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P R E S E N T I N G Coldwell Banker P REVIEWS I NTERNATIONAL ®

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Page 1: Previews Listing Presentation

P R E S E N T I N G

Coldwell Banker

Previews International®

Page 2: Previews Listing Presentation

C o l d w e l l B a n k e r P r e v i e w s i n t e r n a t i o n a l®

In 1906, Colbert Coldwell founded a real estate company

with a philosophy different from others of the day: the

customer’s best interest above all. During the last 105 years,

Coldwell Banker® has grown to become the premier

residential real estate organization in North America.

Founded by Henderson Talbot, Previews® International

has been a world leader in the marketing of luxury homes

since 1933. The Previews program was acquired by

Coldwell Banker Real Estate in 1980. The exclusive group

of certified Previews International Property Specialists

makes up over 10 percent of the more than 92,000

Coldwell Banker sales associates worldwide. These

specialists are connected across the globe through the

exclusive Previews e-directory—a state-of-the-art

communication tool.

Exceptional properties require exceptional marketing,

and through the Coldwell Banker Previews International®

program, we have the tools to assist you in buying or

selling your luxury property. Coldwell Banker Previews

International exemplifies a dedicated commitment to

client service. In 2010, Previews International Property

Specialists participated in almost 13,547 “transaction

sides” of homes priced at $1 million or more, equaling

over $25 billion in sales volume*.

THE LEADER IN LUXURY REAL ESTATE

*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year 2010. $USD.

Page 3: Previews Listing Presentation

a l e g a C y o f a C h i e v e m e n t

Our VisiOn

Exceptional representation for

exceptional properties.

Our MissiOn

Coldwell Banker Previews

International® is a network

of Previews® Representative

dedicated to creating exceptional

real estate experiences for our

customers and communities

through the passionate delivery

of truly remarkable service.

FOrMula FOr success

Coldwell Banker Previews

International is positioned for

success with a simple formula:

• Local, national and

international luxury real

estate market leadership

• Global strength with an

unparalleled network

• Commitment to service

excellence at every level of

the organization

• Leading edge tools, resources

and training to position our

Previews Representative as

experts in luxury home sales

Page 4: Previews Listing Presentation

riCk hoffman

a m e s s a g e f r o m t h e P r e s i d e n t

Selling your luxury home is more than finding a buyer and closing a sale. It is a

complex transaction involving one of your most valuable assets.

You need an expert who knows how to protect you and represent your best

interests: someone skilled at handling delicate negotiations on your behalf; someone

accomplished at orchestrating sophisticated marketing strategies; and someone

connected across town and across the globe.

Our agents’ skills in these areas are what defines the Coldwell Banker San Diego

and Temecula Valley Region and our Previews® Property Specialists. They are

connected across the globe through an unparalleled network of sales associates

specializing in exceptional properties like yours.

As you’ll see in the following pages, we back their exceptional skills with a range of

powerful connections, resources and expertise that only Coldwell Banker Previews

International® can provide.

Marketing luxury properties requires partnering with an expert who brings the

right amount of discretion, contacts and experience selling exceptional real estate.

Coldwell Banker Previews International leads the way in luxury and has a track

record of being selected to represent some of the world’s most exquisite properties,

including three out of five of the priciest homes in the U.S.*

Take advantage of this unrivaled combination of experience, knowledge and

resources by becoming a Coldwell Banker Previews International client.

Sincerely,

Rick Hoffman

President and Chief Operating Officer

Coldwell Banker San Diego & Temecula Valley Region

*Ultimate Homes Magazine list of most expensive homes in the United States – June 2010.

Page 5: Previews Listing Presentation

Betty graham

a m e s s a g e f r o m t h e P r e s i d e n t o f P r e v i e w s n r t

A Previews® home is most often a manifestation of someone’s dream…and that dream deserves the distinction of a luxury marketing program all its own. This core belief—that exceptional properties require exceptional marketing—has led Coldwell Banker Previews International® to become the global leader in luxury home marketing. Whether a residence is set against the serene backdrop of the Pacific, nestled in the cascading hills of wine country, or overlooking the dramatic cityscape of Manhattan, we believe in presenting the finest properties in the finest possible light.

Since 1933, Coldwell Banker Previews International has mastered the art of bringing homebuyers and sellers together in the rarified luxury space, regardless of location or time zone. Today, our track record of success, breadth of resources, and international brokerage network (easily the most extensive in the world) create a luxury marketing experience that is unmatched by any other real estate company. With more than 92,000 specialists in over 50 countries and territories, we consistently sell more luxury properties than any other company on earth. And we have the record to prove it: In 2010, Coldwell Banker Previews International represented the sale of the most expensive home in the U.S., and in 2011, Coldwell Banker Previews International was co-lister on the most expensive home sold in Greater Los Angeles.

Thank you for instilling confidence in our Previews specialists in the San Diego and Temecula Valley Regions. They are truly among the best in the world, and I know they will continue to earn your respect. They are here to serve you, as am I. If there is anything I can do to help guide you during the marketing process, please don’t hesitate to contact me.

Betty Graham

President, Previews International, NRT Inc.

Coldwell Banker Residential Brokerage

Sincerely,

Page 6: Previews Listing Presentation

Alabama

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Idaho

Illinois Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

MassachusettsMichigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

NewHampshire

New Jersey

New Mexico

New York

North Carolina

NorthDakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

SouthCarolina

SouthDakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

WestVirginia

Wisconsin

Wyoming

o u r l o C a l n e t w o r k

With over 4,300 sales associates in 63 offices, Coldwell

Banker Residential Brokerage in Southern California

grossed $16 billion in sales in 2010 making us one of

the most successful real estate companies in the nation.

From the exclusive enclaves of Montecito, Malibu and

Rancho Santa Fe to the elite communities of La Jolla, Del

Mar, Coronado and the Temecula Valley, Coldwell Banker

Southern California offers a diverse range of residential

opportunities guaranteed to entice everyone from local

residents to international jet-setters.

Coldwell Banker Previews International® agents are

closely allied with a powerful network of the company’s

top real estate professionals in areas all over California,

the nation and the world — agents who are likely to be

working with buyers who are in the market for property

like yours. To showcase your incomparable property

discreetly, powerfully and internationally…choose

Coldwell Banker Previews International.

Page 7: Previews Listing Presentation

United States

Aruba

Australia

Bahamas

Belize

Bermuda

Canada

Cayman Islands (Grand Cayman, Cayman Brac, Little Cayman)

China

Colombia

Costa Rica

Dominican Republic

Ecuador

Egypt

France

Guatemala

Honduras

India (Mumbai only)

Indonesia

Ireland

Israel

Italy

Jamaica

Japan

Korea

Lebanon

Malta

Mexico

Netherlands

Netherlands Antilles (Curacao, Bonaire, Saint Eustatius, Saba and St. Maarten)

Nicaragua

Panama

Peru

Puerto Rico

Romania

Saudi Arabia

Singapore

Spain

St. Kitts/Nevis

St. Martin

Turkey

Turks & Caicos

United Arab Emirates

Venezuela

Vietnam

Virgin Islands (British: Anegada, Jost Van Dyke,Tortola, Virgin Gorda, along with smaller cays and private islands)

Virgin Islands (U.S.: St. Croix, St. John, St. Thomas, Water Island, several smaller islands)

One of the world’s leading brands for the sale of million-dollar-plus homes with approximately 3,300 offices across 50 countries and territories and nearly 92,000 sales associates around the world.

YOUR BUYER COULD BE ANYWHERE.FORTUNATELY, COLDWELL BANKER PREVIEWS INTERNATIONAL®

IS EVERYWHERE.

c O l d w e l l b a n k e r p r e V i e w s i n t e r n a t i O n a l® — g l o B a l r e a C h

Page 8: Previews Listing Presentation

g l o B a l C o m P a r i s o n C h a r t

How We Stack Up Against The Competition

92,000 Sales Associates 2,700 Offices in the U.S. 600+ Offices Internationally

With over 4,300 agents in 63 locations

no one sells mores homes in Southern

California than Coldwell Banker

Residential Brokerage. Globally,

Coldwell Banker Real Estate has over

3,300 locations in 50 countries and

territories connecting you to buyers and

sellers around the world.

COLDWELLBANKER

92,000

KELLER WILLIAMS

80,000

PRUDENTIAL

62,000

SOTHEBY’S

11,800

AGENTS GLOBALLY U.S. OFFICES

COLDWELLBANKER

2,700

PRUDENTIAL

1,900

KELLER WILLIAMS

700

SOTHEBY’S

337

INT’L OFFICES

COLDWELLBANKER

600

SOTHEBY’S

185

KELLER WILLIAMS

18

PRUDENTIAL

9

Page 9: Previews Listing Presentation

Your Coldwell Banker Sales Associate is your consultant and advocate to get your property sold for the highest possible price as well as:

• To inform you about how the local real estate market functions

• To create a perception of value by helping you position your property to generate the greatest amount of buyer interest

• To negotiate and manage the sales process in order to obtain the best possible price and terms for your home

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 10: Previews Listing Presentation

product commodity

Seller establishes price. Buyer establishes value.

Consumers become aware of products through

advertising and choose to buy or not to buy the

product at the seller’s price. Products that don’t sell

are discontinued.

Commodities sell every day with prices fluctuating

based on market conditions and perceptions

influenced by supply and demand. The buyer’s

perception of value determines whether your

property sells or not.

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 11: Previews Listing Presentation

Commodity Markets Appreciate & Depreciate

An appreciating real estate market exists when fewer properties are coming on the market than are being sold creating a shortage of inventory which causes prices to rise. A depreciating real estate market exists when more properties are coming on the market than are being sold, creating an oversupply of houses that drives prices down.

APPRECIATING MARKET | PRICES GO UP

Less inventory coming on... More inventory going off...

DEPRECIATING MARKET | PRICES GO DOWN

More inventory coming on... Less inventory going off...

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 12: Previews Listing Presentation

BUYER POOL

BUYER POOL

BUYERS MOTIVATED TO ACT

PROPERTY WITH A PERCEPTION OF VALUE

The Buyer Pool, those who could buy, is relatively constant in any market.

Buyers that do buy are motivated to act when they perceive value.

q

q

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 13: Previews Listing Presentation

Market Direction

To determine the market direction of real estate commodities in the area, it is necessary to examine local market statistics:

• The first column represents new listings on the market

• The second column shows listings under contract

• The third column shows total inventory of homes

• The fourth column shows overpriced listings that have expired

High inventory = depreciating marketLow inventory = appreciating market

2,500 –

2,000 –

1,500 –

1,000 –

500 –

0 –

mo1 mo2 mo3

New Listings

Total Inventory

Under Contract

Expired Listings

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 14: Previews Listing Presentation

Capturing the Most Buyers in the First Days of Exposure

The first 14 days are the most critical in capturing the largest number of buyers who are prepared to buy because most are:

• Working with an agent an average of 10 weeks

• Knowledgeable about market prices

• Financially pre-approved

• Familiar with properties previously on the market

• Ready to make an offer when they perceive value

100 –

80 –

60 –

40 –

20 –

0 –week 1

| week 2

| week 3

| week 4

| week 5

| week 6+

buyers most prepared to buy

num

ber

of b

uyer

s

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 15: Previews Listing Presentation

Days on Market Affect Selling Price

DAYS ON MARKET

2$3,429,000

30$3,429,000

60+$3,429,000

BUYER’SPERCEPTION

Must see

Seller getting anxious and should be willing to negotiate

Why hasn’t this house sold?What is wrong with it?

Buyers pay attention to how long a property has been on the market and their perception of the value of that home decreases every day. A home will usually sell at its highest price in the first days of exposure to the market.

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 16: Previews Listing Presentation

APPRECIATING MARKETAbundance of buyer energy and motivation, but no inventory

DEPRECIATING MARKETAbundance of inventory, but no buyer energy or motivation

Proper Positioning in a Depreciating Market

PRICES GO UP

To generate the same buyer motivation and energy as in an Appreciating market, sellers in a Depreciating market can use strategic pricing and positioning to create a perception of value among competing properties. This approach often creates the opportunity for multiple offers and a higher net sale.

POSITIONING YOUR PROPERTY TO GENERATE BUYER POOL TRAFFIC

PRICES GO UP

t h e P o w e r o f P r i C e P o s i t i o n i n g

buyer

inventory

Page 17: Previews Listing Presentation

Showing activity indicates how well the property has been positioned to the buyer pool and determines whether a perception of value has been created.

When heavy traffic is achieved, we manage the important negotiation process to net the best possible sale price.

OVER PRICED

NO TRAFFICNO OFFERS

SOME TRAFFICPOSSIBLE OFFERS

HEAVY TRAFFICMULTIPLE OFFERS

MARKET PRICED ACTION PRICED

t h e P o w e r o f P r i C e P o s i t i o n i n g

Page 18: Previews Listing Presentation

t h e s a l e s P r o C e s s

On average, Previews® International handles

$68.9 million in luxury home sales every day.

Your Previews® Property Specialist will:

market your house

We will create a custom marketing plan for your

luxury property which will include promotion

on the top real estate Web sites as over 89% of

home buyers begin their search on the Internet.

Qualify Buyers

Our goal is to bring you financially pre-

qualified buyers who are ready, willing and

able to purchase your home.

develoP a negotiation strategy

We will present all offers to you objectively;

review and explain the terms; help you evaluate

how the offer fits with your goals; and negotiate

on your behalf to obtain the most favorable

price and terms.

handle the details

We will be involved every step of the way —

working on your behalf to successfully close

the sale and keeping you informed as the

transaction progresses.

follow uP

We’ll stay in contact with you, even after the

sale, to make sure you are completely satisfied

with our service.

Page 19: Previews Listing Presentation

e x P a n d i n g t h e u n i v e r s e

C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g

eMarketing that Makes a diFFerence

Real Estate Agents and the Internet continue to be

the most important resources in the home search

process. The vast majority of eMarketing plans don’t

reach enough of the top real estate sites, leaving them

incomplete and your property underexposed where 89%

of buyers are searching — the Internet. By providing

our Previews® Specialists with a comprehensive

eMarketing program, Coldwell Banker Previews

International® is helping to ensure your listing appears

where today’s affluent home buyers will be shopping.

To tap into the Internet audience of luxury home buyers,

we automatically syndicate your listing to the world’s

leading Web sites, giving your exceptional property the

maximum exposure it deserves.

1 2009 National Association of REALTORS® Profile of Home Buyers and Sellers.* Some listings may not qualify for all websites.

2 Some listings may not qualify for all websites.

1 2010 National Association of REALTORS® Profile of Home Buyers and Sellers.Source: The 2010 National Association of REALTORS® Profile of Home Buyers and Sellers.

Page 20: Previews Listing Presentation

ColdwellBanker.comColdwellBanker.com is one of the industry’s leading Web sites with more than

1.2 million visitors each month. Always at the forefront of innovation,

ColdwellBanker.com was the first real estate Web site to employ BlueScape™

search technology. The site is also equipped with a “you may also like” feature

allowing home buyers to utilize tools similar to those they use when shopping online

for many everday purchases.

CaliforniaMoves.comCaliforniaMoves.com features properties listed on 16 Multiple Listing Services (MLS)

in Northern and Southern California. This cutting edge Web site gives consumers a

dynamic property search interactive mapping feature, alert system for new listings,

as well as important community information—including school reports and

comparable sales in a neighborhood.

SDViewOnline.comSDViewOnline.com is the robust digital version of our View color magazine. The

online version of the View is distributed worldwide to our online clients via the

Internet. SDViewOnline.com reaches thousands of consumers before the weekend

so potential buyers have more time to review properties and arrange visits.

ColdwellBankerPreviews.comColdwellBankerPreviews.com is our award-winning Web site dedicated to luxury

properties. The site features Previews® listings from around the world, along with

special features and content specifically targeted to the affluent luxury buyer.

COLDWELL BANKER’S PROPRIETARY WEB SITES GENER ATE OVER 3 MILLION VISITORS FROM

AROUND THE GLOBE EVERY MONTH.

e x P a n d i n g t h e u n i v e r s e

C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g

Page 21: Previews Listing Presentation

e x P a n d i n g t h e u n i v e r s e

C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g

home Bu yers start online — so did w e.89% of home buyers are searching online.1 To tap into this audience, we syndicate your listing to the world’s leading Web sites. Coldwell Banker Previews International® also buys hundreds of key words in local search engines around the world to increase opportunities for buyers worldwide to be directed to your luxury property.

1 2010 CA National Association of REALTORS® Survey of CA Home Buyers.

LATimes.comPart of a family of more than 50 Web sites that attracts over 12 million unique visitors every month, LATimes.com ranks as one of the nation’s leading news and information networks.

ExceptionalPropertiesOnline.comRobb Report’s Exceptional Properties Online is an exclusive Web site offering the finest luxury homes throughout the world, with over 2,000 unique vistors daily from various around the world.

PrimeLocation.comPrimeLocation.com is UK’s leading property and agent Web site with over 5 million monthly visitors providing over 850,000 listings.

WallStreetJournal.comWSJ.com is the leading provider of business and financial news and analysis on the Web, with 20 million unique visitors each month, including over 1 million paid subscribers.

NYTimes.comThrough our exclusive partnership with NYTimes.com, we can position your property in the Real Estate section on NYTimes.com which hosts more than 1.3 million unique visitors each month.

LuxuryRealEstate.comLuxuryRealEstate.com offers global connections to the luxury real estate market with over 70,000 professional members in more than 80 countries.

Additional internationally known Web sites where your agent may market your luxury property include:

• Trulia• FrontDoor• OpenHouse.com

• Homes.com• Yahoo! Real Estate

• HomeFinder• Zillow

• Cyberhomes• AOL Real Estate

Page 22: Previews Listing Presentation

e x P a n d i n g t h e u n i v e r s e

C o m P r e h e n s i v e i n t e r n e t m a r k e t i n g

bringing inFOr M atiOn tO bu y ers — w hereV er they are.

Just as the Internet changed the way people search for homes, mobile technology has changed habits even more.

Coldwell Banker has stayed on the forefront of those changes with its ever-evolving mobile technology tools.

Mobile enabled Web sites – Coldwell Banker and California Moves Web sites are mobile enabled to provide a robust

user experience for handset devices like the iPhone®, Blackberry® and Android®.

Got an iPad? The Coldwell Banker iPad® app takes advantage of the iPad’s strong visual capabilities to provide best-in-

class technology to access property listings.

ColdwellBanker.comiPad App | Download via iTunes Store®

ColdwellBanker.comfor iPhone, Blackberry & Android

Page 23: Previews Listing Presentation

e x P a n d i n g t h e u n i v e r s e : yo utu B e ™

THROUGH THE USE OF

DYNAMIC IP LOOKUP,

CONSUMERS ARE

PROVIDED WITH LOCAL

RESULTS AS SOON AS

THEY HIT THE SITE.

youtube.com/coldwellbanker

online video: the future of real estate

Coldwell Banker® is the first in the industry to put the

full power of its brand and network behind a tool that

represents the future of real estate — the video listing.

YouTube™ is the first place most consumers go today

when looking for video content online, and they are

increasingly turning to YouTube™ for much more than

entertainment. YouTube™ is now the world’s second

largest search engine, trailing only Google™.

Many consumers now search YouTube™ for content

related to practical information they need, including

when they want to know more about a specific area or

town.

To create On Location, Coldwell Banker worked with

YouTube™ to develop a totally customized framework

and was the first real estate brand to launch an easy-

to-use online destination for video content that offers

consumers information on everything real estate. To

date, On Location has had millions of video views.

ON LOCATIONTM

Page 24: Previews Listing Presentation

m a r k e t i n g & a d v e r t i s i n g

View complements the expertise of your Previews®

Property Specialist with a comprehensive multi-media

resource reaching hundreds of thousands of home buyers

in San Diego, Coronado Eagle and the Temecula Valley.

• View Magazine—A beautiful color magazine distributed

twice a month through key news publications including

The Union Tribune, Coronado Eagle and The Californian.

• View Digital Edition—For consumers who prefer

reading our magazine online, View is also available in

a robust, digital format that distributes to our clients

worldwide via the Internet.

hOw dOes View help sell yOur luxury hOMe?Broad exposure casts a wide net to reach home

buyers—When your home is advertised in View it goes

beyond your local community through our extensive

distribution channel. In today’s market, the buyer of your

home may come from around the corner or halfway around

the globe. Either way, advertising in View assures your

property benefits from a comprehensive marketing strategy

unmatched by any other real estate brokerage.

View advertising is 24/7—Most newspaper ads run

for a single day. With the View multi-media approach,

our digital edition is available to consumers before the

weekend so our home buyers have more time to review

properties and schedule viewings. We also archive

back issues of the View digital edition for 12 months

so readers can reference your property at any time with

a touch of a mouse.

d i s t r i b u t e s w o r l d w i d e o n l i n e a t s d v i e w o n l i n e . c o m

Page 25: Previews Listing Presentation

m a r k e t i n g & a d v e r t i s i n g

While most property advertising today is done on the

Internet, as a Coldwell Banker Previews International®

client there are other, exclusive opportunities your

Previews® International Property Specialist may take

advantage of to give your luxury property the exposure

it deserves.

• Previews National, Regional and Local Market

Publications—Depending on the location of your

home, your specialist may also list your home in one

of our prestigious local or regional magazines.

• Previews Direct Mail Lists —Your Previews Property

Specialist has direct marketing access to more than

150,000 affluent and ultra-affluent individuals in the

U.S. and abroad.

• Multimedia Marketing—Professionally developed

video home tours, expert photography and customized

Web sites invite buyers to conveniently preview your

home from anywhere, anytime.

• Previews Property Brochures —Your Previews

Property Specialist may create a beautifully designed,

full-color brochure to showcase the elegance,

character and unique features of your home.

UNIQUE HOMES

ARCHITECTURAL DIGEST

CONDE NAST TRAVELER

THE NEW YORKER

PREVIEWS HOMES &

ESTATES

WALL STREET JOURNAL

THE ROBB REPORT

COLLECTION

COUNTRY LIFE

DUPONT REGISTRY

ROBB REPORT EXCEPTIONAL

PROPERTIES

INTERNATIONAL HERALD

TRIBUNE

THE NEW YORK TIMES

THE NEW YORK TIMES

MAGAZINE

OCEAN HOME

ELITE TRAVELER

HAUTE LIVING

CAVIAR AFFAIR

MILLIONAIREASIA

Page 26: Previews Listing Presentation

e x C e e d i n g e x P e C t a t i o n s : LeadRouter™

As a client, you’ll enjoy the personalized service and

rapid response of a neighborhood firm backed by the

stability and scope of a powerful global network.

Delivering a truly satisfying home-selling experience

requires sales associate responsiveness and the ability

to maintain solid communications throughout the

process. The busy schedules of sellers and potential

buyers can make this especially challenging. To

assist, we’ve adopted advanced technologies and

created convenient Web-based systems for facilitating

transaction related communications.

One compelling example of how innovation drives

exceptional client service is LeadRouter™, our

proprietary buyer-inquiry rapid response system!

When a potential buyer sees your property, determines their

interest and makes an inquiry on your home at any of the Web

sites where your listing appears, a voice message is sent

within seconds, giving your Previews® Property Specialist

the opportunity to respond instantly.

H O W L E A D R O U T E R™ W O R K S

Page 27: Previews Listing Presentation

r e s o u r C e s

Coldw ell Banker ConCierge® serviCe

Coldwell Banker Concierge® is a complimentary service for Coldwell Banker

Previews International® clients that provides assistance and access to top-

quality home service providers. Our goal is to provide our clients with the

best home improvement and service provider referrals possible, at no charge.

We strive to deliver exceptional workmanship at the highest value through

our pre-screened service providers while meeting the timing requirements of

our clients during the home selling process.

Pow erful exPertise – in-house legal team

In addition to having the most seasoned agents, Coldwell Banker Previews

International has a full in-house legal team that works to minimize your legal

exposure and advise your agent on the legal aspects of your transaction.

exeCutive reloCation

Top-level executives relocating to California represent a key pool of highly

qualified and motivated buyers. Each year, Cartus and its global network of

more than 900 quality real estate firms assist more than 2,100 of the world’s

leading organizations in relocating more than 100,000 key employees,

including cross-border collaborations with more than 160 countries.

Coldwell Banker Previews International also acts as the local

representative for virtually every other relocation management company in

North America. Many of these relocation companies, along with a multitude

of corporations, designate Coldwell Banker Previews International as their

broker of choice to facilitate the relocation of their executives to California.

Page 28: Previews Listing Presentation

Coldwell Banker Previews International® has forged relationships with a

network of reputable firms to streamline the closing process.

real estate finanCing – cOldwell banker® home loans

Coldwell Banker Home Loans has created a mortgage financing experience that

is fast, simple and convenient. Coldwell Banker Home Loans is committed

to building relationships and to offering the finest products and services in

the real estate industry. Boost your home buying power in minutes and know

for sure how much home you can afford. It’s a fast and simple way to an easier

home buying experience!

home warranties – home ProteCtion Plan

Statistics show that properties with a home protection plan have higher selling

prices and faster selling times. The Coldwell Banker® Home Protection Plan,

administered by American Home Shield®, enhances your home’s appeal by

offering buyers repair or replacement protection on every covered mechanical

system or major built-in appliance for one full year after the sale. This home

protection plan can also help protect your home while it is on the market. In

the event of a covered breakdown, a home protection plan can provide quick

relief for you at a very busy time.

esCrow serviCes – west Coast esCrow

Founded in 1965, West Coast Escrow has been servicing clients of Coldwell

Banker Previews International since its inception. With West Coast

Escrow’s exclusive Escrowlink Web site, you can access complete, secure

information on the status of your escrow transaction and connect with your

escrow officer anytime.

title serviCes – eQuity title

Equity Title Company, a full-service independent title agency, is the preferred

provider of services for Coldwell Banker Previews clients. Founded in 1980,

it offers exceptional underwriting strength, a complete range of title and

escrow services and exceptional service.

r e s o u r C e s

Page 29: Previews Listing Presentation

C o m m u n i t y f o u n d a t i o n

Coldwell Banker Residential Brokerage Community Foundation is proud to support the following organizations within our Southern California community.

• American Cancer Society

• American Liver Foundation

• American SIDS Institute

• Arthritis Foundation

• Boys & Girls Club of San Dieguito

• Boys & Girls Club of Vista

• Campanile Foundation (SDSU)

• Cancer Angels of San Diego

• Children’s Heart Foundation

• Community Development Projects

• Del Mar Hills PTA

• Encinitas Rotary Club Foundation

• Fern Street Community Arts

• Fresh Start Surgical Gifts

• Guide Dogs of the Desert

• Junior League of San Diego

• Juvenile Diabetes Research Foundation

• La Jolla Historical Society

• La Jolla Youth Baseball

• League of Women Voters of California

• Mainly Mozart Inc.

• Make-A-Wish Foundation

• Marine Toys for Tots Foundation

• MCRD Museum Historical Society

• Meals on Wheels Greater San Diego

• Military Outreach Ministry

• Momanna Ministries

• Mt. Soledad Memorial Association

• National Charity League

• National Latina Business Women

• National Lung Cancer Partnership

• New Haven Youth and Family Services

• Operation Homefront Southern California

• Palomar Family YMCA

• Pancreatic Cancer Action Network

• Point Loma Little League

• Project Wildlife

• Rancho Bernardo Community Foundation

• Rancho Bernardo Rotary Club

• Rancho Santa Fe Art Guild

• Roof Raisers / YMCA

• Rotary Club of Del Mar Foundation Trust

• Rotary Club of Rancho Bernardo

• San Diego Center for Children

• San Diego Children’s Choir

• San Diego County SER Jobs for Progress

• San Diego Foundation

• Scripps Ranch Civic Association

• Scripps Ranch Symphony in the Park

• Sonshine Haven

• Soroptimist International

• Special Olympics

• The Carlsbad Library Foundation

• The Injured Marine Semper Fi Fund

• The San Diego LGBT Community Center

• The Vista Conservancy

• Torrey Pines Docent Society

• Torrey Pines High School Foundation

• Torrey Pines Kiwanis Foundation (La Jolla Festival of the Arts)

• Toys for Tots Foundation

• Trauma Intervention Program

• University City Foundation for Public Schools

• USD – Seed Project (Skip Gleavey)

• Vista Community Clinic

• Vista Firefighters

• Volunteers in Africa Foundation

• Women’s Resource Center

• YMCA of San Diego

Page 30: Previews Listing Presentation

yo u r P e r f e C t Pa r t n e r

The Previews Professional Advantage

COLDWELL BANKER PREVIEWS INTERNATIONAL®

COMBINES A TRACK RECORD OF excellence WITH

unmatched RESOURCES, A global NETWORK,

comprehensive MARKETING AND

LOCAL MARKETING expertise.