CISCO: CORPORATE AFFAIRSCASE STUDY FOR QUALTRICS RESEARCH SUITE

“We needed a better pulse on these individuals to make sure they were experiencing the outcomes intended by our programs, and Qualtrics has added real value to that e�ort.” — Munmun Baishya, CSR Operations Manager

San Jose, CA

csr.cisco.com

Cisco’s Corporate A�airs division invests in scalable and self-sustaining programs that use technology to meet some of society's biggest challenges.

©2015 Qualtrics

sophisticated research made simple

Challenges• Forced to rely on custom coding for all regularly scheduled surveys, creating an

IT bottleneck — especially for surveys needing translation• For simpler ad hoc surveys, Cisco had to use tools with less-sophisticated skip

logic and branching that failed to meet their needs• Stakeholders had a hard time pulling reports from all these scattered tools• No single sign-on (SSO) capability made email the only channel for survey

deployment and managing respondent data more labor intensive

Solution• By using Qualtrics Research Suite the R&E team and the inexperienced

stakeholders it consults no longer must rely on IT because the platform is so user friendly

• With the ability to export surveys from Qualtrics, the R&E team can hand the translation team an English survey to translate, then import the translated version back into Qualtrics

• Advanced skip logic, branching, and other critical features while preserving a simple interface

• Standard reports all in one place that stakeholders can pull themselves• Use Qualtrics SSO to connect respondents to past surveys within NetSpace• With the new data in panels, the Networking Academy can better track

individual students and instructors and distribute quarterly outcome surveys through new channels (such as NetSpace and social media) instead of relying on outdated email addresses

• With surveys directly available in NetSpace, instructors and students have the ability to proactively provide feedback at any time

Results• Instead of waiting on IT, Corporate A�airs can now operate on its own timeline• Decreasing time and e�ort by 80 hours per survey on translated surveys alone• Distributing cleaner, more sophisticated surveys for better results• R&E team saving 4 hours per report previously spent pulling reports for others• Utilizing SSO to deploy surveys with NetSpace and other channels has resulted

in ~10% additional survey responses outside typical email distribution• Saving 4 hours per survey in post-processing of data

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