cis410-qrt (2013 spring) 10 wireless, mobile computing, and mobile commerce

2/23/2013

1

CIS410�Information�Systems�&�Technology

CIS410�Information�Systems�&�Technology

Wireless,�Mobile�Computing,�and�Mobile�CommerceWireless,�Mobile�Computing,�and�Mobile�Commerce

` Mobile Payment Systems` Who are the major players?` Who will benefit most?` Who will win the battle?` How will it change the way

people buy things in the future?

Opening�CaseOpening�Case

Spring 2013Wireless, Mobile Computing, and Mobile Commerce2

What�is�this�Case�About?What�is�this�Case�About?


` Management of Hardware/Software/Networks/People/Policies/Processes for Acquisition/Storage/Retrieval/Processing/Distribution ofData/Information/Knowledge forEffectiveness/Efficiency of an organization

2/23/2013

2

Wireless�TechnologiesWireless�Technologies


` Major advantages` Small` Sufficient computing power` Internet connection

Wireless�DevicesWireless�Devices


` Cellular telephony` Bluetooth` Wi-Fi` Digital camera` Global positioning system` Organizer` Scheduler` Address book` Calculator

` E-mail access` Short Message Service` Instant messaging` Text messaging` Music player` Video player` Web browser` Internet access` QWERTY keyboard

Capabilities�of�Wireless�DevicesCapabilities�of�Wireless�Devices


2/23/2013

3

` From the first phone to smartphone

History�of�Cell�PhoneHistory�of�Cell�Phone


` Korean Taco on Twitter` Taking advantage of wireless and

social networking technologies

Tacos,�Trucks,�and�TweetsTacos,�Trucks,�and�Tweets





2/23/2013

4

Wireless�Transmission�MediaWireless�Transmission�Media


` Short-Range Wireless Networks` Bluetooth` Ultra-Wideband (UWB)` Near-Field Communication (NFC)

` Medium-Range Wireless Networks` Wireless Fidelity (Wi-Fi)

` Access Points (Hotspot)` Network Interface Card (NIC)

` Wireless Mesh Networks (use of multiple Wi-Fi accesspoints to create a wide-areanetwork)

Wireless�Networks�&�Internet�AccessWireless�Networks�&�Internet�Access


` Cellular Radio Network

WideͲArea�Wireless�NetworksWideͲArea�Wireless�Networks


2/23/2013

5

` 1st generation (analog) systems to 4th generation high-speed broadband systems

Cellular�TelephonyCellular�Telephony


` Long-Range Networksin Rural Areas` How does it work?` Why WiMAX instead

of wired lines?

WiMAX Helps�People�of�Northern�ThailandWiMAX Helps�People�of�Northern�Thailand





2/23/2013

6

` Five value-added attributes of mobile computing:` Ubiquity` Convenience` Instant connectivity` Personalization` Localization of

products and services

Mobile�ComputingMobile�Computing


` Primary drivers of mobile commerce` Widespread availability

of mobile devices` No need for a PC` The “cell phone culture”` Declining prices` Bandwidth improvement

` Mobile commerce opportunities` See Mobile Commerce Guide 2012 by Sybase 365

Mobile�CommerceMobile�Commerce


` Most popular mobile commerce applications` Location-Based Applications and Services` Financial Services` Intrabusiness Applications` Accessing Information` Telemetry Applications

Mobile�Commerce�Applications/ServicesMobile�Commerce�Applications/Services


2/23/2013

7

` Using location info` Shopping from Wireless Devices ` Location-based Advertising (see example)` Location-based Services

LocationͲBased�ApplicationsLocationͲBased�Applications


` Mobile applications for financial services` Wireless Electronic Payment System` Mobile Banking` Wireless Bill Payments` Mobile Wallet` Micropayments

Financial�ServicesFinancial�Services


` Accessing Applications` Mobile Portal` Voice Portal

` Telemetry Applications` Telemedicine` Automobiles` Find My iPhone

Other�Mobile�ApplicationsOther�Mobile�Applications


2/23/2013

8

` Also known as ubiquitous computing` Radio Frequency Identification (RFID)` Wireless Sensor Networks (WSNs)

Pervasive�ComputingPervasive�Computing


` Major threats to wireless networks` Rogue access point` War driving` Eavesdropping` RF (Radio frequency)

jamming

Wireless�SecurityWireless�Security


` Week 10 Lecture 2:` Remainder of Chapter 8` Presentation 6: A Mobile Application for Home Depot

(p.241)` Quiz 6: Chapter 8 Lecture

What’s�Next?What’s�Next?


2/23/2013

9

Mobile�Commerce�&�Pervasive�ComputingMobile�Commerce�&�Pervasive�Computing


` Brigham Young University – Hawaii Campus` Provided open wireless access to students

` Open wireless access` No identification` No authentication` No access control` How to protect your

wireless network?

Protecting�Open�Wireless�Network�at�BYUProtecting�Open�Wireless�Network�at�BYU





2/23/2013

10

` Today:` Presentation 6` Quiz 6

` Week 11:` Chapter 9 Web 2.0 and Social Networks` Presentation 7: Marketing with Facebook (p.261-262)` Quiz 7: Chapter 9 Lecture

What’s�Next?What’s�Next?


cis410-qrt (2013 spring) 10 wireless, mobile computing, and mobile commerce

Documents