May 2019

www.racingchocs.com

CHOCOLATERACING

HELMETS

Racing Chocs

Head Chocolatier

MATTHEW POATWe are best known for our classic range of filled chocolates, which are shaped like racing helmets and decorated to resemble some of the most iconic helmets used throughout motorsport history.

Selection boxes of our classic chocolate racing helmet range make great gifts for any motorsport fan but we can also customise the chocolates so that they resemble specific driver helmets, or carry company branding. This makes them ideal for motorsport hospitality and corporate gifting.

This brochure introduces you to the history of our company, our classic chocolate racing helmet range and the various customisation options available. It also gives examples of some of the custom chocolate racing helmets we have previously produced.

Racing Chocs Ltd is PASSIONATE about motorsport. So much so that our whole business model is focused on creating motorsport themed treats out of chocolate.

INTRODUCTIONA LITTLE ABOUT US

Racing Chocs

In early 2018, Racing Chocs founder Matthew Poat saw a photo of some chocolates that were so shiny and colourful, they instantly reminded him of Jacques Villeneuves racing helmet. From that point on, the idea of creating chocolates that were shaped and decorated to look like racing helmets consumed him.

After creating a basic mould from some scale model racing helmets using silicone, it was clear that a fully bespoke racing helmet design was required. So, with CAD design assistance from Stand 21 and utilizing 3D printing technology, a good quality racing helmet was able to be printed and supplied to mould manufacturer Westfield Thermoform, to allow the creation of a 20 cavity 40-shore silicone mould.

HISTORYHOW WE GOT STARTED

Thanks to his background working in the motorsport industry and comfort at marketing, Matthew was able to hit the ground running with his new venture and launch Racing Chocs with a bang. The first online order was received in August and by November, Matthew commissioned Westfield Thermoform to create an additional 19 moulds to keep up with demand. In 2019, Paul Webb joined the company as an investor enabling Racing Chocs to acquire two Selmi chocolate tempering machines, which further increased the company’s ability to keep up with the ever increasing demand for chocolate racing helmets.

Once this high quality, professional mould was received, work began on learning all about chocolate, including how it is tempered, decorated, filled, stored, packaged, as well as how to create a food production workshop and setup a new food production business. Matthew put himself through an intensive five day course at the UK Chocolate Academy in Banbury, Oxfordshire, and completed his Level 2 Food Hygiene certification.

PROCESSHOW WE DO IT

Each Racing Choc is created and decorated by hand, using a variety of tools and techniques in order to reproduce some of the most iconic racing helmet designs in motorsport.

By combining cocoa butter (the fat component of chocolate) with fat based food colouring, we are able to produce almost any shade of colour desired through experimentation. Via the use of edible metallic lustre dust, we are able to add extra shine and depth to the chocolate racing helmets.

The first step is to block off any areas that need to remain clear of coloured cocoa butter by applying stickers. We use an electronic cutting machine to design and cut stickers to our own needs and specification.

Once all stickers are in place, we apply coloured cocoa butter either by paintbrush, sponge, drill or spraygun depending on the design requirements. If the design is complicated, we may need to utilise many different colours and techniques, which can be both messy and time consuming. After decoration is complete, any remaining stickers are removed and the mould is ready for the chocolate to be poured in.

Racing Chocs

Tempered chocolate is piped into each cavity and the mould is vibrated to release air bubbles. It is then inverted to remove

excess chocolate, leaving behind a thin coating which forms the chocolate shell. The coloured cocoa butter decoration

adheres to this chocolate shell as it sets.

Once set, fillings are piped in and then the mould is topped off with a layer of tempered chocolate to create the flat base

of the chocolates. We apply an acetate sheet with “Racing Chocs” repeated on it in white cocoa butter, so that once the

base layer has set and the acetate is removed, every chocolate racing helmet carries our branding.

Racing Chocs

CLASSIC RANGEINSPIRED BY LEGENDSWe currently offer a range of standard chocolate racing helmets, whose designs have been inspired by some of our racing heroes.

» Ayrton Senna - Dark Chocolate with Soft Caramel » Michael Schumacher - Dark Chocolate with Cherry Ganache » Lewis Hamilton - White Chocolate with Champagne Ganache » Nigel Mansell - White Chocolate with Strawberry Ganache » Kimi Raikkonen - Dark Chocolate with Peppermint Fondant » David Coulthard - Milk Chocolate with Hazelnut Filling » Fernando Alonso - Dark Chocolate with Orange Ganache » James Hunt - Dark Chocolate with Rum Ganache » Mika Hakkinen - Milk Chocolate with Almond Filling » Jenson Button - Milk Chocolate with Espresso Ganache » Sergio Perez - Ruby Chocolate with Lemon/Lime Ganache » Sebastian Vettel - Milk Chocolate with Mocha Ganache » Felipe Massa - Dark Chocolate with Passionfruit Ganache » Nico Hulkenberg - Dark Chocolate with Lemon Jelly » Valentino Rossi - Milk Chocolate with Tiramisu Style Filling

Racing Chocs

We supplied boxes of our Donington 93 chocolates for a VIP Dinner held in London, and have continued to supply chocolates to them for other events.

DONINGTON 93 CHOCOLATE RACING HELMET

CLIENT / BLACKBOOK MOTORSPORT VIP DINNER

DATE / August 2018

BlackBook Motorsport and their numerous industry events, are one of the best methods of gaining insight into new trends and technologies across all

forms of motorsport.

Racing Chocs

CUSTOMISATIONSOMETHING UNIQUERacing Chocs prides itself on being able to offer customers the ability to fully customise their chocolate racing helmets in specific ways including:

• Chocolate Shell Type

• Filling Type

• External Design

• Packaging Design

• Packaging Type

• Included Literature

There is a minimum order quantity of 100 chocolates for custom chocolates, plus a one-time custom design fee. Additional costs for exotic ingredients and custom packaging may also be applicable.

It can take up to 3 weeks to go from conception to a fully realised chocolate racing helmet. Once the design phase is complete, the delivery time will depend on both the complexity of the design and the quantity required.

Racing Chocs

W Series commissioned us to create some fully branded 6pc chocolate selection boxes, both to honour some of the most successful female

racers in history and to launch the 2019 W Series season.

W SERIES BRANDEDCHOCOLATE RACING HELMETS

CLIENT / W SERIESDATE / February 2019

Racing Chocs

As a way to thank their brand ambassadors at Christmas, Walero commissioned Racing Chocs to create a box of 6 custom chocolate racing helmets, with decoration inspired by the colours of their base layers and featuring the company logo.

WALERO BRANDEDCHOCOLATE RACING HELMETS

CLIENT / WALERODATE / November 2018

Walero manufacture FIA and SFI approved temperature regulating, flame retardant and antimicrobial temperature underwear for race and rally drivers.

Racing Chocs

Each of the helmets were decorated with a white chevron on each side, to promote the new “Attack Mode” feature introduced in season 5 of Formula E. This is where a driver can choose to drive off the racing line at a certain point of the track and gain a boost.

FORMULA E BRANDEDCHOCOLATE RACING HELMETS

CLIENT / FORMULA EDATE / November 2018

The Formula E series ordered some custom branded chocolate racing helmets for their Season 5 launch event, which took place in London.

Racing Chocs

For Radicals 2018/19 awards dinner, they requested some chocolate racing helmets carrying their R logo. They chose to

have these coffee ganache filled milk chocolate racing helmets in lollipop form.

We also supplied some caramel filled dark chocolate non-lollipop versions to Radical for their dealer conference.

RADICAL BRANDEDCHOCOLATE RACING HELMET LOLLIPOP

CLIENT / RADICAL SPORTSCARSDATE / January 2019

This was one of our first custom commissions and the challenges it posed help us discover and develop new decoration techniques. One of the biggest challenges is ensuring that lines are clean and colours are solid. These may both sound like simples things but not when working with coloured cocoa butter.

MARK BLUNDELL INSPIREDCHOCOLATE RACING HELMET

CLIENT / MB PARTNERSDATE / October 2018

Ex-Formula One racer Mark Blundell now runs a successful driver management company called MB Partners. For an event he commissioned us to create some chocolates based on his helmet design.

Racing Chocs

We first apply blanking stickers to the mould for both the visor and logo areas. We then spray green cocoa butter before removing the logo area sticker and spraying with white cocoa butter. Once this is dry, we remove the visor area sticker and cast the chocolate shell, fill it and then cap it. Once the chocolate has been de-moulded, we then spray the red details-with red coca butter through a stencil onto the top of the chocolate.

CASTROL BRANDED CHOCOLATE RACING HELMET

CLIENT / CSM SPORT & ENTERTAINMENTDATE / February 2019

We first created Castrol branded chocolates in 2018 but it took a while for us to figure out how to nail the design.

Racing Chocs

These were some of the most involved designs we have ever produced, especially the Oliver Rowland design which featured a hand painted union jack on the back of each chocolate.

SEBASTIEN BUEMI & OLIVER ROWLAND INSPIREDCHOCOLATE RACING HELMETS

CLIENT / OCTANE JUNKIESDATE / December 2018

For the first round of the 2019 Formula E season in Marakesh, Octane Junkies commisioned the creation of some chocolates based on the Nissan teams two drivers, Sebastien Buemi and Oliver Rowland.

Racing Chocs

To achieve the metallic effect, we dusted in some edible silver lustre dust before backing this with a gun metal grey coloured cocoa butter. This design also required the use of both blocking stickers and post de-moulding decorating with an airbrush and stencils.

MARIO ANDRETTI INSPIREDCHOCOLATE RACING HELMETS

CLIENT / BIZ KARTSDATE / MARCH 2019

For their new indoor, multi-level karting track in Texas, Andretti In-door Karting & Games chose Biz Karts as their electric kart supplier. For the event launch, Biz Karts ordered some Mario Andretti inspired Racing Chocs

Racing Chocs

Racing Chocs Ltd69 Johns Road,

Bugbrooke, Northamptonshire,

NN7 3GD

+44 (0)7506 439133

matthew@racingchocs.com

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www.racingchocs.com

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