Key  Partners/    

Strategic  alliances  with  companies  or  subsidiaries  including:    q Accenture  Ltd  q AT&T  Inc.  q Cap  Gemini  S.A.  q Citrix  Systems,  

Inc.  q EMC  Corpora-­‐

Don  

Key  Ac.vi.es      q CollaboraDve  

(Team)  Decision-­‐            Making  q M  &  A  q DisrupDve  

InnovaDon  q R  &  D  q Design;  Manuf.  q Patents;  IP;  etc.    

Value      Proposi.on  

 

 “Tomorrow  starts  

here”    

“Fast  IT”          

Products      

Services    

 Financing  

Customer  Rela.onships  

q Online  q Face-­‐to-­‐face  

Customer/    User    q Enterprise  q Service  provider  q Commercial  

sector  q Public  sector      

Key  Resources  

q Staff  q Equipment  q  IT  Infrastructure  q FaciliDes  q Brand/Culture  

Channels  

q Online  q Direct  Sales  

Force  q Retail  stores  

(big  box)    

Pain  (Cost  Structure)    

Tangible:  *  Cost  of  Sales  for  Products      *  Cost  of  Sales  for  Services      *  OperaDng  Expenses  

Delight  (Revenue  Streams)    

Tangible:  Sale  of  *  Computer  networking  hardware  *  Computer  networking  soUware  *  Computer  networking  services  

Cisco’s  Business  Model  Canvas  How  Cisco  Creates,  Delivers,  and  Captures  Value  

Computer  Networking