model more accessible to people with smaller budgets while
transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to
place their next big betsrdquo ndash Mike Grandinetti Managing Director at Southboro Capital (link)
ldquoCloud technologies and services represent the fastest way for the business to reach new buyers and
breathe new life into aging applicationsrdquo ndash Forrester (link)
ldquoThe primary driver for cloud adoption will
shift from economics to innovation as
leading-edge companies invest in cloud
services as the foundation for new
competitive offeringsrdquo ndash IDC (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services
5 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoPublic IT cloud services will reach $474 billion in 2013 and is expected to be more than $107 billion in
2017 Over the 2013ndash2017 forecast period public IT cloud services will have a compound annual growth
rate (CAGR) of 235 five times that of the industry overallrdquo ndash IDC (link)
ldquoBy 2017 IDC expects public IT cloud services will drive 17 of the IT product spending and nearly half
of all growth across five technology categories applications system infrastructure software platform as a
service (PaaS) servers and basic servicesrdquo ndash IDC (link)
IDC Brief Maturity Model Cloud mdash A Guide for
SuccessldquoThe use of cloud computing is growing and
by 2016 this growth will increase to become
the bulk of new IT spend ndash Gartner (link)
ldquoNearly half of large enterprises polled have
deployed a private cloud service and only 11
have no plans to do so through 2014rdquo ndash Gartner
(link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Leading adopters are reporting higher revenues and gaining competitive advantages by applying cloud computing
4 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoOrganizations gaining competitive
advantage through high cloud adoption are
reporting almost double the revenue growth
and nearly 25 times higher gross profit
growth than peer companies that are more
cautious about cloud computingrdquo ndash IBM (link)
ldquoThe cloud is making the start-up business model more accessible to people with smaller budgets while
transforming the level of productivity and accelerating innovation -- keys for VCs working to decide where to
place their next big betsrdquo ndash Mike Grandinetti Managing Director at Southboro Capital (link)
ldquoCloud technologies and services represent the fastest way for the business to reach new buyers and
breathe new life into aging applicationsrdquo ndash Forrester (link)
ldquoThe primary driver for cloud adoption will
shift from economics to innovation as
leading-edge companies invest in cloud
services as the foundation for new
competitive offeringsrdquo ndash IDC (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services
5 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoPublic IT cloud services will reach $474 billion in 2013 and is expected to be more than $107 billion in
2017 Over the 2013ndash2017 forecast period public IT cloud services will have a compound annual growth
rate (CAGR) of 235 five times that of the industry overallrdquo ndash IDC (link)
ldquoBy 2017 IDC expects public IT cloud services will drive 17 of the IT product spending and nearly half
of all growth across five technology categories applications system infrastructure software platform as a
service (PaaS) servers and basic servicesrdquo ndash IDC (link)
IDC Brief Maturity Model Cloud mdash A Guide for
SuccessldquoThe use of cloud computing is growing and
by 2016 this growth will increase to become
the bulk of new IT spend ndash Gartner (link)
ldquoNearly half of large enterprises polled have
deployed a private cloud service and only 11
have no plans to do so through 2014rdquo ndash Gartner
(link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Analysts all agree that 2014 will bring continued growth in all types of cloud computing models and services
5 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoPublic IT cloud services will reach $474 billion in 2013 and is expected to be more than $107 billion in
2017 Over the 2013ndash2017 forecast period public IT cloud services will have a compound annual growth
rate (CAGR) of 235 five times that of the industry overallrdquo ndash IDC (link)
ldquoBy 2017 IDC expects public IT cloud services will drive 17 of the IT product spending and nearly half
of all growth across five technology categories applications system infrastructure software platform as a
service (PaaS) servers and basic servicesrdquo ndash IDC (link)
IDC Brief Maturity Model Cloud mdash A Guide for
SuccessldquoThe use of cloud computing is growing and
by 2016 this growth will increase to become
the bulk of new IT spend ndash Gartner (link)
ldquoNearly half of large enterprises polled have
deployed a private cloud service and only 11
have no plans to do so through 2014rdquo ndash Gartner
(link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
In 2014 there will be a growth in interest in Hybrid Clouds as a way to leverage benefits of both private and public clouds
6 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
2016 will be a defining year for cloud as private cloud
begins to give way to hybrid cloud and nearly half of
large enterprises will have hybrid cloud deployments by
the end of 2017rdquo ndash Gartner (link)
Gartner Webcast Hybrid Clouds
and Hybrid IT The Next Frontier
ldquoIDC expects demand for hybrid cloud management
solutions including those that make use of advanced
analytics and automation will help fuel the expected 2012ndash
2017 CAGR of 292rdquo ndash IDC (link)
ldquoWhile actual hybrid cloud computing deployments are
rare nearly three-fourths of large enterprises expect to
have hybrid deployments by 2015rdquo ndash Gartner (link)
ldquoIDC research shows that more than 30 of organizations
expect that within three years they will access 455 of
IT resources through some form of cloud - public private
or hybridrdquo ndash IDC (link)
451 Research Webinar Hybrid Cloud Integration
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
As Cloud Computing matures some market shifts are occurring
7 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGrowing commoditization and competition is expected
to bring about consolidation in basic cloud services
(infrastructure as a service offerings) and will force
vendors to expand their offerings toward higher value
servicesrdquo ndash IDC (link)
IDC Webcast The Evolving PaaS
Landscape
ldquoThe emergence of virtual private cloud (VPC) offerings
has helped to shift momentum from dedicated private
cloud offerings toward public (sharedmulti-tenant) cloud
offeringsrdquo ndash IDC (link)
ldquoThe personal cloud era will mark a power shift away from devices toward services In this new world
the specifics of devices will become less important for the organization to worry about although the
devices will still be necessaryrdquo ndash Gartner (link)
ldquo2014 will see an increasing number of integration processes moving to the cloudrdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014
1 Itrsquos Not Just About Cutting Costs Leading
enterprises are using cloud to innovate and create
competitive advantages More case studies are needed
and then second tier adopters will follow as a result
2 Cloud as a Distribution Channel In 2014 we
will see major Software vendors increasingly use the
Cloud as a way to launch and distribute all types of
software and services
3 Rise of Cloud API Marketplaces Open APIs for
access to hybrid enterprisetelco cloud-based
applications will accelerate as a means to develop and
deploy cloud applications First movers gain an
advantage
4 Cloud Security Demand for Cloud Security
Services will increase as organizations drive for tighter
security with encryption automation and orchestration
of security across all platforms and access points
5 Private ndash Cloudy Forecast Delays in
implementing private clouds are opening the window
for public clouds 2014 will be a critical year for private
cloud adoption
8 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Study IBM Study Reveals Businesses
Using Cloud Computing for Competitive
Advantage
CIOCom 2014 Forecast for Cloud Computing
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing Trends to Watch in 2014 (cont)
6 Hybrids ndash Sunny Forecast The sun is shining on
hybrids We should see a huge growth in 2014 around hybrid
clouds but data security and governance will become
paramount to enabling this journey
7 Mobile Clouds ndash Sunny Forecast 2014 will see a
growing realization that mobile app to cloud services is the key
distributed application construct to focus on Expect a whole
new generation of cloud apps designed for mobile work force
8 Cloud Brokerage Services The crucial need will be to
create or obtain capabilities to manage the different cloud
environments with a consistent management framework
9 Public Cloud Price Wars As Google and MS ramp up
their cloud efforts expect AWS to lead with reductions in prices
of cloud services
10AWS Innovation Continues As AWS passes $4B in
revenues expect AWS to continue to rapidly innovate itrsquos
services in order to attract enterprise clients Expect AWS to
make their clouds Hybrid-friendly
11Cloud Skills are in Demand Education institutions are
playing catchup as the demand for cloud computing skills
outpaces all other IT skills Expect colleges and universities
around the world to beef up their computer science curriculums
9 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ldquoGartner predicts continued strong
growth across all public cloud
services market segments with a
CAGR of 174 from 2011
through 2017 End-user spending
on public cloud services is
expected to grow 18 in 2013 to
$132 B and almost $250 B by
2017 including cloud advertisingrdquo
- Gartner (link)
Source HorizonWatching IBM Market Insights
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Trend Overview
10 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Drivers bull Clouds offer cost savings and an attractive pay-as-you-go model
bull Clouds can enable the speed of delivery of new services and new
capabilities
bull Hybrid cloud models allow organizations to move part of their data
into the public cloud while keeping other IT-resources on-site or in a
private cloud
Challengesbull Customers continue to be concerned about the security risks of
cloud computing Many users donrsquot want their data stored by a third
party or where other users potentially have access to their data
bull Reliability and security of some public clouds
Implicationsbull The demand for anytime on-the-go accessibility will be a major force
in shaping cloud computing
bull Expect to see continued development of delivery models (Iaas
PaaS and Saas) as customers seek to build and deploy cloud
applications
bull Startups companies with complex supply chain operations and
companies going through reorganizations or business process
transformations are good candidates for clouds
bull Large enterprises will increasingly design for hybrid clouds
bull Mobile cloud services will experience large growth in 2014
ldquoPublic cloud adoption continues
to face hurdles including security
concerns transparency and trust
issues workload readiness and
internal non-IT-related
organizational issuesrdquo ndash 451
Research (link)
Gartner Predicts 2014 Cloud
Computing Affects All Aspects of IT
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Analyst Websites and Resources
11 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull ABI Research Cloud
bull Forrester Cloud Computing and Cloud Blog
Posts
bull Frost amp Sullivan Search for Cloud Computing
bull Gartner Research and Blogs
bull GigaOM Cloud
bull IDC Research and Blogs
bull Ovum Blogs
bull Saugatuck Technology Blogs tagged Cloud
ldquoSoftware as a service (SaaS) will remain the largest public IT cloud services category
throughout the forecast capturing 597 of revenues in 2017 The fastest growing
categories will be PaaS and Infrastructure as a service (IaaS) with CAGRs of 297 and
272 respectively ndash IDC (link)
Gartner Webinar Five Ways Cloud Can
Help You Transform Your Business
ldquoThe global spend on cloud-based integration platforms (including iPaaS) is expected to
increase by 45 percent in 2014rdquo ndash Ovum (link)
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Media Websites amp Resources
12 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Businessweek Cloud Computing
bull CIOcom Cloud Computing
bull ComputerWorld Cloud Computing
bull eWeek Cloud
bull Forbes Cloud Computing
bull How Stuff Works Cloud Computing
bull IDG Enterprise Cloud
bull InformationWeek Cloud Computing
bull InfoWorld Cloud portal and Blogs
bull Network Computing Cloud Computing
bull Network World Cloud Computing
bull NY Times Cloud Computing
bull Wikipedia Cloud Computing Platform as a
service Software as a service Network as a
Service Cloud Storage List of cloud
computing conferences
Forbes Roundup of Cloud Computing
Forecasts Update 2013
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected Social Media Websites amp Searches
13 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Google Blog Search Cloud Computing
bull Technorati Blog Search Blog posts
tagged Cloud Computing
bull Facebook Search Cloud Computing
bull Google+ Communities Search Cloud
Computing
bull LinkedIn Group Search Cloud
Computing
bull Pinterest Search Cloud Computing
bull Slideshare search Cloud Computing
bull Twitter hashtag searches cloud
cloudcomputing cloudchat
bull Tumblr Search Cloud Computing
bull YouTube Cloud Computing Playlists
and Cloud Computing Channels
YouTube Video Cloud The IBM Point of View
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected IBM Resources and Links
14 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
ibmcom linksbull IBMSmartCloud IBMrsquos cloud computing portal
bull PrivateHybrid
bull IaaS PaaS SaaS
bull Consulting Services
bull DeveloperWorks Cloud portal for developers
bull New to Cloud Computing
bull IBM Products and Solutions
bull Cloud Computing Events
bull Connect and Collaborate on Cloud Topic
bull Partnerworld Cloud Computing portal for Partners
bull Pulse2014 The Premier Cloud Conference IBMPulse
IBM Social Media Sites and Accountsbull Thought Leadership Blog Thoughts on Cloud
bull Twitter IBMCloud Hashtags ibmcloud smartcloud
bull Facebook Page IBM Cloud
bull YouTube IBM Cloud
bull Google+ page IBM Cloud Computing
bull LinkedIn Group IBM Cloud Computing
bull Developerworks Connect and Collaborate on Cloud Topic
IBM Learning Resources
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports and Resources
15 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Cloud Computing Cost Saving with a Hybrid Model by Intel 4 pages
bull Cloud Computing by ComputerWorld 7 pages
bull Introduction to Cloud Computing by Red Hat 5 pages
bull IEEE Transactions on Cloud Computing by IEEE Computer Society
bull The Cloud reality vs myth and thinking differently by Deloitte 3 pages
bull Cloud Computing Models by Eugene Gorelik of MIT 82 pages
bull Success in the cloud Why Workload Matters by IBM 16 pages
bull A Practical Guide to Hybrid Cloud by Sequoia 6 pages
bull Unlocking the Cloud a series of papers by Oxford Economics
bull Under Cloud Cover by IBM 12 pages
bull Cloud Computing Key Trends and Future Effects by IDG 8 pages June 2013
bull The Future of Cloud Computing 3rd Annual Survey 2013 by NorthBridge 101 Slides
bull State Of Cloud Computing by RightScale 15 pages May 2013
bull Cloud conferences and events by Lanyrdcom
bull 2013 InformationWeek State of Cloud Computing Survey by InformationWeek
bull Cloud Computing A New Era in the Field of Information Technology Applications and its Services
American Journal of Information Systems
bull Survey on Cloud Computing Security International Journal of Emerging Technology and Advanced
Engineering
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Other Selected Reports from 2012
16 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
bull Gartner Insight The Present and the Future of the Cloud Platform Market A video by
Gartner presentation by Yefim Natis Vice President and Gartner Distinguished Analyst
bull Fast track to the future - The 2012 IBM Tech Trends Report Research Report by The
IBM Center for Applied Insights published December 2012 12 pages
bull Reviews of Future Trends for Cloud Computing by Kulvinder Singh Department of CSE
Vaish College of Engineering Rohtak Haryana India published November 2012 4 pages
bull Welcome To The Future of Computing Cloud Computing And Legal Issues by G A
Solanki published in the International Journal of Scientific amp Technology Research
October 2012 5 pages
bull Exploring the frontiers of cloud computing Insights from Platform-as-a-Service pioneers
an IBM Center for Applied Insights research report published October 2012 8 pages
bull A quantitative analysis of current security concerns and solutions for cloud computing
Published in the Journal of Cloud Computing September 2012 18 pages
bull Mobility and the cloud in the mid-market by Deloitte Consulting published September
2012
bull Cloud Computing Changes the Game by Accenture published August 2012 20 pages
bull An Overview of Cloud Computing Technology by Mythry Vuyyuru Pulipati Annapurna
KGanapathi Babu ASK Ratnam published July 2012 3 pages
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Cloud Computing ndash Selected External Experts and Influencers
17 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
Also see httpcloudcomputingwirecomtop-cloud-computing-influencers
LinkedIn Title amp Company LI Network Twitter Followers Blog
Marc Benioff CEO Salesforcecom 500 benioff 78753 enwikipediaorgwikiMarc_Benioff
Werner Vogels VP and CTO at Amazon Web Services 500 Werner 52965 wwwallthingsdistributedcom
Reuven Cohen Chief Technology Advocate at Citrix 500 rUv 34430 wwwforbescomsitesreuvencohen
Kevin Jackson Independent Consultant at MBO Partners 500 Kevin_Jackson 27269 kevinljacksonblogspotcom
Jeff Barr Chief Evangelist at Amazon Web Services 500 jeffbarr 19779 awstypepadcom
James Governor Founder at RedMonk 500 monkchips 17463 redmonkcomjgovernor
David Linthicum CTO at Cloud Technology Partners 500 DavidLinthicum 17232 wwwinfoworldcomdcloud-computing
James Urquhart VP of Product Strategy at Enstratius 500 jamesurquhart 13065 gigaomcomauthorjurquhart
Louis Columbus Product Marketing at Plex Systems Inc 500 LouisColumbus 12676 wwwforbescomsiteslouiscolumbus
Randy Bias CEO amp Co-Founder at Cloudscaling 500 randybias 12252 wwwcloudscalingcomblogauthorrandybias
Dana Gardner President at Interarbor Solutions 500 Dana_Gardner 10305 briefingsdirectblogblogspotnl
Krishnan Subramanian Director OpenShift Strategy at Red Hat 500 krishnan 10083 allthingsplatformscom
Michael SheehanSocial Media Strategist at Intel 500 HighTechDad 9523 wwwhightechdadcom
George Reese Senior Distinguished Engineer at Dell 500 georgereese 7448 wwworeillycompubau429
Peter Coffee VP Strategic Research at SalesForcecom 500 petercoffee 6533 wwwslidesharenetpcCoffee
James Staten VP Principal Analyst at Forrester 500 Staten7 5804 redmonkcomjgovernor
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014
copy 2014 IBM Corporation
IBM Market Development amp Insights
Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution
Appendix About The IBM HorizonWatch Community
HorizonWatch is an IBM internal community in place since January 2001
Our focus is on learning about and sharing our knowledge on emerging
trends business issues and technologies so we can
ndash Develop better strategies for the future
ndash Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email to Bill
Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom
18 Cloud Computing A 2014 HorizonWatching Trend Report (Client Ready)27Jan2014