claudia and ryan med518 presentation

Getting the user to do what you want online- a user interface problem


By Ryan and Claudia

The survey and questions

Getting you to do what we wanted:

1). Make sure the other person has the ability to do what you want.

2). Offer a reward.

3). Reduce their risks.

(Forbes.com, 2016)

What did we expect?

-Correlation in results gathered in both the online and paper surveys.

-Online results to show some unanswered questions or completely unanswered surveys; some questions to be answered dishonestly.

-Online participants to show more apprehension.

-Paper participants to be less apprehensive and also answer all questions and surveys; all surveys to be answered honestly.

-The reward to have an impact on some candidates answers. Especially those with an online interface.

The reason for this was due to the cultural relations between two different interface types. That of paper and an online screen.

The method

- Online 6 surveys 4 bribed

- Paper 8 surveys 4 bribed

Paper survey

- No hesitation to answering the survey- both reward and no reward.

- As predicted, those who did the paper survey felt that the interface was safer as its harder to mass distribute that information.

In the United States, online hackers are feared by some 96 percent of internet users. (www.statista.com, 2016)

The same hacker who was selling the data ofmore than 164 million LinkedIn userslast week now claims to have 360 million emails and passwords of MySpace users, which would be one of the largest leaks of passwords ever. And it looks like the data is being circulated in the underground by other hackers as well. (Motherboard, 2016)

Online surveys

There was mutual discussion in the class between those who were filling the survey out online. Some were sceptical of why they were being asked this as Ryan and I had not said anything as to why they were filling it out or what our topic was prior to handing the surveys out. This is something we were hoping to prove within our research as most would view someone who was asking for information online as risky as it could be easily distributed and sold to companies etc.

Online survey reward

Regarding the rewards with those who were doing it online, they didnt really appear to have an effect on how willing they were to give away their information. If anything it made people more apprehensive with a combination of these random and personal questions and the secret note at the start claiming that they would get a reward if they filled out the questionnaire.

Most were honest

Some not so honest

Some were honest

https://scontent-mrs1-1.xx.fbcdn.net/v/t1.0-9/11130137_910766708989574_6313003898385268857_n.jpg?oh=a386aa09590acac9a9663a85402811b2&oe=58D4DA3FThe interface

According to the Pew Internet & American Life Project, 36 percent of Net users have sought online support for health, family and mental health issues, and 24 percent of those have signed in with their real name and e-mail address. Every question theyve asked and every statement theyve made is now stored on a hard drive somewhere. (Sullivan, 2000)

The interface

The splash page at the beginning of each chapter incorporates an electric digital typeface called Excretiathese pages can only show snapshots of Excretiacan only be shown on computer screens and wearable LCDs, not book pages (Bolter and Gromala, 2003)

interface

A good tool is an invisible tool. By invisible, I mean that the tool does not intrude on your consciousness; you focus on the task, not the tool. Eyeglasses are a good tool you look at the world, not the eyeglasses. The blind man tapping the cane feels the street, not the cane.(Weiser 1993b, p. 7)

The interface

If we only look through the interface, we cannot appreciate the ways in which the interface itself shapes our experience (Wood, 2007)

Digital design must always provide users with an experience, even as it conveys information. (Bolter and Gromala, 2003)

conclusion

Out of 14 surveys, only 1 was not answered.

Our hypothesis was corroborated with our results, the online interface was a problem.

However, the bribe made little to no impact on our results.

The 8 paper surveys and 5 of the online surveys provided us with every bit of information that we needed to enforce our idea that users would look through the interface and focus on the task and not the experience.

What would we change?

Preferably have participants answer the survey on both interfaces.

Have the participants answer the surveys on a different day. Rather than a day in which they have been filling in other groups surveys all day.

Possibly change some of the questions we asked to make it less obvious to some participants that we were trying to get a lot of personal information.

Possibly change the method in how we could get the information. An idea would be to create a fake online social media profile that would provide us with the same information.

References

Bolter, J. and Gromala, D. (2003). Windows and mirrors. Cambridge, Mass.: MIT Press.

Sullivan, B. (2000). Online privacy fears are real. [online] msnbc.com. Available at: http://www.nbcnews.com/id/3078835/t/online-privacy-fears-are-real/#.WAjf4vkrL7A [Accessed 20 Oct. 2016].

Wood, A. (2007). Digital encounters. London: Routledge.

www.statista.com. (2016). Topic: Online Privacy. [online] Available at: https://www.statista.com/topics/2476/online-privacy/ [Accessed 27 Oct. 2016].

Motherboard. (2016). Hacker Tries To Sell 427 Milllion Stolen MySpace Passwords For $2,800. [online] Available at: http://motherboard.vice.com/read/427-million-myspace-passwords-emails-data-breach [Accessed 27 Oct. 2016].

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claudia and ryan med518 presentation

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