cisco's chia tan at commsday summit 2014
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Differentiating inTomorrow’s Market
April 2014
Chia Tan; [email protected] of SP Solutions Engineering
Asia Pacific Japan China
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#1: The Service Provider Impact
Data CenterService
Origination
• Data center and service origination is now the new value • Many Service Providers will re-profile their businesses to focus on service
creation and innovation
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2003 2020
50 Billion devices
But not enough humans to manage them
#2: Internet of Everything
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New Provider Markets• New Solutions Demand More Robust & Comprehensive Offerings
On-Demand Bandwidth & Capacity
Big Data & AnalyticsRapid Deployment of New Business Applications
User Experience, Delivered
Open Environment
Interoperability
Seamless Connectivity
Security & Compliance
User Experience & Multi-Platform
On-Demand Solutions
The New Customer Requirements
PAYG Models
Anywhere/Anytime Secure Accessibility
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CLOUD ERA ECONOMICS
• To drive business agility, security and lower cost
• Delivery applications faster through Virtualized Data Centre and Application-centric network infrastructure
Confluence of three tech-enabled themes
GROWTH OF NETWORKED
ECONOMY
• Private and Public Sector all connected with consumers, citizens, patients and learners
• Enabled by collaboration and social innovation
MOBILITY, DEVICES, VIDEO
EXPLOSION
• The consumerization of everything
• Open and personalized, location, device and application independence
Guiding through these transitions presents both threats and opportunities.
1 2 3
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(1) Australian Mobile GrowthCisco VNI, Feb 2014
2013 2014 2015 2016 2017 20180
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Peta
byte
s p
er
Mon
th
80 PB
20 PB
112 PB
57 PB
40 PB28 PB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
41% CAGR 2013–2018
1
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(2) OTT, Partnership, Consortium-Alliances2
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(3) Cloud Services3
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Architecture Trends
Converged and Integrated Network
Programmable
Common End To End Orchestration Layer
Standards Based and Open Source
Virtualization and Physical Solutions
Cloud-era Economics
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2
3
4
5
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Services
Open Network Environment
Applications
Unified PlatformPolicies and Automation
InfrastructurePhysical and Virtual
Applications
Service Broker “Business Intents”
Catalog of Virtual Functions
Service Profile“Operational Intent”
OrchestrationEngine
Storage NetworkCompute
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Simple, Intuitive User Experience
CustomizableUser-Defined SLAs, Reporting, Service Customization,
Cloud Preference Options
Bundled OfferingsPre-Packaged or Custom Creation of End
Application Services & Appliances
Any Service, Any DeviceAnywhere & On-Demand
Spin Up New Services in
Minutes
On Demand Services
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As-a-Service Cloud-based
Scale and Delivery
Purchasing Options to Transform Business
Repurposed on the Fly Open Interfaces to 3rd
PartiesElements that Plug n’
Play
Virtualized Functions + Orchestration +
Element Integration SLA certified
(Packaged Service Insertion)
Individual VirtualizedFunctions
(Drop in Elements)
Virtualized Functions
with Service Orchestration
(Integrated Capabilities)
OSSBSS
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Services
Cisco’s Open Network Environment
InfrastructurePhysical and Virtual
Applications
Unified PlatformPolicies and Automation
Evolved Programmable Network
Evolved Services Platform
InterCloud
Video, Collaboration etc…
Collaboration
Security
NetworkOperations
Provide SaaS Services
in Selected Categories
DRaaS
DaaS
Contact Center-aaS
HCS
TPaaS
Virtual Private Clouds & IaaS
Enable Cloud Providers to Deliver
Differentiated Cloud Services
On Premise
Managed
Hybrid
Enable Enterprises to
Build Private Clouds
Global InterCloud
Cloud Security
CloudOperations
Facilitate Global Cloud
Infrastructure
Thank you.