cigaratte branding by nilesh daaf

8/8/2019 Cigaratte Branding by nilesh daaf

1/49

BRANDING INBRANDING INCIGARETTES INDUSTRYCIGARETTES INDUSTRY


2/49

ContentsContents

Branding.

About Cigarettes Industry.

Contents and Market Share of Cigarettes.

Branding Through Advertisement.

Cigarettes Manufactures.

Cigarettes Brands.


3/49

ContdContd..

Marketing Research Objective.

Methodology.

Data Analysis.

Conclusion.

Suggestion.


4/49

BrandingBranding

Branding is a

name, term, sign, symbol, design or

combination of them intended to identify

the product.

Role of Brands:-

Satisfy need & helps in decision making

Brand name can be protected by Patents,

Trademark etc.


5/49

Contd.Contd.

Brand loyalty & Positioning

Deliver the message clearly & categories the

products


6/49

About Cigarette IndustryAbout Cigarette Industry

Historical Overview of Tobacco Industries in

India

Tobacco Industry TodayRecent Trends in Indian Tobacco Market

Demographic

Age

Gender


7/49

Contd.Contd.

Income

Region

Education

Economic Environment

Political Legal Environment

Socio-Cultural Environment


8/49

Contents in CigaretteContents in CigaretteAndAnd

Market Share of CigaretteMarket Share of Cigarettein Indiain India


9/49

Contents In CigaretteContents In Cigarette

1. Filter

2. Tipping paper

3. Rolling paper

4. Tobacco blend


10/49

Market Share Of Cigarettes in IndiaMarket Share Of Cigarettes in India

Source:-Lovely Professional University in year 2009

36%

50%

14%

BidiBidi

TobaccoTobacco

ChewersChewers

CigaratteCigaratte


11/49

Branding Through AdvertisementBranding Through Advertisement

Surrogate Advertisement

Outdoor Advertisement

Corporate Social Responsibility


12/49

Surrogate AdvertisementSurrogate Advertisement

Sports Events Sponsorship

Promotional Events.


13/49

Outdoor AdvertisementOutdoor Advertisement

Banners & Billboard.


14/49

Awards

Health Awareness

Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)

ActivitiesActivities


15/49

Cigarette ManufacturersCigarette Manufacturers


16/49

Cigarettes Market Share in IndiaCigarettes Market Share in India

72%

12%

8%10%

ITC

Godfrey Phillips

Philip Morris

Others


17/49

Cigarettes ManufacturesCigarettes Manufactures

ITC. LTD.

[ Formally known as Imperial Tobacco

Company of India Ltd.]

Godfrey Phillips India Ltd.

Phillip Morris International


18/49


19/49

ITCITC LtdLtd..

Market leader in Cigarettes in India.

Cigarettes account for 47 % of the

company's turnover and responsible for80% profit.

ITC has first independent R&D Centre in

India.

ITC Cigarettes has achieved numerous

awards .


20/49

BrandsBrands

India KingsIndia Kings

ClassicClassic

Gold FlakeGold Flake

Silk CutSilk Cut

Navy CutNavy Cut

ScissorsScissors

CapstanCapstanBristol and FlakeBristol and Flake


21/49


22/49


23/49

Godfrey Phillips India Ltd.Godfrey Phillips India Ltd.

Most respected company in Cigarette Industry.

Second Largest player in Cigarette Industry in

India .

Share holders- K.K. Modi group. & P.M.I.

Annual turn over exceeds Rs. 2200 crore.

Company advertise through Godfrey Phillips

Bravery Award as surrogate advertising.


24/49

BrandsBrands

Staller First slim cigarette in India

I-gen Known for innovation

Four Square Flagship brand and market

leader

Jaisalmer Premium king size brand


25/49

Contd.Contd.

Red & White Flake Most renown brand.

North pole Largest selling menthol

Cigaratte

Cavanders One of the oldest brand.

Tipper Micro segment brand.


26/49


27/49

Phillip MorrisPhillip Morris International International

Phillip Morris is a Operating Company of

Altria Group Inc. Virginia.

It is 150 years old Company established in

1847.

Brands :- Marlboro.

Phillip Morris advertise their brand through

Sport Events [eg.F1 Racing].


28/49


29/49

BrandsBrands


30/49


31/49

Gold FlakeGold Flake

Gold Flake is one of the largest brand sold in

India produced by ITC India LTD.

It is available in:-

Gold Flake Filter King Size (84 mm).

Gold Flake Filter King Size Lights

Gold Flake Filter (small)

Gold Flake Plain

Gold Flake Cool Mist


32/49


33/49

Four SquareFour Square

Flagship Brand of Godfrey Phillips.

Growing at the rate of 22% in India.


Four Square Kings

Four Square Special

Four Square Premier

Four Square Super


34/49


35/49

MarlboroMarlboro

One of the old and well known brand in the

World

Brand is advertise through Motorsport

Sponsorship


Marlboro Lights [ menthol]

Marlboro Fumer Tue

Marlboro Regular


36/49

MarketingMarketing ResearchResearch

ObjectiveObjective

Branding of CigarettesBranding of Cigarettesinin

KalyanKalyan


37/49

MethodologyMethodology

Data collection:-- Primary source.

Questioner, Personal Interviews, Sample

Survey.Sample size of Shops- 5.

Sample size of People- 100.

Data collection:- Secondary Source.

Internet, Books.


38/49

Visited Shops In KalyanVisited Shops In Kalyan

Corner ShopsCorner Shops AreaArea BrandsBrands

RajuRaju Pan ShopPan Shop Adharwadi , KalyanAdharwadi , Kalyan

[w].[w].

MultipleMultiple

SaiSai Baba Pan ShopBaba Pan Shop KhadakpadaKhadakpada , Kalyan, Kalyan

[w].[w].

MultipleMultiple

RambaliRambali Pan ShopPan Shop Lal Chauki,Lal Chauki, KalyanKalyan[w].[w]. MultipleMultiple

DildarDildar Pan ShopPan Shop WayleWayle Nagar ,Nagar ,

KalyanKalyan[w].[w].

MultipleMultiple

UdayUday Pan ShopPan Shop ShreeShree Complex,Complex,

KalyanKalyan[w].[w].

MultipleMultiple


39/49


40/49

Age Wise SegmentationAge Wise Segmentation

14%

21%

33%

32%

AGE

Belo

18-2

24-4

Abov


41/49

Profession Wise SegmentationProfession Wise Segmentation

0% 5% 10% 15% 20% 25% 30% 35% 40%

Student

Salaried

Selfemployed

Others

18%

38%

21%

23%


42/49

Brand Wise SegmentationBrand Wise Segmentation

43%

15%

5%

4%

13%

Brands

Goldflake

Foursquare

Marlboro

Wills

Others


43/49

Average Expenses Per Day [Rupees]Average Expenses Per Day [Rupees]

0%

5%

10 %

15 %

20 %

25 %

30 %

35 %

40 %

0- 5 5 -1 5 1 5 -3 0 ab

v

30

5%

22%

40%

33%


44/49

74%

11%

15%

Regular

Once in a day

Occasionally

Periodicity In SmokingPeriodicity In Smoking


45/49

Conclusion And SuggestionConclusion And Suggestion


46/49

ConclusionConclusion

People between 25-45 years are the most

smokers.

Salaried people are the most smokers.

Gold flake is the largest selling brand.

Average amount spend by smokers are

between 20- 30 Rs/day.

70% are regular smokers.


47/49

SuggestionSuggestion

Promotion of social awareness campaign.

Specification of exact contain of Nicotine.

Blending the taste as per consumer

preference.

Attractive Packaging.Smoking Parlors.

YouTube- Modern Marvels Tobacco.mp4


48/49

Smoking KillsSmoking Kills

But

Smokers Wont QuitSmokers Wont Quit


49/49

Presented By:Presented By:--NileshNilesh DaafDaaf

cigaratte branding by nilesh daaf

Documents