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5/18/2010 CONFIDENTIAL 1 TRENDS IN THE MOBILE INDUSTRY Thierry Tingaud, Senior Vice President

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Page 1: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

5/18/2010CONFIDENTIAL1

TRENDS IN THE MOBILE INDUSTRYThierry Tingaud, Senior Vice President

Page 2: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

ST-ERICSSON IN EVERYDAY LIFE

·More than half of all mobile phones in use today

enabled by our products and technologies

Page 3: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

KEY MARKET TRENDS

Adding value to affordable devices

Enabling smartphones for all tiers

Driving mobile broadband everywhere

High-value entry

Smartphones

Connected devices

Page 4: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

PAVING THE WAY TO SMARTPHONES FOR ALL

400 million Facebook users 25% mobile

In 2015, video will be over 68%

of mobile data in the US

50% of growthwill be generated in

developing Asia-Pacific and Latin American markets

Source: Coda Research 2010

Source: Analysys Manson 2010

Smartphone volumes by price band

Source: ABI Research 2010

Source: Facebook 2010

Page 5: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

ENABLING THE 50B CONNECTED DEVICES VISION

·Wireless semiconductor players at the heart of convergence

Page 6: Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

THANK YOU