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Digital Disruption : How can IT play its part?

Mike Shaw, Director of Strategic MarketingHewlett Packard

Happened LaterHappening

BooksNewsMusicVideo

RetailRetail bankingHealthHome automationSmart buildingsTransportationGovernment (smart cities)Farming

InsuranceManufacturingTeaching

BUSINESS MODEL

DISRUPTION

BUSINESS OPERATIONSDISRUPTION

ITDISRUPTION

Uber, YouTube, Spotify, SalesForce.com, Autonomous Cars, 3D Parts Printing, Amazon PrimeNetFlix, Mobile Banking,Mobile Online Check-in, Google Nest, Drone Deliveries

Cloud, SaaS, BYOD, Virtualization

Geoffrey Moore’s model of disruption types

BUSINESS MODEL

DISRUPTION

BUSINESS OPERATIONSDISRUPTION

Attacking an Incumbent

Don’t disrupt your ecosystemsDisrupt your Business OperationsDo it thru Systems of Engagement

UberSpotifySalesForce.comAmazon.comAirbnb

Incumbent Defending

How do Digital Disruptors operate?

Start with MinimumViable Product

Publicly Experiment

(and “fail”)

Continuously Innovate(Continuously Deliver)

What weapons do Digital Disruptors use?

Valuable front end app – mobile, wearable, smart

device

Use Data Science in the

product

Hybrid and fluid “serving” app

Apps and Data Science are the productApps and Data Science are the innovation engineApps and Data Science create the differentiation

What a great Opportunity for IT

Existing, core IT Systems of Record Business can now buy its own IT

But, at 180 degrees to this ...

CORE I.T.• Reliable, compliant,

secure• Thinks price/performance• Plans and approvals

driven• Long life-cycles

FLUID I.T.• Agile and fluid• Measured by innovation and

disruption• Thinks continuous innovation• Thinks days, weeks

* Gartner, 2015

More than 70% will fail to do both *

Protect your AssetsProtect and secure all your data and apps

Service Brokering Service Provider / Service Consumer relationship between Core and Fluid IT.

APIs into Systems of Record

Hybrid AppsDev, test, deploy and management of hybrid and fluid “serving” apps

Continuous Innovation DevOps for fast, continuous application delivery from Fluid to Core IT

Data Science and Big DataUse 100% of the data and data science to digitally disrupt

Engaging Customer Experienceson mobiles, wearables and smart devices

Protect your AssetsProtect and secure all your data and apps

Service Brokering Service Provider / Service Consumer relationship between Core and Fluid IT.

APIs into Systems of Record

Hybrid AppsDev, test, deploy and management of hybrid and fluid “serving” apps

Continuous Innovation DevOps for fast, continuous application delivery from Fluid to Core IT

Data Science and Big DataUse 100% of the data and data science to digitally disrupt

Engaging Customer Experienceson mobiles, wearables and smart devices

14

• Getting to the table• Planning in a two-speed

world• The Guardian Function• Funding• Technical Debt Cleanup

Other Considerations

15

The Digitization of Everything and The New Styleof IT

A new style of product• Minimum Viable Product• Public Experimentation• Continuous Innovation

Disruptor’s weapons• Useful Mobile, Wearable, Smart Device apps• Hybrid and Fluid serving app• Data Science as part of the product

Two-speed IT : Core and FluidThe 6 co-operation areas• Service Brokering and APIs• Hybrid Applications • Continuous Innovation and DevOps• Mobile, Wearable, Smart Device apps• 100% Big Data and Data Science• Protect 100% of your data