MEMBERSHIP UPDATECindy Meehan, CAEDirector, Membership Development29 April 2014

MEMBERSHIP UPDATE

Global TrendsMembership Dashboard for AfricaDistrict Membership NumbersRegional Membership Plans-Success Stories

MEMBERSHIP NUMBERS

MEMBERSHIP UPDATE

1.185 million

1 July 2013

MEMBERSHIP TEN YEAR TRENDS

42 34

SINCE 1997, THE AVERAGE CLUB SIZE HAS SHRUNK

ROTARY CLUBS BY SIZE

26%

46%

17%

6%

2% 2% 1% 0%

Club Members Worldwide - 30 June 2013

Less than 20 members20-40 members41-60 members61-80 members81-100 members101-150 members151-299 membersMore than 300 members

ROTARY MEMBERSHIP BY GENDER

81%

19%

Rotary Membership by Gender Percentage

MaleFemale

ROTARY MEMBERSHIP BY AGE

1%9%

20%

27%25%

18%

Rotary Membership by Age Range--Worldwide Percent

29 and younger30 to 3940 to 4950 to 5960 to 6970 and older

THE IMPORTANCE OF MEMBERSHIP DUES PAYMENTS

Programs & Member Services:

34%

HR, Legal, & audit: 4%

Messaging & communi-cation: 19%

IT, operations, & administra-

tion: 18%

Finance: 7%

Governance & executive: 9%

International operations: 9%

CHANGING FOCUS FROM GLOBAL TO REGIONAL

MEMBERSHIP DASHBOARD FOR AFRICA

2009 2010 2011 2012 417290

200

400

600

800

1000

1200

Overall Club Growth

Current 27,684

District 2451

Net Members 16% Inc / Dec 0.9%

District 2452

Net Members 2% Inc / Dec 10%

District 9010

Net Members -121% Inc / Dec -8.5%

District 9101

Net Members 61% Inc / Dec 3.8%

District 9102

Net Members 111% Inc / Dec 5.7%

District 9110

Net Members 39% Inc / Dec 1.9%

District 9125

Net Members 55% Inc / Dec 2.9%

District 9140

Net Members 144% Inc / Dec 5.3%

District 9150

Net Members 67% Inc / Dec 4.9%

District 9210

Net Members -11% Inc / Dec -0.8%

District 9211

Net Members 9% Inc / Dec 0.3%

District 9212

Net Members 70% Inc / Dec 4.5%

District 9220Net Members 59% Inc / Dec 4.0%

District 9350

Net Members 18% Inc / Dec 1.4%

District 9370

Net Members -42% Inc / Dec -2.1%

District 9400

Net Members 50% Inc / Dec 3.3%

NEW MEMBER SPONSOR PIN PROGRAM

BEST PRACTICES

Perfect Engagement

Satellite ClubsE-clubs

Mobile Apps

BEST PRACTICES

Market Indicator Software

Reaching Out to Ethnic Communities

Video Contests

BEST PRACTICES

Mentoring New Members

eNewsletters to MembersAnd Nonmembers

Engaging Rotaractors

BEST PRACTICES

Targeted Webinars• Corporate Membership• Club Visioning• Successful Merger of Clubs

Club Health Check

Thank you!