BANKINGDELIVERING MESSAGE AND AUDIENCE

Delivering Message And Audience

SANTANDER SWITCH

CINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE

+12

STUDENTS YOUNG WORKERS ESTABLISHED FAMILY

+5+13

MILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE

Delivering Message And Audience

BARCLAYCARD ROLLERCOASTER

CINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY

MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE

ENJOYABLE

+21

BELIEVE

+27

+11

RELEVANT

+16

INFORM

THANK YOU