© 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco Data Center FabricVision. Evolution. Innovations

Cisco Data Center Business Advantage

Shashi KiranDirector, Data Center/Virtualization, CMO

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2010 Cisco and/or its affiliates. All rights reserved.

New Data Center DemandsImpact of Virtualization and Cloud

Dynamic responseAnything-as-a-Service VM Mobility

Heterogeneous Workloads for

ANY APPLICATION

Optimize resource allocation across ANY LOCATION

Respond in real-time at ANY SCALE

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Traditional IT Silos

Inefficient Resource Utilization

Operationally Complex—Higher TCO

Promotes Human Silos

Network Compute

Application Services Storage

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Cisco’s Approach: Data Center Fabric

Unified Computing

Unified Network Services

Unified Fabric

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Cisco Data Center Fabric Vision

Flexible, High-performance, Shared Infrastructure

Tightly Integrated Network, Storage, Compute and Application Services

Cisco Life cycle Services and Innovations that facilitate “enter anywhere, grow anywhere”

Open Integrated Flexible Scalable Resilient Secure

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Cisco Data Center Fabric EvolutionIndustry-Leading Transitions since 2008

Evolutionary Innovations Offering Investment Protection

Data Center Fabric

2008

• Nexus• MDS

• Nexus 1000V• VM-FEX• VSG

• UCS B-series•UCS C-series•Adapter FEX

• UCS Manager• Service profiles • NX-OS Open API

2011

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Data Center Fabric: Business BenefitDelivering Value to the Real World

• Revenue increased 2-3%• Cabling reduced 70% • Power consumption down 60%

• Device count reduced 60%• Power consumption down 38%

• 50% reduction in servers• 80% reduction in cabling/chassis

• Consolidated 80 servers > 4• Consolidated multiple SANs• Reduced cabling 30-60%

Cisco Data Center Business Advantage

in Action

4000 UCS customers

33% FCoE attach

40+ ISVs

10,000 NX-OS customers

7M+ Nexus, 6M+ MDS ports

59% annual DC growth rate

• 30% improvement in app. performance

• Server density by 300%

Thank you.