Seeing ServicesChristina Fraser Rachel K Rachel P Theo

group of 19 year old studentsfairly frequent film-goersgroup of friends going for a night at the cinema

user needs:

a relaxing and entertaining expereincea simple process to knowing whats on, how much to pay and how to buy a ticketno confusion as to where their screen is and how to get therea clear path to their seats comfortable surroundings to watch a filmaccess to toilets

Overall contentment

People and touch-point interactions

“What does John think about the process of buying a ticket at Cineworld?”

“What does Susie do when she has got her ticket?”

“How does Susie feel when she’s finding a seat?”

“What’s the space like when watching a film?”