China Beauty Expo 2018 Post Show Report

CBE 2018 provided a unique branding and trading platform for

international brands that are building a foothold in China.

18 National and Group Pavilions:

3,500 exhibitors from 40 countries and regions

481,900visits from 80 countries and regions

260,000m2

exhibition space

Over 80 onsite conferences and activities

11.6% from 2017

11.7% from 2017

WHO ARE WE?

Hong Kong

Region

Taiwan

Region

Europe: 10.68%

Asia: 76.45%

Oceania: 2.64%

Africa: 1.42%

America: 8.81%

KEY FIGURES

Visitor FromTop

10Korea

Japan

Thailand

USA

France

Indonesia

Hong Kong

Taiwan

Spain

Russia

Exhibitor Satisfaction

Look for local agency

Develop new business relationship

Demonstrate new products

Strengthen connection with clients

Research on new market trends

‘‘We have created an unique program of conferences and networking opportunities to federate the worldwide beauty industry.

– Ying Sang Secretary General of CBE

94.88%

82.09%

89. 16%

88.61%

90.19%

‘‘

CATEGORIES

Exhibitor Testimonial

It’s really impressed that the show has become international and it has

lots of brands, exhibitors and people. I think this is a right step to be here

when I am working some business projects in China. We’ve already

planned a bigger booth in the future.

– Dario Ferrari，Founder & CEO

Premium Packaging and Make-up Hall N4 covered

five major industry segments, including premium

packaging and colors, creativity design trends, and

the future factory.

Packaging – N4

China Beauty Expo’s supply chain exhibition, COSMETECH, truly represents the beauty factory of the world.

COSMETECH

65%14%

14%

5% 2%

Packaging

OEM/ODM/OBM

Machinery & Equipment

Ingredients & Formulation

Services

• Manufacture Purchasing Director 31.4%

• Brand Owners and Decision Makers 21.4%

• Marketing and designer 17.3%

• Importer and agent 16.0%

• R&D and institute 11.2%

• Others 2.7%

• Color cosmetics and premium packaging 78.8%

• Personal care ingredients and formulation 59.1%

• OEM/ODM 58.6%

• Accessories 47.6%

• Machinery and equipment 35.2%

• Other packaging 15.7%

• New beauty industry technology and trend

• Contract manufacturers novelties in

industrial process to be discussed.

• L’Oreal, LVMH, Shiseido, Symrise,

Beautystream and Mintel

‘‘The exhibition is so big that I have visited most of my suppliers and I am so

impressed by the N4 Design Hall and the innovation zone.

- Lee Pang，Chairman

Malaysia Cosmetics & Toiletries Industry Group

VISITOR FORM

VISITOR INTEREST

Supply Chain Summit

SHOW ATTRACTIONS

Beauty Ingredients & Formulation Forum

• Platform for the Beauty Industry in

Innovation and cosmetics Technology

• 2 conferences dedicated to

International Scientific research and

Chinese ones.

Visitor Testimonial

COSMETECH

Including all the cosmetics and toiletries from all around the world-starting with multinational companies and continue with young and emerging enterprises.

CATEGORIES

Gathering the expertise of tomorrow’s beauty trend

setters. A place where brands can express their

creativity, ideas and visions with exceptional

activities and experiences. A district based on

beauty innovations that will inspire visitors to

challenge brands and discover what the beauty

industry has to offer in the future.

Fashion District – N5

‘‘Everybody in France knows there is a rule that if you want to do

something on the Chinese market, you have to be in China Beauty Expo.

And, if you want work in every where in Asia like the Philippines ,

Indonesia, Malaysia, you have to be here. That’s the reason why I think

the real gate of Asia is in Shanghai CBE.

- Mr. Marc- Antoine Jamet, Secretary General, LVMH / President

Cosmetic Valley

Exhibitor Testimonial

COSMETICS

37%

27%

15%

10%

6%3% 2%

Personal Care & Perfumery

Import Beauty Products

Color Cosmetic Products & Accessories

Toiletries

Mask

Oral Care

Maternity & Baby Care

VISITOR FORM

SHOW ATTRACTIONS

• Cosmetics Retail Stores / Chain Stores 33.8%

• Agents / Distributors 25.8%

• Importers / Distributors 11.9%

• E-commerce/ Mobile Commerce 7.5%

• Commercial Centers 7.1%

• Supermarkets 6.8%

• Mom & Baby Shops 5.1%

• Drug Stores 2.1%

The event involved 60+ international brands in skin care, make-up,

fragrance, organic products, hair care and color products, and health

supplements from France, Germany, Italy, Spain, Israel, Canada, Qatar,

New Zealand, Australia, Russia, Hellas, Malaysia, Thailand, South Korea,

Japan.

Beyond Beauty Trends 2018 of China Beauty Expo, joined with

Centdegrés, to host four conferences covering topics that will shape the

trends for tomorrow’s beauty market. These topics included the rise of

perfume in China, male beauty, the KOL industry and South-east Asia

beauty opportunities.

The 2018 China Cosmetics International Retail Summit invited leading

retailers like “cosmetics special stores”, consulting experts such as

Nielsen, and brands like L'ORÉAL to discuss how retailers choose the

products to attract the new generation of consumers.

‘‘I think, for the overseas, we must come to China Beauty Expo. I will

recommend buyers to come to Shanghai because there are such

opportunities for us in any other Asian markets. We should follow this

event.

- Sherry Sjiamsuri, Cosmetics & Fragrances Merchandising Director

Sogo Indonesia

China Cosmetics Retail Summit

Beyond Beauty Trends Asia

Business Meetings Asia

Visitor Testimonial

COSMETICS

‘‘

CATEGORIES

At China Beauty Expo 2017, my business is better and there are more

visitors who like my products, which is important for us. So we will invest

more in China.– Francisco Magalhães，Commercial Director MESOSYSTEM

S.A / MCCM Medical Cosmetics

Showcase the cutting-edge medical anti-aging

technique, products, the high-end professional

beauty skin care products and equipment.

Connecting the rapid development of international

resources.

PROFESSIONAL BEAUTY

With leading international experts gracing the stage, hands-on education, live demonstrations and other activities that will inspire all beauty industry professionals.

Exhibitor Testimonial

Medical Beauty– E5

35%

24%

19%

14%

6%2%

Beauty Salon and SPA Products

Beauty Salon and SPA Equipment & Furnishing

Medical Beauty

Nail & Eyelash Embroidery Beautification

Service & WeChat

Hair Salon Products, Equipment and Furnishing

Operators and managers of leading hospitals or institutions in the Chinese medical beauty industry, prestigious experts, professors and doctors discussed the current situation, problems, challenges and future trends of the cosmetics industry from multiple perspectives of industrial reform.

‘‘China Beauty Expo has established the global beauty ecosphere.

Professional Beauty in CBE is heading to international market. I can find

almost all home and abroad latest and most fashion beauty products at

CBE.

- LI Weicheng, President

Beauty and Hair Beautification Association of Sichuan Province

VISITOR FROM

SHOW ATTRACTIONS

• Beauty Salon 30.5%

• Professional Beauty Agents / Distributors 20.4%

• Nail / Eyelash Beautification & Embroidery Stores 12.7%

• Anti-aging Centers 11.3%

• SPA 7.7%

• Plastic Surgery Institutions 6.5%

• Hair Salon 5.1%

• Training Centers 3.6%

• Fitness Clubs 2.2%

The high-class grand international event in

the embroidery industry which will attract

300,000+ professionals in the professional

beauty industry and the embroidery elites

from 30+ countries, besides, it will gather the

groups from 8 countries to take part in the

competition.

2018 International Cosmetic Dermatology Forum

Renowned local and international dermatologists and professors are invited to provide guidance and assistance in the research, development and design processes of Chinese brands and manufacturers.

An international cultural event which is aimed at the subdivision industries to offer a series of exhibitions, forums, competitions, public experience, international communication, charity events and selection.

China International Nail & Eyelash Art Culture Festival

The 2nd International Medical Cosmetology Innovation Forum

CBE Embroidery Beautification Summit

Visitor Testimonial

PROFESSIONAL BEAUTY

FLOOR MAP

W4: International packaging, Color cosmetics packaging

W5: Packaging

N1 : OEM/ODM, Packaging

N2 : Packaging

N3 : Machinery and equipment

N4 : Color cosmetics Packaging, Premium packaging

N6 : Ingredients and Formulation, Raw materials

COSMETECH

COSMETICS

PROFESSIONAL BEAUTY

W1: Skincare , Personal care

W2: Perfume &Fragrances, Cosmetics & Make-up accessoriesW3: Cosmetics & Make-up accessories，Maternity & Babycare, Oral care, Household

cleaning products

E1 : Skincare, Masks, Men’s care

E2 : Imported beauty products, international Cosmeceutical Products

E3 : Imported beauty products, international Cosmeceutical Products

E6 : WeChat E-commerce and Related Services, High-end Beauty Skin Care Products;

E7 : International pavilion, Imported beauty products

N5: Color Cosmetic products, Perfume

E4 : International Pavilions, Medical Beauty and Anti-aging Skin Management, High-

end Professional Beauty Skin Care Products, Professional Beauty Equipment;

E5 : International Pavilions, Medical Beauty and Anti-aging Skin Management, Nail and

Eyelash Beautification & Embroidery Products, High-end Professional Beauty Skin Care

Products;

MediaMEDIA KIT AND PARTNERS

Informa Beauty Expo Portfolio

Official websites

150,000+ views per month counted by the duo-language website

www.chinabeautyexpo.com, as well as cross-promotes with other INFORMA BEAUTY

websites.

Social Media

150,000+ followers on WeChat

7,000+ followers on Facebook

Cosmetics News Magazine

100,000+ bi-monthly distribution

International Media & Partners

About Informa and Shanghai Baiwen Exhibitions

Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with

more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four

Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global

Exhibitions to which Informa Beauty is affiliated.

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and

leading position in the global Beauty events market, creating a powerful network of Beauty events

globally. The Informa Beauty portfolio includes China Beauty Expo, Beyond Beauty Asean, China

Chengdu Beauty Expo , Mekong Beauty Show . Informa Beauty’s events span the full spectrum of the

Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics,

Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare,

catering to the mass market and the luxury sector.

Shanghai Baiwen Exhibitions is one of the most successful and professional exhibition organizers in

China. Founded in 1997, the company has developed into a leading exhibition enterprise with

international standards in China.

ContactsBecome an exhibitor and reserve your space NOW!International Sales exhibitions@chinabeautyexpo.comTel: +86 21 2326 3697 Fax: +86 21 23263701

CBE Website CBE WeChat Global