data center transformation cisco's virtualization & cloud journey

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 1

Data Center Transformation Cisco’s Virtualization and Cloud Journey

Jim Robshaw

Cisco IT

May 2012


Discussion Topics

Set the Stage

Global Data Center Strategy

New World-Class Data Center

Cloud Strategy and Services: CITEIS

CITEIS Gen2 Demonstration

Rapid Industry

Changes

Size and Scope of

Cisco

Why we needed to

change

Data Center state

of affairs

Behavior changes

Target end-state

Selecting a DC

pair

Evaluating

Locations

Financing

Infrastructure as a

Service

Platform as a

Service

Application

Migration

CITEIS overview

CITEIS financials

CITEIS Gen2

demo

Cisco CIAC Portfolio


Radically changes the way

IT is run

Complete Org change

Complete Financial change

―show back‖

Run IT like a business –

change behavior

BYOD / BYOS

We are not going to

stop it or change it’s

natural course

It frightens most CIOs

Cheap compute / Public Cloud

Efficiencies

Compute/Network/Storage

Billback/Showback

Opex What can I stop worrying

about

Who can take my

contextual stuff

Pay as I grow/shrink


Cisco Data Center Facts

300 locations in

165+ countries

460 offices

39 Cisco data centers

64,000+ employees

334,000 sq. ft.

of data center space

35.6 MW of UPS power

to raised floors

80% servers virtualized

in new DCs, 73% overall

80+% virtualization goal


Business Drivers Increasing Pressures Drive Innovation in Cisco Data Centers

Business Demands

• Cisco strategy/market adjacencies

• Productivity

• Global availability

• Regulation (SOX)

• SLA metrics

Cisco: First and Best Customer

• Cisco UCS accelerator

• Product development feedback

• Employee experience

• ITaaS/new business models

• Growth enablement

Operational Challenges

• Asset utilization

• Power and cooling

• Business agility/ provisioning

• Time to capacity

CLOUD INFRASTRUCTURE Faster Time to Capacity


Global Data Center Strategy #CiscoPlusCA


• Cheap • Fast • Consumption Based • Billback

Cloud Providers

• Int vs Ext Cost

Benchmark

• Double the devices on the network

BYOD

• Too Big • Too Expensive

Applications

Consumer Devices

• Tablets • Phones • Content Virtualization • Application

Virtualization • OS Virtualization

• Pervasive Wireless

Work Anywhere


Global Data Center Strategy Virtualization Is Key

Growth Enablement

Transformation

Resiliency

Capacity

• New markets and

business models

• Global expansion

• User experience

• Enable customer success

• Increase data center tiers

• Multi-site architecture

• Move out of high risk

geographies

• Improve availability and

recoverability

• Build and occupy

data center

• Optimize demand

• Consolidate where

appropriate

• Run IT as a business

• Internal service

provider model

• Service-oriented architecture

• Product and technology

transformation

• Focus on operational

excellence


Completed December 2010

25,000 sq ft (2,323 sq m)

5.25 MW

Tier III (part of active-active pair)

716 cabinet locations

PUE: 1.35

LEED-Gold certification


Tier 3+ Data Center Accelerates Transformation to a Services Organization

New World-Class Data Center, Allen, Texas

Leading

Technologies

UCS, Nexus, ONS,

Catalyst, ACE 30 Business

Resiliency

Active/Active

configuration

LEED Gold

Certification

Energy Efficient

DC Technologies

Cisco Nexus

Cisco UCS Flexible

Expandable

Multitenant

Power Distribution

Operational

Excellence

Cost Efficient

MVDC

Aggressive

Automation

Green

PUE 1.35

Air-side economizers

Rotary UPS

LED lighting

Infrastructure

as a Service

Compute

Storage

Networking

Customer

Friendly

Tours and Displays

Viewing Windows

CloudVerse

Unified Data Center Cloud

Intelligent Network

Cloud Applications

and Services

Resilient

5.4 MW

30,000 sq. ft.

Tier 3+


Cisco UCS: Enabling Transformation to a Services Organization

#CiscoPlusCA


• Open architecture

• Supplier diversity

• Supports legacy plus new business

• Geographical workload mobility

• Compliance & regulations

• Quality of Delivery

• Globally optimized access

• Consistent and intuitive user experience

• Transparent adoption

• User Productivity

• Time to Delivery

• Time to Capability

• Time to Scale

• Cost Optimization

• Cost Visibility

• ―Pay-as-you-go‖ Model


Legacy-to-Cisco UCS VM Migration

8000

7000

6000

5000

4000

3000

2000

1000

0

Nu

mb

er

of

VM

Mig

rati

on

s

Q3CY’09 Q4CY’09 Q3CY’10 Q1CY’10 Q2CY’10 Q4CY’10

VM Decomms

Provisioned on Cisco UCS

Migrated to Cisco UCS

VMs on HP (at end of Qtr)

15%

32%

60%

90%

% on Cisco UCS

100% VMs on

UCS


Global Cisco UCS Implementation

Driving Adoption and Virtualization

* Count covers all lifecycles and all stages of blade commissioning. Data as of October 27, 2011

Allen, TX (200)

Green Park, UK (40)

Amsterdam (275)

Bangalore (447)

Carrolton, TX (296)

Irvine, CA (72)

Lawrenceville, GA (35)

Mountain View, CA (64)

Richardson, TX (2,230)

RTP, NC (424)

San Jose, CA (1,486)

<100 UCS Blades 200-500 UCS Blades >1,400 UCS Blades

6,400+ Total Cisco UCS Blades Deployed Globally*


Complex system with multiple

dependencies Nine

applications migrated No additional

certification required

G2C supports Cisco Sales

No application rearchitecture

required Benefits

Legacy-to-Cisco UCS Migration Benefits

Source System (Legacy) Target System (Cisco UCS B200)

E-Business version 12.0.4 using Oracle Incentive Compensation (OIC) module

2 Node RISC systems

Oracle RAC cluster with

32 CPU Core

64 GB Memory each

4 Node Cisco UCSB200-M1

Oracle RAC cluster with

8 CPU Core

48 GB Memory each Oracle database

version 10.2.0.4

Oracle database

version 11.2.0.1

Tier-2 DC Tier-3 DC


Cisco UCS B200 vs. Legacy DC Space, Power Utilization, Data Cables

Legacy: Cisco UCS:

4 0.4 vs. DC Tile

Space

10%

13 kW 4 kW Power Use

(kW)

30% vs.

Number of

Data Cables

42% 24 10 vs.


Cisco UCS B200 vs. Legacy

User Experience

1_Tier Response Time

3.6 seconds Legacy (Pre-Migration)

2.9 seconds UCS (Post-Migration)

Visibility Response Time

2.0 seconds Legacy (Pre-Migration)

1.9 seconds UCS (Post-Migration)


1/6 data center space used Supports all

Cisco order processing

34.5 kW power saved

100% of Cisco revenue

($40B annually)

Reduced maintenance costs

Quote to Cash Migration Benefits

Benefits

Source (Legacy) Target (Cisco UCS)

4 Legacy RISC-based systems

(North America and Europe)

4 Cisco UCS B440 blade servers

(North America and Europe)

Production Server

Configuration

HP-UX v11.11 Red Hat Enterprise Linux v5.5 Operating System

144 128 CPU Cores

288 GB 1024 GB Memory

Capacity: current workload Capacity: double the current workload Performance

Oracle RAC 9i Oracle RAC 10g Database


Cloud Strategy and Services

#CiscoPlusCA


Examples of Cloud Services

Cloud Delivery Models

SaaS Software as a Service Applications, collaboration, etc.

PaaS Platform as a Service Middleware, directories, etc.

IaaS Infrastructure as a Service Compute, storage, networking

Data Center as a Service Data center facilities, power, cooling DCaaS


• Functional overflow

• Hybrid model

Process • Provisioning

• Entitlement

• Lifecycle

management

• Capacity and asset

management

• Discovery

Software • Nexus 1000v

• Global UCS

Manager

• Virtual Security

Gateway (VSG)

• Service Catalog

• VMware ESX

• Windows Server

• Linux • Cisco Cloud Portal

(newScale)

• Cisco Tidal Enterprise Orchestrator

Hardware • Cisco UCS

• Nexus 7000

• ACE

• GSS

• MDS

• NAS storage

• SAN storage

• Catalyst 6500

Cisco IT Elastic Infrastructure Services (CITEIS)

Integration of the following products and features required to provide CITEIS end-state services

CITEIS FUTURE CITEIS


Introducing CITEIS – Concept A Framework for Providing Infrastructure as a Service

Design it

Where can we put it?

Procure it

Install it

Configure it

Secure it

Is it ready?

Architect it

Design it

Where can we put it?

Procure it Install it

Configure it

Secure it

Is it ready?

Architect it

Before CITEIS After CITEIS • Machine-oriented

• Manual provisioning

• Hard to control utilization

• Service-oriented

• Self-service; automated provisioning

• Elasticity (capacity-on-demand)

• High provisioning & ops cost

• Extended provisioning time

• Configuration risk

• Optimized provisioning & ops cost

• Rapid provisioning

• Increased Resiliency and Availability

Manual

Automated

Self-service

On-demand

CITEIS


Automated

Self-Service

On-Demand

Architect It Design It Where Can

We Put It?

Procure It Install It Configure It Secure It Is It Ready?

Manual

Service-Oriented

Self-Service;

Automated

Provisioning

Elasticity

(Capacity-on-

Demand)


Service Catalog

Show/chargeback

VMWare ESX/ESXi

Network Virtualization

OVF

OVF*

OVF

Image Repository

PaaS Integration (API)

Workload Mobility

Logical Segmentation

Control, Security

and Fault

Isolation

*OVF = Open Virtualization Format

Cisco

Nexus

Cisco

UCS x86

Virtualization Automation Self-service Multi-tenancy Elasticity Unified

Infrastructure

Service Unit Cost

VM 2x4 – Silver $

Bare-metal 8x64 $$$

Cisco IT Elastic Infrastructure Service (CITEIS)

Cisco Intelligent

Automation for Cloud


$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

Legacy (rackmount); all physical

Legacy; medium virtualization (54%)

Current state; 40/60% Legacy/UCS; 80%

Virtualized

Target state; 100% UCS/Cloud; 80%

virtualization

TCO Physical

TCO Virtual

Compute TCO

($/Qtr/OS instance)

Average TCO

TODAY

CITEIS TCO and Provisioning Times Cloud Brings Agility and Cost Benefits

-37% -32% -22%

Delivery Time

6 - 8 weeks (on demand)

2 - 3 weeks (manual)

15 mins VM (2-9 days E2E)

15 minutes (self-service)

VIRTUALIZATION UNIFIED COMPUTING CLOUD


Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation results in 27% savings for bare-metal and 24% for virtual offerings. *Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS

Ty p i c a l B a r e - M e t a l Av e r a g e V i r t u a l

TCO ($/Qtr) 8 CPU core + 32 GB

@ Dedicated Linux

2 vCPU core + 4 GB

@ Silver* Linux

Legacy Rack Mount +

Cat6k

UCS blade + Unified I/O

(N7K) + CITEIS

Legacy Rack

Mount + Cat6k

UCS blade + Unified I/O

(N7K) + CITEIS

Arch and Design 135 135 135 135

Implementation 122 20 69 9

Operation 421 271 483 314

Automation - 41 - 41

Software 30 30 119 119

Equipment 2212 1723 256 200

Facility 840 507 97 59

Total 3759 2727 1160 877 -27% -24%

Updated: Q2FY11

Compute Unit Cost: TCO Benefits

CITEIS Demo Part I http://citeis2.cisco.com


CITEIS Store Front

Vmware vCenter Vmware vSphere

Virtual

DC 1

Virtual

DC 2

Vmware vCloud Director

NAS Storage

Defined Service Level Agreement and Policies

Publish

Billing

System

Image Publishers

VDC Users

Tenant Owners

Purchase

Capacity

Management

Portal

. . . Vmware vSphere

Publish

Cisco UCS

Standard

Offerings

newScale

CITEIS VDC Based

Commitment

And

CITEIS Express

Registration

vLan

Serv

ices

vLan

Serv

ices

Tenant A Express

PaaS

Alignment

APIs

APIs

CITEIS Gen2

CITEIS Express Users

TEO


Solution Components

Resource Managers

VDC Resource Manager

vCloud – vSphere – vCenter

EMAN

Address Management – Host Management

Remedy

Incident Management – Change Management

Active Directory

Group Management – Profile Management

DC Resources

Cisco Intelligent Automation for Cloud

Cisco Process Orchestrator

Provisioning—Integration

Cisco Cloud Portal

Self-Service—Service Catalog

Automation

Packs

vCloud

Automation

Pack Hypervisor


Thank You

#CiscoPlusCA


CITEIS Gen2 Offerings Subscription Models

CITEIS Virtual

Data Centers Pre-Defined

Resource Pools with Bundled

Services

• Virtual resources reserved and guaranteed

• Tenants allocate and manage resources based on their specific needs

• Minimum one (1) quarter subscription commitment required

Value-Add Offerings

• Enhanced infrastructure services available for additional charges

• Complements CITEIS VDC subscriptions only

CITEIS Express

for Individual

Cloud-based Services

• Ideal for sandbox environments

• Minimal SLAs and support provided; Best effort


CITEIS Gen2 Key Features

• Complete control requesting infrastructure resources

• Simple, easy-to-use interface

• End-to-end automation reduces time to market

Client Self-Service Portal

• Upload customized images into CITEIS; make them available via the self-service portal

• Choose pre-configured images provided by NDCS and/or other CITEIS users

Customized Virtual Images and Appliances

• Support for subscription-based billing with pay-as-you-go capabilities

• Single, aggregated billing for purchased infrastructure resources

Metering and Billing

• Customized tools interact with CITEIS via available APIs

IaaS APIs

• Define entitlement rights to specific users for resource access

• Logical segmentation between tenants: your resources guaranteed and segmented

Security/Segmentation

• Upfront SLA guarantee and pre-defined maintenance windows

• Option for NDCS support of your virtual environments or you can support your own

Support Services

• Support for on-demand services

Pre-Paid Resource Pools and On Demand Services

• Allen DC: June 15

• RTP DC: January 2012

Availability

• Cisco UCS-based virtualization solution

• Cisco Cloud Portal (newScale) service catalog

• Cisco Tidal Enterprise Orchestrator

Customer Repeatable Solution


• Zenoss offering

(service assurance)

• Overdrive (network

automation)

• Storage automation

and cloud storage

• Elasticity and

workload mobility

• IPv6 in the data center

Q2FY’12 Q3FY’12

• Workload based

service offering

• Image Management

and PaaS support

(rPath limited)

• VSG/VNMC network

management

• High availability

enhancements

• vCloud Director

upgrade

• TEO upgrade and

rearchitecture

• Overdrive pilot

Web Logic Application Servers provisioning

• Identity management

• LISP (L3 address

portability)

• External/Public cloud

• vMotion with LISP

Q4FY’12

• CITEIS Gen1

convergence

• AMS DC pod

expansion

Q1FY’13

PaaS Prototype:

Apache as a Service

PaaS Service Offerings –

Initial offering April/May 2012

Basic but formally supported

CITEIS Gen2 Service Roadmap High Level


CITEIS VDC Building Block(s) Mini Small Medium Large Jumbo

Maximum # of Virtual Machines

(constrained by size of VLAN) 10 25 55 120 250

Reserved Compute Power

(performance equivalent)

20 vCPUs/

20 GHz

50 vCPUs/

50 GHz

110 vCPUs/

110 GHz

240 vCPUs/

240 GHz

500 vCPUs/

500 GHz

Total Reserved Memory for

Tenant Virtual Machines 40 GB 100 GB 220 GB 480 GB 1000 GB

Storage Allocation 250 GB 500 GB 1375 GB 3000 GB 6250 GB

Engagement Model Self Service Self Service Self Service Self Service Self Service

CIU Base Container Cost $ $$ $$$ $$$$ $$$$$

Select VLAN Container (one VLAN per building block)

VLAN - Segmentation / 28 / 27 / 26 / 25 / 24

Select Support Options (must select one)

Client-Managed OS Support

(No Additional Charge)

NDCS Managed OS Support (Add $$)

(Support for Cisco Enterprise Linux, Windows 2003, 2008 Based Images Only)

Base Service Agreements

Service Availability 99.9%

Standard Support Window (based on support option) Monday – Friday 8am-8pm CST

Monthly Maintenance Window Maintenance Occurs 1800-0800 Local Business Hours Only

Monthly Window: Second Thursday of Each Month

Order Fulfillment SLA X Business Days


Maximum Number of Virtual Machines per User 2

Maximum IP Addresses 1 DHCP Address per VM

Virtual Machine Supported Configurations Option 1: 1cpu x 2GB

Option 2: 2cpu x 4GB

Supported Images Client Provided and Uploaded into CITEIS Express

Charged per GB Used – $0.62 per GB

Virtual Machine Expiration 30 Days

Storage Options

OS and Data Storage 25 GB Increments

Snapshots Not Available

Backup and Recovery Not Available

Service Agreements

Service Availability Target 99.9%

Standard Support Window Best Effort

Monthly Maintenance Window Maintenance Occurs 1800-0800 Local Business Hours Only

Monthly Window: Second Thursday of Each Month

Order Fulfillment SLA On Demand via Service Catalog

Service Costs

1cpu x 2GB VM Option $ per Month (does not include storage)

2cpu x 4GB VM Option $$ per Month (does not include storage)

Per GB of Storage Allocated $ per GB per Month

CITEIS Express: On-Demand Service

Thank you.

CITEIS Demo Part II


CITEIS Gen2 Key Features Enables Service Provider and Client Success

• Customer repeatable solution

• Metering and billing

• Security and segmentation

• IaaS APIs

SERVICE PROVIDER

• Client self-service portal

• Pre-paid resource pools and on-demand services

• Customized virtual images and appliances

• Support services

CLIENT


CITEIS Gen2 at Work

Define and Publish

Standard Options

Client Customized

Offerings/Images via

Image Store Front Management NDCS Service

Provider

Standardized IT Offerings

Self-Service IT Storefront

Tenant Approvals

and Controls

Entitled Client

Self-Service Developers Policies and

Governance

Security

Ops DR

App

Server

Network Storage

DB

Server

Server

Provisioning

Orchestrate Delivery

Process Coordination and

Delivery Automation

Lifecycle

Management

Tracking for Pay-Per-Use

Report Consumption

Chargeback

or Showback


UCS x86 Virtual Machine Migration

4000

3500

3000

2500

2000

1500

1000

500

0

Nu

mb

er

of

VM

Mig

rati

on

s

VMs on Legacy

VMs on UCS

0 314 651

370

903

1322

100% of VMs on UCS

Q3CY09 Q4CY09 Q3CY10 Q1CY10 Q2CY10 Q4CY10


Examples of Cloud Services

Cloud Delivery Models

SaaS Software as a Service Applications, collaboration, etc

Ex: WebEx, Salesforce.com.

PaaS Platform as a Service Middleware, directories, etc. Ex: Google Apps, WebEx Connect

IaaS Infrastructure as a Service Compute, storage, networking Ex: Amazon EC2, Verizon

Data Center as a Service Data center facilities, power, cooling Ex: WPR/NDCS, AT&T, Sprint

DCaaS


CITEIS Gen2 Customers

IN PRODUCTION

• Customer Service Experience

• Cisco Services Software Delivery (2)

• Cisco Services Technology Group (2)

• Data Center EMEA

• Data Center IA

• Data Center EA

• Home Networking Business Unit (2)

• Intelligent Automation Solutions Business Unit (3)

• IronPort

• Intelligent Automation Solutions Business Unit

• Network and Data Center Services (2)

• Architecture and Design

• Unified Communications and Video Services

• Operational Excellence and Service Enablement

• Secure Network Services Business Unit, Engineering IT

• Services Foundation (2)

• Solutions Factory

IN PROCESS

• AS Worldwide Specializations Program (2)

• Secure Network Services Business Unit

• Workplace Resources

• Buying and Selling Enablement (2)

• Connected IT Services

• Cloud & Managed Services Team

• Corporate Communications

• Cisco Services Technology Group

• Engineer Lab Services

• Enterprise Business to Business

• Global Information Security Consulting

• IT Field Implementations (Asia Pacific and India)

• Global Field Operations

• Smart Services Technology Group (2)


CITEIS Managed Services

Richardson

Computer Storage

Networks: Allen Amsterdam Global DCs

• Cisco Security Agent

• DNS/WINS

• Active Directory

• Anti-Virus

• Connected Backup

• Credant

• Kicker

• Citrix

Infrastructure Services Platform Services

• Cisco Connection (CCIX)

• Cisco Enterprise Portal

Business Services

• Cisco Smart Care

• Cisco Service Validation

• Cisco Commerce Workplace (CCW)

• IWE Quad

• HRMS

• EIAM (Identity Management)

• Business Objects

• Informatica

• Demantra (Demand Planning)

• Sabrix (taxes)

• NetForensics

IT Services

• Remedy – Issue Management

• Softracker

• eCommunities Mobility Services

• Blackberry Enterprise

• Mobile Mail


Non-Production/Disaster Recovery Data Center (Repurposed Office Space + DC Facilities Upgrade)

Viewing Windows

IMC Collaboration Space

Critical Mass SMEs

Remote Support

Storage/Refresh

Operational Excellence

UCS/Nexus Solutions

Leading Technologies

Customer Friendly

Servers/Storage ―Cable Anywhere‖

Virtualization Technologies

Infrastructure Re-purpose

Increased Air temp: 78F

LED exterior lighting

Roof-top Photovoltaic cells

Reclaimed water in cooling towers

Green

Tier 2

Application Development

Disaster Recovery

Resilient

Flexible


CITEIS VDCs Customized Based on Tenant Needs

Tenant owner ―pieces together‖ virtual infrastructure resources to build VDC-based on ―building blocks‖

CITEIS Gen2 Offerings Virtual Data Center Offering

Tenant VDC

Storage Allocation

• Automated provisioning

• Self service

• Currently NAS

Support Option

• NDCS managed

• Self-managed

• Internal

• DMZ

Service Type

• Virtual CPU (GHz)

• Virtual memory

• Segmented VLAN

Virtual Resources

CITEIS VDCs are Elastic

Virtual infrastructure resources can be added or deleted

Driven Through Service Catalog


CITEIS Gen2 CITEIS VDCs—Tenant Customizable and Elastic

CITEIS Gen2

Tenant VDC

Value-Adds

Tenant VDC

Value-Adds

MINI MINI MEDIUM LARGE

Tenant VDC

Value-Adds

MEDIUM MEDIUM

JUMBO

75 VM Capacity

120 VM Capacity

360 VM Capacity

Current Capacity—tenant can increase by adding

additional building blocks

Tenant X Tenant Y Tenant…


Service Migration Benefits UC on Cisco UCS Status

Alpha ACE Prod

Cisco Unified Communications Manager Aug 2010 – Dec 2011

Cisco Unified Presence Server Jun 2011 – Dec 2011

Cisco Unity Connection Voicemail

Cisco Quad

Cisco UCS Deployment

All UC

Migrations

Run on VM

ESXi

Migration to Cisco UCS reduces UC physical

server inventory

MCS servers 450

Cisco UCS servers running ESXi 150

Jim Robshaw Sr. Director, IT

May 2012

Data Center Transformation – Cisco’s Virtualization and Cloud Journey

Global Data Center Strategy

Cisco UCS: Enabling Transformation to a Services Organization

Cloud Strategy and Services