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MARKETING INTELLIGENCE C O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L

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Extraordinary properties require extraordinary

marketing. This very principle has been the

foundation of the Coldwell Banker Previews

International program for over 80 years. Today,

the Previews® name is synonymous with luxury

and prestige – a badge worn by thousands of

Previews Property Specialists worldwide who

offer their discerning clients the history,

experience, global network, marketing

leadership, and trust of one of real estate’s

most iconic programs.

Backed by the full resources of the Coldwell

Banker Previews International program, Steve

Ewell and Chris Austin bring an unmatched

combination of real estate expertise,

sophisticated marketing tools and powerful

international connections to deliverer the

results you desire. Steve Ewell and Chris Austin

as a team work tirelessly to develop strategic

sales and marketing programs that will attract

the most qualified luxury

homebuyers…whether they are five miles/km

away or 5,000 miles/km away.

One of Real Estate’s Most Iconic Programs

A LEADER IN LUXURY

REAL ESTATE

COLDWELL BANKER PREVIEWS

INTERNATIONAL

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MARKETING T O P T I E R R E P R E S E N T A T I O N

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PHOTOGRAPHY

S H O W C A S I N G Y O U R H O M E

Photography is a key element in all Coldwell Banker

Previews International and Steve and Chris’s marketing

efforts. We believe in showcasing the architectural

beauty and character of each listing. At the sellers

discretion a video tour may also be filmed to supplement

marketing materials with more engaging content.

A video tour may also be filmed to

supplement marketing materials.

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PROPERTY MARKETING

MATERIALS

P R I N T E D C O L L A T E R A L

Steve and Chris will work with you to develop

a suite of custom printed collateral for your

property. The luxury consumer appreciates a

tactile experience so these items are crucial in

supporting the marketing of your property

outside of advertising efforts. They may be

utilized during open houses, direct mail

campaigns and/or provided to other local

Coldwell Banker Previews International offices

for display and distribution.

Flyers, Postcards, Brochures and

other custom printed collateral

for your property.

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Many buyers begin their real estate search online and it

is important that it is easy for them to find your

property. A dedicated property website not only makes

your property easy to locate, but it also provides SEO

benefits as well as a customizable canvas for

showcasing all of its beautiful and unique qualities.

A customizable canvas for

showcasing all of your homes

beautiful and unique qualities.

CUSTOMIZED PROPERTY

WEBSITE

S T A N D O U T O N L I N E

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BROKER TO BROKER NETWORKING

Your property will be previewed

by the Coldwell Banker Traditions

agents as part of our monthly tour

of homes. Prior to the tour the

agents will be handed property

marketing materials with a quick

slide show demonstrating the

details and amenities of your

home. The agents will provide

feedback that we will in return

share with you.

C O M P A N Y P R E V I E W

A select list of top performing VIP

brokers will be invited to an

exclusive reception in honor of your

home. This event will include

refreshments, tours, a short

presentation, informational displays

and one-on-one networking to

ensure that your property is top of

mind in the local real estate

community.

B R O K E R O P E N H O U S E

Property marketing materials

including but not limited to

postcards, flyers and brochures will

be distributed through the Coldwell

Banker Previews International

network for pass along and broker

education.

DISTRIBUTION OF

MATERIALS

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