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cim summit: the changing face of marketing - cim, gemma butler

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Gemma Butler CIM Associate Director of Marketing

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Page 1: CIM Summit: The Changing Face of Marketing - CIM, Gemma Butler

Gemma ButlerCIM Associate Director of Marketing

Page 2: CIM Summit: The Changing Face of Marketing - CIM, Gemma Butler

Research into the

external factors

impacting marketing

decisions for 2017

and beyond.

What roles does the

socio-political

background play?

How does marketing

take the lead?

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