citrus economics conference2011-10-20-2011 · orlando, florida sponsored by university of florida...
TRANSCRIPT
Sponsored by:
IFASCitrus Research and Education Center
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Cover and Program designed byKatherine M. Snyder
UF/IFAS Citrus Research and Education Center
3MACFARLANE FERGUSON &MCMULLEN
ATTORNEYS AND COUNSELORS AT LAW
1611HARDEN BOULEVARD
LAKELAND, FLORIDA 33803
(863) 680-9908 FAX (863) 683-2849
ONE TAMPA CENTER, 201 N. FRANKLIN STREET, SUITE 2000
P.O. BOX 1531 (ZIP 33601)
TAMPA, FLORIDA 33602
(813) 273-4200 FAX (813) 273-4396
WWW.MFMLEGAL.COM
EMAIL: [email protected]
625 COURT STREET
P.O. BOX 1669 (ZIP 33757)
CLEARWATER, FLORIDA 33756
(727) 441-6966 FAX (727) 442-8470
S E N D E R ’ S E - M A I L : K C G @ M A C F A R . C O M
Lakeland Cell 863/293-4171
To: 2011 International Citrus Economics Conference Attendees Subject: Antitrust Considerations
We know that you are looking forward to an informative conference over the next two days (October 26 and 27, 2011.) Although it is entirely appropriate for this group to meet, learn from each other and about topics on the Conference Agenda, please be reminded that speeches, discussions and remarks can in no way violate U.S. antitrust laws. (Generally Sections 1 and 2 of the Sherman Act and Section 5 of the FTC Act).
While the following is not a fully inclusive list of dangerous areas, you should generally avoid any discussions that would tend to:
• Raise, lower or stabilize prices • Regulate production levels • Affect availability of product • Affect allocation of markets or customers • Encourage boycotts of products • Foster unfair trade practices • Encourage anyone from refraining from competing • Discuss current and future prices or what constitutes a “fair profit” • Hinder competition • Encourage deceptive and unfair business practices
The exchange of pricing information at professional conferences among otherwise competing companies and professionals has been found to reduce price competition-- so we urge your cooperation, sensitivity and good judgment in this regard. Although it is difficult to always know if comments or actions violate antitrust laws, if you witness presentations or discussions that verge on forbidden areas, please immediately object or express your concern to a conference moderator. If you are unclear on the law, we urge you to consult with your own legal counsel.
Sincerely,
Kristen C. Gunter
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Many Thanks to Our Sponsors
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2nd Annual International Citrus Economics Conference
October 26 and 27, 2011
Gaylord Palms HotelOrlando, Florida
SPONSORED BY
University of FloridaInstitute of Food and Agricultural Scienceses
Citrus Research and Education CenterLake Alfred, Florida
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Moderator: Pat Schirard (CEO, Indian River Select)
1:30 - 2:00 PM Opening Remarks: Ray Huffaker1 & Allen Morris2
1Chair, Food and Resource Economics Department, University of Florida/IFAS and 2University of Florida/IFAS/CREC
2:00 - 2:30 PM The Evolution of Retail Merchandising: Shopper Marketing, a Key to Growing Demand for Orange Juice - Leigh Killeen, Deputy Executive Director, domestic Marketing, Florida Department of Citrus
2:30 - 3:00 PM The Role of New Varieties in Growing Demand for Fresh Citrus - Peter Chaires, Executive Director of the New Varieties Development and Management Corporation
3:00 - 3:30 PM Summer Fresh Citrus: The Evolution of a Category - Bruce McEvoy, former President, Seald Sweet, Inc.
3:30 - 3:45 PM BREAK Sponsored by
Markets and
Marketing12:30 - 1:30 PM Conference Registration and Citrus
Industry Slide Presentation
Marketing
Wednesday AfternoonOctober 26, 2011
Part 1
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3:45 - 4:15 PM 10-Year Florida Orange Production Forecasts Under Endemic Greening - Tom Spreen, Professor, Food and Re-source Economics Department, University of Florida/IFAS
4:15 - 4:45 PM 10-Year São Paulo, Brazil Orange Production Fore-casts Under Endemic Greening - Gilberto Tozatti, Presi-dent, GCONCI; Maurício Mendes, Chief Executive Offi cer, AgraFNP
4:45 - 5:15 PM China’s Potential as an Orange Juice Producer and Exporter - Zhifeng Gao, Food and Resource Economics De-partment, University of Florida/IFAS
5:45 - 6:45 Cocktail Reception Sponsored by
Dinner on your own.
Moderator: Dan Casper (Vice-President of Fruit Procurement, Sales, and Marketing, South Gardens Citrus)Moderator: Dan Casper (Vice-President of Fruit Procurement, Sales, and
Orange Production and Juice Supply
Wednesday AfternoonOctober 26, 2011
Part 2
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7:30 - 8:30 AM Continental Breakfast - Sponsored by
8:30 - 9:00 AM Birth, Growth and Development of FCOJ Futures and Options - Joe O’Neill, former President of the New York Cotton Exchange
9:00 - 9:30 AM Retail Food Market Dynamics and Sourcing Strategy - Graham Leary, Vice-President, Strategic Sourcing, Winn-Dixie
9:30 - 10:00 AM The Role of Quality in Building a Successful Orange Juice Brand and a Growing Orange Juice Market - Chip Bettle, for Senior Vice-President of Technology, Tropicana Products, Inc.
10:00 - 10:15 AM BREAK Orange Juice Taste TestSponsored by
Market,Production,
and Financial IssuesModerator: Allen Morris (University of Florida/IFAS/CREC)
Thursday MorningOctober 27, 2011
Part 1
, for Senior Vice-President of Technology, Tropicana
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10:15 - 10:45 AM Impact of Orange Juice Market Dynamics on Fruit Prices - Allen Morris, University of Florida/IFAS/CREC
10:45 - 11:15 AM The Benefi ts of an Abscission Agent for All Segments of the Citrus Industry - Taw Richardson, CEO, AgroSource, Inc.
11:15 - 11:45 AM Citrus Outlook for the 2011-2012 Season - Mark Brown, Florida Department of Citrus
12:00 - 1:30 PM Catered Lunch Sponsored by
Impact of Increased Globalization on New Pest and Disease Outbreaks for Florida Agriculture and Citrus, Guest Speaker - Richard Gaskalla, Director, Division of Plant Industry, Florida Department of Agriculture and Consumer Services
Moderator: Allen Morris (University of Florida/IFAS/CREC)Moderator: Allen Morris (University of Florida/IFAS/CREC)
Market,Production, and Financial Issues
Thrusday MorningOctober 27, 2011
Part 2
Sponsored by
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1:30 - 2:00 PM Estimates of Past and Future HLB Infection Rates in Florida Citrus - Mike Irey, Chief, Plant Sciences Techni-cal Operations, U.S. Sugar Corporation
2:00 - 2:30 PM Estimated Current and Future HLB Infection Rates in São Paulo Citrus - Renato Bassanezi, Research Scien-tist, FUNDE CITRUS
2:30 - 3:00 PM Role and Effectiveness of CHMAS in Managing Psyllid Populations and HLB - Greg Carlton, Chief, Bu-reau of Pest Eradication and Control, Division of Plant Industry
3:00 - 3:15 PM BREAK Sponsored by
Citrus Greening
Moderator: Harold W. Browning (Chief Operating Offi cer, Citrus Research and Development Foundation)
Thursday AfternoonOctober 27, 2011
Part 1
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3:15 - 3:45 PM Progress on HLB Research and Outlook for a Cure - Harold W. Browning, Chief Operating Offi cer, Citrus Research and Development Foundation
3:45 - 4:15 PM Results of Another Year’s Experience Using an Enhanced Foliar Nutrient Program Instead of Removing Trees - Bob Rouse, University of Florida/IFAS, Southwest Florida REC-Immokalee
4:15- 4:30 PM Closing Remarks - Allen Morris, University of Florida/IFAS/CREC
4:30 Adjourn
Moderator: Harold W. Browning (Chief Operating Offi cer, Citrus Research and Development Foundation)
Citrus Greening
Thursday AfternoonOctober 27, 2011
Part 2
12 Presenters Renato BassaneziFUNDECITRUSAv. Dr. Adhemar Pereira de Barros, 201Araraquara, Sao Paulo – Caixa Postal, 391 – CEP 14807 – [email protected]
Chip BettleCBC Research, Inc.1660 Stoner Ridge TerraceSarasota, FL [email protected]
Mark BrownFlorida Department of CitrusP.O. Box 110249Gainesville, FL 32611352-392-1874mgbrown@ufl .edu
Harold W. BrowningChief Operations Offi cerCitrus Research and Development Foundation700 Experiment Station RoadLake Alfred, FL 33850863-956-8636HWBR@ufl .edu
Dan CasperVice-President of Fruit Procurement, Sales, and MarketingSouthern Gardens Citrus111 Ponce de Leon AvenueClewiston, FL [email protected]
J. Peter Chaires, M.B.A.Executive Director, New Varieties Development and Management CorpDirector, Business Development, Florida Citrus PackersP.O. Box 1113Lakeland, FL 33802863-682-0151407-302-3510Pchaires@fl citruspackers.org
Zhifeng GaoAssistant Research Scientist, Ph.D.Market Research, Applied EconometricsFood and Resource Economics DepartmentUniversity of Florida/IFASP.O. Box 240Gainesville, FL 32611-0240352-392-1826, ext. 425zfgao@ufl .edu
Richard GaskallaDirector, Division of Plant IndustryFlorida Department of Agriculture and Consumer ServicesP.O. Box 147100Gainesville, FL 32614-7100352-372-3505, ext 106Richard.Gaskalla@freshfromfl orida.com
Ray HuffakerProfessor and Chair, Ph.D.Natural Resource Economics1167 McCarty Hall AP.O. Box 110240Gainesville, FL 32611-0240352- 392-1826rhuffaker@ufl .edu
Mike IreyU. S. Sugar Corporation111 Ponce de Leon AvenueClewiston, FL [email protected]
Leigh KilleenDeputy Executive Director Domestic MarketingFlorida Department of CitrusP.O. Box 9010Bartow, FL [email protected] .us
13Presenters Graham LearyWinn –Dixie5050 Edgewood CourtJacksonville, FL [email protected]
Bruce McEvoySeald Sweet International1991 74th AvenueVero Beach, FL [email protected]
Maurício MendesChief Executive Offi cerAgraFNPR. Bela Cintra, 967 11° andarCEP 01415.905 São PauloSão Paulo, Brazil+55 11 [email protected]
R. Allen MorrisAssociate Extension Scientist and EconomistUniversity of Florida/IFASCitrus Research and Education Center700 Experiment Station RoadLake Alfred, FL 36850863- 956-1151ramorris@ufl .edu
Joseph O’Neill9 Fanning DriveWest Hampton Beach, NY [email protected]
Taw RichardsonPresident and CEO, AgroSource, Inc.P.O. Box 1341Mountainside NY [email protected]
Robert (Bob) RouseAssociate ProfessorUniversity of Florida/IFASSouthwest Florida REC-Immokalee2685 SR 29 N.Immokalee, FL 34142-2685239-658-3400rrouse@ufl .edu
Pat SchirardIndian River Select7929 S.W. Jack James DriveStuart, FL [email protected]
Thomas SpreenProfessor, Ph.D.Citrus, Quantitative Methods, Food and Resource Economics DepartmentUniversity of Florida/IFAS2117 McCarty Hall BP.O. Box 110240Gainesville, FL 32611-0240352-392-1806, ext 209tspreen@ufl .edu
Gilberto TozattiPresident, GCONCIRua Carlos Gomes, 144-CENTROCEP #13940-0000Caixa Postal 39Cordeirpolis, SP, [email protected]
14 Attendees John AlexanderAlico Inc.749 N. Scenic HighwayFrostproof, FL [email protected]
Chuck AllisonPrudential Agricultural Investments201 S. Orange Ave, Ste 795Orlando, FL [email protected]
Georgia ArapakopoulosTopco Associates LLC10255 W. Higgins Ste 500Rosemont, IL [email protected]
William BarberLykes Bros Inc7 Lykes RoadLake Placid, FL [email protected]
Kevin McKim BarleyMorgan Stanley Smith BarneySuite 1200301 East Pine StreetOrlando, FL [email protected]
Valerie BarnhardtFlorida Department of CitrusP.O. Box 9010Bartow, FL 33831863-537-3958
Bob BehrFlorida’s Natural Growers20205 Hwy 27Lake Wales, FL [email protected]
Robert BlackTropicana1001 13th Avenue EastBradenton, FL [email protected]
George BoergerThe Coca-Cola Company2150 Town Square PlaceSugar Land, TX [email protected]
Kevin BouffardThe LedgerP.O. Box 408Lakeland, FL [email protected]
Cliff BowenAgri-Property Consultants1919 Courtney Drive, Ste 9Fort Myers, FL [email protected]
Maria CaldasPepsiCo - Tropicana1001 13th Avenue EastBrandenton, FL [email protected]
15Attendees Michael CarrereLykes Bros. IncP. O. Box 1690Tampa, FL [email protected]
Dan CasperSouthern Gardens CitrusU.S. Sugar Corporation111 Ponce de Leon AvenueClewiston, FL [email protected]
Dewayne CliettCitrosuco NA Inc5937 Hwy 60 EastLake Wales, FL [email protected]
Mark ColbertA Duda & Sons IncP. O. Box 788LaBelle, FL [email protected]
Timothy CorrieroFIA Timber PartnersHarbor Bay Landing887 Island Drive, Ste 216Alameda, CA 94502510-337-1155415-990-1133tcorriero@fi atimberpartners.com
John Cox, Sr.Moors & Cabot InvestmentsSuite 100631 W. Morse BoulevardWinter Park, FL 32789
John CoxL N Bast Corporation2504 Avenue A SWWinter Haven, FL [email protected]
Dave CrumblyFlorida s Natural GrowersP. O. Box 792Lake Wales, FL [email protected]
Josh CulpepperPrudential Agricultural Investments201 S. Orange Ave, Ste 795Orlando, FL [email protected]
Pete DeVitoBrown International CorpP. O. Box 713Winter Haven, FL [email protected]
Brad DicksA. Duda & Sons, Inc.P.O. Box 788LaBelle, FL 33975863-675-0545863-673-0262
Randy DicksL Dicks IncP. O. Box 1809Dundee, FL [email protected]
16 Attendees Todd DicksL Dicks IncP. O. Box 1809Dundee, FL [email protected]
Aedan DowlingTropicana Products Inc1001 13th Avenue EastBradenton, FL [email protected]
Ronald EdwardsEvans Properties IncSuite 301660 Beachland BlvdVero Beach, FL [email protected]
Candice ErickUSDA NASSP. O. Box 945200Maitland, FL 32794407-691-3613321-228-3211candice.erick@freshfromfl orida.com
Leonel EspinosaCitrofrutAv. Constitucion 405 Pte. Col. CentroMonterrey, N.L. Mexico 640001156 81 [email protected]
Jim EwingUSDA NASSSuite 3002290 Lucien WayMaitland, FL 32751407-648-6013407-399-7471nass-fl @nass.usda.gov
Charles GaglianoBrown International CorpP. O. Box 713Winter Haven, FL [email protected]
Judith Ganes ChaseJ Ganes Consulting LLC6 Old Katonah DriveKatonah, NY [email protected]
Mike GaravagliaThe Packers of Indian River LTDP. O. Box 12969Fort Pierce, FL [email protected]
Michael GeorgeBryan Paul CitrusP. O. Box 2357LaBelle, FL [email protected]
Gene GrantFood Partners IncP. O. Box 1478Winter Haven, FL [email protected]
Hill Griffi nBen Hill Griffi n IncP. O. Box 127Frostproof, FL 33843863-635-2251863-528-1252hgriffi n@bhgriffi n.com
17Attendees Jeff HaberForest Investment AssociatesSuite 125015 Piedmont CenterAtlanta, GA [email protected]
Michael HaycockTropicana1001 13th Avenue EBradenton, FL [email protected]
Ted HolmesGivaudan3629 4th Avenue NEBradenton, FL [email protected]
Mark HumphreyAlico IncSuite 10010070 Daniels Interstate CtFt. Myers, FL [email protected]
Marvin KahnKahn Citrus ManagementP. O. Box 3346Sebring, FL [email protected]
Charlie KernPremier Juices19321 US Highway 19 NClearwater, FL [email protected]
Bob KerrHolly Hill Fruit ProductsP. O. Box 708Davenport, FL [email protected]
David KoonAtlantic Blue Group IncP. O. Box 1318Lake Wales, FL [email protected]
Kevin KoppelmanLouis Dreyfus CitrusP. O. Box 1980Indiantown, FL [email protected]
Monica LaFrance-SejourTropicana Products Inc1001 13th Avenue EastBradenton, FL [email protected]
Ed LassiterPrudential Agricultural Investments201 S. Orange Ave, Ste 795Orlando, FL [email protected]
Bill LewinConoley CitrusP. O. Box 771399Winter Garden, FL [email protected]
18 Attendees Steven LezmanPepsiCo1001 13th Avenue EastBradenton, FL [email protected]
Ron MahanOrange-Co12010 NE Hwy 70Arcadia, FL 34266863-494-4939239-253-9270rmahan@orangecofl a.com
Larry MarshD & K Harvesting Inc.P.O. Box 1347LaBelle, FL [email protected]
Mark MarshburnPremier Juices19321 U.S. Highway 19 N.Clearwater, FL [email protected]
Marty McKennaMcKenna Brothers Inc70 Mammoth Grove RoadLake Wales, FL [email protected]
Pat McKennaMcKenna Brothers Inc70 Mammoth Grove RoadLake Wales, FL [email protected]
Andrew MeadowsFlorida Citrus Mutual302 S. Massachusetts AvenueLakeland, FL 33801863-682-1111863-944-4924andrewm@fl citrusmutual.com
Jim MercerOrange-Co12010 NE Hwy 70Arcadia, FL [email protected]
Chris MooreBowen Brothers Fruit LLCP. O. Box 1609Winter Haven, FL [email protected]
Kate MorrisConsultant104 Campbell DriveWinter Haven, FL [email protected]
Janine MuellerWells Fargo AdvisorsSuite 1401800 N Magnolia AvenueOrlando, FL [email protected]
Ron MuraroUniversity of Florida/IFASCitrus REC700 Experiment Station RoadLake Alfred, FL [email protected] .edu
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Tony MustoLykes Citrus Management7 Lykes RoadLake Placid, FL [email protected]
Ernie NeffSoutheast AgNetCitrus Industry Magazine2808 S. Oakland AvenueLakeland, FL [email protected]
Greg NelsonBernard Egan & Company1900 Old Dixie HighwayFt. Pierce, FL [email protected]
Robert NewsomeBarron Collier Partnership5072 Annunciation Cir # 314Ave Maria, FL [email protected]
Kathy OakesTopco Associates LLC10255 W. Higgins Ste 500Rosemont, IL [email protected]
John OjalaBooth Ranches LLC12201 Avenue 480Orange Cove, CA [email protected]
Attendees Bryan PaulBryan Paul CitrusP. O. Box 2357LaBelle, FL [email protected]
James PaulBryan Paul CitrusP. O. Box 2357LaBelle, FL [email protected] ReddDeseret FarmsP. O. Box 1317Ruskin, FL [email protected]
Quentin RoeWm. G. Roe & Sons IncP. O. Box 900Winter Haven, FL [email protected]
Donn SabatoJBT FoodTech400 Fairway AvenueLakeland, FL [email protected]
Elizabeth Salomoni StegerCitrus Consulting International3531 Forest Ridge LaneKissimmee, FL 34741407-552-0199esteger@cfl .rr.com
20 Attendees Dan SleepFDACS3909 Reserve Drive, Apt 2926Tallahassee, FL 32311850-487-8908daniel.sleep@freshfromfl orida.com
Ken SmithAlico IncSuite 10010070 Daniels Interstate CtFt. Myers, FL [email protected]
Josh SnivelyFlorida Chemical Company Inc351 Winter Haven Blvd NEWinter Haven, FL 33881863-294-8483863-206-2139josh@fl oridachemical.com
Kathy SnyderUniversity of Florida/IFASCitrus REC700 Experiment Station RoadLake Alfred, FL 33850863-956-1151snyderkm@ufl .edu
Katie SproulBarron Collier Companies2600 Golden Gate ParkwayNaples, FL [email protected]
Tom StopyraThe Packers of Indian River LTDP. O. Box 12969Ft. Pierce, FL [email protected]
Danny SuttonAlico IncSuite 10010070 Daniels Interstate CtFt. Myers, [email protected]
Webb TannerFood Partners IncP. O. Box 1478Winter Haven, FL [email protected]
Mike TaylorCollier Enterprises975 New Harvest RoadImmokalee, FL [email protected]
Hugh Thompson IIICutrale Citrus Juices USA602 McKean StreetAuburndale, FL [email protected]
Robert WertzTropicana Products Inc1001 13th Avenue EastBradenton, FL [email protected]
David WheelerWheeler Farms IncP. O. Box 2715Lake Placid, FL [email protected]
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Mark WheelerWheeler Farms IncP. O. Box 2715Lake Placid, FL [email protected]
Mitchell WillisTropicana Products Inc1001 13th Avenue EastBradenton, FL [email protected]
George WilsonNestle Professional Vitality400 N Tampa Street #1400Tampa, FL [email protected]
Attendees Jane WilsonUniversity of Florida/IFASCitrus REC700 Experiment Station RoadLake Alfred, FL 33850863-956-1151wilsonmj@ ufl .edu
Jamie YatesUniversity of Florida/IFASCitrus REC700 Experiment Station RoadLake Alfred, FL 33850863-956-1151jdyates@ufl .edu
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