classified ads - tire business

2017Classified Ads

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Get up-to-date information at theTire Business website

4th death probed at GoodyearDanville, Va., tire plant ..............3Cooper-Apollo class-action suitdismissed ..................................3TIA unveils 2016 Hall of Fame in-ductees ......................................4Sticker shock over OSHA fines ....5Don’t overlook basic A/C tests,Dan Marinucci advises ..............7Auto service shop owner saysdriverless cars will be a repairboon ..........................................8NHTSA chief Rosekind: Safety partof technology equation ..............8

GLOBAL TIRE REPORT Bridgestone top tire maker—yet again..................................9Tire manufacturers open uptheir wallets ............................9Sumitomo marketing strategy:Bullish on Falken brand ........15Global tire firm rankings ....17-18Global tire plant listings......30-37

DEPARTMENTSAutomotive Service ................7-8Classifieds ..........................39-40Editorials ....................................6

Michelin beginsbuilding newplant in MexicoBy Stephen Downer

Special to Tire Business

LEÓN, Mexico—Group Michelinhas started construction in Mexi-co on its 21st factory in NorthAmerica—eight years after theglobal economic crisis of 2008forced it to postpone the project.

“I’m really excited because afew years ago, in 2008, I had tocome to this country to postponeour investment because of thecrisis,” Michelin Group CEOJean-Dominique Senard toldTire Business Aug. 22.

“At the same time I was in-credibly impressed by the waythe Mexican authorities took thenews. So coming back with the

INSIDE

August 29, 2016 $79 per year, $29.95 per copy

®

Michelin launching BFGbrand online tire sales By William Schertz

Tire Business staff

GREENVILLE, S.C.—Michelin North Amer-ica Inc. is launching an online tire pur-chasing option in the U.S. for its BF-Goodrich brand, starting in September inthe greater Charlotte, N.C., area and ex-panding nationwide in phases through-out the rest of the year.

The service—accessible through bfgood-richtires.com—will allow consumers topurchase BFG-brand tires and schedule an

Asked…and answerAsked…and answered ed AskPatty.com founder DeVere givesvoice to women patrons, sees a ‘greatimpact’ on automotive sceneBy Kathy McCarron

Tire Business staff

THOUSAND OAKS, Calif.—It wasn’t a bad personalexperience in automotive retail that sparked thecreation of AskPatty.com Inc. a little over adecade ago.

Rather, it was a glaring disconnect between fe-male customers who make up the majority of ve-hicle maintenance decisions and what’s typicallya male-dominated automotive aftermarket.

It was hardly a “female-friendly” landscape.Ten years since AskPatty.com Inc. launched

with blogs, a question-and-answer forum and acertification program for automotive retailers,founder Jody DeVere said she believes the com-pany has made a positive difference.

“I believe I’ve had a great impact on gettingthose women’s voices heard out in the market-place,” she recently told Tire Business.

In addition to blogs with advice on everythingautomotive, the website offers a forum wherewomen ask female automotive experts a vast ar-ray of questions from how to change the oil in

their car to whatto look for inbuying a vehi-cle.

The compa-ny originallyoffered a listingo f c a r dealer-ships it had certi-fied as “female friend-ly” after the staff hadundergone training on how to improve customerservice and appearance so as to improve theircredibility and develop a trust relationship withwomen customers.

Aftermarket leads the way

In 2009, AskPatty.com expanded the certifica-tion to the aftermarket, which has taken the leadin the number of certified “female friendly” busi-nesses. Ms. DeVere estimated there are just under3,700 locations certified in the U.S. and Canada.

“I believe I’ve hada great impact on

getting thosewomen’s voicesheard out in themarketplace.”

Jody DeVere, founderAskPatty.com Inc.

See AskPatty.com, page 38

Belle Tire hit with classaction for alleged fraud

By Miles MooreSenior Washington Reporter

DETROIT—Attorneys from a NewYork law firm have filed a class-action complaint against Belle TireDistributors Inc., claiming the tiredealer deceptively told customersthey had to buy more tires than

they needed to prevent their automobilewarranties from being voided.

The complaint, which was filed Aug. 5in the Michigan Circuit Court for WayneCounty, alleges that Allen Park, Mich.-based BelleTire told customers with all-wheel-drive (AWD)vehicles that they had to replace all four tires at onceto maintain their standard and manufacturers’ war-ranties, regardless of how many tires actually

Rollout begins in N.C., going nationwide through year-end

Adamsinstallation appointment at an authorizedBFG dealership in their area, according

to Greenville-based Michelin.Brian Adams, e-commerce project manager for

Michelin, told Tire Business the new service,which has been in development for about threemonths, was born out of evolving consumer de-mand.

“Today’s consumers, they have a desire to buybasically any product, anywhere, any time and onany device, and that’s become almost the tablestakes in the world of the Internet,” he said.

The announcement comes about a year-and-a-half after Goodyear became the first tire maker to

See Michelin, page 40

needed replacement.According to the complaint, Paul and Lynn

Melton—the plaintiffs representing the putativeclass—purchased a 2010 Cadillac CTS AWD

See Belle Tire, page 38

See Michelin, page 41

Consumers buying tires on the BFG websitewill be referred to dealers for installation.

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In Person

MonthIssue Date

Ad Close** Issue Highlights

Ranking Reports & Special Content

Focused Section

Industry Events/ Bonus Distribution

January

01/02/17 12/22/16* Preview 2017 Auto Service

01/16/17 01/06/17 2017 Motorsports Preview Auto Service

01/30/17 01/20/17 OTR and Farm Tire Update Auto Service

TIA OTR Conference, Feb. 15-18, Oahu, HI

February

02/13/17 02/03/17 28th Annual Market Data Book North American Tire Market Profile, Tire Market Facts, Graphs and Charts

Auto Service

02/27/17 02/17/17 Focus on Undercar Services Auto Service

Vision Hi-Tech Training & Expo, Mar. 2-5, Overland Park, KC

March

03/13/17 03/03/17 Enhancing Automotive Service Strategies Auto Service

03/27/17 03/17/17 The Business Side of a Tire Dealership: Problems & Solutions: Hard Won Advice on Familiar Business Challenges

Auto Service

April

04/10/17 03/31/17 Commercial Tire & Retreading Report, plus Scrap Tire and Recycling Update

Rankings of NorthAmerican’s Largest Commerical Tire Dealerships and Retreaders

Auto Service

North American Tire & Retread Expo, Apr. 19-21, New Orleans, LA

04/24/17 04/14/17 Business Solutions Software and Technology Update, Plus NATRE Show Coverage

Auto Service

May

05/08/17 04/28/17 Tire Brands Report with a Special Focus on China

Covering Flag, Import, Associate and Private Brands including Annual Brands @ a Glance

Auto Service

05/22/17 05/12/17 Latest Tire and Automotive Service News The Ultimate Performance Tire Guide Close: 05/03/17

Auto Service

June

06/05/17 05/26/17 Mid-Year Tire Report Auto Service

Latin American & Caribbean Tyre Expo, June 14-16, Panama

06/19/17 06/09/17 Trends in Light Tires and Wheels Directory of North American Technology Facilities and Test Tracks

Auto Service

July

07/03/17 06/23/17 Latin America Tire & Automotive Report Auto Service

Latin Parts Expo, July 19-21, Panama

07/17/17 07/07/17 Marketing Groups North American Marketing Group Charts and Listings

Auto Service

07/31/17 07/21/17 Accessories and Add-Ons Auto Service

August

08/14/17 08/04/17 Focus on Auto Service and Auto Service Franchise Programs

Directory of Auto Service Programs

Auto Service

08/28/17 08/18/17 32nd Annual Global Tire Report Global Tire Company Rankings and Global Tire Production Facilities

Auto Service

September

09/11/17 09/01/17 Faces of the Industry Auto Service

09/25/17 09/15/17 Other Tires Update: A Look at Specialty, Industrial, Farm and OTR Tires

Directory of Specialty Tire Marketers

Auto Service

October

10/09/17 09/29/17 Focus on Business Best Practices Auto Service

10/23/17 10/15/17 1st TIA/SEMA/AAPEX Show Issue Ranking of Largest Independent Dealers and Top Retail Dealerships

Auto Service

AAPEX/SEMA Shows, Oct. 31- Nov. 3, Las Vegas, NV

November

11/06/17 10/21/17* 2nd TIA/SEMA/AAPEX Show issue — Including Announcement of the Humanitarian Award Winner

Directory of Major Wholesalers by Region

Auto Service

AAPEX/SEMA Shows, Oct. 31- Nov. 3, Las Vegas, NV

11/20/17 11/10/17 TIA/SEMA/AAPEX Show Coverage Auto Service

December

12/04/17 11/23/17* Spotlight on New Products Auto Service

12/18/17 12/08/17 Book of Lists Directories of Tire Makers, Private Branders, Associations, etc.

Auto Service

* Early close dates ** Classified ad close dates are 10 days prior to published date

2017 Editorial Calendar

Page Size 1X 3X 6X 13X 19X 26X 32X

1-12” $174 $167 $157 $145 $137 $124 $119

12.25”+ $169 $159 $150 $140 $131 $120 $114

1X 3X 6X 13X 19X 26X 32X

2” 1 columns x 2” (1-9/16” wide x 2”) $348 $334 $314 $290 $274 $248 $238

2” 2 columns x 1” (3-5/16” wide x 1”) $348 $334 $314 $290 $274 $248 $238

4” 2 columns x 2” (3-5/16” wide x 2”) $696 $668 $628 $580 $548 $496 $476

6” 2 columns x 3” (3-5/16” wide x 3”) $1,044 $1,002 $942 $870 $822 $744 $714

8” 2 columns x 4” (3-5/16” wide x 4”) $1,392 $1,336 $1,256 $1,160 $1,096 $992 $952

12” 3 columns x 4” (5-1/16” wide x 4”) $2,088 $2,004 $1,884 $1,740 $1,644 $1,488 $1,428

COLOR$195 gross per standard color; $480 gross 4 color process

AGENCY DISCOUNT15% discount given on gross billing for camera-ready/digital ad material

BLIND BOX SERVICE CHARGE$30 per insertion (if applicable)

DEADLINEFridays, 10 days prior to issue date

To figure the cost of your ad:1. Multiply the number of columns wide x the number of inches deep (an ad 2 columns wide x 4” deep is 2 x 4 = 8 column inches).

2. Multiply the total column inches by the appro-priate frequency rate (An 8 column inch ad at the 6x frequency is 8 x $157 = $1,256 ea.)

There are 6 columns on a classified page.

2017 FREQUENCY CONTRACTSRate determined by the number of insertions within 12 months of first insertion

BLACK & WHITE INCH RATES, PER INSERTION

CONTACTBrooke Stender, classified sales manager330-865-6117 or [email protected]

For additional sizing options, contact Brooke Stender, classified sales manager330-865-6117 or [email protected]

ONLINE CLASSIFIED ADSEnhance your print ad with a simultaneous online classified ad at TireBusiness.com.Rates:200 words or less: $480/ month200+ words: $565/ monthHelp Wanted - Top Read Stories Newsmail: $65/ month

TIREBUSINESS, July 18, 2016 • 19Visit us on the Web: www.tirebusiness.com

CLASSIFIEDSContact Brooke Stender, Classified Sales Representative

330-865-6117fax: 330-836-1005 • e-mail: [email protected]

Vice President of Corporate Accounts

We are looking for a proven industry leader to become the Vice Presidentof Corporate Accounts. This position will be responsible for developing,growing and sustaining our national accounts. The Vice President ofCorporate Accounts position is a Southern California based position.

Interested candidates please send resumes to:

Tony Falls, Human Resource [email protected]

HELP WANTED HELP WANTED

Elgi Rubber Company, LLC is seeking fieldtechnical sales/service representatives in theeastern and western regions of the U.S.A. 3-5years of retreading industry experience re-quired. Extensive travel required to grow tireretreading/repairing product distribution.

Start immediately. Send resume toR.W. Mohler @us.elgirubber.com

CAREER OPPORTUNITIES!!!BestDrive is expanding and looking for great individuals

to grow with us!!!Career openings across the country in Accounting, Sales,

Inside Sales & ManufacturingInterested????

Visit our website to view openings in your area:http://www.continental-jobs.com/index.php?language=2

Semi AutomaticWheel Polishing System

Super-singles, truck, light truck, passenger & motorcycle aluminum or steel wheels with tires mounted.

Simple to operate & maintain. Very profitable. Three month ROI.

www.WheelPolishSpecialist.com1-800-333-0268 or 573-270-0443

TRUSTACKTIRE DOLLY

Display • Transport • Storage

www.TruStackTireDolly.com

ANTIQUE TIRES

866-391-4845

Tire Smell Removal972-207-4049

www.katkleaninc.com

WAREHOUSE SERVICES

USED TIRES FOR SALE

SPECIALTY TIRES

Call us today we can help you grow your solid tire business.

Advance Tire Inc.Your complete Source For Solid Tires and Low Prices

(800) 445-6647 • www.advancetires.com

Loader Tires Skid Steer Tires

Soft Ride Solid TiresLarge

in stock inventory.

Direct wholesale pricing.

USED TIRES FOR SALE

USED TIRES & CASINGSALL SIZES

Passenger, Lt. Truck, Lg. TruckSince 1957

Emanuel Tire, LLC800-445-1887

Email: [email protected]

Highlight YourEquipment Supplies

& Business ToolsHERE!

Call330.865.6117

For details and program offers.

Increase yourHelp wanted ads visibility

by being featuredin our Top Read

Stories of the Past Weeknewsletter.

For more informationcontact Brooke Stender

tel: 330-865-6117 or [email protected]

Exciting new opportunity

See next week’s classifieds today TireBusiness.com

Purchase information from our research andspecial reports, including rankings,directories, trends, statistics and muchmore!ONLINE MARKET DATA AND INFORMATION

www.tirebusiness.com/data

Turn Page for More ClassifiedsTurn Page for More Classifieds

TireBusiness.com

Classified Ad Rates

2" AD2 column x 1"

1x = $348/ea. 13x = $290/ea.3x = $334/ea. 19x = $274/ea.6x = $314/ea. 26x = $248/ea.

1½" AD1 column x 1½"

1x = $261/ea.3x = $250.50/ea.6x = $235.50/ea.

13x = $217.50/ea.19x = $205.50/ea.

26x = $186/ea.

3" AD2 column x 1½"


32x = $357/ea.

10" AD2 column x 5"1x = $1,740/ea.3x = $1,670/ea.6x = $1,570/ea.

13x = $1,450/ea.19x = $1,370/ea.26x = $1,240/ea.32x = $1,190/ea.

5" AD2 column x 2.5"

1x = $870/ea.3x = $835/ea.6x = $785/ea.

13x = $725/ea.19x = $685/ea.26x = $620/ea.32x = $595/ea.

4" AD2 column x 2"1x = $696/ea.3x = $668/ea.6x = $628/ea.

13x = $580/ea.19x = $548/ea.26x = $496/ea.32x = $476/ea.

6" AD2 column x 3"1x = $1,044/ea.

3x = $1,002/ea.6x = $942/ea.

13x = $870/ea.19x = $822/ea.26x = $744/ea.32x = $714/ea.

2½" AD1 column x 2½"

1x = $435/ea.3x = $417.50/ea.6x = $392.50/ea.

13x = $362.50/ea.19x = $342.50/ea.

26x = $310/ea.32x = $297.50/ea.


13x = $1,160/ea.19x = $1,096/ea.26x = $992/ea.32x = $952/ea.

2" AD1 column x 2"1x = $348/ea.3x = $334/ea.6x = $314/ea.

13x = $290/ea.19x = $274/ea.26x = $248/ea.32x = $238/ea.

Column Widths:1 column . . . . . . 19/16"2 column . . . . . . 35/16"3 column . . . . . . 51/16"4 column. . . . . . 613/16"5 column . . . . . . 89/16"6 column . . . . . 105/16"

Ad Closing:12 Noon EST, 10 Calendardays prior to issue date.

Blind Box Service:$25.00 per insertion.

Replies sent daily.15% agency commission

allowed on camera-ready ads.

TEL: 330-865-6117FAX: 330-836-1005

ADD COLOR TO YOUR ADFOR AS LITTLE

AS $195.00!CALL ME FOR DETAILS!

classifieds Contact Brooke Stender, Classified Sales Representative

330-865-6117fax: 330-836-1005 • e-mail: [email protected]

1" AD1 column x 1"


2017 Rate Sheet


13x = $1,740/ea.19x = $1,644/ea.26x = $1,488/ea.32x = $1,428/ea.

18" AD4 column x 4½"

1x = $3,132/ea.3x = $3,006/ea.6x = $2,826/ea.

13x = $2,610/ea.19x = $2,466/ea.26x = $2,232/ea.32x = $2,142/ea.

PRICE INCLUDES TYPESETTING/SETUP OF AD IN PRINT!

INCLUDE BOLDFACE, REVERSED COPYOR COMPANY LOGO FOR INCREASEDVISIBILITY AND RECOGNITION.

BOOK YOUR AD TODAY!330-865-6117

CALL Today!330-865-6117

ADD COLORTO YOUR AD

FOR AS LITTLEAS $195.00!

INCLUDE BOLDFACE,REVERSED COPY OR

COMPANY LOGOFOR INCREASEDVISIBILITY ANDRECOGNITION.

CALL Today!330-865-6117

THESE ARE SAMPLE SIZES ONLY –PLEASE CALL OR FAX YOUR AD COPYFOR AN ACCURATE SIZE AND PRICE

QUOTE. FAX: 330-836-1005 or email: [email protected]

classified ads - tire business

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