W: https://www.prpservices.in/ | E. hello@prpservices.in

CLICK TO CALL - A COMPLETE CUSTOMER ENGAGEMENT AND CONVERSION TOOL

What is Click to Call?

Click-to-call service is also known as ‘click-to-talk’ and ‘click-to-dial’. It is a type of web-based

communication wherein the customer clicks on the screen to immediately request a conversation

with a call agent by means of phone calls, texts, or voice-overs.

A website has become the hub for all online marketing and advertisement in the present times.

Customers deem it important to visit the company website before purchasing any product or service.

It, then, becomes important to proactively engage the visitors to one’s website within the first few

seconds of their opening the website, lest one could lose them.

The most underutilized source of online leads for businesses that are small remains the company’s

website. The reason is that most home pages aren’t designed to engage and capture potential leads,

unlike landing pages. It is important to develop innovative ways to appeal and interact with every lead

coming to the website.

How turn website visitors into potential clients using Click to Call?

Turn the company website into a lead generation system. Visitors arrive at the website

through sources like offline marketing, referrals, email marketing, social media, and

search engines like Google, Bing etc, advertisements and the likes. One cannot wait for

the customer to go through the entire website and click upon “Contact Us”, but should

proactively nudge the customers, initiate conversations and arrange for giving them a

call, sending them a mail etc.

This can be done by using an onsite lead generation widget to compel the visitor with a

call-to-action. Pop up devices can be sometimes annoying to the customer, but if they

are timed well and offer something to them, these can increase sales without relying

upon increase in traffic.

W: https://www.prpservices.in/ | E. hello@prpservices.in

Promote an offer to the customer that is attractive for getting potential clients. Ensure

that the customer has some incentive to give their contact information to you. By having

a targeted lead magnet, that contains value proposition and visual representation

appealing to potential clients, it can be clearly communicated that there is an immediate

benefit for them to gain by entering their contact info. For creating a targeted lead

magnet, be precise of the best customers, their problems, and its solutions.

The right call-to-action has to be shown to the right people. The leads coming to the

website can be early stage leads just discovering the company, mid-stage leads who

have previously engaged with the company or late stage leads who are ready to

purchase. Every type of lead has to be dealt with effectively and pushed to purchase the

products offered, to increase sales. The method of syncing the customer’s lifecycle with

the website is called “onsite marketing automation”.

The leads have to be followed up closely. Following up the leads can be done effectively

by sending the right SMS message at the right time to get them to convert sooner rather

than later. For this, the company needs to know who they are, what actions they are

participating in, etc. Highly engaged leads should be followed up with quickly, and

through multiple ways which pushes the leads move to the next step. Various software

help in determining the kind of leads coming onto the website.

Conclusion

Thus, leveraging lead generation widgets, engaging in onsite marketing automation, and following up

quickly and effectively can increase engagement and turn visitors into potential clients by the help of

the click-to-call service.