climate summit-2014 logo-guideline-s_apprv1aug14

1LOGO USE GUIDELINES • United Nations, New York / July 2014

Climate Summit 2014

Logo and Waiver of Liability

These guidelines, and the accompanying graphic guidelines, must be provided to requesters. Whenever the special emblem is uploaded on the internet, the guidelines must be uploaded on the same page. I. Design In the Climate Summit 2014 logo, multiple facets of various sizes and colours are drawn together towards a central point. This evokes the Summit’s goal of uniting diverse government, business and civil society stakeholders towards a shared goal: to mobilize action and ambition on climate change. The visual identity deliberately moves away from the iconography and color palettes typically associated with climate change, instead emphasizing abstract notions of dynamism, hope and interconnectedness. The design’s facets may be seen to evoke a roundtable seating plan, viewed from above, and the circle seen in the negative space of the logo represents the world, suggesting the global nature of the Summit and the issues at hand. The words “Climate Summit 2014” appear below the logo together with the slogan “Catalyzing Action”. The Climate Summit 2014 logo is available in a square format and in the six official United Nations languages: Arabic, Chinese, English, French, Russian and Spanish, as well as additional languages including Portuguese, Dutch, German, Finnish and Swedish. Interested entities are encouraged to translate the text into local languages, provided that they will state clearly that they are solely responsible for the accuracy of the translation.


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II. Use of the logo Use of the logo by United Nations offices, Funds and Programmes and other subsidiary organs and organizations of the United Nations System United Nations offices, Funds and Programmes and other subsidiary organs and organizations of the United Nations System may use the Climate Summit 2014 logo without obtaining prior approval from the United Nations Department of Public Information. However, for reporting purposes, the United Nations Department of Public Information should be informed of events and information materials and items for which the logo is used including, inter alia, publications, posters, brochures, videos, pins, T-shirts, etc. The Climate Summit 2014 logo must be used only in its entirety. Moreover, if the UN office, Fund and Programme or other subsidiary organ or organizations of the United Nations system has its own specific logo, the latter should be displayed side by side with the Climate Summit 2014 logo.

Use of the logo by non-UN entities Entities outside the UN system, including Governments, intergovernmental organizations, not-for-profit organizations, and private sector entities, may use the logo after obtaining approval from United Nations Department of Public Information in accordance with the requirements outlined below. The logo of the Climate Summit 2014 is primarily intended for two kinds of promotional use: a) information, and b) fundraising. a) Information uses of the logo Information uses of the logo are those which are:

• Primarily illustrative; and • Not intended to raise funds. The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used alone but must be displayed side by side with the logo of the entity. The logo of the entity must be given pre-eminence via-à-vis the Climate Summit 2014 logo and the following sentence must be included below or in the proximity of the entity’s logo:“[the name of the entity] supports Climate Summit 2014”. The authorization is limited to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used by the entity. The authorization to use the Climate Summit 2014 logo does not permit the user of the logo to sub-license or to further authorize the use of the logo to any other entities. Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply for approval directly from the UN Department of Public Information.


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When requesting approval, the entities must provide: • A short statement of identity (nature of the entity and its objectives). • An explanation of how and where the logo will be used, including the names of

countries/territories where the logo will be used. • A waiver of liability (please see the text below) signed by the entity requesting to use the

logo.

b) Fundraising uses of the logo Fundraising uses of the logo are those intended to raise resources to cover costs of activities in support of Climate Summit 2014 to be held on 23 September 2014. The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used alone but must be displayed side by side with the logo of the entity. The logo of the entity must be given preeminence via-à-vis the Climate Summit 2014 logo and the following sentence must be included below or in the proximity of the entity’s logo:“[the name of the entity] supports Climate Summit 2014.” The authorization is limited to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used by the entity. The authorization to use the Climate Summit 2014 does not permit the user of the logo to sub-license or to further authorize the use of the logo to any other entities. Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply for approval directly from the UN Department of Public Information. When requesting permission to use the Climate Summit 2014 logo for fundraising purposes, the entities must provide:

• A short statement of identity (nature of the entity and its objectives).

• An explanation of how and where the logo will be used.

• An explanation of how, when and where the fundraising will take place.

• A summary budget.

• An explanation of how the proceeds would be allocated to cover costs of activities in support of Climate Summit 2014, including any proposed contributions that the entity would make to the United Nations and/or to local, national or international organizations in support of Climate Summit 2014.

• A waiver of liability (please see the text below) signed by the entity requesting to use the logo.


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III. Length of use of logo The Climate Summit 2014 logo may be used from July 2014 to September 2014. The logo may be used beyond September 2014 for reporting and in reference to publications about the Climate Summit held on 23 September 2014. IV. Liability All entities whose request to use the logo has been approved for the purposes specified herein must agree to the following provisions on waiver of liability. • The entity is responsible for ensuring that the activities are carried out in accordance with

the applicable law and for ensuring that the appropriate insurance is maintained to cover the risks arising out of such activities.

• The United Nations does not assume any responsibility for the activities of the entity. • The entity shall hold harmless and defend the United Nations and its officials against any

action that may be brought against the United Nations or its officials as a result of the use of the logo by the entity.

The waiver of liability form, signed by the entity, must be submitted with the request to use the logo. The entity will not carry out the proposed activities until the request is approved and the duly signed waiver of liability is received by the UN Department of Public Information.

V. Disclaimer • The Climate Summit 2014 logo is property of the United Nations and the United Nations

owns all rights thereto, including its use. • The Climate Summit 2014 logo can only be used to identify events and activities related

to the Climate Summit 2014. • The Climate Summit 2014 logo may only be used after a Waiver of Liability for the use

of the logo of the Climate Summit 2014 has been received by the UN Department of Public Information and the request to use the logo has been approved.

• By using the Climate Summit 2014 logo the entity agrees to provide information to the Department of Public Information on the events or activities for which it is used. This information will be used for reporting purposes on Climate Summit 2014.

• The authorization to use the Climate Summit 2014 logo or the publication of an event organized by an outside entity does not imply United Nations’ endorsement of the planned activities or the outside entity.

• The Climate Summit 2014 logo may not be reproduced for the purpose of self-promotion, or obtaining any commercial or personal financial gain, nor may it be used in any manner that implies United Nations endorsement of the products or activities of a commercial enterprise.

• The United Nations will not assume any responsibility or liability arising from the translation of the text of the logo into non-UN official languages.

• Please give credit to the United Nations when using the Climate Summit 2014 logo.


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VI. Inquiries Please send inquiries to: United Nations Department of Public Information, Strategic Communications Division, Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: [email protected] The Waiver of Liability is on page 6. The Graphic guidelines are on page 7.


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Waiver of Liability

for the Use of the Climate Summit 2014 Logo The undersigned acknowledges that, in using the logo for the Climate Summit 2014 as explained in its submission dated _____________ to the UN Department of Public Information: a. The undersigned is responsible for ensuring that the activities of the undersigned are carried out in accordance with the applicable law and for ensuring that the appropriate insurance is maintained to cover the risks arising out of such activities. b. The United Nations does not assume any responsibility for the activities of the undersigned. c. The entity named below will hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo. d. If the entity translates the text of the logo into non-UN official languages, the entity will state clearly that it takes sole responsibility for the accuracy of the translation. The United Nations does not assume any responsibility or liability arising from the translated text. e. The entity will use the logo only after this Waiver of Liability has been received by the UN Department of Public Information and the request to use the logo has been approved.

Signed _____________________________________________________

Full Name (block letters) ______________________________________

Affiliation (block letters) _______________________________________

Name of Organization ________________________________________

Email ______________________________________________________

Date_______________________________________________________

Please send the signed form to: United Nations Department of Public Information, Strategic Communications Division, Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: [email protected]

7LOGO USE GUIDELINES • Graphic Design Unit / KSD / OD / DPI • United Nations, New York / July 2014

1 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

2 Colour of logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3 Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.1 Minimum size for logo with tagline . . . . . . . . . . . . . . 10

4 Clear space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

5 Logo misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

6 Multilingual versions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

CLIMATE SUMMIT LOGOGRAPHIC GUIDELINES

LOGO USE GUIDELINES • Graphic Design Unit / KSD / OD / DPI • United Nations, New York / July 2014

THE MAIN TYPEFACE USED FOR THE CLIMATE SUMMIT 2014 LOGO

U.S. 101 BOLD FOR TAGLINE

abcdefghijklmnopqrstuvwxyz̀ 1234567890-=/~!&*() +|:”?

WEB FONT WHICH CAN BE PAIRED WITH THE CLIMATE LOGO ONLINE

AVENIR LT STD

abcdefghijklmnopqrstuvwxyz`1234567890-=

SECONDARY FONT WHICH CAN BE USED ONLINE OR IN LONGER DOCUMENTS

OSWALD BOOK


The Climate Summit typeface is U.S.101. It was selected as it is clean, bold, contemporary and legible.

Oswald, in the various weights available, can be used as a secondary font online or for longer documents.

Avenir may be used as body text in longer documents or online.

1 TYPOGRAPHY

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OSWALD BOLD

abcdefghijklmnopqrstuvwxyz`1234567890-=OSWALD LIGHT


LOGO USE GUIDELINES • Graphic Design Unit / KSD / OD / DPI • United Nations, New York / July 2014 9

2 COLOUR OF LOGO

These are the colours which are approved to use for the Climate Summit Logo.

80% K

65% K

70% K

50% K

100% K

R 251 G 179 B 55 C 0 Y 33 M 89 K 0 HEX# FBB337

R 160 G 205 B 80 C 0 Y 33 M 89 K 0 HEX# A0CD50

R 215 G221 B 68 C 19 Y 1 M 89 K 0 HEX# D7DD44

R 0 G 0 B 0 C 2 Y 60 M 87 K 100 HEX# 000000

R 240 G 130 B 57 C 2 Y 60 M 87 K 0 HEX# F08239

These are the colors which are approved to use for the grayscale version of the Climate Summit logo.


Shown are the minimum sizes the Logo can be reproduced at, for print products. There is no maximum size for reproduction of the Logo.

3 SIZE

3.1 MINIMUM SIZE FOR LOGO WITH TAGLINE

Width = 2.5 inch

Font size of “Catalyzing Action” should not be smaller than 8 pt

Height = proportionate to width


Unless the Logo is used full bleed, the following guidelines should be followed.

Always maintain the minimum clear space around the Logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the Logo must never appear to be linked to or crowded by copy, photographs or graphic elements.

The minimum clear space must never differ proportionally from the diagrams demonstrated on this page. The minimum clear space for the Logo is 0.25” from edge of logo to edge of page.

4 CLEAR SPACE

0.25”

0.25” 0.25”

0.25”

0.25” 0.25”

0.25”

0.25”

LOGO USE GUIDELINES • Graphic Design Unit / KSD / OD / DPI • United Nations, New York / July 2014

Do not distort the logo proportions

Do not rearrange elements of the logo

Do not change colours of the logo

Do not change opacity of the logo

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Consistency of the appearance of the Logo is important. It should only be reproduced from the artwork provided. Shown are some of the common mistakes.

5 LOGO MISUSE


The Logo is available in the six official languages of the United Nations.

6 MULTILINGUAL VERSIONS

climate summit-2014 logo-guideline-s_apprv1aug14

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