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A

PRESENTATION OF

STRATEGIC MANAGEMENT

ON

PERSONAL PROJECT REPORT

GUIDED BY: SUBMITED BY:

PROF. KALPESH GANOTRA NILESH SOJITRAMARKETING SEC-A

ROLL NO- 22

ENRL NO-117110592125

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Name Of The Industry:-

Pharmaceutical Industry

Name of The Company:-

Cristal Laboratories Pvt Ltd

Name of The Product:-

Coldwave- 250

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Current Market Competitors:-

1. Ajanta Pharmaceuticals

2. Alembic Pharmaceuticals

3. Maclos Pharmaceuticals4. Unison Pharmaceuticals

5. Apolo Pharmaceuticals

6. Omkar Pharmaceuticals

7. Cadila Pharmaceuticals

8. IPCA Pharmaceuticals

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Product Produced By Competitors:-

1. Vezine By Ajanta Pharmaceutical

2. Ecold By Cadila Pharmaceutical

3. Ibrufen By Maclos Pharmaceutical4. Allerfed By Unison Pharmaceutical

5. Cold Head Congestion By Apolo Pharmaceutical

6. Flukit By Omkar Pharmaceutical

7. Hifonac-P By Intas Pharmaceutical

8. Cold Relief By IPCAPharmaceutical

9. Perafast By CIPLA Pharmaceutical

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Strategic Approach:-

Ourcompany follows bellow given strategicapproach to beat competitors

LOW COST PROVIDER:-

PRODUCT DIFFRENTIATION:-

PROVIDE QUALITY PRODUCTS:-

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Outsourcing:-

Sorbitol Edible Gelatin

Gelatin Powder

Esorcinol Starch Sugar Sorbitol Liquid

http://www.chinaagriculturenet.com/products-search/sorbitol-pz2a262c6-z9503.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/resorcinol-pz2dbe75c-z5b064.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/starch_sugar_sorbitol_liquid-pz1004080-z542ab.htmlhttp://www.chinaagriculturenet.com/products-search/resorcinol-pz2dbe75c-z5b064.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/gelatin_powder-pz589fbde-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/edible_gelatin-pz589fbd2-z5a118e7.htmlhttp://www.chinaagriculturenet.com/products-search/sorbitol-pz2a262c6-z9503.html

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Competitive Scope

We focused on Domestic market like all overthe

I. Gujarat

II. Rajasthan and

III. Madhya Pradesh..

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Vision:-

Provide a good health to society

Mission:-

To deliver products, information and resources to consumers toempower them towards optimal health and wellbeing.

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Financial and Strategic Objectives:-

Profit Maximization

Wealth Maximization

Low Cost Provider Differential Provider

Quality Assure Product

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PESTEL Analysis-

POLITICAL:- Political uncertainty

Patent Act

ECONOMICAL:- Very law spend of GDP

Tax rate is very high

SOCIO-CULTURAL:- Increase in population is problem for healthcare

Early born of child is also a problem

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TECHNOLOGICAL:-

Advanced automatic machinery increased the productivity

Computerized increased the efficiency

ENVIROMENTAL:-

Growing environmental agenda and awareness

Identify opportunity

LEGAL:-

Global inconsistency

Need to focus on education

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SWOT Analysis:-

STREANGTH Cost Competitiveness

Strong Manufacturing Based

Strong R & D

Strong Marketing And Distribution Network

WEAKNESS

Low Investment

Regulatory Standards

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OPPORTUNITY

Enhance business in other states

Deal with international Companies

Growing awareness and increasing spending on health

THREATS

Product Patents

Expire dates of products

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PORTERS Five Force Model:-

The Threats of substitute products-

Buyers propensity to substitute product

Buyers switching cost

Product differentiations

The Threats of New Entrance-

Brand Equity Government Policies

Access of capital Requirement

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The Threats of Competitive rivalry-

Number of competitors Exit barriers

Economies of scale

Bargaining power of Buyers-

Buyers volume

Buyers price sensitivity Buyers information availability

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Bargaining power of suppliers-

Suppliers switching cost Presence of substitutes input

Labor union