Cloud Based Unified Communications for

Small BusinessBill Zeng, APJ Collaboration Team

• Spark Service Overview

• Spark Commercial Model

• Spark Calling Service Detail

• Spark Calling Deployment

• Spark Calling Infrastructure Design

• PSTN Connectivity

• Demonstration

Agenda

Cisco Spark Service Overview

Cisco Spark

A complete business collaboration service from the Cisco cloud that enables customers to message, meet, or call anyone, anywhere, and anytime.

Cisco Spark is hosted by Cisco, and sold by partners.

One Offer

One Experience

Message Meeting Call1:1 and team messaging in virtual rooms

Persistent Chat, Content Sharing, Iteration

Voice and video calling via a cloud based PBX1

Make calls within or outside organisation via the PSTN

Audio, video, and web meetings

Before/during/after-meeting messaging and content

Cisco Spark

1 The Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3rd party provider.

For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial

services.

Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

The Cisco Spark App / Client

Message Meeting Call

One Experience

Provides users the ability to

access, consume, and control

the Cisco Spark service

Spark Phone OS

&

Spark Room OS

Spark Service Endpoints

Cisco Hybrid

CiscoCollaboration

Cloud

CiscoOn-Premises &

Partner Hosted HCS

Cisco Phone

Cisco Room

System

One Offer

Open Platform

Common Management

Application IntegrationAPIs

Spark Hybrid ServicesCloud + Prem

Partner ServicesInterconnect

Message Meeting Call

Why Cisco Spark

Simple Secure Complete

New Opportunities with Spark Services

Looking for the benefits of agile and collaborative working?

Cisco Call Control & Jabber customers can add Spark Message & Meeting

CollaborationReady

Looking to replace your legacy system and ‘disjointed experience’?

Spark offers you a scalable solution that could be your last ever upgrade

Key System/PBX Replacement

Starting to outgrow your ‘best effort / DIY’ communications?

You can get all of the tools you need with Spark, simply from the cloud

Ad-hoc Voice Solution

Cisco Spark Service AvailabilityCY15 Q1CY16 Q2CY16 Q3CY16 Q4CY16 Q1CY17

Business

Messaging

and Basic &

Advanced

Meetings

USA

Australia

Canada

Germany

UK

France

Japan

Mexico

Norway

Sweden

Denmark

Hong Kong

Spain

Switzerland

Italy

Netherlands

Belgium

Ireland

Singapore

South Africa

Austria

Poland

New Zealand

Thailand

Finland

Portugal

Czech Rep.

Slovakia

Luxembourg

Puerto Rico

Business Messaging and Basic & Advanced Meetings

Continued global

rollout…

Room

Systems

Cloud Calling

USA

USA

Room

Systems

Australia

Canada

Room

Systems

Germany

UK

France

Room

Systems

Continued global rollout to the 30 Business

Messaging and Basic & Advanced Meetings

countries…

Cloud Calling

Hybrid

Services

Cloud Calling

Australia

Cloud Calling

Germany

Canada

30 Business Messaging and Basic & Advanced Meetings countries + continued global rollout…

Spark Commercial Model

1 2 3

As Simple As…

Choose your level of Message and Meet Services

Business Messaging

Business Messaging & Basic Meetings

Business Messaging & Advanced Meetings

1

2

3

Choose your Call Services

Hybrid Calling

Cloud Calling

Choose your Spark Service Add-Ons

Room registration

Conference Audio

Centres

3

Offer Packaging – Cloud Calling

Available in select Geos, SMB focused

Available in most Geos

C2

Everything

in M2, and:

Cloud Calling*

• Business-class voice

and video

• Mobility

• Voice Messaging

M2

Everything

in M1, and:

• Host 25-party meetings

with screen sharing with

other Spark users

C3Everything in M3,

and:

Cloud Calling*

• Business-class voice and

video

• Mobility

• Voice Messaging

M3

Everything in M2,

and:

• Host WebEx-powered

meetings with screen

sharing and with external

participants

• Personal Meeting Room

• Scheduled Meetings

C1Everything

in M1, and:

Cloud Calling*

• Business-class voice

and video

• Mobility

• Voice Messaging

M1• Business-class

Messaging

• 1:1 and 3-party video

calling with screen

sharing

• Join Spark and SIP-

based meetings

*Excludes PSTN Services. Sourced via Media Provider partners.

Cloud

Calling

Spark Service Add-ons

Conference

AudioDial-In Toll and Callback

[Domestic and International]

Additional

CentresEvent

Training

Support

Room

RegistrationConnect a room endpoint to

the Spark cloud

Spark Calling Service

Call

Cloud PBX Spark Phone OS

Device options

Voice and Video support

Message Integration

CallVoice and video calling via a cloud based PBX

• Deploy phones on premises and utilize cloud infrastructure

• Enhanced user experience with Spark desktop and mobile client integration

• Share Content quickly and easily from your Spark desktop client

• Calling within and outside your organization, including the PSTN1

Call Defined

1 for the complete Spark service Cisco’s preferred Media Provider ecosystem partners provide PSTN Local/LD/Intl/DID services.

• Cisco’s latest generation of phones

• Cisco 7800 and 8800 series

• Spark Phone OS

• Video available on 8845 and 8865 models

• Wideband codec for high quality calls

Enterprise-Class Devices

Call, Spark Desktop and Mobile Experience

Join MeetingsWhen MobileFrom a Desk From a Room

• Answer incoming calls on any device

• Calls to a Spark phone start a room on your Spark client allowing content sharing on the Spark client between

• Share contacts from mobile to Spark phone

Simple Device Onboarding

• Simply hold the QR code in front of the camera on any video capable phone

• Enter the code into any non-video capable phone

• Entire process is encrypted from start to finish

• Zero clear text information is sent or received

CONFIDENTIAL UNDER NDA, DO NOT DISTRIBUTE

Call Transfer

Video Calls

Call Hold/Resume with Video

Call Forward

PSTN and Internal Calls Do Not Disturb

Voicemail with MWI

End User Empowerment

Single Number Reach (SNR)

Directory Based Dialing

One Touch Speed Dials

3 Party Video Ad-Hoc Conference

Emergency Dialing (E911)

Business Calling Features Collaboration Reimagined

Call Aware - Zero Touch Meetings

Call directly into Cloud Collaboration Meeting Rooms (CMR)

Spark – CallUnified Communications Features

Self-Care Portal

Message, Call and Meet from mobile, desktop and room

Access contacts and call history across endpoints

Spark – CallAdministrator Features

Business Enablement

Hunt Groups

Class of Service, International Dialing

Custom Caller ID MappingCompany Number Caller ID

Shared Lines

User Management

Auto-Attendant

Administration Simplified

Call Routing Configuration

Single Number Reach Configuration

Single Management Portal

QR Code Device Activation

Usage Analytics

Bulk Provisioned Onboarding

Line Quality Tool

Service Health Portal

Delightful Admin experience delivered through the

Cloud

CONFIDENTIAL UNDER NDA, DO NOT DISTRIBUTE

• Mobile and desktop support

• Windows and Mac OS X

• IOS, Android, and Windows Phone

• Extend Spark calling to desk phone

• Simultaneous ringing

• Video calling with Spark

• Enterprise dialing in Spark

Spark as a Soft-Client

• TLS signaling phone registration and call signaling

• SRTP media over the internet

• All user and administrative interfaces over HTTPS

Call Spark Security

• Cisco’s latest generation of phones

• Video capabilities

• G.722 wideband codec

• Phone-Phone

• G711u for PSTN calls

• Full phone feature support

• Intelligent Proximity (Bluetooth)

• USB and Analog Headsets

• Wifi and 10/100/1000

Enterprise-Class Devices

Phones & mobile client• Audio – 7800 & 8800 series • Video – 8845 & 8865

• Client – Cisco Spark app

Deployment

• iOS: Requires iOS 7.1 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimised for iPhone 5, iPhone 6, and iPhone 6 Plus.

• Android: Requires 4.0.3 and above (Tablets not optimised, but working)

• Mac Client: Mac OSX 10.9 or higher

• Windows Client: Windows 7 or 8 (Windows Phone N/A for March GA)

• No admin rights required for install after March GA (Mac/Win)

• Web:

Chrome: Latest two versions supportedInternet Explorer: 10 and above (know issues with IE11)Safari: Latest two versions supportedFirefox: Latest two versions supported (minimum version 33.1)

Recommended for the full video experience (WebRTC support)

System Requirements

Check for the latest requirements @ https://support.ciscospark.com/

Cisco Collaboration

Cloud Software

Recommended Firewall Ports SettingsConsider UDP over TCP traffic

32

Spark

Client

Single shared media port deployment with “ICE”

Use single port #33434 which is within existing dynamic range customers have enabled.

Media/Share go through that port. Tries UDP and falls back to TCP if needed.

Note: No proxy support in March GA time frame

Preliminary Average Bandwidth Utilisation

Project Squared is using optimised WME, bandwidth profile is similar to WebEx client experience in CMR type meeting.

Currently only desktop sharing is supported (no annotation or application sharing), Audio codec supported with WME is Opus

Audio Video Share

Codec Opus H264 H264

Mobile 50kbps

capped at 64kbps max

360p @30fps max resolution

700kbps capped at 1.0 Mbps max

1080p @5fps max

150kbps-1.5Mbps max depending on

content

Desktop 50kbps

150 kbps for Mac/ Win Receive

(local mixing with top 3 participants)

720p @30fps max resolution

1.5Mbps capped at 1.5 Mbps max

Note: During poor network conditions, the video

stream may be disabled

1080p @5fps max

150kbps-1.5Mbps max depending on

content

This Will Be Updated Post GA with Additional Info About Multi-stream Support

Design Considerations

• Activation Code based bootstrap

• One time usage numeric digit code

• Digit string and QR Code representations

• GDS Deployed in Cisco US DC

• On power-up, user enters Code

• Device connects to GDS and presents Code

• GDS maps Code to target service CIS and redirects device to target service CIS

Global Discovery Service

2. Redirect to

Target Service

Device connects to target service CIS and presents Code

CIS Validates Code and issues OAuth tokens and service configuration details

Simple Onboarding Architecture

User or Admin

Email activation code

admin.ciscospark.com OR

my.ciscospark.com

Onboard or generate activation code

GDS

Spark Calling

Service

Global DC

SP/Regional DC

Discover Data Center with public part of code

Secure Remote Password (SRP) HandshakeEnter Code

Retrieve Oauth Token for User

Provision Device for User

Register Phone

Cloud Service

Public Internet

OTT Service

SS7

IMS

V

CUBE

Spark Call Connectivity Consideration

PSTN

Edge

Survivable Remote

Site Telephony (SRST)

SP QoS

IP Network PSTN/Mobile

Interconnect

Spark Platform

Notes:• Any internet service

• QoS for voice quality

• LI by the data

provider

• E164 voice dialing LI

by Telstra

IP MAN/MPLS

VPN

Notes:• VPN Service with

QoS

• Telstra/Cisco

provides VPN to CIS

connectivity

• Data LI can be done

at IP MAN

• Voice LI is done at

IMS

CIS Private Link

Connection

Multi-Provider, Global Deployment

….DBIER TMEL

PSTN

PSTN Routing Models

SIP H.323 SIP or H.323 PSTN Video Media≥1080p (optional)API PSTN Voice Media

GW (Acme)

SP Core

Huron

Responsibility

Cisco Reg

Partn

er

Pref

Prov

Subscriber Ownership ✔ ✔

End Customer Ordering &

Billing

✔ ✔

End Customer Collab usage

billing

✔ Optio

nal**

Partner Invoicing for UC

subscriptions

✔ Optio

nal**

Tier 1 Customer Support ✔ ✔

Host all multiparty conferences ✔

Voicemail

Record/store/playback

✔

Endpoint Registry &

Internet/VOIP call routing

✔

DID Assignment ✔ ✔

Number Portability ✔ ✔

Call Connection/Routing in

PSTN

✔ ✔

Emergency Call Routing ✔ ✔

Gateway (PSTN<->VOIP)

conversion for handoff to Cisco

✔ ✔

NON

Regulated

Entity

Regulate

d Entity

Model 1 Model 2

Preferred Providers

Regulated Entity

Preferred Media Provider ProvisioningA One Stop Portal to Provision PSTN Connectivity for Customers

• Single portal to provision PSTN connectivity

• Select PSTN package

• Try and Buy packages included

• Search and Order numbers

• Port numbers

• Track order status

• Enable electronic LoA/ contract of

customers with Preferred Media providers

Wireframes

1. Shop PSTN packages 2. Search for a local number

3. Search for toll-free or range of numbers

4. Select numbers to purchase 5. Review order 6. Order sent

Wireframes

7. Porting Numbers

Demo

Q & A

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