chinese internet landscape - august 2015
TRANSCRIPT
DIGITAL JUNGLE
CHINESE DIGITAL, MOBILE AND E-COMMERCE LANDSCAPE AUGUST 2015
DIGITAL JUNGLE Source: CNNIC (2015)
CHINA’S INTERNET LANDSCAPE
668 million Internet users
594 million mobile internet users
Total Population of 1380 million
DIGITAL JUNGLE
TRENDS IN THE DIGITAL SPACE
Up 6%
36 million new users
89% of Chinese netizens use mobile
technology to access internet
26.1 hours spent online per week
Active Internet users Mobile internet usage Time spent online
DIGITAL JUNGLE
AVERAGE TIME SPENT ONLINE
Source: China Internet Watch (2015)
Daily internet usage on PC
Daily internet usage on mobile
phone
Daily social media usage on any device
3 hr 45 min 2 hr 46 min 1 hr 43 min
DIGITAL JUNGLE
RURAL VS URBAN
473 million 186 million
Active internet users in urban
areas
Internet penetration in
rural areas
Internet penetration in
urban areas
Active internet users in urban
areas
64% 30%
DIGITAL JUNGLE
WEB TRAFFIC SHARE
SHARE OF WEB PAGES SERVED: LAPTOPS AND
DEKSTOPS
SHARE OF WEB PAGES SERVED: MOBILE PHONES
SHARE OF WEB PAGES SERVED:
TABLETS
56%
YEAR ON YEAR
-29%
42%
YEAR ON YEAR
+136%
3%
YEAR ON YEAR
-22%
DIGITAL JUNGLE
AVERAGE CONNECTION SPEEDS
3.7 MBPS
32% of fixed connections are
broadband
FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS
4.7 MBPS
56% of mobile connections are
broadband
DIGITAL JUNGLE
ROUGHLY ONE THIRD OF ALL CHINESE MEDIA CONSUMPTION IN
2015 WILL OCCUR ON MOBILE DEVICES
DIGITAL JUNGLE Source: CNNIC (2015)
CHINESE SOCIAL MEDIA USAGE
48% 574 Million 659 million
ACTIVE SOCIAL MEDIA USERS
AS % OF TOTAL POPULATION
ACTIVE USERS ACCESSING VIA
MOBILE
DIGITAL JUNGLE
SUBCRIPTIONS VS USERS
NUMBER OF UNIQUE MOBILE
SUBSCRIBERS
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
AVERAGE # OF SUBSCRIPTIONS PER
UNIQUE MOBILE USER
675 MILLION 1.3 BILLION 1.93
DIGITAL JUNGLE
MOBILE PHONE SUBSCRIPTIONS
TOTAL NUMBER OF MOBILE
SUBSCRIPTIONS
1.3 BILLION
PERCENTAGE OF PRE-PAID MOBILE
CONNECTIONS
PERCENTAGE OF POST-PAID MOBILE
CONNECTIONS
79% 21%
DIGITAL JUNGLE
MOBILE PHONES BY DEVICE TYPE
SALES OF MOBILE PHONE HANDSETS IN CHINA – Q1 2015
90%
SHARE OF MOBILE CONNECTIONS IN CHINA BY ACTIVE DEVICES – Q1 2015
10% 62% SMARTPHONES FEATURE PHONES
38% SMARTPHONES FEATURE PHONES
DIGITAL JUNGLE
E-COMMERCE IN CHINA GENERATED MORE THAN US$253 BILLION IN SALES IN THE
FIRST HALF OF 2015 – OVER 10% OF TOTAL RETAIL SALES DURING THAT PERIOD.
DIGITAL JUNGLE
ACTIVITIES ON MOBILE DEVICES
MOBILE PAYMENT SERVICES
276 MILLION
PENETRATION: 20%
ONLINE SHOPPING (M-COMMERCE)
TRAVEL BOOKINGS
270 MILLION
PENETRATION: 20%
168 MILLION
PENETRATION: 12%
DIGITAL JUNGLE Source: CNNIC (2015)
REGULAR MOBILE ACTIVITIES
19% 22%
CHECKED WEATHER
MADE ONLINE PURCHASE
USED SOCIAL MEDIA
CHATTED VIA INSTANT
MESSENGER
UPLOADED PHOTOS
20% 20% 20%
DIGITAL JUNGLE
E-COMMERCE BY DEVICE IN LAST MONTH
18%
USED PC FOR PRODUCT
RESEARCH
BOUGHT A PRODUCT
ONLINE WITH PC
USED A PHONE FOR PRODUCT
RESEARCH
BOUGHT A PRODUCT ONLINE
WITH MOBILE
29% 15% 20%
DIGITAL JUNGLE
M-COMMERCE WILL ACCOUNT FOR HALF OF ALL E-COMMERCE IN
CHINA IN 2015 – UP 85% FROM 2014
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