KELLOGG’S

CINEMA DELIVERS…

HOUSEWIVES WITH KIDS

DCM.CO.UK

REACHING HOUSEWIVES WITH CHILDREN MOST EFFICIENTLY THROUGH CINEMA, INTERNET AND RADIO

Source : GB TGI Q3 2011 | Base : All 15+ Female AdultsTarget : Female Main Shopper with children in household* Index against all female adults

CINEMA: THE QUALITY BROADCAST CHANNEL

CINEMA: THE QUALITY BROADCAST CHANNEL

HOUSEWIVES WITH CHILDREN ARE MOST LIKELY TO PAY ATTENTION TO ADVERTS IN CINEMA, RADIO AND INTERNET

Source : GB TGI Q3 2011 | Base : All 15+ Female AdultsTarget : Female Main Shopper with children in household* Index against all female adults

Source notes:IPA Touchpoints 3 superhub data. Base: All adults. Target: HWK

WHY CINEMA IS DIFFERENT…

CINEMA: THE ULTIMATE BRAND EXPERIENCE

INTERNET RADIO CINEMA

• Purchasing goods or services

• Keep in touch with family and friends

• Manage finances / bank account

• Research a product or service

• Purpose driven, mostly solus activity

• With you throughout the day

• On in the car with kids or travelling to work /

• At home when cooking / getting things done

• Background companion

• Passive

• Destination viewing

• Opt-in activity

• Quality family time

• Chance to escape from everyday life

• Actively engaged

• Like and trust advertising

• Dual viewing

THANK YOU

ContactJoni MorrissT: 020 7534 6260E: joni.morriss@dcm.co.uk

DCM.CO.UK